– [Alex] I’m an IT consultant
and I’m kind of struggling on going to the next level of just
being me, the IT consultant, to actually creating a
business and a brand. Unfortunately, I’m
usually known as the IT guy. – Yep. – [Alex] The PC Guy, and it
sucks but I don’t care because it’s good money.
– Yep. – [Alex] How do I move from
being the PC guy to actually having a business,
a name and grow. – What do you want? Alex, what you want
the business to be? What do you want to sell? – It’s IT consulting and IT
support and IT management. – Got it. You want your own gig and you
want to build a personal brand so that clients then come to
you and you can build employees underneath you. At first you’ll do your own work
and then you’ll get other people and you’ll build a firm like I
did with VaynerMedia, right? – [Alex] Correct.
– You gotta put… Go ahead. – [Alex] I’m putting the work
but it just me and my name and I’m kind of struggling– – Well that’s because– – [Alex] It’s actually
business, not just me. – Yeah, I get it. The way you gotta do that
first of all is produce content. Become bigger of a name. Put out all your best advice. Blog on Medium, put out
Instagram tips, do white papers on Slideshare, do Facebook
Lives, Periscopes, make content, make content, make content. Show your expertise, have
inbound business and just like with VaynerMedia, people want
to hire Gary Vaynerchuk but Gary Vaynerchuk’s
not available. It’s VaynerMedia. But guess what, Gary Vaynerchuk
was available in 2009, ’10, ’11 and ’12 and then I made enough
money to hire other people and Gary Vaynerchuk
wasn’t available. Right now, don’t stress about
the semantics whether they want you or your business you don’t
have the money or the need to hire a bunch of people yet. Create such demand that you take
those dollars and hire people and then just tell new clients
it’s my expertise delivered to my employees but you don’t need
me to physically fix your PC, got it?
– [Alex] Got it. Now, real quick question you
always say that Facebook is doing much better for
ads than Google ads, do you still believe that?
Do you think I should, if I were to run
some ads should I go– – You should do both. I think Google search is great
for the business you’re in. I do think Facebook is
better for content and branding. You should do both but my first
start making a lot of content. I need you blogging on
Medium.com about your thoughts on PC and your thoughts on IT
and your thoughts on tech in today’s society over and over
and over again content, content, content video, written form,
audio, Soundcloud, Anchor. All of it. It’s all about
the content, Alex. Thank you brother.
Thanks for being on the show.

revitalize the company?
From Robert. – I think what I would do is
truthfully a lot of M&A, mergers and acquisition. I would go and look at the
Anchors and the Musically’s and the after schools and the
things that are emerging in the marketplace and realize what I
have is a business model that is cold or not working as well
and not rolling so that’s what I have an issue in and when I have
an advantage in is that I have dollars and assets and money
from Alibaba and other places that I can deploy and so I think
when your core business is not driving upward mobility
in growth in your company. The thing you do is you
leverage that asset to try and build up your future. And so my answer would be M&A. I think to Marissa’s credit, the
current CEO, and I have a lot of respect for her and I think
it was a tough gig that she jumped into. She went out and did that and
bought Tumblr for a big nut. And to me in hindsight if she
would have been able to buy Instagram instead of Facebook
buying it though I’m sure Kevin wouldn’t have sold to Yahoo
that he would have to Facebook. There was definitely other, I do
believe that when Marissa became the CEO there was probably a
moment where she could have bought Snapchat for 1 billion
or two but then the question becomes when you buy these hot
things on the way up do they stop becoming those hot things
once they go and get cashed out and there’s not the same energy. The other thing I would have
thought about is hardware. I’m very obsessed right now
with the notion of hardware. I think Facebook should
absolutely, don’t worry about the cost I think that Facebook
should absolutely make a television for example. I think Yahoo could
have made a television, could have made
a Netflix competitor. I didn’t like your
reaction there Andy. Worry about the cost.
(laughter) And so the biggest thing
I would say to all of you to make this a little more
relevant to so many that watch why don’t you focus
on the following. If you’re in a business that
has a situation where it’s not growing as well, you need to
kind of disrupt yourself and try to make new revenue angles and try to do different things.
