My name is Brandon and
I’m social media manager for a digital magazine app in
mid-town Manhattan called Zineo. Looks a little
something like this. My question for you is how do
we leverage content from 5000+ magazines to throw jabs at
a millennial customer who’s attention is typically
away from magazines? Thanks so much for your answer. You keep answering questions,
I’ll keep asking them. – Brandon, I have
a couple things. One you’re avocado ambassador, I need to figure out
what that means. You’re also a Mets fan but
I didn’t see any Jets love and I’m very concerned that you might be one of
those rare people that are Mets and Giant fans
who I hate oh so much. I didn’t fully get the
context of the question. I’m not sure if you guys got it. Obviously, you guys picked it. I didn’t fully understand what the objective
was of the magazines. Was he referring to how we
make micro digital context that actually gets people to
care about a magazine? Meaning like buying a
subscription to a mag, I mean actually I’m very
curious while we’re here, where is your
magazine life right now? Andy K?
– [Andy] Zero. – Zero?
– [Andy] 100% – [Gary] Nothing.
– Nothing. – [Gary] Zero.
– Zero. – [Gary] Dunk?
– 5%. – [Gary] What magazine
would you consume? – Back home from Sweden. – [Gary] Swedish
magazines that you read? – Fashion magazines, yeah. – [Gary] That you’ll at? – Look and read. – [Gary] So that comes to
your home and you’ll do that? – Yes. – [Gary] And that’s 5% of your
world you think is your gut? – 2.5, yes.
– [Gary] 2.5, got it. DRock?
– [DRock] None. – Zero. Other Tyler? – [Other Tyler]
Maybe like 2 or 3. – Like what do you consume? – [Other Tyler] Like photography and design
magazines a little bit. – You’ll flip
through it a little bit. – [Other Tyler] Yeah. – How about compared
to 24 months ago? Even less?
– [Other Tyler] Yeah, even less. – Dunk, compared to 24
months ago even less? – [Dunk] Same.
– Same. India? – I subscribe to a couple.
– [Dunk] No, less. – Less. Less. India? – Same, a couple.
– What do you have? – The New Yorker and
then like an art magazine. – Playgirl?
– No. (laughter) Why do you tease me? – ‘Cause I like you. So, the New Yorker? – Yes. – And do you read that?
– Yeah. – And, it’s not just collecting. Do you think you read as much New Yorker today as you did
24 months ago? 36 months ago? – The same. – ‘Cause there’s a
scenario where you like it. Like, weekend morning
coffee kinda thing or? – Subway magazine. – Perfect subway
magazine, got it. Look, I think, that’s obviously
a small focus group, (Gary stammering) and I don’t know Brandon so
that where I’m gonna have to go. If you’re talking about the
notion of what kind of content can we put out, jabs, in an
ecosystem that is going to get millennial’s excited about then
going in to the magazine world and subscribing to a magazine,
I think it’s a lost cause. I really do and I think the
magazines that have anybody’s attention right now, I bet you
if we could take these three wonderful people’s brains and
put them here and dissect how they cared about the
photographer magazine, the New Yorker and these Swedish
magazines it had a lot more to do with those brands did to them 10, 15 years ago
and that’s the problem. They thought those were cool magazines when they
were in junior high. They were around in the house. The New Yorker
is an iconic thing. I think it’s a very difficult
proposition and as digital and mobile devices have become
more magazine-ized A.K.A. photos have become such a
foundation of the way we consume the internet versus written
words of a decade ago I think you’re fighting an
uphill battle, my friend. – Sometimes you got to
hear that, you know?

Had a blast having
you on my show earlier this year
to talk about your new book #AskGaryVee. I read the book. It is amazing. I got a lot of
good stuff from it. I’ve been sharing it
with some of my interns, and my friends, and coworkers
so thank you so much. Today I have a question for you. I’m releasing a book
next month, it’s called Without Bruises: A Journey
to Hope, Help, and Healing. It’s telling my personal story being in a relationship
with a sociopath and, you know, going from
mental and emotional abuse. Well, I am trying to figure out, do I stick with JJ, who
is the radio personality, to market this book or
do I need to stay away because I feel like I can
reach a bigger audience but I’m not sure
if that audience is really ready for the girl
with the shaved hair, tattoos who’s at
the hip hop station. So maybe you can give
me some advice on that. Thanks, Gary, love you. – I’ll take this one first
then you jump in Simon. JJ, look,
the bottom line is it’s not 1984 anymore, it’s 2016. You’re not going to
hide from who you are. People are going
to figure out you have a shaved head and tattoos.
