and I’ve got one question for you What is your advice for musicians looking to establish themselves on Instagram? I know you’ve talked
about it on Twitter before but I love hear your thoughts
on this specific platform Thanks, my man, keep up the great work. I like this young hustler,
there’s something about him. I’ve seen this video before
I’ve seen him interact a little bit there’s something about this kid. I’m just saying it now on the record so I can be writer with
another prediction, Staphon 17 years from today this kid is gonna have some juice. You know, I don’t know
up in the music world but like I just can feel it. Anyway take that and run with
it kid. It’s good momentum. You know, I think it’s
15 second videos, right? Like you just did, I’m
pumped that you made a video and the answer is predicated
on the communication format. I think for Musicians to
over index on Instagram it’s gonna have to be around the music I think the 15 second video format works I think using the right hash tags is the way to be discovered I think reaching out the other Instagram influences in the space matters. So, hitting people up finding, you know, a ton
of Instagram people are putting their e-mails in there. Now a lot of those people are getting compensated financially and, you know, I’ve no
idea of your finances, but I’m going to be prejudice or assume that on the younger
side it’s not unlimited. But again, back to like this maybe this is the theme of the show. There’s probably a ton
of Instagram hoochies a muscle dudes, who’ve
huge, huge followings. That you can hit up and say look, I’ll make you 15 second theme song or something for your world if you can give a little
love to me in return. If I were you and man, am I pissed that the internet wasn’t around when I was 14, 15, 16, 17, 18,19. I mean it was around but, normal people not straight up nerds The internet itself, is
basically 20-years-old. And I know there is some
nerd in the background like, “Oh, actually 1959.” I know (bleep) but I mean
when normal people went on. I really, really think that I think that I would spent
just 17, 18 hours a day hitting up people via
e-mail on Instagram accounts going to explore, finding some people that are popular hitting their accounts seeing that they have
over 100,000 followers and just pounding them
with e-mails saying hey I make music, I’ll make some music for you I’m looking for exposure,
but just we very up front don’t try to trick them
like if we’ll make a song and something interesting can happen. How many beverages does a man need? – You asked me to get coffee. – Oh okay, Mike got me coffee too. Double fisted, what? And so, you know that’s
the route I would go You need as much exposure as possible You’re in an Instagram community
get into the trenches. A lot of those people
who look for money they won’t say yes, but I’m telling you you’ll get four yes’s
for every 800 e-mails and for lot of people listening that’s a lot of time for four yes’s but, the truth is what’s
the alternative, losing? – [Voiceover] Jaime asks,
“I have an Instagram niche account

an unknown hashtag, like #mommyenergy, popular and well-known? – Liz, first of all I love that name, wife’s name, sister’s name. Second of all, it makes me sad, Liz, that I have to attack you, in a good way. With the following question,
so everybody pour yourself a little bit of sherry. Grab your cigars if you
like that kind of thing. ‘Cause this is a long-winded answer. One of the things I thought
about over the weekend is to give some real meat on the bones on some of these answers. You’re gonna have your
pie or cake questions, which I love by the way, and I want more of those, by the way, so ding those up. Ding those up? What the hell does that mean? I also want to give long-winded answers to when they deserve them, and Liz, I appreciate you, because
you asked a question that a lot of people are focusing on, and I want to put some
real girth behind it. And so here we go. Liz, first question back to you, a little ping pong action here is, why do you want it to trend? So you get something to trend,
and the interesting thing is, as we all know, trending hashtags, hashtags in general, are
actually not very own-able. Right? If you create a hashtag,
anybody in the Twitter universe can jump along and use that hashtag. More importantly, when
hashtags, you know, trend, we’ve seen a lot of spam people jump in and use that hashtag in their tweet, to create spam, to create porn. You know, the funny thing is, is I always ask why. So my question to you is why? Steve throw it out here, you
can be part of this question, what’s the hashtag? – #mommyenergy. – You know, by the way,
speaking of mommy energy, I spoke with Steve’s mom
on Twitter this weekend, and she mentioned that
she liked Steve on camera, so that was a little mommy energy. You know, Liz, the real question is, why would you want mommy energy to trend? Do you feel that you then benefit from it? Do you not realize that
every mommy blogger, anybody selling products to mommies, anybody authoring mommy books can jump in, use that hashtag, there is no ownership. There’s limited upside. You know, the only reason I
use the #AskGaryVee hashtag is to find the questions easier. It’s a utility, it is
not a marketing engine, to take me to the next level, because I know it’s so un-own-able. And so, that is really
the question, to me, to everyone who’s watching, which is, why would you want to own
it in the first place? That’s something that
you need to think about. The why, against any
action, is really the thing that people are not
spending enough time on. The strategy matters. My friends, I really
appreciate you being a part