– Hey Gary and Simon. My name is Bill Clanton,
billclantonbooks.com I’m an adult
coloring book illustrator. I live here at the Jersey Shore. I make coloring
books for grownups. Up ’til now I’ve been a
one-man band as far as controlling my operation
and doing everything myself but I’m looking to expand
and start building a team. Do you have any
suggestions as I grow to help new team members buy into my why, or my mission as to why I’m doing this. Is there any best
practices or ideas suggestions to help
them buy into what I’m trying
to accomplish here? Any suggestions would be great. Thanks a lot and
keep up the good work. – Yeah. Sure. – Wants suggestions. – Well one is having
clarity of why. Which is something you
have to have the ability to talk about what you believe what you’re trying to build
beyond the business itself. So he’s into adult coloring
books, what specifically– – By the way, which puts in
a good spot to begin with. Right? I mean if you just think
about that in thesis– – Yeah. – there’s a lot of smiling
that comes along with that, there’s like a
lot of positive vibes. – If that’s why he went into it. It could have been for
some zen calm thing or some stress relief thing.
– Or some weird thing maybe he’s a really bad guy
and he’s mad at children. I don’t think so. – But even beyond the
coloring coloring books what is it that he imagines the ability to talk
about his vision and if he can’t talk about
his why in hard terms can he tell stories of
his own experiences or people he admires that
if somebody hears enough of those stories they can kind
of get a sense of who he is? What you’ll find is that the better you are at
communicating your why people will want to work for you regardless of the opportunity
that you afford them. They want to be a part of it. – Yeah. – We do a little thing,
which we’ve been doing for years and years and years,
called a give and take. Whenever there’s any
kind of relationship whether its an outside
partnership or even somebody
who joins our team we do something
called a give and take where we want
somebody to be selfish and selfless within
the relationship. So not give and get,
but give and take. So we’ll ask them, what is
it you have to give to us that you have that you
think that we need, right? And they’ll tell us. And then we’ll say, great. What is it that you
selfishly want from us? And we want them to tell us
what they can get from us and no one else.
– I believe in that so much. – And when those
things match you have a balanced relationship because for example, I’ve had
it with people who they’ll tell me what
they have to offer and that’s awesome
’cause that’s what I want. And then they’ll say what
they want to take and they go “Oh, I want to work
with smart people.” I’m like,
plenty of smart people, what is it you want
to take from me? They’re like “Oh, I want
to help build something.” Wonderful. Do that anywhere. What do you want to
take selfishly from me that you can get nowhere else? And if they can’t
answer the question I won’t engage
in a relationship. And the reason
is because, in time the relationship is unbalanced they’re going to be giving
but they’re not taking and I don’t even know how
to give them what they want. Then they’ll complain they’re
not making enough money– – Yep, yep. – because it’s not balanced. – That’s right– – So that’s a big part of it. – And I think the other thing
you know as being out there a lot of people play the reverse of that. – Yeah. – You know, they wanna give
you something that is very low in value and they want
something insane in return. “Hey GaryVee,
I tweeted about your book. “Now I want a job with you “I want you to babysit my
dog four times a week.” It’s insane with that. – That’s right.
So it’s about balance. – And to me,
I’ve thought a lot about that I think a lot about it,
I call it 51/49. I fully believe in that.
– Yeah. – And then what I always
think about is how incredibly important it is to me to
slightly give a little bit more not because I’m the
greatest human ever I actually just think
it’s a leverage point. I like the feeling, and
I’m not sold that, I don’t know if that makes
me a good guy or a bad guy it’s just my natural state
to slightly over deliver as close to the
middle as possible. I like that. – So one of the
richest guys in China he might even be the richest, since the Alibaba guy,
not so much but one of the
richest guys in China he’s a real estate
developer, and he always gives the majority share
to all his partners. He always does 51/49,
or even more imbalance. And somebody, again, sat
down with him in an interview and said “Why do you
never do 50/50 deals “why do you give away
the majority stake “in all of your partnerships?” And he smiles and says “‘Cause everybody wants
to do business with me.” – That’s right. – I mean it’s that easy. – Makes tons of sense. To answer the question
in a little bit of detail I think you have the
benefit of being out there I think all of us have the benefit of
being out there today. And I think all of us,
whether your audience and we’ve been at audience
sizes of just starting to where we are today,
whether your audience is very large or quite
small, there are always a small group of people that
are attracted to your message. And I think what I would
do in this scenario is if you’re looking to
hire that first person I would look very hard
at the people that are engaging with your content
on social and start there. I’m a very big believer on that because I think
it’s quite practical. They’ve already
been self-selected they’re using their free
time to comment on your stuff consume your stuff,
buy those coloring books and so I think that’s
a very important place. I’ve had enormous amounts
of success with Wine Library and both VaynerMedia
in the exact same way. – And they have a passion
for you and your work before you even met them.