– Yeah. – You can go under a pseudonym, you can go in disguises. They’re going to
figure out who you are. So, I think everybody
wins when they go all in. Listen, I, you know, first 60 episodes
of Wine Library TV, 2006, ten years ago. I was tempered
a little bit because I was scared that the
people on Wall Street and these rich people
that were buying hundreds of thousands
of dollars a year of wine from me would realize
I loved wrestling and football, and I cursed,
that I was Jerseyed out. The truth is the
second I realized, wait a minute,
if people like this show with 80% of me, what’s
really going to happen the second I went all-in on me it became a
totally different outcome and really I’ve never
looked back, both in the wine industry
and who I am today. There are plenty
of people in the marketing book
world that don’t love me. I think the closer one is to me. – Who? – I don’t know.
– No. – People, you know–
– No. – There’s a LinkedIn
post right now, where I saw somebody
write of why GaryVee is really great at social media and the first comment
with four likes from other people is, “I would want to do
nothing like GaryVee.” And I’m like, well,
there’s five people. (laughs) I mean, you know,
you know, and I get it. And I get it but
I think what you have to take pride in, JJ, and
everybody, is if you could live a life where
the people that know you the best like you
the most, you win. I love that my assistants,
when we were talking about India’s one week,
like the people that know more
about my truth win. Like as we’ve gotten to know each other–
– Yeah. – We’ve liked each other–
– It’s true. – More and not less
and that’s the game. – That’s true, I mean,
what’s the definition of authenticity, right? Everybody’s like
trying to be authentic. – (laughs) Right. – But nobody talks about
what authenticity is. Authenticity is saying
and doing the things you actually believe and
so to create divisions, one of them is
inherently inauthentic. So in one of them you’re
either being dishonest or you’re faking it so– – Or you’re hedging, right? – Where you’re hedging.
– Hedging. – So–
– Hedging is what pisses me off. – So, I mean,
you are who you are and you want to
bring that personality. And at the end of the
day, the more authentic you are in all of your work, the more the people who
love you for who you are will take your work and
help spread it for you. Those are champions
but it’s very hard to even find champions
if you’re always hedging and trying to be what
somebody else wants you to be. – JJ, I think you’ve got
a misread on America. I really do. – People like you
for you and they like you for your message.
– A hundred percent. And especially, if you’re you. For example–
– Neither of us, neither of us fits the role that we expect. And I show up to
these meetings in jeans and things and Gary, you know, he curses and
he shows these things. But people like
us for who we are. And the people who don’t like us for who we are don’t invite us and that’s totally fine. – I also think that
you’ve got to understand the American psyche, right. They’re not going to care
as much about tattoos and shaved heads and
things of that nature. America forgives
everything except if you’re trying to deceive them. Like you can literally do
anything in this country, probably outside of murder,
and get away with it, as long as you
don’t try to pull one over on us, right? Presidents have proved that, the most famous
people have proved that. We will forgive
all day but if you try to make us a sucker
because you’re trying to put one over on us–
– Yeah. – We hate that.
– Yeah. – That’s it.
– Be yourself. – Is that it? – There’s one more.
– One more? – Be yourself.
– Let’s do it.

– I would probably if I was
allowed to on a university level I probably would be and
obviously take out the economics, could we afford to,
I would try and get them out of the room, out of the classroom
as much as possible whether physically or mentally and what
I mean by that is mentally we would be in our
apps doing, creating. I would get kids out of, if I was
in Chapman in California I would go to local businesses I would
take the 29 kids in class we’d go to Lou’s pizza shop. Be like “Lou, we’re here.
And were here to work. “What do you need?” I very much believe, I’m so
proud of you I was so thankful that you reached out to me and
you’re taking us up on this week because you’re
going to go be better. You’re gonna go back to school
and what you’re gonna learn this week you’re going to be better. – Yeah.
– Because it’s real. This is real.
