– Hi Gary! It’s Alesya from Alesyabags, and I have one important question for you, this year I’ve got a great bag coming out, way higher quality than
anything that I’ve ever done, but, they’re more expensive too, how do I work at that
to my current audience? That’s a good question, you know the weird answer
is maybe you shouldn’t. If the price point of
your new bag is 300 bucks and you’ve been selling 25 dollar bags, you just might not want to
market to your current audiences, because they can’t maybe
afford to buy that bag. Now maybe they can, like you know, I buy 20 dollars or 500
dollars things in same category, so, you know that’s not whole
H&M like you know, like the way fashion got so
interesting to me by the way, little fun fact but any way, I think that it is very important for you to understand, much they give advise
the prior two questions, that you may have to go out,
and find a new audience, and that’s scary that
might not be the, look I’m thinking right know as your watching, I’m curious how you’re watching, leave in the comments, are
you watching like this? or on the laptop, or, really curious how you’re consuming this. Do it. But the truth is you may have to
go out and find a new audience and that’s by putting yourself out there, and engaging with others. I think influences on Instagram
are massively important, so I think you can get away with
giving away some of these bags, to some of those influencers, and getting them on the
cheap at my opinion. So I would definitely
go down the instagarm, influencer path. I think if you give away 5 to 10 bags, to the peole that have
let’s say $250,000 and more, who actually would take the
bag and give that love, I think you have a shot of
being stunned by the ROI, In todays world, so that’s
what I would go out and do, so the answer to your question is, how do you remarket them or
market to them to go up, you let them know about it and, you know five to 15% of
that audiences will grow up, with you financially or aspirationally, but I think you have
to go out and find out, and find and hunt the 85%
of the rest of the audience.

– [Voiceover] Jaime asks,
“I have an Instagram niche account is building followers pretty fast. What do you think about
selling advertisement like a 15 second commercial
to people wanting to reach my audience?” – Jaime, first of all I’m in love
with your Instagram account super pumped for it, you know super niche very Crush It! Like the
culmination of that for me so, feels cool another prediction global production that I drilled. And so, oh, I’m just getting, this is the worst day. First of all, you’ve 585 followers, so won’t gonna be able to get as much money as you
know a walk in the park so, first I would focus
on next six to 12 months. The answer’s yes I do think once every seven
jab, jab, jab, right hook! You know once every seven Instagram videos for you to make a commercial, is super appropriate will work and if you can make it more
of an entertainment commercial like you staring in it think
1950’s and ’60s television I know lot of you youngsters. But the original commercials
are very integrated even into the ’70s. Alpo I think it was,
you know, the dog food was getting dogs to come on the set of the The Today Show and eat the food. You know, and so, you know
that, that’s been around forever and that’s coming back, old is new like Missy Elliot you see
all the kids on social media being like, “Oh, Katy Perry
put this Missy Elliot on. It’s pretty intense to watch all this. Kids need to get educated,
these 13-year-olds I love though, I mean, I
believe it they’re winning they’re right. So, just wanted everybody to know that. Anyway, what’s really interesting to me is that. What I would do for you, I’m gonna, I’m gonna drop, down flip
it and reverse it on you and give you a different answer. You need to basically
google volleyball blogs, volleyball media, volleyball news And you need to e-mail every single person on the first 80 pages of results and tell them what you are doing and seeing if you can get
them to give you exposure. You should absolutely be pounding the volleyball community right now all 917 influencers that
matter in volleyball need to know who you are
and you need to be the one that e-mails then and
says, “Yo, what’s up?” Period. Email every
volleyball manufacturer and be like check out what I’m doing. Guys, most of you were not taking it. You have to understand what
I did with Wine Library TV I took it. I e-mailed everybody, everybody
that was wine blog in 2006 and said “Hey, I’m doing this.” And I get that not everybody is as comfortable self-promoting. And I love when my friends
from Europe are like, “Oh, it’s a very American thing.” And a lot of people who
watching are introverted or don’t have as much hustle. Look, I’m a funny guy,
I’m very competitive I was in super crazy networking events. This weekend and like the
commissioner is there. And Woody Johnson and you know all these actors and actress and VIP’s and hall of famers and
I’m not going up to them. Because I’m so competitive and ego like I’m gonna make them come to me. But there’s a part of
that that’s super wrong. There they are and then I took way that I took that a way
from myself little bit. And I went and did 5 or 6 some of them. Can’t do it completely. But like, you know,
taking those steps as well so like for all my
extrovert, salesman stuff I’ve my own spiel that like
prevents me from taking it. But I’m telling you, behind keyboard, e-mailing, volleyballdaily.com and being like “Hey, it’s me. I’m doing this thing, you should just check it out. I love to do something.” Be smart, position it properly not like, “Hey, look, I’m doing this
Instagram thing about volleyball. You should write about it.” No, that’s right hook. Jab! Like, “Hey, it’s me, I’m doing this thing I love our community. If there’s anything I can
ever do for you let me know.” Jab.