– That’s right. And by the way,
sometimes you lose. Because they had a
vision of what they were attracted to and
then the reality is it’s work, or this and that. But I do like that starting
point, from a practical nature. – Hey, Gary, it is JJ at
97.9 The Box in Houston.

“How do you deal with people
who take advantage of you? “You give, never take. “Does it get lonely?” – Yeah, I mean I think
what I tend to do. I’m tying a lot of
these things together. One of the reasons
I don’t try to manipulate GlassDoor like all my
friend’s companies do is it helps you
actually get the truth. I think one of the
things that’s great about meritocracy, open ended,
not holding grudges is that you get to see truths. One of the things that I
think I’ve done quite well, and I highly recommend
to a lot of you is not to manipulate situations. So by letting things
play out, you get hurt. But because I’m so
emotionally strong, or I like to think I am,
it gives me data. When people hurt me
or take me for granted or don’t see the bigger picture, I don’t look at that
as a negative, I look at it as a data point. It allows me to decide
what opportunities I want to give that person
if I’m in control. Do I wanna do things
with that person if I’m not in control. Do I give that
person opportunities because I am in
control in reverse. If I think that they’re
being very appreciative or they see the big picture. So one of the things that
I think is quite important is not manipulating one’s truth. And so, to me, somebody
taking advantage of me is very common. A, I’m most comfortable in
being taken advantage of because I like the leverage of it. So it’s a whole weird
think of my own mishegoss, which is craziness
in Yiddish I think. So, I’ve got my
own kind of thing. I love giving. I create environment. I’m self aware enough
to know that I create a lot of the beds that I make that lead to people
taking advantage of me because I don’t create
boundaries of my giving early on and the behavior
becomes it’s like just like anything else right. Like you know, rich
kid, by eating too much. By anything, discipline, if
you’re not creating parameters so I feel like I make
the bed to do that, thus I can’t be a hypocrite
and be upset about it. The reason I like it is
I think I win twice. One, it just feels nice. I don’t mind it, I’m good. I’m good so I’m not scared
by people doing negative things to me because
I’m globally good, emotionally, forever. Two, it’s just data, I just
love watching people navigate in a blank space. If you don’t make
too many rules, if you don’t have
too much to process, if you do run your
company quickly, if you do all those things,
you actually get to see what people actually do in
real life circumstances, not the manipulated rules
and structures and processes that you create that
inevitably slow you down, make you too big to change
and lead to your demise in the game of entrepreneurship. So, I’m very calculated
and comfortable, C-C, calculated and
comfortable in the way that I go businesses
and very honestly, whether you like it or not, whether I like it or not,
the results have spoken for themselves. I win, and I think that
when I look at other people playing similar games,
they win too, and so, you know,
how do I feel about it? I feel like I’m thankful
that I’m in an emotional place that allows me to be
able to eat it for breakfast, and I think any of you that
are emotionally capable to be taken
advantage of, should. It’s called leverage.

personal brand
instead of focusing on other people’s brands? How did you decide to put all
of your eggs in this basket as opposed to putting your eggs in
a bunch of different baskets? – For me it’s actually
because I’m a business operator. I built a big wine retail and
e-commerce business before I became GaryVee. Don’t forget, very different
from you guys and most of people’s tracks now. I was 30 years old and
had built a business before I ever made my first video. I didn’t grow up
in this generation. If I did, I probably would have.
We’d probably be laughing right now and showing videos of
baseball card kid Gary saying buy the Frank Thomas rookie card. I just didn’t
grow up in that era. The reason I can build
VaynerMedia and the reason I don’t just live off of being
me, I always say I’m CEO of VaynerMedia, I run businesses.
