– [Voiceover] Mike asks, “As a
copywriter/fiction writer, a lot “of work goes uncredited or
remains private to buyers. “What’s the best way for me to
showcase my business without “practical examples of my work?” For Fiverr, it’s a
very fair question. Fiverr when you come as a buyer
you buy on Fiverr like you buy your book on Amazon. And Gary’s book, please.
Ideally. You buy what you see. Buying what you don’t see is a
little more difficult so how do you do that? It’s about your seller profile,
it’s about your skills, it’s about the emotion and your
talents on how to describe your gig on Fiverr. It’s about to show your
personality, it’s about the put your face as your profile
picture and not use a design. You want to create trust
and confidence to do that. That would be my
clear recommendations. – I would say this again I’m
going to pound this because it is just true. They wouldn’t be here, you know
that, this is a great tool at what it does you don’t need to
make every tool do everything for you. If you want to get your name
out there as this great writer there’s something called Medium.
Medium is amazing. You can get completely
discovered, all day long, write for free.
You want exposure? It comes at a cost, it’s
called not getting paid for it. I wish you got paid $100,000
to write an article for the New York Times and get
money and exposure. I wish. I also wish I was 6-foot-5
and could throw 100 miles an hour so I can be a
baseball player. Wishing doesn’t mean anything,
here’s the practical answer. You don’t use that
screwdriver to hit in a nail. You have a whole tool belt. You don’t need to make Fiverr
do this and you don’t need Snapchat. Everyone’s like, “Oh Snapchat how are
you going to target?” You don’t. You just realize that every
13 to 25-year-old is on it. And it’s awareness. So what I would say it’s funny
eluded back to a recall when I said I see this social
media-Fiverr I guess what I see is I think of your designer or
songwriter or things of that nature using the Fiverr URL on
your Instagram to drive people there to create transactions
around your free creative in an Instagram environment
could be quite interesting. It’s a very subtle way to throw
a right hook without it doing especially because
of the oomph now. There’s a lot of Fiverr’s. I’m sure there’s a lot of
marketplaces out there but this now has the oomph in the same
way that a Facebook something of that nature an Amazon has. There’s a lot of
bookstores on the Internet. Once something hit scales
and it’s the brand you take advantage of that and so I would
say write great stories for free on platforms where
people can see it. Here’s a good one and go
and search every fiction or nonfiction Facebook Page that
has a lot of followers and ask them if you can write an
original story for them to post in their community. I’m sure there’s something
called “Fantasyland Fantasy” where you write a great little
fantasy article, a story– – And what kind
of page was that? – It’s a Facebook page. – Meaning?
Moving on. – I think there is some kind of
silly page that has 4 million fantasy readers that people love
that Harry Potter and stuff like that, you write a great
story for it they post because they said yes or maybe they’ll charge you for
the exposure, I don’t know. Heck, you may have to get
charged to build your brand and things of that nature. Nonetheless it’s about exposure
and you got to find the avenues that have it and not every
tool has to everything for you. – [Adam] Great. Last question.

marketing Wattpad is something I’m very
obsessed with a lot of 13 and 20 year olds on their reading emails it depends
on what your going out there I’m just making you know I just know that what
had has a 32 2013 making published assumptions you might be running a book
for fifty-year-olds I don’t know but medium I would start putting out pieces
of content on medium immediately if and when and it seems
like a smoke is their Twitter eliminates 240 character limit and go to 10,000
characters I might Brentwood right right now a five to seven thousand I don’t home
character execution of one of the chapters in the book and literally the
second you hear that it’s real you like I would have liked Twitter’s blog push
notification to your phone its use it comes right that piece post it like Ctrl
C Ctrl V get ready and then I would take the link to that tweet and I would get
up and write clock every single tech writer in the game and say hey I just
wrote a piece because being your piece will be the example they use when they
announced to the world that Twitter has gone to the length is not affecting you I want an exact the 10,000 character
piece of content posted ready for that moment I want you to set like I want me
to say everybody is set to push notification for it I’m gonna have it up
immediately and I want the comms team to hit up every single tech reporter about
my first post that 10,000 sure you know what I was I was very like
I was very business see the last week I

