“channel, what do you suggest
people do in order to accumulate “more subscribers and views?
Anything absolutely necessary “or does it all just
come down to patience?” – I wanted to answer this because I thought this would bring a lot of people value. There’s so many of you, that hear patience. And then you just think, okay, I’m just gonna continue to make shows and content, and you’re gonna wake
up four years later, going from
85 subscribers to 219. And I don’t wanna
be on the hook for wasting your time. You have to understand, and I talk about this a lot, and you guys hear it
from me a lot actually. A lot of the homies that
are sitting out there, distribution. Distribution is the game. So what do you do
when you have 85 people following your channel? Or 200 or even 2,000, or even 20,000, or even 200,000, is you need to understand that you need to keep hustling
for your awareness. Of course, and just so
everybody knows this, of course your show has to be good. You have to continue to
make your craft strong, you have to continue
to be interesting, you have to
continue to bring value and produce good content. But, you need people
to know about it. And so I think one reason
I’ve always done well is I understood that. And so one of the great ways to do that is collaborations. I think if you’ve
got a YouTube channel, you need to
basically reach out to, I don’t know,
the other 7,000 people, that are in your genre. And reach out to them, and see if you can
bring them value, right? Hars, you love UFC, you decided to start a channel. You need to reach to
the 40,000 UFC channels and be like, hey,
I’m in the network, so I go to gyms, I could get you original content, can you put me on your show, to bring me value for my show? When you have 44 viewers, you can’t offer somebody
who has 400,000 viewers, let’s trade, you’ll be on my show, I’ll be on your show. You’ll get laughed
out of the room, and people do that. That’s not the way
you’re gonna win, that’s not 51-49. What you can offer
is something in return. What you can offer is access, because you’re in those gyms, with original content. So maybe you can be doing on location interviewing, for that big UFC thing. And then, you know, and
then for yourself too. And then that
person puts you on. You could offer money,
if you’ve got it. That’s fine. I mean, whatever it is,
so it’s about distribution. So collaboration with
other YouTube shows for sure, social media
through and through, creating enormous
amounts of content. Spending even more
time paying attention to how people are building organic followings on Instagram. And hashtag
culture really works. For the people
that are really patient. And I ebb and flow
with my hashtag work, Dunk, you do a good job with me on Musical.ly. You’re like this is
the one that works. Just, I would even argue that I’m being lazy
with my hashtag work in Instagram, for sure. But for a lot of you, you have to go down that route. It really, really, really works. And then reverse engineering, content creation, let me explain. As we speak right now, I have a video going viral. It’s called August. I made it so we could
run it on August 1st. Producing content that
you know has a chance of going somewhere, based
on when you make it. A Monday morning rant that you post on Monday morning. Making relevant content to what’s going on in the world, either in pop culture. You know, your thoughts
on what Miley Cyrus did on Wrecking Ball. Or the Kanye and Taylor Swift, Kim and Kanye, Taylor Swift fight. Or the Olympics starting. Making content that’s relevant, that gives it a
little bit of legs for shareability
is very important, from the content creation. Look, there’s only two things, the content and distribution. And so whether it’s
becoming a part of forums around UFC, I keep using yours. Become a member of forums. Become a member
of Facebook groups. Most of you are
not hustling distribution. You’re focusing on the content, and you think magically, if you keep patient, and you keep doing it, something’s gonna happen. Nothing’s gonna happen. For four of you, all time. For four of you here,
something’s gonna happen. That little motivational kid, right? The Jamaican trainer kid, that went viral
over the weekend, somebody clearly
posted that video and it started the process. It’s great content. Like, that’s clearly
content that’s got a shot. But he’s putting out
content for a little while. This is not his first rodeo. And so yes, it happens, right? Yes, it happens. But it’s far more
interesting for you to take control
of your distribution through collaborations, through proper
hashtag distribution on the Instagram world, from reaching out, biz dev-ing.
Reaching out. Being a part of forums, and other internet communities like Facebook groups, to become part
of that community, so when you put out stuff, people wanna support you. I would tell you, with Wine Library TV, I spent 20 minutes
making the video, and I spent five hours
creating the distribution. A day. That’s a great way to end that. That’s the answer. – [India] That’s good.