If you stay the course and try to do incremental things
that grow your business that becomes a vulnerability. So if you’re in a 3 to 4 your
year funk where your business is flat, you have to really change
the business not just do what you’re doing a
little bit better. For example, Wine Library one
thing I’ve always debated that if we capped out our growth on
the wine stuff is to really build out Gourmet Library and become
like a supermarket and sell cheese and gourmet meats
and things of that nature. That’s a big change than
just doing wine selling a little bit better. Doing a little bit better on
email service to adding a couple more selections or changing
the pricing strategy on the core business so if I was Yahoo CEO a
year ago and just trying to grow the business, not taking any of
the Wall Street dynamics into play which Marissa had to,
I would’ve done very drastic things in hardware would
have been on the forefront. I think phones are too hard. I think televisions are easier
and so I would have done is made a Yahoo television
that was unbelievable. Would have bought a TV producing
company that makes TVs and put Yahoo at the forefront of
the brand and then build an over-the-top Netflix like
business and produce original content that would have driven
into there because Amazon and Netflix are now making
some of the best television in the world. That means anybody can. Facebook, Snapchat, anybody
can and that’s what I’d done. I probably would’ve reached out
to this guy named GaryVee and give him a late night show. That would’ve worked. Andy?
– [Andy] Yo.

– [Voiceover] Luca asks
“What make musical.ly great? “What’s the future of it?” – What I like most I think
when I go on it allows me to be creative because I might want to
do comedy one and be funny that day or I want to make a
lip-synch and depending upon the song I want to do if
it’s a really sad song– – Will you made sad content
when you’re actually sad? – Yes. – Or will you make sad content
when you’re like I’ve been doing a lot of funny, I’ve been
doing a lot of this. – Both.
– Yeah. – Both.
– Because your strategic? – Exactly. As much I want to think of it
whatever I want to do let us do it but if I did 10 comedies
the other day I can’t do 10 more comedies. – How many pieces of
content will you do in a day? – When it’s a good day yeah I’m
ready some musical.lys I’ll do like three or four. If I’m coming home
tired, I’ll do one or two. – And for you?
– Same. What do you think you’ll
do the first day of summer? – Probably 10. – Sometimes I’ll be like
okay mom leave alone I’m doing musical.lys and I’ll be in
there for like two hours– – And that’s an
acceptable thing, right? Mom’s like oh crap
she’s doing musical.ly. – Exactly. She can’t
take the phone away. – She walks and she’s like–
– Mom. – (whispers) Oh I’m
sorry, I’m sorry. If I get in trouble I’m like
haha you can’t take my phone away because I can stop posting
musical.lys because they’ll be like where’s Arii
or where’s Ariel? – What about the comments? Obviously comments, especially
at the young ages they you’re at, right, how down do you get
when the comments are mean or how do you deal with positive
versus negative comments? – At the beginning, when I
first started there was a lot of comments and it was like mean. I have a really high esteem
so I was like I don’t care. I don’t even look at
my comments at all. I don’t look at none of them. – Right because you don’t
want to get down on the stuff that’s negative.
– Yeah. – I actually started an
anti-bullying movement because at first I got a lot of comments
in the same thing just for stupid things. Oh you’re ugly, oh what
are you doing? Duh, duh, duh. And instead of pushing to the
side because that’s what most people I saw do
they just ignore it. I tweeted about and I was like
this isn’t right because if I’m getting it then who
knows there might be another little girl that gets it. – Of course. And for
many people watching you’re a little girl so
that makes sense. Real quick have you thought
about engaging the comments? Do you say thanks
when people are giving you love and
things like that nature? – On Instagram it’s really hard
to see because I have so much. I have 1.1 million, she has 1.9
it’s hard to see, but Twitter is mainly where I notice a lot of
people and I’ll favorite all the tweets when I tweet.
