(laughter from all) – What’s up man?
It’s Gary. (laughter) Hello?
– [Efrain] Hello? – It’s Gary Vaynerchuk.
How are you? – Good, I just need
to take this off. Alright, can you hear me?
– Yeah, I can hear you. – [Efrain] Okay great I was
hearing the feedback from watching it and
hearing my voice. – No worries, man. – [Efrain] Hey guys. Efrain Garcia.
Greetings from Houston, Texas. – Big ups Houston.
H-Town what up? – [Efrain] I was introduced from
a friend of mine, Method 21, that me about you guys as I was
starting up my business and definitely has lit a
fire underneath me so I started up Unison Industrial Solutions. It’s a sales consulting
company. I was mentoring some kids from the University of
Houston that didn’t have any direction when they finished their
degrees so what I started doing was introducing them to trade
shows taking them out, taking them to some of the
networking events and giving them a crash
course on oil and gas. – Yep. – [Efrain] I said man, this would
be a great business to start to network. 
– So, real quick my man. This is The #AskGaryVee Show
so I got to ask what’s the question? I appreciate the context and
I don’t want to be a douche, I want the question though.
I’m obsessed with the question. – [Efrain] How do you
keep it together? I wanted to ask suggestions
of the CRM software that you utilize to keep everything
together so I wanted to give you an overview.
– Yep. No, I appreciate it. – [Efrain] Get all the pieces
together and then maybe I can do that also be able to
white label a CRM. – Got it so you actually want to
build a CRM for people that do stuff like you or you want to
figure out what’s the difference between an excel sheet or Google
Doc that’s free and SalesForce. And the answer is
others probably both. Right? Are you really saying I don’t
want to do a service, I want to build a SaaS business
and create a product? – [Efrain] No, so we do sales
consulting for oil and gas so I want to be able to cultivate or
a farm, teach these kids that way they have some direction
and maybe even while they are going to school give them
practical application of what they’re learning.
– Okay. – [Efrain] And then give them a
crash course in oil and gas so they have a goal in
mind for their education. Possibly hire them. – And so the question is how do
you organize their information to be most efficient? I want to make sure
I understand the question. – [Efrain] Correct. Keeping all the students
together, I would be able to categorize them to find out what
they’re studying engineering– – So dude honestly
SalesForce or Google Docs. It’s not super complicated.
Those are your two plays. – [Efrain] Okay. And what
about a white label CRM. Do you have any
suggestions on white labeling? – Meaning you want to create
one or who’s out there that white labels? Like what you want to do
with the white label CRM? I want to understand
what you’re asking. – [Efrain] With the CRM I want
to really give the students a directory with oil and gas. – Got it. Got it, got it.
I don’t know. But the good news is there
something way better than The #AskGaryVee Show you
should write this down. Got a pen paper ready?
– [Efrain] Ready. – G-O-O-G-L– – [Efrain] Got it.
– Got it. When you want
information, my friends, Google is better than me. If you want context
I might be better. Respect?
– [Efrain] Gotcha. Thanks man. – Thank you.
Alright, good experiment.

– David. Oh, it’s a video. – Hey, Gary. It’s David
Shaheen, husband and manager of recording artist, Amanda Vernon. She’s about to sing the
National Anthem here at Lambeau Field– – [India] This is amazing. – For Monday night football.
She’s about to go on in a little bit here. (crowd cheering) So I was wondering if
you could give any tips on how to capitalize on
this exposure. Thank you. – That’s fantastic. I
would immediately buy the Google Adword “National Anthem”, “Singing the National Anthem”,
I would buy all the long-tail words on search, on Google
for National Anthem. Singing the National
Anthem, National Anthem, National Anthem at Half-Time, How do I get picked to
sing the National Anthem, that’s a long tail. And I
would have your video embedded somewhere with a story about her. So create a landing page
on Tumblr, RebelMouse, where it doesn’t cost you a lot, where you don’t have to design. Embed the video, tell a story
about her, and all her work. And buy keywords on social around that, I would also buy Facebook ads against Green Bay Packer fans, fans
of the Green Bay Packers. And say, “Do you wanna see the video?” or “Do you wanna meet the person that sang the National Anthem last Monday night?” Some of them will, as well.
Those would be the two black and white executional
things that I would do. That was good. Some real advice. That’s some real advice! – [Gary] Pam. That’s some real advice.