with basically no
recurring dollars? – Meaning like he just
doesn’t have a lot of money? – [India] Yeah. Yeah, I guess. – He doesn’t have
business model that’s recurring. It’s I get a wedding,
I shoot it, I get money. So how would you scale? First and foremost, if I’m a
wedding photographer, one of the first moves I would do is
very similar to the advice that I gave to designers, immediately
I would layer a tier of Snapchat filter capabilities. I believe every modern wedding
35 and under in America in the next 18 months is
gonna have a Snapchat filter. It’s going to be a big
thing like Karen and Rick. That thing. I would do modern marketing. One, I would go triple in,
quadruple in, all-in uploading all your photos five, seven a
day get approval do your thing on Instagram and
learn all 15 hashtags that matter on Instagram. The five most popular ones,
the five medium ones and five long tail ones
like #HamptonsWedding. You know, #RockawayWeddings. Your area that you shoot in. There is always that hall, that place that everybody gets married at using
that name and weddings. 15 hashtags against 5 to 7
photos every single day on Instagram, I think will
lead to tremendous business. The other thing that I would do
is I would try to guest blog on wedding sites about Instagram
and Snapchat because again if you’re watching my show you’re kind of aware of
these things, right? Use modern social creative as your linchpin to your
actual business. If you think about being a
photographer for weddings as a secondary thing and you think
about being great in Snapchat and Instagram around the wedding
industry, using it and then commentating on it you will
create a much bigger awareness funnel and then people are like,
“Oh, I want to use that girl, “that guy. They’re good and
Snapchat and Instagram and “wedding photos.
It’s 2016, 2017.” I would hustle. I would work. What I just said took work. You like that one, Andy? It’s real. Work three more, four more hours
a day to do it I just told you and amazing things happened. You know how many people are
like “Oh miraculously, I made “$500 this week on eBay because
instead of drinking beers on my “porch and watching
Thunder-Warriors I went in my “garage or when garage
sale-ing and I sold stuff.” Staphon smiled because he
watched all of Thunder-Warriors. – [Staphon] I sure did.
(laughter) – That’s why has $500
less in his pocket. But he has the memories
and enjoyed himself. – [Staphon] It was a great game.
– Escapism. Great games.

videos for companies how specifically
would you find buyers today given that it’s not something that the majority of
companies are jumping on just yet thank you I would do exactly what you’re
doing BBQ hustled away into the a scary show this was just shown a lot of people
are gonna now know about you let’s throw up bobby’s Instagram handled we can figure
that out can we right here I just give you six or seven leads I would highly
recommend that you do it for a very low price for the Boehner my nation because
one of things that people do when they’re selling something that’s the
future is the overpriced their service unique case studies you need it out in
the wild and so instead of whatever you’re charging for them if you cut that
by three-fourths give them a nation a good deal on it there in a post on their
Instagram that’s going to lead to awareness on you and so couple things
one growth hacking exactly what you did hear the other
thing is you I would go to a lot of the accounts that you’re seeing on Instagram
that have a lot of followers I would search hashtags I would use Explorer go
to their account details when applying never seen this but let’s get real
practitioner today I’m going into you know Instagram
I would go into Explorer crashed so I’m in my explorer have a look at the different counts as a
golf picture looks nice Scottish golf podcast right 5,000 followers Scottish
golf podcast I would say cool I can do animations round golf and so I would
look now they put their snapshot account they don’t put your Gmail most people do
put in Gmail and that would have led me to emailing them and say hey I just got
a scarf podcast Instagram account here is my enemy added things I’d like to get
some exposure I normally charge 300 bucks for it because you’re one of the
first people going to you for 30 bucks or may be free and you posted on your
account now because there’s no evil hear the only URL is their podcasts on
hitting yes here now going to their dot com and my hope is here I will find the
email so I can contact them going all the way to the bottom tends to be not
see it now I see their Twitter something click the tweener and now among here so
it probably reply to them on there and say hey I’m just doing that cuz its
funny but that’s what I would do I would grind for people don’t remember what I
don’t talk enough about with my library to me is that nobody watched the god
damn show and so what I just did on social media I used to do on the
Internet to search the word wine and go 40 50 60 pages deep in Google results you know 400 500 600 results keep click
every link find a blog find their email and email them and ask them if they
wanted to biz dev if they want to interview if they wanted my content if I
could bring them value to give me exposure these are sites that nobody was
thirty people forty people sixty people and I hustled and bustled hustled and so that’s when you can do
you can do what you just did with me you can go through a rabbit hole and stream
that I wish I had when I started while every TV and you put in the work to
business the one by one by one from the Scottish golf podcast to the India Art
producing Instagram to whatever you do and so that’s what I highly recommend
it’s the grind on the biz dad hustle that matters change how would you deal with a
co-founder who isn’t as ambitious as you