I’m a venture capitalist who plays GaryVee at times. I like this, I like this. I think it’s important it brings
opportunity but at the end of the day in my purest form
I’m a businessman much more than I am a personality. What VaynerMedia did for me is it scales my my marketing skill set to deploy against people
or brands or my own brands. I want to buy brands in the
future so that’s kind of my play on that. – Love it. – I think for everybody you need
to really think about how you want to monetize this. Are you going to
deployed against the product? I had a deal from Target and
CAA to do a wineglass that I probably would’ve made
millions of dollars on. It would’ve been in every Target
store, it would’ve been the big wineglass it would’ve been
the product of the season. I didn’t think that I
could vig the outcome. And let me break
this down of things, the place where you want
to make your money is the place where you think
you have the most control. Not where you can
make the most money. – That’s great advice. – That’s something I
haven’t really talked about. So I’m glad, I feel
we got the something. (heavy crosstalk) – Can you like elaborate on this? – I’ll keep going. Books are an
interesting place that I plan. It’s one of the place I
monetize because I can control it. I sell the books. Not HarperCollins, not Amazon,
not Barnes & Noble’s, me. I can dictate it. Doing a sponsorship deal with a
wineglass at that point I wasn’t big enough to feel that I was
going to drive thousands if not tens of thousands of
people into Target to buy it. Maybe 1,000, maybe 3,000 but not
enough for Target to care if that was the only
people that bought it. So what you want to do is always
set yourself up in a place where the outcome is impressive to whoever you collaborate
with or the market. If you can sell your own music
direct to consumer digitally and you get 1 million
downloads, you did it. Now you have leverage. Everything is about leverage. And what happens is too many
people take the short-term money what happens then is
then there is a result. For example, I and I won’t call
them out because I don’t like negativity, but there’s 12 to
15 social media experts who get paid to speak and get paid to
consult whose books sold 2, 3,000 copies. if you’re so good at social
media marketing, then wouldn’t have you done that
to sell your book. These conversations are
happening behind the scenes, not publicly, I won’t throw them out
like other people but there’s people not hiring them or they
have them as a C class citizen because they’re like look at
their Bookscan numbers. I sold over 100,000 copies
of my book in the first week. – Wow. – And that’s a very big
difference, and by the way if I list some of the names of the
people that I’m referring to for a lot of people to follow social
media there like oh yeah Gary’s kind like that guy or that
girls kind of like Gary. No, we’re not. They didn’t build $100 million
business. They didn’t sell hundred thousand, and so for
me I have the audacity and the bravado because what
I preach is also what I use to create results. You guys are living and you guys
think I’m doing the right stuff and I’m an old dude. Right? I’m doing Snapchat right. I’m doing vlogging right. – I think that tells us that our
ship is in the right direction because there’s a lot of people
when we first started that was like what the
fuck are you doing? Why are you
taking these pictures? – It is cool that you’re
this age and you know how to do social media. – Listen, I’m almost dead. – Aren’t you the only social
media expert that’s ever been on the New York Times bestseller? – No, I’m sure there’s others
and I don’t even know where the line is about social media
expert what have you but look I have real results. Oh thank you this is a good
segue, guys think you so much I just found out it’s coming out
in a week or two #AskGaryVee made the New York
Times best-selling list. Four books that have done it,
thank you, but that’s like a weird list where a lot
of things are weighted, it’s how many I sold. I had a great conversation with
my editor yesterday, I’m a free agent now
and I can go to any publisher what have you and I’m like look, I didn’t get
number one which is what we wanted, right? I think it’s
number six on the list. She’s like this is bullshit. she was mad she wanted to be
higher because an algorithm not just copies sold. I said don’t cry for me. You’re
not giving my next deal based on if I was number one or number
six. You’re giving me the next deal based on how many
that were sold. You made $3 million in revenue. You have to know
what your North Star is. All right, any
question you would like. This is a bunch of marketing
people, businesspeople,

“Adele’s new album isn’t
streaming anywhere. “Is she romantic about selling albums, “or leveraging people to buy music?” – Oh, wait a minute,
Staphon’s just standing here, and if you’re just, I
mean, show that, DRock. He’s really, truly just standing here. (laughter) One of the things that makes me unhappy, I mean, really, I know
you’ve gotta watch it for editing purposes, but you should be you should be doing something, Staphon. – [Staphon] You’re right.
