in terms of platform social media, is it better to self brand
or establish a name brand? I go back and forth. – Diligent Leaders, that’s a solid question. I think it’s something
everybody struggles with. Am I going to be Gary
Vaynerchuck on social or am I going to be wine marketing man? Look what happened there. That’s my answer. What happens if you evolve? Lot of people watching right now started off as marketing gurus but now sell carrot juice. One of the things I like
about being your name is that you can evolve with it. You’re looking at a guy who used to do a show where I drank wine and spit into the bucket and now I’m doing this show and I’ve been able to
do a seamless transition because the truth is many of us have different facets to our personalities and so I am on the camp of going with your name. It’s something that can stick with you. There’s consistency. You don’t have to rebrand. I didn’t have to change my Twitter profile form wine guy to ask guy.

Is it some local listings in SEO, writing content, social media? Antoine, what’s up, brother? Gary Vee, but you know that. You know, look this is
always the best question. This is the question that
I rappled with, rappled, grappled with, when I got
involved in my dad’s business. It’s very hard. What do you do? I made flyers at home and
gave them out when people walked into the store. When you’re hustling and
you’ve got limited budget, you’re in trouble by many
people’s points of view. Let me give you the real first answer. The real first answer is work more. The greatest way to
close the gap financially is to put in the extra two or three hours. So, whatever you’re doing, add
an hour or two to each day. Still eat healthy, still have
sleep, but an hour or two of hustle, little less watching
Game of Throne marathons and Madden 15, extra hustle
because when you’re limited, that’s the play. To me, Facebook dark
posts has one of the best ROI’s right now, Google AdWords is always a strong contender, banner retargeting. It really depends on your
business, it depends on if you’re e-commerce, to me,
those three would really work. If you’re a local business
that’s trying to drive people into the store, you start
looking at Yelp and Foursquare and things of that nature. Sometimes it might even
be, believe it or not, local radio, local cable
television, believe it or not. There might be ways, but the
truth is, there’s very specific answers based on very
specific small businesses. But, don’t, don’t lack hustle. Biz dev, one of my favorite things when we didn’t have a lot of dollars was biz dev. Go to the barber and be
like, can I put some flyers of my business in your store
and then you can put some, there’s that move. There’s
the call for advertisers thing that was my classic YouTube video. We can link that down below,
that’s probably the second time in three episodes linking
it, but it’s a classic. Go and get the money, and so, those would be my first answers to a local financially strapped. Networking, hustling, biz
dev’ing, go to the local businesses around you, trade,
go to the Chamber of Commerce events, figure out if you can do something and just print coupons and hand them out, you know, in quotes. Guys, I appreciate you jamming
with me in episode three.

When we asked for more
details, he responded that the product isn’t fully
developed, however, it’s social marketing for my city only. Scottie, listen, I took
this question because you tweeted that you wouldn’t eat
until I answered your question and knowing that eating is important, I wanted to deliver for you,
but I’ve gotta be honest with you and I love you,
brother, and you know who I am, you’re watching the show,
so you asked the question. I hate your question. It’s a ludicrous thing to
think about at this point because the product’s not even developed, yet you’re worried about marketing. I’d love for you to develop the product, taste it a little bit, cut
it back to question # 2 or 3 where, you know, you’ve gotta feel it, you’ve gotta put it out in the wild, reverse engineer it a little bit. You know, my city only,
like local, there’s a ton of things you can do,
Facebook dark posts, tweets, geolocation stuff, there’s
a ton of things to do, mobile ad stuff. There’s
just an enormous amount of flexibility on how to drill
it with a local business, but the truth is, you’re
getting ahead of yourself. This is, you know, I don’t
wanna dis or something and I don’t wanna dis ’cause I love you. It’s a little bit of
an amateurish question. I need you to kind of get the
app out or the product out. You’re just getting way
too ahead of yourself. The marketing will matter
only if the product is serviceable at some level. Great products always
need less great marketing and great marketing
doesn’t fix crap products. – [Voiceover] What’s your
advice for small business owners