“Instagram in the next 2-3 years from now?” – I think that Instagram will be easily one of the top two social
networks in America and globally will be a major force. I think that Facebook and
Snapchat are the only two things that compete with it. And I think that anybody who right now isn’t spending a
disproportionate amount of time trying to figure out the hashtag culture, the Instagram ad product, the
organic Instagram posting, working with Instagram influencers
is making a huge mistake to not set their business off properly in a 2018-2019 world. So massively bullish all-in. It’s one of the biggest
reasons I think all of you whether you can only afford one
share or a thounsand shares. I think Facebook does extremely well because of the revenue that we haven’t even seen the real revenue
come in from Instagram yet. It’s a beast. It is the current social
network of the moment for 28 to 40 coast Americans. 22 to 35 other parts of America. And I just think it’s an
incredibly important platform and I’m very very bullish on it. And as somebody who daytrades attention, by the way we have to write
my daytrade attention article. It’s time. I think it’s massively important. I’m buying it now. I don’t predict for two years
but that’s my intuition. And by the way here’s a good
time to chop this in DRock. Show this. Facebook acquires Instagram. Oh Staphon. – Gary Vaynerchuck who’s the
co-founder of VaynerMedia back in January predicted
the purchase of Instagram by Facebook and today Facebook
founded by Mark Zuckerberg shelled out a billion dollars
for that very service. That was when I was on the
Piers Morgan show on CNN the day Facebook bought Instagram. I made that comment,
and everybody on Twitter said I was an idiot because
Instagram’s only 500 days old. But Zucks did– Instagram’s probably worth
50 billion dollars right now, maybe more. So when you buy it for one, you did well because those are billions. You know it’s not just a 50x. When you 50x eight bucks, it’s nice to have 400 bucks. When you 50x a billion, that’s 11 Jets teams.

“brand now looking to build a
direct to consumer presence?” – Matt, first and foremost
I’m saddend by your concern because you are
literally are playing in one of the three or four best genres. Like, you’re selling to pet enthusiasts. Have you looked at the psychology and emotion of people that love their pets? There are people that really really, there are enormous amounts of human beings in the world that love their
pets more than their family. I mean so your talking about
a high emotion category. Instagram is littered,
literally littered, go to the, let’s go functionality here,
it’s not super complicated. There’s something that’s called Instagram, You open it up, you literally
hit the search button. You go to search, you
literally put dogs, dogs. Stick with me here, this
is massively complicated. Slow internet, dogs, tags,
sticking with me here. I don’t know how you’re
zooming in, Staphon I’m sorry for the slow internet I
should be on the wifi. Alright, dogs of
Instagram, oh I don’t know, 34 million hashtags, dogs
22 millions hashtags. Dogstergram, 13 million,
dog sitting, 2 million. Are you nuts? Start putting out content on Instagram, start tagging your stuff with these tags that everybody uses and use hashtag riding to build awareness and it doesn’t cost you anything except
for the production of the content which on
a scrappy business level should be free because
it’s your time, time is valuable but it should be free. So, Instagram for sure
because the attention graph is there, you can buy Facebook ads against dog lovers or
fans of dogs all day long. We had the benefit of working
with a dog brand company, our commercial rates
and engagement were at the highest of anything we played with. Obviously you’re watching
the show and maybe you just want to get your question
on, but this is very basic. Facebook ads, Instagram creative
with using the hashtags, there ghost search, I would
run ads, I made an investment in a company called Bark Box,
they have a content play. Their ads on that site are
converting for your advertising. Not because it’s an investment
I made because I want to be historically right,
I own nothing of it. It’s just a place that a lot of dog people are spending a lot of attention. There’s so many places, I mean, this kind of pissed me off India. This was not the right, I don’t know if you asked me this question on purpose to get me going, you did? – [India] Mmm hmm. – Got it, okay well. – Also he was really persistent. – So you tried to raz him? Were you razzing him a little
bit for his persistence? – [India] Maybe a little bit. – What’s his name?
– Matt. – Matt, first of all I
love the persistence, raz India, I like it. Second, it’s dogs and cats and parrots and people love this crap. I mean, are you nuts? Easy, easy, I’m almost wondering if you’re just crippled by how much you can do vs by being curious of what you should do. – [India] Whoa, that’s good.