(laughter) – So let’s do a little Periscoping. Alright. Adele’s new album is not
streaming anywhere, right? – [India] Is she romantic
about selling albums, or leveraging people to buy music? – It’s a really good
question, and the truth is, there’s a time and a place
for you to do everything, so, we talk about spec work here, right? DRock got his job on it, right? Like, you do something for free and it leads to what you want to happen. Well look, when you’re
Jay-Z in the early days and nobody knows who the hell you are, it makes sense to go to a club, not get paid, and spit your fire, because you’re building leverage. I used to go and speak for free. Often. I don’t do that anymore. Because I have an alternative. I have demand now. Adele, if her name was “Shmadele,” if Shmadele came out with a new album and nobody knows who Shmadele is, I would hope, I don’t
follow music enough, so, if there’s a Shmadele, I apologize. But if you’re Shmadele and
nobody knows who you are, you not only want to be
on streaming services, you wanna, like, show up on
Instagram people’s accounts and, like, sing, you wanna, like, go outside and give
people your free album, like, you want exposure
because that creates leverage that you then can charge for. Adele doesn’t have that problem, and so she’s trying to maximize
profits through that channel versus the pennies that streaming does. It does two things: it makes her more money, it gives her less exposure by accident for people that could find her through Spotify or other places that have never discovered her before. From my point of view,
it’s a fine balancing act. Right? I think if you look at the people that pushed against Napster,
or pushed against technology, the bands that pushed
against MTV, historically, that didn’t make music videos, if you’re too romantic for
too long, you can get caught, unless you’re in the top 1%. I believe that there’s an absolute way to not conform to modern marketing. A€ la Apple. If your product is
disproportionately the best, consistently, you can get
away with acting differently. But if you look, even at, like, actors at the top of their game, like a Will Smith who made the same kind
of movie for a while, everybody has their day and time. And so my answer is, if
Adele has this read properly that she doesn’t need more
exposure, she has a huge fanbase, she just put out fire, and it killed, cool. Look at Justin Bieber in parallel. Did a lot of marketing,
a lot of Instagram, a lot of releasing, a
lot of stuff out there, and it really worked. Now the question becomes, he needed that because he
was in this funny spot, does he do the same thing next time? Or does he go a little bit
closer to where Adele is if Adele’s over here? The answer to the
question, my friends, is, there’s no absolutes. There is no right answer. There’s moments in time,
like the first question. There’s knowing what to do at this moment. The things I do running
this business at 600 people is very different than what I did at four. I don’t say yes, I said
no to 19 deals today. I said yes to every deal
when we first started. Right? And so we just talked about, we just all got together on my team to talk about how much
book-buying you have to do for all my packages for the next book. I think we can all agree, there’s a lot more books
that you need to do to do the things that I did two years ago for Jab, Jab, Jab, Right Hook. ‘Cause I’m busier, I
have more opportunities. I have more leverage. This is where the #AskGaryVee
show’s brand, right, has helped me. Why don’t you say, I mean, you’re just, this is amazing, but why don’t you just say hello. – Hi. – [Gary] Tell the Vayner
Nation who you are. – Uh, Reed Adler, sound guy. – Yeah, so Reed just was working on something else I just did, he’s just hanging out, he said before we aired, “hey, my brother turned
me on to the show,” his brother and him now know who I am more than they did before because this show’s working for me, which then gave me leverage to ask for 3,500 books to give a keynote, versus 2,000 books. So this is how it works, guys. You put in the work for a year and a half, you build up leverage, which then allows you to get more stuff. So Adele’s move, where a
lot of people might say, “oh, Gary’s gonna say,” because I know a lot of you thought this, “oh, that’s bad, you’re killing exposure.” No, it’s balancing that. What’s important is not
reading your own headlines and doing the thing that Adele’s doing too long, too many times in a row that now no 17-year-old in America or 15-year-old even knows who you are, because they only live in those platforms. Right? All the bands that said no to being the music on John Madden Football in 1999, 2001, 2004, 2006, they missed out on being Good Charlotte. Good Charlotte said yes, they were willing to give away the music, or go find out how the
Black Eyed Peas worked. Will.i.am was smart, he’s like, “oh, for a TV commercial? For this Apple iPod thing? Okay. We won’t be too fancy.” And the three big bands
that you’ve heard of that said no missed the chance of being huge. So yo, I even say yes to things for free, if the exposure is
disproportionately unbelievable. Saturday Night Live
does not need to pay me to show up and be in an SNL. Because they’re bringing me something. You, with your local TEDx thing, in Shmugga-mugga-mugga, Iowa, sorry to pick on Iowa, I love you, Iowa, like, yeah, you got a problem. Because, like, I don’t wanna
come for those 40 people, it’s just checks and balances. And I love you 40 people, but watch the show for free, I can’t make it, it’s just an equation. Adele’s at that place where
she can do this right now, but Adele needs to do what I think I try to be really good at, which is don’t read your headlines, don’t get too fancy to not take a selfie, if you get too separated
from that for too long, and you can do it, but if you do it for too long, somebody else is gonna come along and Shmadele’s gonna be number one. Shmadele’s coming.