“Medium’s new logo? “I loved their simplicity
and this new logo’s ruined “that for me.” – Shannon, this is an
interesting question. I’m an investor for Medium. That was the first investment we made in Vayner/RSE when we
transitioned to that world. I’m a humongous fan. I’m on the record
thinking that Ev Williams is one of the less than
a handful executives in the world that most
understands the consumer behavior of the modern internet world. He’s proven it Blogger,
Twitter, Medium he’s a beast. Talk about somebody
that is inspirational to me, that I’m competitive
with, because straight chops coming out of every
angle, that being said, this is one of the single worst
logo shifts I’ve ever seen. I was devastated the other day. I didn’t read about it,
I didn’t hear about it, I got on a plane, like my app updated, and I’m like, where’s
my black, what is this piece of crap? Holy crap, I hate it. I’m scared that this is gonna be passed on to medium employees
and the designer that made it sees this. Here’s the good news. It doesn’t matter what I think. I’m just one man’s point-of-view. There’s plenty of people that may like it. I don’t know. Just to answer the question straight, I really don’t like it. I feel like it blends in
with all the other stuff, whereas the other one,
now, I could be old man McGee, and I just got
used to the other one. I don’t know. But to answer it straight,
I don’t like it at all. But here’s the best part
about names and logos. It doesn’t matter. If they execute on the
product, and the service, and the narrative, and the user experience, and the many other things, I truly believe the
easiest thing to get over is the name and the logo. It’s the execution. It’s a good way to round
up this whole thing, right? How do you be a good listener. You don’t talk about it, you do it. What do you think about this logo or name? It doesn’t matter. Because what you execute
is what the end result is, and it just a very good
narrative for this show, and this theme of 150.5
episodes, which is, it’s about what you do. Keep talk, you know why I talk? Because I back that shit up and it feels double good. But a lot of you are talking
and never back it up, period. And you need to start backing it up. As a matter of fact, let me
remind you one more time, I didn’t talk shit at all
until I was 30 years old and I already have the win on the board to be able to talk about it. So, for a lot of the
youngsters, why don’t you go out and execute and talk shit. All of you social media or
life coach experts at 23, get the (beeps) out of here with that. And number two, all you
40-year-olds complaining this, that, and everything,
go do something about it. You’re a grown-ass man. You’re a grown-ass woman. Stop talking about not
being able to do it, or it’s so hard, or I don’t get it, or it’s different, or these
20-year-olds are lazy. Stop complaining, go do. Go do. Doing, doing, execution
is the only narrative. What you leave on the
table as your body of work is the game, right? And that’s that. Simple as that, period.

“how do I build a community on it? “Jab, jab, jab, and
hopefully someone notices? “Cheers bro.” – Uh, cheers bro. I think the great thing
about Medium and one of the reasons I invested in it,
one of the reasons we write for it is you actually just
have to put out good content because they’re doing two
things that are intriguing. One, there’s a viral loop. People sharing, recommending
it at the bottom. I was one of the early people
to growth hack a little bit and ask for the hit the
recommend which created virality. But they also use human editors
who just see a good piece of content and populate it to the email, to the top of the page. This is an incredible
opportunity, my friends. Medium, in a lot of ways,
has Reddit and Digg dynamics that we haven’t seen in a
long team where you could be anybody, you don’t have to
just ooze the juice of your social networks to get people
there, but you could be anybody who writes a good,
solid piece of content and then the machine, not
the community, humans, can decide to populate it and
then give you an opportunity to then siphon. The really Holy Grail for a lot of you, and the reason I’m pushing
so many of you in the Vayner Nation to write on it is you
can write a nice piece of content, get lucky, but
probably not lucky ’cause it was a good piece of content, but a
little serendipity along with that good piece of content
and now you’re populated. You get, you know, a couple
hundred, a couple thousand, people follow you off of the
base of that being featured and away you go, you start building. And so, that’s for
people with no audience. For all of you that are lucky
enough to have some Facebook, some Twitter, some Instagram
followers and users, you should put out content
there and use that as an opportunity to be discovered. And so, you know, I’ve used
Facebook very successfully to drive people towards Medium. Email services to drive
people towards Medium. Which then gets people
reading and recommending which creates more virality, which
gets more people to recognize me and it just becomes this viral loop. So it’s not about jab,
jab, jab, right hooking, where that’s a world of put
out content and then ask for something. This is more about just putting
out good content and letting the chips fall where they may. I think the other thing you
can do is go out to other people that have audiences or
other publications that may, then, want to re-publish your publication, but has a link that says,
“This was originally written “in Medium,” and that links. And so, you’re trying to
create a viral loop because the recommend at the bottom
of Medium creates virality within Medium, there’s a big
audience there and that’s where your opportunity lies. Very tactical off the
gate on a Monday morning.