– Got it. – On Intagram, it’s hard like
she said it’s hard to do one by one but there’s days where I’ll
post a picture of me hugging a supporter and saying
thank you to everybody. – And how do you think in
community in musical.ly? – Huh? – How do you think about
the community in musical.ly? – I think it’s positive, there’s
just some kids that are cruel and they’ll just go on to our
pages, comment rude things. – Have you thought of engaging
with them are incorporating them into your content? – Yeah. I actually
thank you of that. I talked about that with
my family the other day. I wanted to start doing
once a week of maybe a duet competition. – And how you guys
think about collaborations? Obviously I assume you guys
collaborate with each other that was easy have you
done a lot of collabos? – Yes. Not a lot I’ve done
on with three or four. – Do you get asked by a lot of
people who are trying to build up their musical.lys
to do a collaboration? – Not really. If I collabed with someone
it’ll probably be like my cousin because she’s also
musical.ly and she loves it. Were going to actually an
event and a week or so like 10 days called Playlist Live and
all of our friends that we’re in a group chat with are going to
be there so they all want to collab and we’re very excited. – DRock. Let’s get over
there and collab. Okay, India. – [Voiceover] Paul asks, “Will
Snapchat ever allow us to

organization in New York
that is a nonprofit called Art Connects New York and
we work with local curators and artists to do permanent
art installations in social service agencies all
around New York City. It’s an amazing organization we
have partnered with hundreds of artists and dozens of
organizations but it’s also super niche and so we are working
really hard to broaden the base of people who are interested in
Art Connects and ultimately will help donate to the cause. But with such a niche cause
and then we have one and a half full-time employees who
work for the organization. They do everything from
coordinating the installations to fund raising. We are super strapped and so
were looking for some ways that we can quickly gain momentum
to broaden interest in the organization knowing that
we have very, very limited resources.
Thanks Gary. – My sense is if you have a
venture and it’s got some complexity you have to have some
people or one person anyway that is really full-time on this. – She said one and a half right? – Whether that person is
paid or not paid is irrelevant. If everybody’s a part timer
I don’t see how anything I don’t see how you get it done because
somebody’s always going to looking at their watch in terms
of I got to go and what and it’s not going to be hard to
raise money that way. The other side of it is just as
bad where you take the money you raise and you pay two people
that are average to be there all the time and now
you’ve got your energy level for the
others goes down. – I don’t know the details but
I was always from afar when I became aware what you are doing
here was so impressed that you guys were able to do so much
when you were so busy being CEO one of the biggest. Obviously, I don’t know who
was full-time underneath or what happened. – First things we did I went
out to recruit a director an executive director and I got a
very attractive guy who had been in not-for-profit world for a
long time with cancer, leukemia. And he had a good personality
and I knew that we could get him trying to meld
these groups together. You need somebody that’s going
to be full-time on that issue, not part-time, and
he was very helpful. We were able to pull together
three different parent driven organizations with very
few full-time people. But we had to every time we got
the scale I had to have somebody full-time in there. Even though it was a drag on
the cost it was necessary. – Kim, listen, and you
know I’m never tone deaf. We’re not confused that the air
cover and brand equity and the place where Bob was in his
career is different than this organization and that’s
always quite important. I think the thing to really
think about is get the word quickly out of the equation. Unless you have a miracle
situation where some art installation or art moment
become so culturally relevant that everybody becomes aware
and I wants to donate a.k.a. the ice bucket challenge. People want to be cynical about
that, the data is very real. Incredible.
Very real. They had a moment but that’s a
virality that comes around once in a generation and so we need
to be much more practical in that those one and a half people and
they’re incredible I would like to think, look, I think anybody
that devotes their careers and all their time to nonprofit are
so passionate about that that they can be patient over
5 to 7 to 12 year window. It’s Keri here with
SurvivorRadio.org.