“Structure a 2015 resume to
stand out and sell yourself? “Would you make a video?” – So I’m not a big fan of resumes. I think, interestingly
enough, if you’re required to use a resume to create your
opportunity, you’ve lost. I think 2016 resume is networking. I think a way better way to get a job is to create relationships. I would start tweeting
at 10 to 20 taste-makers, influencers, important
executives within the industry. You want to get a job in
PR, I would follow 40 to 70 major PR executives, top three
PR executives at Edelman, Hunter PR, those kind of
things, Weber Shandwick. I would follow what they
would say, I would interact with them, I would request
for a five minute coffee, one in every 60 of the would say yes. Networking is the new resume. If you’re relying on a piece
of paper or a cheeky video to break through, that means
that you have no leverage before you’ve walked into the room. Leverage when you walk into the room on the interview is the key. Being hired before you walk in is the key, and I think there’s a huge
opportunity to do that. There’s an unbelievable
phenomenon going on on Twitter, which is that you can
literally get to anybody, and there’s some percentage of chance that they’ll actually
want to engage with you. So the 2016 resume is the networking, fooled you Staphon, is the networking that you do before you
walk into the building. Yeah, Ty Guy likes that.

– Hi, I’m Jane Lopes. I’m a sommelier at Eleven Madison Park. My question for Gary is with all the recent press on sommeliers in the last few years, what do you think that’s
gonna do to the industry for consumers, for wine, for restaurants. Is it ultimately a good or a bad thing? – Kind of similar to the last question. Kind of similar to the
last question, Jane. I’ll just, it is what it
is, the serendipity of it. I think it’s a good and a bad thing. I think it comes down to you, Jane, and all the other people. With greater power and leverage… Money and exposure. I do not believe that money
and fame change anybody. I think it just exposes who
that person actually is. So, do I think more
exposure around you, Jane, and all the other, your
cast mates on this show, is good, bad, or indifferent
for the end consumer? I think it comes down to you guys. So Jane, you might be
awesome about it, right? You may have a bunch of young people, 16-year-olds in New York,
going to the kind of place that you work at, you know,
may ask you a question and look up to you and say, “I wanna be like you one day.” And you could be encouraging, or you could be a jerk about it, right? Like, it’s like, it’s just how you play this newfound exposure fame leverage, people looking at you differently, and so if you say that, “Oh my God, “now I’m important,” and
you become more douchey, like that has happened
in so many industries, art, music, wine, food, well then that’s bad for the consumer because now we’re suppressing people. If you take your found leverage and you encourage people
and you use it to teach them about different wines and you get people to start drinking chinion
from the Loire Valley like my agenda was, or Portugese wines or all this amazing thing? Well then you’re doing a
great thing for the consumer because the more different
kinds of wines they taste, the more they’re gonna
appreciate this incredible thing that we’re all passionate about. So, I think it comes down
to the individual somm. And so there’s six, right? So right, so two of you
may be incredible about it, three of you might be average about it, one of you might be a jerk about it, and then that’s what the net
score is for the end consumer. – [Steve] Great, last one

What’s your business model behind the #AskGaryVee show? – The business model
behind the #AskGaryVee show is pretty simple. It is completely a broad awareness game. I want more exposure. Exposure is leverage, especially when you’ve got chops. The more people that know that I’m not just charisma, hyperbole, bullshit hype, and that I have depth is something that is important for my brand. Statement of the day,
in the comments leave if you originally thought
that I was just another bullshit marketer, and have I won you over with you doing the homework about me actually building real
business multiple times, and have listened to things
that I’ve talked about here that you won’t expect
from a bullshit marketer. Anything that puts me in a position to show my depth in a world where I know that my personality
creates a scenario where people may not think
that I have that depth is an important process for me. Once I have the infrastructure
to be able to do it, I did it and so the business
model is quite simple. It’s about more leverage around me which leads to in the short term things like getting paid