and I’ve got one question for you What is your advice for musicians looking to establish themselves on Instagram? I know you’ve talked
about it on Twitter before but I love hear your thoughts
on this specific platform Thanks, my man, keep up the great work. I like this young hustler,
there’s something about him. I’ve seen this video before
I’ve seen him interact a little bit there’s something about this kid. I’m just saying it now on the record so I can be writer with
another prediction, Staphon 17 years from today this kid is gonna have some juice. You know, I don’t know
up in the music world but like I just can feel it. Anyway take that and run with
it kid. It’s good momentum. You know, I think it’s
15 second videos, right? Like you just did, I’m
pumped that you made a video and the answer is predicated
on the communication format. I think for Musicians to
over index on Instagram it’s gonna have to be around the music I think the 15 second video format works I think using the right hash tags is the way to be discovered I think reaching out the other Instagram influences in the space matters. So, hitting people up finding, you know, a ton
of Instagram people are putting their e-mails in there. Now a lot of those people are getting compensated financially and, you know, I’ve no
idea of your finances, but I’m going to be prejudice or assume that on the younger
side it’s not unlimited. But again, back to like this maybe this is the theme of the show. There’s probably a ton
of Instagram hoochies a muscle dudes, who’ve
huge, huge followings. That you can hit up and say look, I’ll make you 15 second theme song or something for your world if you can give a little
love to me in return. If I were you and man, am I pissed that the internet wasn’t around when I was 14, 15, 16, 17, 18,19. I mean it was around but, normal people not straight up nerds The internet itself, is
basically 20-years-old. And I know there is some
nerd in the background like, “Oh, actually 1959.” I know (bleep) but I mean
when normal people went on. I really, really think that I think that I would spent
just 17, 18 hours a day hitting up people via
e-mail on Instagram accounts going to explore, finding some people that are popular hitting their accounts seeing that they have
over 100,000 followers and just pounding them
with e-mails saying hey I make music, I’ll make some music for you I’m looking for exposure,
but just we very up front don’t try to trick them
like if we’ll make a song and something interesting can happen. How many beverages does a man need? – You asked me to get coffee. – Oh okay, Mike got me coffee too. Double fisted, what? And so, you know that’s
the route I would go You need as much exposure as possible You’re in an Instagram community
get into the trenches. A lot of those people
who look for money they won’t say yes, but I’m telling you you’ll get four yes’s
for every 800 e-mails and for lot of people listening that’s a lot of time for four yes’s but, the truth is what’s
the alternative, losing? – [Voiceover] Jaime asks,
“I have an Instagram niche account

“In episode 62, you asked
if we were going to submit a question via Instagram. I said, No, because I
don’t have a smartphone so I can’t get an account. So I borrowed my daughter’s
phone to open an account and upload this stupid question. My question is, are you
(beep) happy now, Gary?” – Doc, you and I have been
jamming and interacting on Twitter for a very long time, and the fact that you care enough about me and this show, to jump into
new waters is in essence, the entire thesis of what
I do for a living, which is try to get people to stop
drawing lines in the sand, and not be religious and
jump in and do new things, and taste them, and then
decide if they’re stupid. I am (beep) happy, but I’m going to be a
hell of a lot happier in nine and a half months,
when I go back to your account that you just put up, and see enormously beautiful
selfie shots from the Doc. Question of the day.