“What the hell.” – That’s a really good point, Kylie. I saw that question,
too, come through social and I wanted, I mean,
I dodged that (laughs) as quickly as I could. That’s a shortcoming,
I’m not doing a good job. I’m really screwing up
Instagram, ‘specially. I’m not happy with myself. This is a lazy, and I never
talk of myself in lazy, I’m doing a poor job. As a matter of fact, I’m gonna fix this. Team, we need to get our shit together. I need you to help me here. Can we get, like, seven to 10, we did this once and I
didn’t execute on it. This is the second time around. We need, I need to understand
better what hashtags I need to be using on Instagram. I just don’t have the time
to put in for the homework. Find the white space, not the ones, not “entrepreneur” because that has a lot. Like, what’s the long tail version. Kylie, great question. India, great job of asking the question. This is a shortcoming. You know, I, like any other human, go through the ebbs and flows
of not doing things well. As a matter fact, I don’t think
I handled my personal brand all that well up until
the #AskGaryVee Show because I was so busy executing. This one’s even worse because
I’m actually doing it. There’s no reason I shouldn’t
be adding four to seven strategic hashtags per post
for discovery of new people. I just need to get better. It’s a lack of practitioner execution. One that angers me that
we had to address it and maybe even ruined my week now that this has been exposed. (everyone laughs) No, listen, it’s a great question. This is one of the few times,
and this hurts my feelings, but this is one of the
few times I need to say, “Don’t look at my behavior. “Do it the right way.” You need to be using. It’s a free discovery
tool in these channels. I think I’m mailing it in,
specifically on Instagram. So, what the hell is,
I’m dropping the ball. And that hurts.

– Oh, hi, how you doing, Gary? – I’m from Edison, New
Jersey, your hometown. – I love that, what’s your name, bro? – My name is Alex Romero. – I love it.
– [Alex] I’m an app developer. I’m currently working
on an app called Haptap which is for happy hours. – Okay. – But the big question I have for you is more related to billboard marketing. Are you behind the Tom hashtag Tom Shady? You’re a fuckin’ genius. – I wish I could take credit for that Tom Brady hazing
billboard, but I’m not. But thank you so much for
bringing up that question so that we were able to
talk about it here today. I want the loudest claps for that, man, except for the two Patriot fans here. (audience cheering)

to engage with customers, even
if they’re not in your market and will never buy from you? – Robert, this is a great,
great, great, great question, because riding the hashtag, I
wrote a blog post about that, ding, you know, and all that stuff, but your questions is the
right question, which is what’s the ROI of jumping in– So the Apple watch comes
out, and everybody’s talking about it, what’s
the ROI of you know Twinkie putting a Twinkie
on their wrist and saying yea this is our version of it,
or riding a trend and putting out content of what
everybody’s talking about whether it’s that new
technology, a new app, Meerkat, a new celebrity, you know, whatever it is, if they are not likely to buy from you. Look, I think the value is
very low, and I think that that may throw somebody
for a loop, but the truth is, the one upside is the home run, the anomaly, which is,
you get somebody because they care about that trending
topic, and they amplify you, which then brings people
awareness to your high end shoe store, or purses, or your $50,000 pieces of art. So, as people
have become the infrastructure of media distribution, riding
the conversation of what people care about, with
the hope that they create the retweet, the reblog, the
share, that then creates the amplification of awareness
to somebody who is connected to them, does have some Hail Mary, some rogue, long tail upside, but speaking to,
and communicating with, people who are not going
to buy your product no matter what, does not
have enormous ROI. Never did in the old world,
has a little bit more now, because they have the
opportunity to share it and bring awareness to people
who may buy, but it is absolutely limited and it’s
a tactic that needs strong strategy around it. – [Voiceover] Brendan asks,
“I’m biking across Canada