By the way, go Giants. – [Voiceover] Ryan asks,
“I work for a company “that makes animated explainer
videos for businesses. “Is Google pay per click the best option “for B to B companies like us?” – Ryan, great question. Really excited about baseball right now. I’d love to get your
comment in the sections about Brandon Belt, very much on my radar to draft this year on fantasy baseball. Hopefully nobody in the Vayner 20 man fantasy baseball league
is listening or watching, but I know Bobby Glen watches. So, I’m a little upset
now that he has optics into what I’m doing, though I could be throwing him a curve ball. Listen, Google pay per
click is tremendous, but I also think that Linkedin ads have tremendous upside for you. Also, Linkedin creative,
meaning putting out blog posts on Linkedin, and then having a call to action at the bottom I think could actually
work for you quite a bit cause the B to B mentality within Linkedin is so over the top, it’s
the context of the room. So, I’m a big fan of putting out content now that everybody can blog on Linkedin, and then maybe use that content on your email newsletter, on your website, on other places where you have a little bit of a base to
create some awareness around it. I’m a big fan of that. I actually think you can get stunningly, stunning Hail Mary upside on both Pinterest and Instagram. I think Pinterest’s ad product that we’ll probably see roll out this year has a chance to really matter for you if you’re actually targeting people in a business world that
could actually buy this, but yeah I would say Google, I would say content. I would say go and reach
out to any B to B platforms. Podcasts, some blogs that
speak to the audience that you’re trying to reach and see if your CEO or creative
director can be a guest contributor, or interviewed on there because that exposure I think actually can convert for you,
maybe not at the scale that you can get from a PPC Google world. I also think you can target people by their office, you
know by where they work on Facebook dark posts
that I think you could get some really great results there. Especially if you upload
some of the native videos that you actually create
in native Facebook form, I think you can actually get
some interesting results there. So, do I think Google PPC
still wins the day for you? I think it’s clearly gonna
be one of the three winners. I think Facebook dark posts,
and I think Linkedin ads supported by Linkedin creative play and can compete at that level. So, that’s where I would focus. – [Voiceover] CJ asks, “What’s
your favorite airport?”

whose interests are private to them?” – A.J., great name first of all. Facebook. Facebook dark posts. There’s a way to use the interest graph to get to these people who
don’t wanna talk about whatever misgivings or
things they’re embarrassed of or not interested in, you can go and look at. You can get into the MasterCard data and see what they’re buying. There’s obviously a lot
of brands in this space. Actually, hair loss, is that
what we’re talking about? Can somebody pull up Rogaine’s
Facebook page right now? Just for kicks and giggles. A little real time action. Just gonna wait, I’m gonna wait. A.J. – [Steve] Pretty small audience. – Of course, nobody wants to talk about. Who wants to be like, oh cool. I’m losing my hair. I can’t wait to be a fan of Rogaine, but how big is it? – [Steve] There’s no brand page. There’s like a default drug page that’s 870 likes. – There’s no brand page for Rogaine? – [Steve] I’m gonna
do some more looking. – You sure. Nonetheless, as he’s going through that, the 870 people that were okay with going on the offical page,
there probably is a page, because I think Steve
will eventually find it, or there’s alternative
brands playing in the space. The truth is there’s a couple ways to go about it. I would target men in certain age groups. There’s also female hair loss. Facebook has enough data
for you to get there whether you’re going
after doctors fan pages that play in the space, brands, again, it’s absolutely correct that most people aren’t gonna talk about it on Twitter or follow, but some are, and that’s enough. What I would say is you
get to the four or five, 15, 17 pages that people are fans of, you go against that, and
then you create a look a like audience against that. You also take the data you have. I don’t know if you’re selling direct, but if you have any email data or anything of that nature, you can
create lookalike audiences that’s people’s behavior
is similar on Facebook, and that’s where you’re
getting your scale from. You got something Staphon? – [Staphon] 32 – Yeah there we go. – [Staphon] It had 36,000. Yeah, so I mean look there’s 36,000 people that are a fan of the Rogaine page, and
so you’re able to actually go after the people that did that. I would go after that crew and lookalike auidences against that, and I think SEM this is an example where I think search probably wins very heavily,
because that’s more private action. I would buy a lot of
keywords on Google, Bing, Yahoo. – [Voiceover] Laurie
asks, “If Lizzie opened