First and most, I
absolutely love the podcast. Secondly, I absolutely love
this book. Instant best seller. My name is Jerome Hardaway I am
head geek in charge for Vets Who Code also
known as Frago formerly United States
Air Force. What we do here is that we teach
veterans how to program 100% online at zero
cost of the veteran. By utilizing a pragmatic
approach and focusing on one language and problem solving
with that language our guys and girls of the Armed Forces are
focused more solving problems and thinking like a programmer
as opposed to learning how to do the same procedures
in multiple languages. Thanks to this we been able to
help 75 veterans gain jobs in the software technology
sector totaling $3.2 million worth of salaries. My question to you GaryVee
is how do we get into new communities that are tech rich
and talent rich and be able to build relationships with those
communities even though we are not natively there. Such as New Orleans
or Boulder, Colorado. Thank you. I thank you for
supporting veterans and thank you supporting Vets Who Code. – Political help. Get political help. That’s a very good story. You’re going to need some
governmental assistance. I hate to say that because at
the same time you can raise money, you can raise money
privately but your argument for what you’re doing has a
lot of political clout. And if you go down and if you’re
in Louisiana and you want to go into New Orleans there’s enough
politicians down there that would see this as
an opportunity– – To make themselves look good. – To make themselves
look good and to do something in the community. I think you have a good
political handle there to use. And by the way, once you start
raising money with the politics you get other people
wanting to join the program. It’s a good sounding situation. – This is why this show is so
fun when you have two people that can give advice because
they come from such different angles and I think that’s
incredible good advice. I would also say, my friend,
that getting in front of the tech companies who are going to
hire your developers when you’re not in Silicon Valley, you’re
not in Boulder is actually stunningly easy.
It’s called grit. You can spam people I’m sure you
had people through your career, in your career probably sent
you letters and faxes and now emails. I’ve been in my professional
career it’s been mainly email where they’ll
email me every day. Gary, I need to see
you for 15 minutes. I need to get to you.
I need to get to you. You don’t want to get
into stalker-land and be inappropriate but if you want
to email Slack, if you want to email Facebook, if you want
to email Uber or Airbnb, these companies are becoming bigger
by the moment too and are also looking to have relationships no
different than a politician that they can put on the website or
put in a press release while the getting yelled at for setting up
in Ireland and not paying taxes they can throw this kind of
thing and you’re right your narrative and we’re
about to hear some more. Nobody’s ever, ever the in
history of America going to publicly say I’m not
that into the veterans. – No.
– There is zero. There’s people disagree on
many things but not that one. I would say perseverance of
reaching out to the companies in Boulder, Silicon Valley,
New York and trying different tactics and also using Twitter
search and engaging with them because that’s the one cocktail
party of the Internet where there’s permission for you
to create a relationship. Those are two tactical
things that I would do. – The other thing to do would be
to try and get another another location somebody
working with you in the tech sensitives areas. Not necessarily Silicon Valley
but certainly New York or Boston so that you can take this and
develop something like yourself down there now you got three
groups out there and that’s where going to be able to spread
and job opportunities becoming back both ways. – There’s a lot of ways to
deploy remote teams especially around an issue like this
because so many of families affected by it. So many people, I’m not effected
by it but I’m passionate about it, I’ve been involved in it so
there’s a lot of tactics there. India.
– [India] This one. This is my dad.
– This is your dad?

“I know my target audience. “I post regularly and
promote all social. “Numbers won’t budge. Thoughts?” – My advice, personally,
would be to keep at it. It’s something that I
literally do seven days a week. There is not one day
that I had taken off in the last five years. You have to just crush it. You have to keep at it. – Did you ever get any
pushback to the word skinny? Skinny is one of these new
politically incorrect words like three years ago. – [Man] I wondered that too.
– You wondered that? Great, so I’m
answering the questions. You know it’s interesting, you
been doing this for a while. You’re actually in a better
place where I don’t think the word is as controversial but
24 months ago there was heat. Did you ever feel it? – All the time but I like that.
I like heat on me. There’s things I talk about on
my blog are camel toes, boob jobs, vagina steaming and
enemas like I could go on and on. I talk about really
controversial taboo subjects that no one wants to deal with. Having the word skinny
in the title is really fitting for the brand.
– Understood. – When you’re talking
about coconut lube the words skinny just–
– Fits right in. – Coconut oil is amazing
for lube though it really is. (laughs)
– This is a tremendous show. – Everyone go home and try it. You will not be sorry. It’s your birthday, DRock?