– Mhmmm. – The classroom is less real. It’s less of the
market, it just is. My answer to your question is I would force them
to do real shit. – Yeah. – I would just try to get them
do as much real stuff as much as possible. You can watch GaryVee videos,
you can read books, you can pontificate,
you can debate but nothing beats getting thrown. I can tell kids about swimming. Okay, so what you
want to do is, right? I can tell you. We can debate what
the best stroke is. But how are you going
to be a good swimmer? You’re going to throw
that kid in the pool. I would put the kids in as many
real life situations as possible and I would do in a
couple different ways. One, I would try to use my
connections if I was allowed to based on this fantasy world
you’ve created and get them to go to Under Armour or a Toyota
see how they think about it. But then I’d also do a
competition the last three weeks of the semester
I would say okay we’re all going to go to the
farmer’s market. You all have three weeks to
figure out what you’re going to sell in a farmers market and
then all you can use is digital for the whole three weeks
leading up to it and then whoever sells the
most fruit wins. Try to get them into that kind
of mentality because I think that matters. I’m very scared, Professor,
of eighth place trophies. I’m very scared of rewarding people for success
that isn’t real. We would have the fruit and
vegetable farmers market competition and then the
next day in class I would say unbelievable job Sally and
I would say Elliott you suck. You are a loser, you sold eight
dollars in radishes and let’s break down why you sucked. Your Instagram was boring, I don’t know what the hell
you were thinking. Your radishes look like shit
so let’s start with the biggest thesis which is no
marketing fixes crap product. So these are the things
that we would go through. – Thank you.
– You’re welcome. – I will use this for my class.
Thanks.

“most marketable but
isn’t monetizing it yet?” – Oh, that’s a great question. Who is the most monetizable
celebrity or athlete right now who’s under monetizing? Okay so I don’t know the answer
because I don’t really dig too deep into that world. I mean I know but I don’t know. And I don’t like talking about
things I don’t know but I’m a give a very smart answer. I believe on looks and charisma
it is somebody who’s an athlete that is not a star player. So what I mean by that is
I believe that, well look, Chris Humphries, right? He’s a very solid, gutsy
rebounding NBA player but he became dramatically more famous
and could monetize because Kim Kardashian and him
dated and they actually got married for four minutes. I think that that’s a good comp. I think there’s a stunningly
handsome or beautiful man or woman who’s an athlete who’s
not the star of their team who either is gorgeous and can play
the modeling role along with athlete though that doesn’t play
out ’cause sports a lot of times they’ll rag on you that you’re
just pretty and you can’t get it done on the field. I actually think as
I’m talking this through it’s the most charismatic. So what do I mean by that? I believe that that somebody
started vlogging Casey Neistat, Casey style right now in the NBA as the ninth man off the bench was a great guy, had a
little charisma, was a great storyteller, knew how not to
blow up the spot of his fellow athletes, showed the real life
of being on a bus before the game, with fans, his own life,
his crazy brother, his awesome mom I think that that
is the person right now. The most charismatic storyteller
that could be doing it with a phone that happens not be the
best player on the team has the most storytelling capabilities
that hasn’t been deployed yet. – [Niklas] Awesome.
– Gilbert Arenas did this. Gilbert Arenas was a very nice
up-and-coming NBA player who then had some big-time seasons
who was the first guy to blog and use MySpace way back when
and became much more famous than he actually was and got better endorsement deals because of it. So that’s who I would say. It’s really anybody who is a B or C list celebrity or athlete that needs to act like me or Casey or Nash Greer
or Musical.ly stars. They need to the internet thing while they’re on the
mainstream plateau. – [Niklas] Mhmmm.
Awesome.

– What’s going on Gary?
Big fan. My name is Ted Bettridge and I’m a 13-year-old graphic
designer from the UK. I’ve recently started my design
company and I’m presenting it on Instagram, Twitter, Snapchat
and just about to start YouTube. I’m proud of being a 13-year-old
designer and I think I can use that as a growth hack to make
myself better known out there. But some clients when they find
out that I’m 13 take that back as a negative without
actually seeing my work and knowing the full story. So how would you recommend me
going around presenting myself and my business as a
13-year-old designer? Cheers Gary. – Cheers mate. Teddy, listen, I think you’re
all excited up front of like I’m gonna differentiate myself
by being 13 and then you’re like but some clients don’t like it. Of course.