“What happened to Tumblr anyway?” – Is Medium the new Tumblr? I think Tumblr is a more
creative outlet visually whereas Medium, I think,
is more creative outlet in written form. Tumblr was bought by Yahoo, and any time you’re bought
by a very big media company, it’s going to slow down its innovation. They need to integrate
a still very big app. Go look in the Apple top charts. It’s still well entrenched in the top 100, top 125. So I think they’re totally different. I think they’re both very
viable communication platforms that matter in society. I have the benefit, personally, of being an investor in both. Early investor in Tumblr and in Medium. Big fan of both. We spent a lot of time, you and I, jamming in Medium. So, I don’t think it’s the new Tumblr. I think Tumblr’s still there. What happened to Tumblr? I think it’s a different
animal now, and I think, depending on how you want
to communicate to the world, for example, I think Tumblr
has been a tremendous anonymous platform for people where they don’t have to be themselves and they can have pseudo
names or pseudo context or hotsaucemaster.tumblr.com is a place where you don’t have
to be necessarily your name and you can communicate to the world, and I think that really
works for a lot of teenagers and a lot of youth. Medium, people tend to be
themselves on that platform and has been a gateway for them to be discovered as great
writers or interesting writers. So they’re different, and that’s my two cents
on those two platforms, and if you’re watching this
show or listening to the show, and you haven’t played with
either platform lately, I think one of the great
things about this show is not just listening or
watching or being entertained, is to take action. And so let’s do a little
homework assignment for episode, what are we, 143? What? – [India] Three.
– Yeah, 143. I challenge you, Vayner Nation, to go out and post three things on Tumblr, if you haven’t in years,
if you never have, and to write three articles on Medium if you haven’t in a
while or you never had. I think that, to me, is the energy as we get closer to episode
200 that I wanna start doing which is I want to
create more practitioners in the amount of people that
are listening and watching to this show right now that have never created content for either
platform is stunningly high, and I want to motivate
you, right this second, to go out and do it because
you will learn from it and it will make you stronger and better and that’s something I really
wanna do out of this show. Not just entertain.

“What do you think about
the revamp Facebook “gave it’s Notes platform? “A Medium contender, maybe?” – Zoltan. First, I feel like Zoltan and I should try to take on the world. I feel like there’s–(laughs) Let’s team up. Kill the world. Truth is, I haven’t dug deep. Obviously, I’ve been checked
out for the last 48 hours with the fam and Notes kind of hit out. Obviously I got pinged
by a lot of people here especially ’cause I’ve been
pushing the longform thing. We had a little bit of a conversation. Andy mentioned that it’s a link out thing. I haven’t really looked yet. So the answer is, I
can’t fully answer this. Help me here real quick, India, ’cause I know you had a look at it. Andy mentioned that it’s linked out. – When you post it, it shows up as a link. – Kind of like if you did
YouTube or GaryVaynerchuk.com – Yeah, but it actually
stays within Facebook. – Got it. So our point of view and
why we talked about that is, when you guys see the box
image and the headline, you know you’re leaving
the Facebook environment. That creates a friction point that the longform post does not. But I would say we’ll probably even– You know what, let’s test a note today and we’ll follow up on 133, 134, 135. I think Facebook has a very clear plan. Let’s be the layer on top
of the internet itself. So if anything works, YouTube video. Medium blog post. If anything works, let’s have our version of it and that’s keeping everybody
in our walled garden because we’ll make a lot
of money if we do that. And AOL is the only other
company that ever had that kind of ecosystem in
the late 90’s, mid-90’s when people where scared– I was scared to go to the world wide web. There was a button up
there and it was like, the world wide web, forget it. I was in an AOL world, I’m like, that’s spooky. I’m staying in here, it’s safe. Facebook doesn’t have that advantage, people are more educated,
they know the web exists. But in a mobile first world, in a Instagram, Facebook, WhatsApp world that’s why they offered
3 billion for Snapchat. If Facebook owned Snapchat right now, they would own the entire– Alex even got excited
and he keeps it chill. I mean he said, “Pshhh.” (laughs) I don’t know if you heard it. They would own the ecosystem. So they’re 3/4 of the way. There is some other players but, YouTube, there’s other players but… I think Facebook’s plan is obvious. And I think in general,
it’s very interesting to watch them navigate. I think it’s proper for maximizing business. It’s why I’m very bullish on the company. It’s why I haven’t sold a
single share of the stock. I bought it private before it went public, not a share. I’m a big believer in it. Video time.