Which social media platform
that is currently an incumbent do you feel will be extinct in five years. In 2020, which social media platform that everybody’s invested in do you think will be extinct? – Thanks for the question, Ashton. So I think the two most
vulnerable platforms are Tumblr and Google Plus,
and I think that because they’re just owned by
big conglomerates, right. You know, for all my concerns
about where Twitter’s going, I feel like Dick Costolo and
team will figure that out and get better. Facebook, Instagram, Snapchat
are really in a great spot. The two incumbents, Pinterest
I think is in a great spot. About to sneeze possibly, by the way, as I answer this question. The two incumbents that
I’m most worried about are Google Plus and Tumblr. Tumblr because it’s owned by Yahoo and all those politics
of being independent but still being within
a big holding company, and Google Plus because Google, this is a positive by the way. Google has shown me the enormous ability to cut bait if something’s not working, no matter how big it was. And I just have a funny feeling that they may just come out
in a year or two or three and just say, “We’re cutting it. “We may get back into
this game, we may not “but this execution is not working for us.” I actually am almost willing
to predict that may happen that I can see them
cutting Google Plus out, completely outright in the next 36 months. So those are two incumbents, Ashton, and I appreciate the question. Speaking of which, question of the day.

– [Voiceover] Mike asks, I’ve caught a few of your #AskGaryVee shows
and love the content. What are your thoughts on Google+? Why do you continue to use it? – Mike, I think Google+
is a failure for Google. Once again, a big company that is amazing, maybe, actually, my pick
for the best company in tech in the world. But, just doing something
outside of their DNA. They try to copy something. It was ill-fated in my opinion. I still use it because there’s
an audience of mine there. It ties in nicely to the YouTube society. There’s a small niche group of people that I massively respect from Google+ that are early adopters of technology, early Twitter users and they’ve
created a nice community. And much like every social
network besides Twitter, most social networks are not so social. They’re content distribution
portals, unfortunately. And I’ve got some audience there and I will continue to
distribute my content considering that it’s so
native to the YouTube platform where so much of this goes. I mean, obviously people
listening on the podcast know. I was talking to a bunch of people that are listening to the podcast. Hey podcast peeps, you know, that how sometimes they go and run and watch the show. As a matter of fact, one of
our VaynerMedia employees heard me say Asia and something else and thought that I called you Asia because they thought
that I was thinking India and I said Asia and then
I punched them in the face and said, “Do you really
think I wouldn’t know that?” Anyway, so they wanna watch
the video is my point. My big point is, what I think about it is, it’s a loss but it still has value and that’s something that I want everybody to pay attention to. Nothing is ever dead. I talk about email open rates being down but email’s probably at the
top of my marketing strategy. It’s not about 100 or
zero, it’s where is it at this moment. And where Google+ is at this moment is it still merits the
minimal time it takes for me to post a YouTube
video on that platform and occasionally engage
with that community. Something that MySpace
no longer brings to me but did in 2009 and 10
with Wine Library TV. Get it?

– [Voiceover] Mike asks, “How can I market a
video and rank on Google if I do not want to utilize YouTube? But willing to invest time and finances.” – Mike, this is an awkward question. The first thing that pops in my mind is, why don’t you wanna use YouTube? I’m trying to make conclusions here. Maybe you want it to be behind a paywall and get subscriptions? The energy of this question is off to me. I can’t wrap my head around why you would not want it on
YouTube in a world where, that is so much ‘by
accident’ business in there, because there’s so many eyeballs and you can SEO for it. You’re trying to SEO the video on Google when YouTube is the
number two search engine in the world and video
is native towards it. Again, every spidey sense is. Is that you wanna charge for it, which you can still do on YouTube and block it, like, you know, like, block it, like, there’s, this is off, brother. I’d love you to follow up
and give me some rationale, because I can’t find much. Somebody help me here, is there anybody got something for me? – [Steve] Unless he’s got some moral objection to YouTube. Google is the same company. – Maybe you hate YouTube and you’ve got a moral objection to YouTube, but Google is the same
company, you’re right. I can’t make this
connection point, and, boy,