You’re 13. Literally Andy has
speakers older than you. Right? This is unbelievable. And your composure and
your charisma on the video, you’re going to be very successful. I have a funny feeling at
whatever you decide to do. The same way I met Dunk
when we met in the hotel room. I’m like, “You’re
coming to America.” Some young kids just have it. I could tell way more because
I spent more time with them to know that he did have it. I’m not sure about you that’s a
good first impression for me. Getting on the show at all. But here’s the reality, my
friend, Ted, you’re going to learn this at 13, you’re going
to learn this at 16, you’re going to
learn this at 19, you’re going to
learn this at 27, you’re going
to learn it at 40. How old are you?
– [Niklas] 53. – You look great.
You’re going to learn it at 53. As I’m sure you know what
I’m about to say is true, you gotta take the
good with the bad. You gotta take the
good with the bad. For everybody who’s going to
give you notoriety or write an article about you our actually
use you ’cause you’re 13 there’s going to be people that don’t. For everybody that loves that
I keep it real and authentic there’s plenty of people
that don’t want to work with me because I curse or because I push against the
traditional systems. – Not at Social
Media Marketing World. – Did they like it?
– Yeah. – Yes, they did, you’re right. The punchline is very
simple which is this, Teddy, you need to be you. Don’t hide that you’re 13 ’cause you think you’ll
earn more money. You’re 13 and if you got real
talent, that’s going to serve you extremely well. I think the reality is
how would I play it? By just being you and doing your
thing and not dwelling on the negatives and not getting too
big headed about the positives. Don’t get too upset when
somebody cancels an order when they found out you’re 13 and
don’t think you’re hot shit just ’cause somebody wrote some cool
Business Insider headline that says 13-year-old stuns with
his graphical design skills. – [Niklas] Wonderful.
– Thank you.

– [Voiceover] Craig asked,
“What do you think people like “Chance the Rapper releasing a
lot of his music for free as a “marketing strategy?” – What do you think Chance the
Rapper, people like Chance the Rapper, what do you
think about Chance’s music? – I love Chance the Rapper.
– I’m obsessed. (mumbled singing) What do you think about
people like Chance and others that are putting
out a lot of mixtapes, a lot of product for free as a
marketing play or whatever the strategy may be? – I love it. I love it. I think you keep the relevancy
and you keep the fans engaged. I love it.
I think it’s a hustle. It shows that you dedicated to
the art and at the end of the day the art wasn’t meant
to be materialism and everything is a dollar. It’s about giving back
to your fans anyway. – I think the one thing that a
lot of you are watching know is I don’t have the $500
e-books and the $7,000 courses. I do the shows for free. I pump out content
at scale for free. Thousands of you email me
every single month, “You should charge for this. “This is better than the
shit I’m paying more for.” It plays into that same thesis
which is yes but that’s why so many more of you follow me. – You get engaged. Yes.
– Of course. Either you’re running a marathon
or you’re running a sprint. Figure out what you are doing.
– Exactly.

“as a retailer selling
someone else’s brand?” – Ah, I remember this
one, I sent this to you. I like this one because
I wanted to go tactical. You know it’s so funny, talk
about the ying and yang meet. Like, I also don’t want
this to get too heavy and philosophical,
I want to go tactical. Anybody who’s a retailer
that’s struggling with like wait a minute, I sell sneakers, so am I going to
make Nike content, or Adidas content, or
Under Armour content, and put it out, who is this again? – [India] This is from Matthew. – Matthew, read it one more time, cause guys check this out,
I think this is interesting, how? – [India] How do you create content as a retailer selling
someone else’s brand? – Right, this is so interesting. As a retailer, you sell
somebody else’s brand. That’s the definition of
a retailer unless you’re selling retail your product, and you’re the
Under Armour store, right? So, I really got a kick
out of this question. I think it’s when people
are looking at the lens the wrong way. We live in a world now where
brands are creating content for themselves, at scale,
and I wonder if Michael, Michael right? – [India] Matthew.