for public speaking, selling more books, getting asked to do TV and other things, and
getting on 40 under 40 list which creates more
exposure and it’s a rapid wheel. It leads to better employees coming into VaynerMedia. It leads to more people
buying on Wine Deals, the greatest place on
Instagram to buy wine. It leads to a lot of other things. It leads to depth with current employees, ’cause they get to see
so much more about me. As a matter of fact, here’s
a statement of the day. VaynerMedia lurkers, because
I know there’s a lot of you. Some of you have been
writing some awesome feedback notes that are completely
taken from the #AskGaryVee Show. VaynerMedia employee
lurkers, get in the comments on this episode and say hey. It’s given me the ability
to scale my thoughts and strategies to my own employees. There is, my mom gets to see me everyday. She watched yesterday’s episode twice, because A.J. was in it. Two for one, for mom, mom I love you. There’s enormous, enormous amounts of ROI business
models in the concept of putting out great content. Putting out great content, if I may say so myself,
is always the right idea. DeMayo they’re gonna like that one.

“that keeps good leaders
from becoming great?” – The number one thing that keeps good leaders from becoming great, very good question, maybe
a great question from Josh. I think there’s a couple things. I think money, I think money is a funny way to hampen a leader. They’re driven by that. I think that emotional skill sets, to be great at something
you have to over-index. You just have to. You have to be able to be great at it. You can be a good basketball
player, you can be a great basketball player,
and a lot of that has to do with DNA, so I think a lot
of natural leadership skills. For me, the reason I aspired
to be a great leader is I truly focused on one
variable, and I want everybody to hear this, and it’s
a very sneaky pillar of my life success, which
is, when I think about you, India, or you DRock, or
anybody that I jam with in my world, start-ups, companies, when I go to Oklahoma City, the client, I’m trying to provide 51% of a value. I really believe that,
and not because I’m this great human being, because
I think it’s leverage. I think that if DRock feels
that I’m slightly providing more value to him than
he’s providing to me, financially, upside in
the future, mentorship, whatever it may be, that that’s going to make me a great leader. A, it’s how he feels about
me, and B, it’s going to focus me on always trying
to one-up the next person, and when you’re a leader,
one-upping comes in many forms. I’m gonna continue to show you angles that you haven’t seen
about yourself, right? I’m going to continue to challenge you, financially compensate you, give you opportunities,
bring you to things. One-upping, trying to provide more value to the other person. And I think a lot of good
leaders are 80-20 for themselves, I think extremely good leaders are 50-50, I think great leaders start
to go to the 51-49 direction. – [Voiceover] Cindy asks,
“What are your thoughts about

“today, without anyone
knowing who you were, ” “how would you find talent?” – Kyle, first of all I’m
gonna answer the real answer, and then the question I
think you’re actually asking. The real answer is, I would never, and this is going to give a
lot of people a lot of insight, I’m always trying to provide
value, Sid, as you go through your career, you wanna
provide value, so I’m going to answer twice. The answer is I would not
start VaynerMedia, I actually will never in my career
start a business, or be in a business that I don’t have
disproportional leverage from the beginning to
affect the outcome of the business, so the thought
of starting a social media agency, where I am not a
known entity, and I don’t have leverage with brands
already, VaynerMedia started much like the
networking video that Sid, was taught by DRock,
actually link that up DRock, let’s give Sid, this
is like a Sid episode. It’s a Sid explosion guys. Let’s have a little ding,
ding, ding right here, if you haven’t seen it
check out the video. I talked about networking,
and somewhere in that thing I said, let it come
to you, have the leverage. When I started Vayner, I had the leverage. I was already a known entity,
in this space, at that point probably for about 3 or 4
years, 2 or 3 years, brands were coming to me. I scratched the itch,
I reverse engineered. I had a business because it came to me. A talent came to me, because
I was known as a thought leader already in the space. To start a business without
leverage, either having the pure talent, I’m great at
cooking, you know, baking, and thus I have a chance. Maybe I don’t need to
be known for my baking skills, but I have the skill,
or I have the disproportional known factor. Now to answer your question,