– [Voiceover] James asks, “should
I be writing unique content “on LinkedIn and Medium or
is it okay to repurpose “the content I’ve already
published on my blog?” – James, I’m a believer in both. The truth is we’ve been
testing both as a team. I do think, I think you can use, specifically Medium and LinkedIn, I feel very comfortable
in cross-pollinating ’cause I do think that
there’s some intellectual, above the brow, kind of,
similarities on Medium and LinkedIn so those are very comfortable. If you said, Medium and Snapchat, the same one minute video,
I’d feel uncomfortable ’cause I think the context
of the room is different. I think Medium and LinkedIn are similar. So if you feel like your audience and the context of the room, the vibe when you go into it, are similar then I think you can get away with it. And so we look at Facebook and LinkedIn and Medium having similarities but you guys see what
I’m doing on Snapchat if you’re not following me,
put up the QR code, DRock. Lot of editing here today. Gonna be here late on a Friday, no bullshit half-day
Fridays for you, DRock. Anyway, you know, I’m not
gonna do the same stuff on Snapchat that I’m doing, and I’m trying to do different stuff. But Medium and LinkedIn,
I feel fine with that. Now, I think we’re doing it
’cause we’re busy as crap and we’re pumping out a ton of content. You’re different than me. The people that are watching
are different than me. If you have the time, I think it’s amazing if you could start the for article with two
or three different lines in the first sentence that maybe even acknowledge of like I’d love to do and India,
this maybe something we should be doing. I’d love to start doing more stuff that’s kind of like, that start, that 99% of
the article’s the same but maybe the first two
sentences are something similar like, you know I’ve been seeing
a lot of people on LinkedIn and do blank. Like all of a sudden you
make it very contextual if you’re doing it in LinkedIn. Or, a common trend that we’re
seeing on Medium is blank. There’s some interesting contextual things you can do upfront that
an extra sentence or two change makes it even more native. So it’s something to consider. Cool.
– [India] Cool.

recommended us to use Medium. What are your recommendations for 2015?” – I got nothing yet. (laughter) Actually I do have something. Sorry India. – [India] That’s fine. – Scared the crap out of you, and I have a feeling DRock
is gonna use this footage. LinkedIn is catching my attention. I’m very shocked over what I’m seeing over the last 10 days of just natively posting content in my Linked In feed. Now I have a huge audience there, and so I don’t know how that
works out for other people, but LinkedIn is freaking
me out a little bit. I’m not talking about
Pulse or Influencer. I’m just talking about
my feed, my account. – Gary, how would you market
a business in an industry

“on my blog and mention on social “or post natively on sites “like Linkedin, Medium,
and Facebook, or both?” – Brian, great question,
and it’s a loaded question, because you’ve probably looked at the new garyvaynerchuk.com (ding) and you probably realized
that I’m doing a mix. Like, you know, you land on a page and I’ve got the place for
Medium posts and Linkedin posts. When you land on it, some of the posts literally link out to Linkedin and Medium, and then obviously I have my own posts, and actually, Steve and
I were just talking. Did we put up the first post where it’s just for garyvaynerchuk.com? – [Steve] Yes, we did. – Got it. So that’s there too. And so what I think is
interesting about this question is most people in the
internet marketing world want to keep telling you
to do it on your own site, monetize your own traffic, it’s yours, Facebook reach can’t be taken away. All this “own it, own it, own it.” The problem with “own it, own it, own it” is when you’re doing it on your own site, you’re at the mercy of how much traffic you’re able to establish on your own site, and so from the 99.999% of
you that are watching this that don’t have four million unique people coming to your site
every day, every month, the reality is is placed like Medium, for example, I had a
Medium go extremely viral, viral as in it did really well on Medium, and right now it’s sitting
as number six or seven on Medium’s top stories where I’ve noticed that 950 people have clicked
over and read the article because of that place,
and that’s 950 people that I’m gonna guess 787 of them have never even heard of me before. And so too many people are worried about monetizing the now, posting on their page, versus using things like
Linkedin and Medium, and notice I use those two
because they have viral loops. Linkedin, when articles go
well, it shows up in Pulse. Medium sends out an email
and has the top stories. So I like being in places
where there’s viral loops, that if you put out a
nice piece of content, I noticed the kid on
Twitter today tweet out, “Hey, I’m number four on Medium, “two spots ahead of Gary V,” and then I looked at his profile and he has 1,400 Twitter followers, and that got me excited, I’m like “See, great content can raise to the top and bring awareness,” and so I think a heavy mix of both. I’m a big fan of picking
spots strategically that give you awareness and
then builds leverage for you that then eventually you can
monetize in your own world. – [Voiceover] Sean asks, “You
are always answering questions