– Matthew, I’m sorry, thank you, if Matthew is looking at
this wrong because he sees the optics of brands
creating content. If it’s what you sell,
you create content. Wine Library creates content
of other brands all the time because we are a retailer, and we’re trying to
sell this Pinot Grigio. It is not our Pinot Grigio,
it is somebody else’s, but we’re creating content
because we’re making margin, and we’ve chosen in
the world of business to be a retailer. Matthew, the way you create content, if you are a retailer of
other people’s brands, is to create content of
other people’s brands. – [India] Free content
or something like that? – You know, its what you do, if you sell other people’s
brands you make content. Now, what you could be asking, and more detail oriented,
back to being practical, is you may have to follow
guidelines of a brand when you’re producing content. I think you need to be
conscious of putting those brands in a good light, because they’re you’re supplier, and they are more than
capable of discontinuing you selling that product, so you have to be political
about what that is, but you also have to
find a different angle, that is your angle,
from the brand’s. I think one of those
places is price. You know most brands
are not going to price because they know the
retailers are selling things at different prices, so their content in the ecosystem is more jab-oriented branding, you could actually be more
in the right hook business. This Pinot Grigio got 90
points from Wine Spectator and is on sale for $11.99, so you could, you know, those are kind of things
a retailer does. You could also create
content of that product within your retail store, and so you’re showing
it in that environment. Again, another thing
brands won’t normally do, because they don’t want to
allude to being favorite, picking a favorite from
one retailer to another. So use the advantages
that you have that you know the
mothership brand won’t do, but you can possibly do, and I think for all of you, now leveling us up back
to the theme of yesterday, I’m trying to do that
more in the show. I think way too many people
dwell on what they can’t do, instead of realizing
what they can do, right? So focus on the things
that make you uniquely you, and do the things that you know
that other people can’t do. Whether that’s your partners, like a supplier and a retailer, or that’s your competitors, they happen to be in this state, you happen to be in Colorado, and you have pretty mountains,
use that to your advantage. You know, like I can’t
make mountain content here. – [India] You hate mountains.

“knowing your fans and
owning your own platform!” – So much importance. I totally think you need to be
able to connect with the people who are paying for your music,
paying to come see your live shows, even not paying just
ripping offline and really loving your music. Those of the people who support
your entire career if you can’t connect with them either that’s
online, face-to-face at shows etc. then you have nothing. – How much time are you guys
spending and it’s okay if it’s a zero I’m just curious how much
time are you spending actually engaging with
your fans on social? Because for me
that feels scalable. You can’t be in Des Moines, Iowa
right now but if Susie says, “I love your stuff,”
you can engage. It was such a big thing for me
in my early days but I do think that it’s becoming out of fad. I think people are spending
less time today than they did 36 months ago engaging with fans. I think it’s a little
better decline in Twitter. I think if you look at all the
social networks besides Twitter they’re more push content out. Instagram, Snapchat, YouTube you
push content out whereas Twitter when it was in it’s prime was a
little more back-and-forth so I was curious, don’t forget if it doesn’t come natural
to everybody. You’re doing other things but
where you guys right now with literally like making a video
and being like, “Thanks, Sal,” or replying to Karen in a Snap
or engaging with a comment in Instagram and
actually replying to it? Tell the truth because I’m going
to double check and call you out if you bullshit me
here in my house. – I would say not as
much as we used to. What you’re saying earlier
about how you spent 15 hours responding to comments
about an event that happened. When we first started off, Jake
was saying follow every fan. Jake, you were
really, really encouraged us. Yeah, exactly. We used to, I remember being
at the airport waiting in line responding to fans. Being in the car, responding to
fans and after certain period of time–
– You have to. I felt it actually really
worked well for us as far as building our social media fan
base but I felt like it stifled my creativity.
– Interesting. – And living, not really knowing
how to live in the real world– – Yes. – in a way I felt every moment
I had to wait or every moment I didn’t have to
talk to someone. Every moment I was sitting
at a table I was on my phone. Nowadays, I actually practiced
just giving myself an allotment of time and I feel like our fan
base is really understanding of that because we’ve been
pretty vocal of that. – Interesting. – I don’t think they think they
take it personally that it takes us five days to respond. – That’s your authentic place.
– Yeah. I also feel like spiritually I’m
going one direction where I want to spend less time online,–
– Yes. – business-wise I understand that it’s so
important to engage. – Of course. – That’s why we do
have people like Jake. – What about you? – I go through phases. We just released
an EP a month ago. I was online the entire week
pretty much just responding to people consistently. Kinda went downhill after there
and I probably spend a good three hours every week just
responding to people every Monday or every Friday I
just sit down and respond. – And where?
What platforms? – Twitter mainly.
That’s the only one. – Are you guys producing
content for Snapchat? – No.
– You really, really need to. (laughter) – I just want to say as an
artist it is really important to have a marketing firm, have
management, have friends, have people to
help curate content. What we do is we sit down, we
have a meeting once a week, hey, look at all these pictures.