(laughter by all) – I think that there is
one thing, I do think that there is the
three, four years and then you have your moment. You look at it and it happens
all the time in real life. Amy Schumer, Amy Schumer’s
career has been going on for a decade. Kevin Hart, Kevin Hart was
working at that shit for 15, 12, 14 years and you
have your moment. The problem is, one thing I want
people to know is, it’s not your numbers growing, it’s
how do you feel about it. Currently my Snapchat
numbers are not growing. I’ve hit my kind of 30,000 views and I’ve been there
for about a month. I feel fine with that because I
feel I’m getting better at it. I know what I want to do next. I know I’ve been studying on
other things because the book has been coming out. I feel content with myself
even that’s against the numbers. Too many people, and this is I’m
sure we all think about, you’re going to be
thinking about it when you see
the podcast numbers as you start this new venture
this market is absolutely way too deeply focused on numbers. Now, Nick and Romando,
people buy on numbers, I get it. You make your short
term money on numbers. – Short. Not long game. – That’s right, short-term
money on numbers. So I would say, who is
the person again India? – Nicole. – Nicole, I would say if you
feel like you’re moving the needle and you feel
like you getting closer. And you can taste it,
none of us can tell you, then you keep at it. If you been watching right now
and you’re been trying to build your brand for 24 months, 36
months, you felt completely stagnant, both in the
numbers both in the heat you don’t get recognized. Less selfies, no selfies. No mentions, no friend even
knows you’re doing it, if you feel stagnant, I actually
compare this to wrestling. So stick with me, I know you
talk about coconut oil but I’m going to talk about WWF
wrestling for a minute. When you look at gimmicks,
gimmicks is like when you’re Mr. Perfect or your Red Rooster or
or what have you there are a lot of wrestlers that have three
or four gimmicks and then they become Stone Cold Steve Austin. And they been four the
things and it didn’t take but the new thing works. But the difference there
is that the character. I could’ve stopped doing the
wine thing and started a Jets thing and I could be
on ESPN right now. And then I did a business thing,
I have three things that I probably could have done as me. Wine, business and the Jets. Now I’ve done two. I may become a
Jets sportswriter. If you have other interests, if
you have a blog about root beer or skateboarding but you’re
also into clothes or jam or rollerblading if you feel very
stagnant for two or three years your system and your
thing might be right but your topic may be wrong to you. It may not be that moment in
time so that’s another version to think about this if you feel
in your heart and numbers a 24, 36 months stagnant. Because I do see people, I know
people right now, because I’ve been doing this since ’06 who
have been doing the same thing for 7, 8 years and there’s
nothing that’s going to happen. – Talent, you always
talk about talent. – It’s real.
– Yeah, it’s real. – And interaction, I think
interaction with people. – It is real. You have to have talent. If you don’t have talent in this
industry I think you’re going to get washed away. You have to know who
you are, like you said. You have to remain
authentic to yourself. If you think you have the
talent to be a blogger then blog every damn day. – How long were you doing
YouTube before this moment? – I started YouTube
in 2012 and then I was consistent this past August. – What happened in August
that made you get really going? – I was like I want to build
a business someday and I know having an audience is valuable. And so I just started
with travel vlogs. I love filmmaking. I love making videos. It wasn’t hard for me
because I love doing it. I also think that interaction
with people is so important. You can look at the numbers all
day but who is mentioning you on Twitter, who is retweeting
things, who was favoring things. – Is Twitter an
important platform for you? – Yes, it has
been so interactive. I only have about 5,000 followers
but everyone is so interactive and it’s an awesome– – Do you interact with
your YouTube comments? – Yes, I’m glad you
asked that question. When I had 3,000 followers
I made it a habit to comment to every single comment. Every single comment. It’s hard to do it now. – It’s so crazy to see all you
guys spur up from all of the theses that I
wrote seven years ago. It’s so crazy. – Yeah, I know.
I read Crush It! recently and I was like holy
shit he predicted the future. – Yeah, yeah.