– [Voiceover] Yeah he’s back. – [Voiceover] Dragga asks,
“I’m an indie music producer. “What tips do you have to promo my content “using social media marketing?” – Dragga, what’s up? You’re back. And I respect that. You’re in Episode One and Two. You one day will be a trivia question. So, the question is, look you’re an indie guy, you’re trying to promote. I’m actually gonna move the mic to Steve. He’s not even expecting this. Go there. Go there. Do you get the sound? – [Voiceover] Yeah, we can. – You’re good with sound? The camera’s got its own sound? – [Voiceover] Yep. – Go ahead. Say what you just said to me. – So, Dragga, I looked
at your Twitter account, and you posted a remix of a Rihanna track eight times in the last 24 hours, since we aired the last
episode of this show actually. – That’s a little bit
overwhelming, Dragga. Now, couple things. I think the thing to really
think about is listening. I was actually clicking, and
that’s why we got focused. I don’t know what he was doing there, but he was replying to somebody. I like the replying in Twitter. That’s a tactic. Look, here’s what I think it’s all about. The quality of the music matters. Building up your SoundCloud matters. How does one do that? One of the ways to really do that is to become old school in some ways. Believe it or not, I’m
gonna go left field on you. How ’bout some music message boards? But not spamming them. Becoming a part of that community. How about searching every single person that Tweeted about Rihanna. Steve pull it up. Every single person who
Tweeted about Rihanna. Let me guess, but I’m gonna think
it’s a shitload, right? And so, in that shitload, jumping in and engaging with those people. Now you gotta spend a lot of time. You decided to do a Rihanna remix, not me. So that means you’ve gotta go through it, and it’s gonna take you a couple hours, because everybody’s
gonna be Tweeting like, “Rihanna’s hot. “Fuck Rihanna.” All that stuff. And you’re
gonna have to find the people that are actually talking
about Rihanna’s music, which I don’t know, probably small percentage of
what’s going on on Twitter. You’ve gotta jump into that and engage with it authentically. Engaging, and you’ve heard
of the 19 year-old dude move is not saying, “Check out my track.” You’ve gotta just kind of,
you know, jam with people. I would recommend, if
you’re jamming people, and jamming with people, not jamming. If you’re jamming with people, during that period, changing the URL in your Twitter profile to be a direct link to the Rihanna track. That’s right folks. That was a tactic, and
that’s why #AskGaryVee’s gonna be a big-time show. If you’re deciding to
do something specific for a two-day period, like Dragga should, around engaging people
about Rihanna’s music that actually talk about the music. I’d recommend he changes
his Twitter profile’s URL from his probably homepage, or whatever he’s got going on, to the actual link to the
SoundCloud of that show, because while he’s engaging, people are gonna be like, “Who the hell’s Dragga? “Let me click this link in his URL.” Boom, they’re listening to that. The viral loop gets going. The viral loop gets going.

“that people are basically sheep. “What does that say about your idea “that the ‘consumer decides’?” – Will, I don’t know
who’s teaching you this, some university or some
douchebag marketers, but you know, there’s truth
in that we can influence. I mean marketing clearly influences, but the customer’s own
preconceived notions and DNA, and the way they grew up, and all the other variables, are a factor as well. And they get to choose. At the end of the day, we’re not hypnotizing people. There’s not some weird thing floating above my head that saying, “Buy my book.” You know you need to get them to post that under there, right? You know, that’s not happening, and so, you know, I think that is a very, all-in, 100% way to look at it. Do I think marketing influences people? Of course. Do I think we’re hypnotizing people? No. – [Voiceover] You called
him out for a bad question.

“the first 10 customers for
a creative service startup. “We make product videos
for online retailers.” – Eric, I once made a video, and let’s link this up down here below, and let’s put it up right here. Can you guys make another
video move in here or is it just gonna be a still shot? – [Voiceover] Yeah, if it’s on YouTube, we can do– – We can make it move, beautiful. There’s a famous video I made, where I cold-call people
for customers, right? And it was something people really loved. And that’s my answer. To get the first 10 customers, you have to grind. Sorry DRock, I know I screwed up here. But you have to grind. What I mean by grinding
is you have to just reach out to every single person. Like you just have to roll up on people, and be like, “Hey, will you buy my stuff?” – Yeah. – There it was. One customer. So… (laughing) That was awesome. Did you catch her in the background or no? I mean, you just have to ask. So, go to every single person in the world that will possibly buy your thing, and ask them to buy your thing. – [Voiceover] Will asks,
“I’m taught in marketing

Dragga, you know,
honestly I don’t know why Steve, show them. I don’t know why Steve
picked this question, because the truth is
there’s not enough context. How do we apply it to your music world? I don’t know. What do you do? Do you put on shows? It’s easy. Do you sell T-shirts or pants? Easy, do you try to resell music? A little tricky. I’ll need a little more context. I’m gonna allow you to
retweet with more context, and we’ll get you back on the show. (hip hop instrumental beats)

As building audiences
on Pinterest and YouTube with Facebook dark posts
is the wrong strategy in a world where you can
build YouTube audience with pre rolls at five
to seven cents a view, and Pinterest is about
20 seconds away from their ad platform. My answer to you is it’s nice to try to siphon. I do think Facebook dark
posts will probably be the most effective besides
the native way to do it, but if you’re trying to build
YouTube and Pinterest audience I highly recommend doing
it with the native app platforms within those
two principal parties. (hip hop instrumental beats)

Look digi talk, I feel
like the first fax owner everyday of my life. Can you imagine how I feel? I’m usually really at the
forefront of these things. You know, I’m gonna give you a very simple piece of advice. I try not to convert anyone from all the pieces of
content, from all the T-shirts we make, show Zak. They’ll like that he made the T-shirt. From all the things I do, the quote cards, the keynotes, the books, the ranting and raving, these videos. Truth is, I don’t give a crap
about converting one person. I’m only speaking to the converted. If your market hasn’t moved yet, and they don’t believe in fax machines, and you’re trying to sell a fax machine. Don’t try to convince
somebody to buy a fax machine. Go find the people that already have bought into the fax machine, and just sell it to them, because
if you’re too early in a theory or a business where nobody has bought in, you’ve lost. For everybody who thinks I’m Nostradamus or I’m far ahead, the
truth is I’m not far ahead I’m just practical and
realize there’s enough scale in the reality of 2014
right now marketing. There’s enough people buying in to make it practical,
and there was even enough in 2009 when I started
VaynerMedia with A.J., when nobody thought I was
ready or the market was ready, or anybody was ready. There was just enough for us
to actually build a business, and then we grew into it. We skated to where the puck was gonna be, as that classic statement is, and so that’s my answer. Don’t try to convert anybody. Don’t waste energy on people
that can’t consume it. Just go on the full offense on the people that have already bought in. (hip hop instrumental beats)