These are fun pictures we’ve taken, this is what we did,
here’s what we want to say about it and have someone else kind
of do that work on that and so it’s not. – I think I don’t think that’s
an artist statement, I think it’s great that you have
self-awareness to know what works for you. ‘Cause I think a certain artists
they should be doing a ton of that because it what
comes natural to them. A lot of my business friend
contemporaries are like, “You’re running all these businesses.
Why are you spending four hours a day
engaging with fans?” I’m like, “That’s
my natural state. “It’s where I get my information
from. It’s when I want to do.” But I don’t think that’s
what everybody should do. I like listening to the
way you guys answered. What I like is I just think you
guys are figuring yourselves out and putting yourself in the best
position to succeed and I think really that
ultimately is the main play. I really do. – I think fans crave an
experience, a story much more and content much more than
they crave whether or not you’re responding to them.
– I disagree. I would actually argue and you
can be right but I’m completely and I have a lot of data to
support this believe that access is the most valuable thing
an artist can now bring to the table.
– I agree. – Access meaning
that you’re accessible? – Like some sort of access.
– Like happy birthday to you. – I think you can
touch a movement. You do it with a lot of brands
if a brand doesn’t respond to questions within four hours–
– Sure. – that’s a problem.
But when you’re an artist your responsibility is
to create amazing art. – I think that’s for sure. First of all, no good
marketing solves a shit product. If you guys engage 24/7 with
everybody but your music sucked shit, you would lose. On the flip side, I do think that people
really underestimate. I can promise you right now your
top 5,000 fans would shit their pants if you reply
to them on Snapchat. – I don’t even
know how to do that. (crosstalk and laughter) – I don’t even
know, how do you reply? – We’re not going to do this
right now because we’re still in the middle of the show. What I’m going to do right
now is even more interesting. Guys this is my snap, can you
guys make a commitment to get serious about Snap? – Oh God, no.
– Please. – I’m sorry, I can’t.
– Please. – I’ll try. I’ll try. See the thing is about Snapchat
the reason it’s the one platform that I do not use
because it’s the one,– – See you’re not even listening.
– I don’t understand. – I’m listening to you. – How do you do that and
listen at the same time? – Easy.
– Your generation, man. – No, no, no. I think that it’s behavior.
Right? It’s the 10,000 hours. You put in the
work, you can do it. – You can multitask like
that for 10,000 hours. – I think you
multi-task quite a bit. – I do.

“what could TV chefs be doing to
keep their audience engaged “with the community?” – I like that. Marcus, this is a
good opportunity. – Yeah. – You know, as digital evolves,
TV chefs how do you evolve? This is, you’ve watched this
being in the food industry. Right now I’m saying oh my god
I’m taking selfies every day, when did entrepreneurs
become rock stars? You probably seven
to 10 years ago looked at all of your homies. You guys used to, you had to be
sitting around, I know how you guys roll because
sommeliers do the same thing. Four o’clock in the morning,
spot of, wherever you are and you’re sitting there and you’re
saying, when the hell did we become this is what
happened a decade ago? – So I think it’s progression
that came from two or three different ways. Right?
– Right. – First of Julian
Jacques, Papan. – 100%. Those two set the table. – But then Emril really
became a part of pop culture. – Pop culture. Absolutely. – And then Bobby really
took it there, right? I don’t think the word
TV chef, gonna leave. It’s really about media. Whatever you watch it on that’s
essentially what’s going to matter, right? So the screen for us was also
about figuring out sometimes we do long form, sometimes
we do 50 second video. – Sure. – I’m sure in five years a 50
second video is going to be 5 seconds. – Or I’ll be honest with
you, what were producing. We’re going 20, 30 minutes. I’m basically producing a
reality show, a documentary on two to three time a week basis. Good content is good content. – Peoples got to find content. – Does it come natural to you? I feel like when I look at
you from afar you’re such an operator, you’re
such a chef operator. You’re running businesses how
about the media side of things has it come natural or has that
been that something you know it’s important but it
doesn’t come that natural? – I’ll tell you it’s a
couple things for me. Being an adopted kid to Sweden
we were constantly stared at. Not necessarily in a bad way but
we we’re always in the center. – Right. – I look at it
almost the same thing. It’s like okay. You have something to
say, don’t cry about it. You want people to come to space
and make it sticky you got to communicate that. And you got to communicate
that hard if you’re gonna cut the clutter.