you need to go out and network, ironically. If you are somebody who’s
inspired by me, listen, I see a ton of you 23 year
olds starting your social media agency because it feels easy, right. Like, I’m a kid, I know what Vine is. You know, remember these
businesses, need business results, so just because you
use SnapChat to hook up, or whatever you’re doing, right,
just cause you know how to swipe to the right, doesn’t mean you know
how to sell cups of coffee. So, I think what’s really important is do you have the skills first, second, you gotta
go out and network. If you’re starting an agency,
if you’re asking that question selfishly for yourself,
to what should you do, I think you need to go to
meetup.com, go to every social media meet up in your
general area, go to 5-15 conferences, big ones,
around social media, you know Social Media Examiner does
a big one in San Diego, like scrounge up the dollars
and go, network, network, network, learn, learn, learn,
follow people, multiple people, because they’re all
bringing different values. Learn, learn, learn, engage
on Twitter, it’s the open cocktail party of the internet. Engage with people that
are engaging on comments within my Facebook posts. Become parts of communities, leverage, remember jab, jab, jab,
right hook, don’t go in there and be like, “Hey, do
you wanna work for me?” Like, become part of a
community, then leverage the aspects of being part of that community. – [India] Nice. – But it starts, India, with
becoming part of the community. Like I don’t wanna glaze over that. I appreciate your nice,
but I want to make sure we really get it here,
like you’ve got to become part of the community, and
then you can leverage it. Don’t tactically be, don’t fake the, don’t go into the reddit
and your first post is spam, right Steve?
– That’s — – Because you get fleem to
death, and I think a lot of people try to do that,
and they think they’re clever because they’re patient for a
month and acting like they’re part of the, People can sense shit. If your intent was to
become part of the community just to extract value
out of the community, people can sense it. – [Voiceover] Tyler asks, “In
a Snapchat/Instagram world, is

you have to learn from the best. So, I’m gonna be a little
bit cheeky here and ask, how do I get a job working for you? – Great question, and
it happens all the time. And the reason I want to take this is, obviously after episode
100, I had 12 to 15 people, and by the way that almost fell and broke. I had 12 to 15 people
at the show ask me like, “Hey, I want to work for you.” I’m always flattered by that. I get hundred of emails a month. And I think it comes down
to, there is no right answer. There’s plenty of people
that’ve gotten here by pounding me 15 times, and then eventually I
get them an interview, but I think that’s going 0 for 47. So, that’s like an interesting insight to people that pound me 47 times. There’s people that just
went through the system and just applied, and VaynerMedia’s website
has tons of job openings. I think the one move that a
lot of people haven’t done, other than maybe DRock,
that I can think of. And that’s really interesting, I wasn’t gonna give this answer. I was gonna go in a different direction. Kevin Rose, founder of Digg, internet personality
extraordinaire, great friend, did something super smart. Years ago he wanted to get into Square, he thought it was gonna be a big company, and Jack didn’t let him in. Jack had his homies that came in. So, Kevin went out and made a video that was enormously interesting with great insights and
things around Square. And it was so viral, and it was so strong, and that gave him the
ability to invest in Square at a very early stage where now it’s worth billions on paper. And I’ve always been fascinated by that. DRock. DRock, how many
times did you reach out to do a video for me? One? Was it lucky like that? Three? So, DRock, three times reached out and asked to do a video. Paid forward first,
made a piece of content, showed me his skills, and then, you know. Obviously, the rest is history. Now, he’s like, I mean I
don’t know if you guys are paying attention, but like, he’s got a bigger fan base than I do. So, I, you know. Look, look. Chris Green now could, like I’d hire Chris Green
to make Lego structures for clients at VaynerMedia. I’m not even joking. He’s doing his own thing, but if Chris hit me up and said, “I want to make Lego-like structures for campaigns at VaynerMedia,” I would hire him. Here it is, I see it. I mean, India’s hair is long. Like the Starbucks thing. Like Stephan’s Brooklyn hat. Like the detail is insanity here. I mean, just crazy. So, so, you know. You know. I think doing something
first is a real hack. So, give that some thought. Question of the day.