– [Voiceover]
Comstock Brewing asks, “Gary, if you were going to
crush it by starting a brewery, what would you do?” – Comstock, great question. You know, obviously I’ve
thought a lot about this, because I always do think
about producing products and selling them. I come from a retail background,
and a lot of our clients are CPGs, consumer packaged good products that sell to consumers, and I always say, what if I had one, and obviously beer, coming from the world I grew up in. As a matter-of-fact, when I first
got into my dad’s business, that was the real first boom of microbrews back in like, 1995, 6, 7, 8. It was a huge boom back then, and I’ve thought a lot about that. Look, I mean, I think the
thing that’s going on is, a couple different things. First of all, I’d win locally. I think microbrews really
need to focus locally, so I would probably go
to every local business within a five-mile radius by hand, and shake hands and kiss
babies to create relationships, so that they use–
you know, like, there’s an insurance company
that has 147 employees down the street in Cincinnati, and you go there, and you become friends, and they use your beer
for their events, right? So I think localization really matters. Next thing I would really focus on would be probably Instagram. I would go all-in on creating
a very serious profile in Instragram, and then using
Facebook dark post ads to drive links from the
Facebook ad to your Instagram to get people following
there because I think the 21- to 30-year-old demo
is living and breathing in that platform, and I
think it matters for you to win in that platform. Number three, I would really focus on getting two to three
states to carry my beer, and then build very strong
relationship with the sales team of that small distributor, because you’re a small microbrew, you’re probably going to be
with a small distributor. You don’t want to get lost in a big one. What I mean by that is the
people that represent Budweiser and Sam Adams, and things of that nature, your little 500 cases a
year gets lost somewhere in the back of the warehouse, nobody cares, so you want
to go somewhere small, where you’re a bigger
fish in that smaller pond. I think you pick two or
three strategic markets and then I would run
Facebook dark post ads and Twitter local ads in that market to build up some hype,
so now all of a sudden, they’re like, oh, your stuff sells, so those are some of
the tactics I would do. – [Voiceover] Dawn asks,

– [Voiceover] Scott asks,
“Why are you moving “a bunch of energy to Instagram? “Is it a trend you’re reacting to?” – Scott, the answer’s yes, it is a behavioral trend that I’m reacting to. Instagram, in my opinion, 2015, is the number one social network on the Internet from a
pure attention standpoint. Facebook still has the
reach and the product and has the overall attention
collectively, but from a depth per piece of content,
I think Instagram wins. I think people are really carefully going through their pieces of content. Ads aren’t there, old
boyfriends or friends that you were in high
school with aren’t there. It is who you want, people
have been very hesitant to follow people that they followed on other platforms because
it’s a safe haven, right? And everybody’s in it, and absolutely that’s why I’m pushing,
absolutely that’s why I want everybody here at the VaynerNation to follow me there, because I think my behavior will shift more and more to doing exclusive things
there, to telling you about things that I won’t,
don’t say in other places. It’s becoming a real one
B to my Twitter world and my Facebook fan page, so I’m in a one ABC world right now, whereas Instagram was a two or a three at the beginning of this year. So it is absolutely just
like the last question. My friends, VaynerNation, let me make it perfectly clear here on episode 57. Big shout-out to my boy Bart Scott. As a matter of fact,
let’s put up the video where Bart Scott gave me a shout-out and I can’t wait for
the Thank You Economy. Find it, it’s there, it’s out there. Let me make it perfectly clear. Nothing. (clicks tongue) Nothing I do isn’t a
strategy that’s reacting to consumer behavior. It’s how I roll. Question of the day, what
is your Instagram handle?