“what is the Facebook
equivalent of riding hashtag?” – Robb with two Bs, first of all, India? India, is it true that Robb with two Bs pisses you off that there’s two Bs? – I just want to know why there’s two Bs. – Now, that’s how his parents named him. I mean, this is a tough
place for you to go as a girl named India. – It’s true, it’s true. – All right, so, just wanted to establish that.
– [India] I just want to know – [India] about two Bs. – I mean, you’re not Karen. Sorry, Karens. Robb with Bs, it sounds
like this is a little bit of a black hat, or at least gray hat, Facebook hack, growth-hacking move, which, listen, I believe in
being smart and effective. That seems to be… It’s an interesting tactic,
but you’ve nailed it, and you edited your own
post, so you nailed it. You realized that cool, OK, so there’s some tool that’s telling you this video of a kid falling
in the snow is going viral, why don’t you just take it and
post it, which will then work because humans react to the same things, which will then boost
your edge rank, right, which allows other content
that is around fitness to be seen by more people, so
that would be the value of it, but you’re right, if you’re putting out, if you’re a fitness play, like look, if I, in Gary Vaynerchuk’s
fan page, start putting out, like, penguins falling off trees and giraffes eating Sour Patch Kids, ice skaters falling into the
water but then getting saved, or the Mentos and Pepsi thing, yeah, I mean, that would bring
maybe some general awareness, but it would also dilute why people signed in for my channel. If Spike TV now started
playing soap operas, maybe they’d do OK, or a reality, this one’s the reality TV thing that a lot of people struggled with, like, what do people watch it for? I think media’s becoming agnostic, so I think everybody can
play in a lot of genres, so I think the risk is actually better than it was three or four years ago, but I do think that you
can dilute your brand and then get away from it, and
if you’re a fitness channel, I mean, look, let’s take a step back. What are you trying to accomplish? We’re all happy here, Andy just texted me, I think we’re gonna get a million
organic views on the video and I’m like, “Cool!” but is that accomplishing what I want? Are the right million people gonna see my Monday Morning Motivation video? Link.
(ding) Three, hat trick. Yes, but what am i trying to achieve in trying to find
like-minded business, hustle, growing your base and be
appreciative, gratitude people, I’m trying to grow more of my audience. You may get a million views on that penguin jumping off a tree, but did they stay for your fitness? If they don’t, then you
really accomplished nothing. – Hey Gary, I’m sick today,

– [Voiceover] Abram asks,
“How do you optimize the use of hashtags for campaigns? Hashtag.” – Abram, this is a great question. I think we can get very
detailed for the VaynerNation on this. Hashtag culture is very
very important specifically to Instagram and Twitter. Let’s start there. That is really the two
places it is massive and on some level, Pinterest as well. Less on Facebook. Tumblr, for a while there
it was very very important. Snapchat, not at all. LinkedIn, not really. We’re really talking
Twitter and Instagram, first and foremost. There’s another question that’s
going to be on the episode, in a couple of questions where
the guy used 17, 18 hashtags as his entire post. I think hashtags are an
incredible way to get discovered, I think it’s important to
think about it two ways. I think you’re asking, how do
I get my hashtag going, right? I think. Even if not, by answering
that it’s going to help a lot of people here. I have the #AskGaryVee
hashtag, #AskGaryVee, Gary Vee Show I use on
Instagram and Twitter. I’m really just using that
for fans that are looking to go down the rabbit hole
more than getting it away for awareness. You’re saying for a campaign,
and I think people really need to understand a couple of things. Number one, hashtags are not ownable. Let’s just, I’m going
for, podcast listeners, I’m going for a big dramatic pause here. You should have seen the way I reacted. I’m going to do it again. It’s important that you understand this. It is insane to me that
people in 2015 still think they can own a hashtag. I walk into tons of meetings
where the brand’s like, let’s own the hashtag #GetEm. I’m like, what the hell
are you talking about? First and foremost, any
hashtag you can create, tomorrow I can jump in and make a hashtag. We can remember all the way to
the infamous 2008 or ‘9 time when Skittles put out that
hashtag and then people started putting things that were
very crude against it, because Skittles homepage
was a filter and a stream of everybody using the
hashtag and then, you know, body parts and rude and crude
things started showing up on their corporate page
because there is no ownability around a hashtag. My answer is this, flip it. Instead of trying to own
or establish a hashtag for a campaign, look at the
hashtags that are trending and very popular on the
two main platforms already and try to figure out
how to reverse into them by putting out your piece of
content, storytelling, and then using three or four hashtags
that are riding the wave. I wrote about this a million years ago, riding the wave of a hashtag. One of my first Mediums, I think. That’s the answer. Reverse it, don’t try to establish one, ride the wave of four or
five that are working, that tie in and be creative
into what you’re putting out. – [Voiceover] Leonard asks,
“You’ve talked before