– It is weird. – I’m telling you, I read that
influencer chapter today in your new book it’s refreshing to have
somebody with such a loud voice say it because it has been
what we have been thinking and working on and saying
five, six years now. – Sure. – Tell them about what happened
recently to me on a shoot ’cause you’ll appreciate it. – This kind of goes into
influencer marketing as well. A brand recently brought her
on to offer her voice and her perspective and it
was a video thing. Four videos, 30 seconds they
brought her in and they said hey going to stick to this script
you’re going to do this thing and had 15 people on set they
completely got away from her voice and it was like– – What’s the point?
Why do you want me– – I got fired up about
it because I said this brand’s on its way out. – It’s on its way out. – And it made me fired up about
her because her brand– – So what happened?
Did you do it? – No, I did it. I did the script
I did what they said but the point is they could’ve
hired a model or an actress to just read it. They don’t need a blogger. I’ll never do it again. Ever. – Using her voice and trying to
get her audience– – If they’re not going
to use my voice– – They had 15 people there, we produce six of those videos
in three hours with three of us. – They micromanage everything. I think brands need to let the
influencer do what they do best. – Well, let’s look at DailyVee. It’s literally DRock
and GaryVee and it works. You don’t have five
people following you around. – The curated things out. I think it’s on its way
so out, so done. – The bigger issue is the
people that follow you know that’s not you. – Yes, exactly.
– That’s what it is. That’s right. And there’s
no money that they can pay you that makes
it worth it for you. – Yep. – I mean I had early deals for
Wine Library TV before this was a real thing and a car company
wanted me to drive a car in to Wine Library. It was so wild and it was so
early days, and I was like, it was a lot of money at the time
and I didn’t do it because even then back in ’07, ’08 people are going to
think like forget it. Gary sold out. That was so scary. It’s so different now. – It’s a little bit more
accepted now but we refuse to sell ad space on the site.
– Yeah. Now, if I would’ve grown
up during this time, I would’ve done it. Back then it was just so… There wasn’t a single
video on YouTube that had 1 million views
when I started. This was 2006. How old are you in 2006? – I was in sixth grade. – Yeah. You know what I mean, it
was a different world. India, keep us moving. – Hi Gary! I’m Piper Reese from
@PipersPicksTV and I’m here at the Nickelodeon 2016 Kids
Choice Awards Orange Carpet.

how you Scout ban on media story quickly
to do joint ventures or partnerships what strategies allowed you to scalp you know I think the number one
overarching thing with me is that I you know in a place where I’m at topline
revenue driver right because I’m able to drive sales and was able to get clients
you know funny thing happens money solves a lot of business problems
but having money continue to come in over invested so right now most of our
organization you know is not actually a capacity you know we talked a lot about the past
year being immediately probably have 20 percent more capacity many people can be
on more accounts and you get paid for most agencies would drive down to
even-steven even sometimes under passing to drive profit I on the other
hand really because of my ability to sell that’s what it is because of my
ability to sell I’m able to drive growth at such a rapid pace parallel that with
each our capabilities and actually caring about people and scaling a charm
Uhr driven CEO of the two combinations for hyper growth companies when the
cares about its people and won the table to make money it’s really not
complicated and then a third variable of one that’s not being built a cell so I’m
not worried about my margin because when you sell your company your often not
looked up I’m at your revenue look upon how much money you’re making people
paying you and multiple on that because I’m not worried about that envelope or
more dollars into people into culture into being on the offensive to opening
up London if those were things that if I was trying to sell this company I
wouldn’t open up London I wouldn’t have 20% extra capacity I be trying to
organize it and orchestrate it orchestrate it to us sale and so I think
it’s a mentality and then I think it’s the capabilities of me on the CEO level
on sales and a char Dara you mentioned publicly documenting one’s journey but
isn’t advertising experience hurtful when seeking paying by a computer over
time I said the other day in dealey be

– Hey Gary Ginner, Chad J. L. D. here and I have a question for you. About Snapchat. Because of you, I have