active users aside, do you think Instagram is actually a larger social
network than Twitter?” – Daniel, I think that
Instagram and Twitter are tremendously different. I think Twitter is kind of the town hall, the cocktail party of our society. When things happen in the world, you know, that’s where we’re going. You know, unfortunate
hostage situation in Sydney, I’m not running to Insta
to see the pictures. I’m running to Twitter
for the conversation. On the flip side, I do not
believe there’s a social network in the world that exists right now that has more the end
attention of the consumer than Instagram. Meaning we’re looking at those
pictures pretty carefully. In this world, by comparison, you know, this episode’s gonna
tie nice together because, nicely, because I know the other questions and I know my push for Insta. I think it’s about attention on the Gram and I think that’s where
it’s really winning. I think people are
really consuming content and paying attention. One of the reasons that
Twitter is evolving is, you know, I used to be able
to send a tweet six years ago and even though with substantially less of an audience of reach, I had more action because the attention was more serious. Now the fire hose has gotten so intense so those are the variables. From a net-net game of attention, I think it’s pretty close but Instagram is clearly
going in the right direction. They just both act
differently, that’s all. – [Voiceover] Lisa wants to know, “What actor would you want
to play you in a movie

great for jabs, but not for right hooks. Any ideas or predictions on
using it to make right hooks? – David, there’s an
interesting thing here, and I’m gonna deep today, because I just got a
whiff of the questions, and so this could be a very deep episode. A deep and deep episode. I said it twice. Deep and deep episode
of the #AskGaryVee Show is coming guys, so like, a lot of you have left in the comments, like, I like when you get very detailed, I’m gettin’ detailed today. Let’s get into it. First, you have to debate the philosophy of a holistic social media approach of, should you just use Instagram as a jabbing platform by itself? Should Instagram be a
place where you’re jabbing, because you also know a lot of your fans follow you on Twitter and Facebook and things of that nature, and a lot of times, I mean, look, I used Instagram as jabbing
for the first couple of years, a lot of selfies, a lot of sneaker shots. Right? But if you’ve noticed,
with the #AskGaryVee Show, I’m using Instagram as a
right hook platform, lately. If you look by percentage, over my last 15-25 photos, as a matter of fact, lately, I’ve tried to throw some more jabs in ’cause I felt there was a little too much right hook going on. I’m now putting up 15 second
versions of this episode and in the copy saying “Go into my profile, because in my profile “I am linking to the current episode.” So the only way to actually
drive people out of Instagram is by changing your
URL in the edit profile part of your profile, and so that’s the way
to throw a right hook. And so, yes, you could put a piece of creative on Instagram, that works, and then, in the copy, drive people that see
that into your profile and then link out and
convert your right hook as driving them there. And so I’ve done both. Though, I for a long time, and still, probably, at this point and that’s why I’m testing, I’m always going against my own stuff, all of you could call me out and say “Gary, didn’t you say not to do that?” I’m always going against my own POVs to always taste, right now I’m
not sure exactly where I fit, but like, intuitively, I’m feeling that the jabbing on Instagram
is a great way to go. So if you look at your whole
thing as a holistic play, and you’re on all these platforms and your core group is following
you in multiple places, maybe Instagram is where you’re jabbing, maybe Facebook is where you’re
throwing that right hook. So, that’s the deep
steak on the bone, today. Answer to that one. – [Voiceover] Mount Dream asks:

Tony Brown here from tonylbrown.com, creator of the 3V strategy– – This guy. – I’m just going through my
– Nice hustle. – Instagram timeline,
and I’ve just seen a post from Instagram, telling me
they’re gonna start advertising on the timeline in the UK. It had over 6,300 comments, many of which were saying, “No, no, no, “you’re gonna ruin it,
and bye bye Instagram.” You always say marketers ruin everything. What are your thoughts on that? – Couple things–
– Great show, I love it. – Keep it up.
– Sorry. – And I’ll speak to you again soon. – Speak to you soon. Couple things. Look, first of all, there’s
a lot of different audiences. For example, 99% of
people that run a Q&A show would not allow a question to be aired where the person spent the first 9% of the question promoting himself. But I love the hustle, right? So there’s that. Two, do you know how many Americans, and I know you’re from the UK, you know how many Americans
said they would leave America and move to Canada when
George Bush got reelected? And then vice versa when Obama
got elected and reelected, how many of my friends and
elitists and rich peeps and poor peeps said they’re
gonna move to Canada if X, Y, Z. The amount of things we say versus the amount of things we do
is a very big difference, and that’s why Instagram
isn’t worried about that, because I, Tony, you want to have a
real, fun, little test? Go back into that post and
then go click all the people that said, “Bye bye, Instagram” and see how many pictures they’ve posted since they’ve commented. My guess? A lot more. So the question and answer
to your question is, so the answer to your question. You don’t edit. I’m so scared of DRock’s editing, cause we edit a little more on this show than we did with Wine Library, and I’m a little scared, because I know we’re trying to be efficient
and DRock’s skilled. Don’t take that personal, DRock. But don’t edit that crap. Never edit any of my mistakes
or any of my blub ups. Let’s start with that. If you’re editing just for time
reasons, I can respect that. So to answer your question
is I think it’s a nonevent, of course there’s a
certain level of hippies that will go off of that
platform because of that, but if Instagram finds its right rythym the way Facebook has, I don’t
see anything really happening, and so I just think it’s a nonevent. – [Voiceover] Johnny asks,
“If the Jets never come up

You might remember me
from this little incident. Please buy Gary’s book,
my life depends on it. – Buy it! – My question for you today is this. I have 39,000 Instagram followers, instagram.com/mark , and I average about 250 likes per photo, but I also run the Instagram account for the company that I work for. – Great company, Vimeo. – We have 6,000 followers
and we also average about 250 likes per photo,
what am I doing wrong on my personal account? I must be doing something right ’cause I have the follower count– – Alright, let’s get into this. – Help. – Mark, couple things. I do remember you and you’re a great dude, thanks for being on the show. You know, there’s two
things that stand out. I took a few minutes to
look ’cause I wanted to give a good answer here and
not just a general answer. Number one, Vimeo is a beloved brand to that community, more so
than you are to your community for a couple of reasons, one. I just think a lot of people
followed Instagram slash mark because it’s Instagram slash mark. Right, like we saw that in Twitter days. The people that got the
like real name stuff have exponentially more followers because we’re like,
“Who are these people.” In a world where Instagram
doesn’t have verified, there’s like who is this guy. I literally think some
people are following you so they think you’re Mark
Sanchez or some like other Mark, so I do believe that you have an inflated number of followers who actually don’t give a rat’s ass about
you but they’re just following you because of that name. That’s not a diss, but
that’s just what I believe. Number two, looking at
the accounts, very easily, and DRock, put up a little
sample of both right here. I don’t know if you can frame it but like, maybe you can go through like showing six of the photos here so. What do you see difference? What do you see difference? That’s what I keep Steve
around for, grammar. (laughing) What’s the difference
you see in these things? Here’s the core thing, Vimeo is putting a ton of human beings in
their pictures, you are not. And I think a strategy
of making it more human, not just landscape and pretty pictures would really help you. Don’t forget Instagram is a platform that there’s a lot of human emotion to it. It’s still a more authentic place than some of the other social networks. Though landscaping and
beautiful pictures work, human over indexes, and more importantly, you don’t have a mix. The problem is you don’t have a mix, and I think you need a mix of the two and so those would be the core things. Very nice, another episode in the books.