– [Voiceover] John asks,
when you’re in a funk, what do you do to get out of it? – John, you’ve asked a
question that I’ve been really excited to share with the world, because it works, it is very dark. Like, this is dark, so,
I know that most people when they share my content say, beware, potty mouth McGee. This one’s beware, you
may be like, frightened, with a little bit of like a teardrop on your left eye. Left. (thumping) I’m gonna tell you the truth, because that was the commitment
when I decided to do this, which, you know, obviously I’m able, well Steve’s curating the questions but I could always kibosh them, so, when I start doing these live,
or when we do live events, or we take this show on the road and it’s audience participation
then it’ll really be the full monty but for now, I’m answering them and I’m
answering them truthfully. This is a dark one, I’m
stalling ’cause it’s dark. It’s dark. When I’m in a funk, I
literally close my eyes, put myself into a place where, something remarkable happens to me. You know, CNN names me the greatest man of all time. You know, just literally
like silly things like, I get on a list of being
the best entrepreneurs, or, Birchbox sells for
four billion dollars and I make a lot of money, or, the full extreme, when
I’m in my most funk, I literally try, usually I
do things that are realistic, and happen within a one-year window. But in my deepest funks, I’ll project, this is harder, this is
a little more role play, ’cause when I think about stuff that’s gonna happen,
intimately, it feels real. But I’ll dream about buying the Jets. And I’ll think about those great things, and then I literally, I literally make pretend
that Birchbox sells, that I make millions
and millions of dollars, and that that’s the phone call, and the next phone call is
from my hysterical sister telling me that my mother
died in a car accident. And I really do that. And I really go there. And it very, like, I’m very, as you guys know me,
I’m an emotional character. I go there, and it really does
something interesting for me. I really don’t care that I
made seven million dollars, if my mom died. I just really don’t. And I can, even as I’m
telling you this right now, I can feel it, I can truly feel how little I care about that, in comparison to what I
would feel with that pain, and very honestly, it
just sets me straight. It just reminds me what my priorities are, and it allows me to
understand that the health of my children or my wife, I mean, the fear and the shivers
I get when I think about their passing, in, you know, in real live, like them dying. And it just sets me so straight. It just makes me realize, how non-important losing that client was, or that best employee, or that
deal, or that opportunity. Passing on Uber, in the first round, which would have given
me 100 million dollars. In paper, so they gotta go public. But it’s pretty damn in there. Is something I can deal with, because, the truth is, it’s just
not what makes me happy. And more importantly, I’m so happy that everybody I love has
been healthy for so long, losing grandparents early
has put me in that position, so a negative is a positive,
and that’s what I do. I go in a very strange cocoon, and make pretend that
people I love the most die. – Gary Vee,

Joe, you know, the long tail just moving the goal post is an
interesting kind of question. You’re asking a very
interesting question of a very specific character, meaning I am so long term. I am so by the Jets that the stuff in between is less important. Every decision I make from
VaynerMedia to deciding to write books, to speaking,
to doing this right now is predicated on how does that chess move to meet actually owning the Jets one day. I’ll tell you what I think about this. I understand the thesis and the question. The tone is often lost on Twitter. I think I know where
you’re going which is cool. You can have a big picture, but if you’re not executing properly in the short term do you actually get there? To me it’s actually the reverse. I find that one of the
biggest reasons I’m able to build big businesses,
make smart investments. I’m now on my second business
that I’ve operated from a small base to a huge base in one second is because when you have a big picture in mind, a North Star, the long term vision,
something interesting happens, and I’m gonna get close here, Joe. You stop you stop stressing the dumb little shits day in and day out, because you’re playing the big game. What happens is the short term angst, which is really the friction of growth actually becomes a little
bit more manageable, a little easier to deal with, and I have found by
having those big visions I’m moving the short
goal post moves quicker, faster, more importantly. I’m one of these pro go all in, deep, big long-term vision. Calculate towards it at all times, and you’ll find that being 85% effective in your short term moves, because you’re 110% effective and focused
on your long term goal is actually moving you
quicker along the way. (hip hop instrumental beats)