been snapping my face off. And loving every second of it. DRock at John Lee Dumas. And I would love for you to share with us, how do we grow our Snapchat followers? You’ve answered this question before, I haven’t loved any of your answers. If you could go deep, break it down, we’re VaynerNation. How do we grow our Snapchat followers? – J.L.D. wants to grow his base. J.L.D., excited, I think
I’m actually going on your podcast today,
which you’ll probably air as the book comes out. That’s later in my day. J.L.D., listen, I’m
sorry that I’m not giving you a good answer. The answer is you have to
use every other channel. It’s using every other
channel at its hacking. You’re doing it right now,
you threw up your Snap code, because you’re hoping a bunch of people in the VaynerNation stop
it, take a picture of it, and add you as a friend. You’re doing exactly the right thing. Which is, you’ve got to use
other people’s platforms and other, you know, collaborating. Literally, emailing
everybody that you know or messaging them on Instagram, if they’ve big Instagrams,
assuming that means they have some sort of community on Snapchat. And saying, “Hey, how do
I take over your channel? How do I, give me a shoutout.” It’s literally endorsements
on other people’s Snapchat. Or, listen, man, make your podcast over the next six, seven, weeks, pounding Snapchat. Interview people about Snapchat, interview Snapchat executives. Make your world about Snapchat. I’ve won because I’ve branded, you’re looking for a tactic. You’re looking for a sales tactic. Right? A transaction. Oh, go do this, buy
this search term, right? Like, you’re looking for that. You’re looking for, maybe
you should buy the long tail, term on Google as a
Google AdWord that says, “Who should I follow on Snapchat?” And then maybe you’re the first result. That you paid for. It’s me, follow me, right? That will work, probably
cost a buck or two. Per follower, that might work. But I’m doing it in
marketing and branding. By being about it, ’bout it, right? By being about it, and
by talking about it, and by being out there,
people are picking up on that behavior, they’re
writing about me being in there. And yes, I sit at a
high level in marketing but there’s a lot of people… D.J. Khalid wasn’t, he was a DJ. He went all about it, now
people give him exposure. Right now, because
there’s no functionality within Snapchat to growth
hack or pay for ad spend or any other functionality
to build your user base, you have to win on
marketing, not on sales. J.L.D., there’s too many people in 2016 that have become “internet marketers” and it’s all about arbitrage. Facebook ads, Pinterest
ads, Google AdWords, affiliate marketing, email marketing, landing page optimization. It’s all about tactics, it’s not about marketing and religion. The reason I’ve done so well on Snapchat is, I’m a marketer, right? I built Wine Library
on marketing, not just transactional couponing
and Google AdWords. I’ve built myself in marketing. Coming. I’ve built myself in
marketing, by building my brand and that’s trickled down. It’s not just transactional. I sell a lot more books
than a lot of people because it’s not the tactics,
it’s the overall brand. It’s really the thesis of
jab-jab-jab-right hook. Those jabs are branding,
I’m bringing value. And so, there’s tactics,
like you just did, J.L.D., but there’s also branding. And you have a platform, you
have a successful podcast. Make your content about that. And then there’s a lot of
tactics like I mentioned earlier in this rant, as I wove some
tactics in there for you. But you’ve gotta level
up your thinking, bro, I’m not kidding. You know, you’re gonna razz,
I’m gonna razz right back. You gotta think marketing versus, you know, you’re more
than welcome to go out and do guest blog posts
on a ton of business sites about why you think Snapchat’s important. And now you show up in a
lot of distributed places. With a call to action
to, oh, P.S., by the way, follow me on Snapchat. So there’s a lot, you may not like the answers because you
may not want to do them. Or you might not like this answer because marketing’s a lot harder than a growth hack or an execution. It doesn’t take away from the
fact that it is the answer. The reason so many people are asking me how to built a base is
because it’s not easy. ‘Cuz it’s branding and marketing. Not sales and transactional. I’m excited right now,
because that was actually a very important answer
to a lot of questions that have going on for a long time. Too many people here are playing checkers when the game is really chess. Branding and marketing is different than transactional, affiliate, it’s math versus branding. It’s quant versus qual. Snapchat is in branding and qual world. And that’s just too hard for most of you.