– Yes. – This is a cluttered space
and we either want to have customers or don’t.
– Yes. – We want it,
we asked for this, engage. – Yes. Got it. Very good. I’ll jump in real quick. I would say new platforms always
offer the best opportunities, this is good
advice for everybody. Right now he and I’m saying this
out loud for him and his team because I want him to, he should
very much look at Musically and if he cooks behind music on
Musically he could be the DJ Khaled of Musically and
it could change his life. I’m being dead serious. – Can we pick that? Why is this? What’s going on?
– I feel. What’s going on, what’s going
on I’ll tell you what’s going on I’ll save you time. They know that you say no to a
lot of things because you’re busy and this and that nature and
them coming to you with Musically, I’m on their side. – Not okay. – I’m 100% on their side but
Marcus I’m being dead serious if you were to make a commitment
for 30 days to make three videos a day of cooking behind music on Musically I am convinced– – Done. Done. – I’m a strange character.
– Absolutely. – I’m gonna check in 17
days and blow up your spot. – Yes. – I’m gonna use this clip and
then it’s going to be fuck you Marcus as the video. So you have to understand– – Stand in line for that though. So for everybody I’m starting to
articulate this, DRock, this is going to go somewhere. I’ve been saying it but
I’ve never said it direct. Beachfront property. The first people that bought at
Malibu, the first that bought in the Hamptons, the first
people that bought in Manhattan. The first people
that bought in Dumbo. When you buy up the real estate
that becomes the market first, you get a better deal. DJ Khaled, if you
tried to execute now Snapchat it’s noisier. Ashton on Twitter it would
have changed his career. Musically, whatever else you
want to take a look at every time there’s something new or a
new way to do things for example we are crushing video
on Facebook right now. We’re committed to it, I’m
hiring more people because right now it’s important
to Facebook which means it’s getting more reach.
– Yeah. – I’m very focused on it either
new platforms that are emerging and Snapchat is still that.
Still. – Gary, I have to ask you–
– Please. – you live in many worlds.
– Yes. – You’re an immigrant.
– Yes. – You’re an entrepreneur.
– Yes. – You’re in young media and new
media but you also have a lot of friends that are you know much
older than you but also almost like mentors but they
do business with you. How do they respond to your
sort of cutthroat success? – My thing his worked for me
progressively because at first, I basically have started from
out of my mind and completely an idiot to he’s been right
for so long he’s probably. It’s unbelievable how
70-year-old tycoons and other people that are
winning now come and look at me when I say anything. I feel like another five or
seven years, I’m like, “Okay listen here’s what you do. “Go naked, cartwheel
and make it a Gif,” and I said gif, not jif, “and make it on SmoogaSmooga.com
that’s one day old,” and I feel like very established
people will be like, “Alright.” – Alright I’ll do it. – So what’s happening and I’m
sure you I felt the same in your career with food, as you build
reputation and you know the good thing about reputation and
you’ve been the beneficiary of this as well.
It’s earned. – Yeah. It is. – People don’t
want to listen to me. As a matter of fact a lot of
people that listen to me and give me respect
doing it begrudgingly. – Yeah. – Because I do it with a
different kind of vibe than they want it.
– Oh definitely. – You know? – It’s very
direct and very smart. – I think what’s happening is–
– Honestly, I feel I save time when I listen to you. Honestly because
you’re very direct. – I understand.
– No. It’s not really
thought about how correct. – Time is something I value
a lot so that makes sense. Makes me feel good. India. – [Voiceover] Stamp and Coins
asks, “What’s the biggest change

Is it just for massive brands
like Samsung or can a startup turn revenue from
influencer marketing? – A startup can turn
from influencer marketing. Influencer marketing is reach
and is awareness and it works. It’s a boring question. Everything that works, works for
everybody it just not possible that you haven’t figured out
your version of making it work. Television. Super Bowl’s
more expensive than late-night remnant inventory, but you can get it. Everything, influencer
marketing works. It’s so underpriced. – [India] All right. – Search hashtags around
your business, find people that
are influencers. You know, if you’re in a niche
business somebody who has 1000 followers may be the and biggest
influencer because you’re not in weight loss or in beer but
you’re in SaaS business API stuff but some nerd has 1000
people, the nerd probably cost nothing and buy him or her out. Buy him out Andy.
– [Andy] Buy him out.