something that signature near mount
rushmore would love one of those anybody near Mount Rushmore I’ll take it as they
are you getting ready for summer vacations as you get around more
visually exciting things for a scary you won’t get on the show we use LinkedIn
hardly pay for the program it’s a great utility works great for Boehner but
nothing works better than the Brant when you build something that special people
are coming to you and said a new recruiting the greatest way to recruit
is to not recruit its to do something that is so significant or interesting or
curious or challenging that people want to work for you banners now starting to get that
momentum even though I don’t promote it was me holding off promotion even though
I don’t promote if you’re wondering if you know i dont promoted what we are
doing is we’re trying to let the word of mouth or two people that try hard enough
to like get through all the traps I put out there to get through and see what’s
actually going on here and so I would say it is a great tool for us we love it
we use it were a lot but the word of mouth of the internal employees telling
other people they should come and work here oh my god this amazing place and
people that are sniffing out and talking to other people clients are human beat my clients are
human beings meaning when I know they’re getting great work and they’re out to
dinner with a buddy who happen to work in an agency that’s a competitor and
like you know we should really look at the inner unique light sweet cuddly
employees will get that way mouth so the two ways to do it is to do
great stuff that everybody wants to work for you and I do think the utility
LinkedIn as great as incredible as well I’m gonna surprise like this part

thoughts it’s not no new Twitter said to
net loss bad I think it’s good I think we’re working on a very big Twitter
peace when it can be done interesting up in here in 180 you don’t
think I think look I mean I’ve been on this kick for a while you’ll see on
tomorrow afternoon most likely Monday cuz I know these guys roll put together a very big piece like we do
with snap shop thank you for everybody who shared a link that up if you haven’t
read the manifesto for snapshot it was incredible great work by the team we’ve
got one coming up for Twitter wanna do these big signature petition kind of
front cover stories more blogging for you guys also big shot at everybody so many
people emailing me thankful for the new VIP video only content we finally we’ve
finally figured out how to make my email service much more valuable to people and
I’m killing I feel like you like seven years of
thanks to deliver on these videos that’s why it’s going so well so if you’re not
signed up for the newsletter that’s another title is 180 right up VIP emails sign up for everything face look if you’re watching a YouTube
subscribe you to twitter twitter struggling people don’t understand it
it’s losing attention Instagram and snapchat emerged as major attention
grabbers within mobile devices and I think of all this phone I think of all
of my this is what I think about I think this is the television and that TV is
the radio and its 1965 that’s what I think I think this is the television
1965 and TV is the radio there’s a lot of people that still think the radio in
1965 was the place to advertise and spend your time and energy I don’t
believe that to be true anymore I think this is the number one device and I
think that YouTube Facebook Instagram and snap shop or ABC NBC and CBS that’s
what is happening Twitter LinkedIn Twitter as MTV ten years ago it was
there and think about me Gary B being being one of the hit show’s at remote
control very old very old what you know Jersey Shore think of me Gary be on
Twitter as on Jersey Shore Twitter’s MTV this is the television what has happened
to Twitter is that snapshot on Instagram have now become ESPN have now become the
hot network and so that’s why i think is happening to everybody right this second
on Twitter the reasons that growing is caused that network is not growing on
the television and I’m excited though because much like how networks got
turned around the way that NBC the way that CBS went from fourth place to first
place was they brought a new executives who did better job programming and so
Jack Dorsey’s now in place will be making a lot of changes and if those
changes worked with our can rise but we’ve not seen it in tech myspace wasn’t
able to rejuvenate itself right we saw a little bit with Facebook there was a
little per second on Facebook and then they made a lot of good tweaks and like
just completely became the establishment I am so intrigued by seeing what’s going
to happen but I think Twitter is dealing with what they’re dealing with my
ultimate thoughts are it’s getting what it deserved a tent idea to product for a
long period of time and paying the price little ocean drop pass how can I use a
diploma and years of experience if they