recommended us to use Medium. What are your recommendations for 2015?” – I got nothing yet. (laughter) Actually I do have something. Sorry India. – [India] That’s fine. – Scared the crap out of you, and I have a feeling DRock
is gonna use this footage. LinkedIn is catching my attention. I’m very shocked over what I’m seeing over the last 10 days of just natively posting content in my Linked In feed. Now I have a huge audience there, and so I don’t know how that
works out for other people, but LinkedIn is freaking
me out a little bit. I’m not talking about
Pulse or Influencer. I’m just talking about
my feed, my account. – Gary, how would you market
a business in an industry

– [Voiceover] Luke asks, “My
litte sister has Instagram and Snapchat, but has
no interest in Facebook. What do you think the
future holds for Facebook?” – Luke, I think Facebook has an issue about the growing population. I don’t see your little sister and her little friends jumping
from Snapchat and Insta into Facebook as they get older. No, Insta and Snapchat will
become more like Facebook, but will Facebook be
in a place where it’ll be able to keep it’s 35 to 70 year olds on it’s platform and not have them go down to Insta and Snapchat. Listen, Zucks is an assassin. There’s a reason he bought Instagram. There’s a reason he tried
to pay three billion. Let me just remind the market Stunwin. Steve’s not here often these days. Let’s just show him. – Hey everybody. – [Gary] He’s like all super
VIP and never around anymore. He tried to buy Snapchat
for three billion. I think what the future
holds for Facebook is if they keep crushing it and
doing the things they’re doing which I think they’re doing well, and they hold onto their
30, 32, 35 and above crowd, it’ll be an enormous business, but over time that will corrode over 15, 20, 30 years, but don’t forget Insta is the new Facebook right now. They’ve got a long lineage. They’ll have to make sure
that they get the next one after Snapchat, and that’s probably their
biggest vulnerabilities for a decade out game, but don’t forget they bought Oculus, and so they’re doing a lot of stuff. Look at them like Google. Facebook is the infrastructure
for over the top television or for free internet in America, or has the number one
phone in seven years. That wouldn’t surprise
me, because that’s where I think Zuck’s leadership is taking them. – [Voiceover] Melissa asks, “Hey Gary,

Which social media platform
that is currently an incumbent do you feel will be extinct in five years. In 2020, which social media platform that everybody’s invested in do you think will be extinct? – Thanks for the question, Ashton. So I think the two most
vulnerable platforms are Tumblr and Google Plus,
and I think that because they’re just owned by
big conglomerates, right. You know, for all my concerns
about where Twitter’s going, I feel like Dick Costolo and
team will figure that out and get better. Facebook, Instagram, Snapchat
are really in a great spot. The two incumbents, Pinterest
I think is in a great spot. About to sneeze possibly, by the way, as I answer this question. The two incumbents that
I’m most worried about are Google Plus and Tumblr. Tumblr because it’s owned by Yahoo and all those politics
of being independent but still being within
a big holding company, and Google Plus because Google, this is a positive by the way. Google has shown me the enormous ability to cut bait if something’s not working, no matter how big it was. And I just have a funny feeling that they may just come out
in a year or two or three and just say, “We’re cutting it. “We may get back into
this game, we may not “but this execution is not working for us.” I actually am almost willing
to predict that may happen that I can see them
cutting Google Plus out, completely outright in the next 36 months. So those are two incumbents, Ashton, and I appreciate the question. Speaking of which, question of the day.

should brick and mortar
stores be paying attention to over the next 12 to 18 months?” – Joe, that’s a great question. You know, for me a lot of
people have been talking about the second screen
situation with television. People watching TV with their phone. And the funny part is they refer to this as the second screen. I think we’re about,
probably about there now, but this is very much the first screen and that’s the second screen. And we’ll get into that
on a different show. That was kind of a little gateway drug for somebody if they
want to get on the show. That would be a good question to ask. The trend in retail for me is kind of now the second
screen shopping opportunity. What I mean by that is, this, your eyes, are the first screen, what you’re actually looking at. But think about this. One of things that caught
my mind a few months ago was I was in a supermarket
and I watched somebody go from one aisle to the other, and the whole time, she was. Sorry, DRock. She was shopping and she was doing this and she went around the, sorry, India, and she went around the end cap. Now, look, brands pay a crap-load of money to get those end caps, or to have to have the hottest
product in the world going. But usually at big
stores, big supermarkets, big-box stores, they’re
paying for that positioning ’cause it’s the best position
in the store, those end caps. And so the second screen
shopping opportunity is really, really fascinating to me. Geolocated. Beacons in the store. You’re in the store,
you’re shopping about. You’re getting messaging. I mean, there’s a lot of people who don’t want to be
annoyed on their phone, but I’m sure plenty of people, when they’re in Best
Buy or Target or Costco or Albertsons or Wal-Mart, wouldn’t mind getting a quick
little text or notification, or, if they’re in their Twitter stream, they’re using that
geolocated data to understand to push a tweet. You’re in Wal-Mart; you
get a tweet from Wal-Mart that’s telling you there’s this deal and if you click this
button, scan it, Apple Pay. Second screen shopping opportunities. One of the big things I’m
thinking about for Wine Library is I’m kind of getting a little
flirty with the wine world. more and more. I’m kind of inching back in slow. Steve loves it. Show Steve’s happiness of a face. As I’m inching and
thinking more about wine, I’m starting to rethink about the store and the thought of walking
in and getting content and paying for wines across
the board at the store at a lower price if you
have the app at register. Just, second screen
shopping is a very big deal.

She’s two and a half. And I was wondering in the
future, how are you going to treat social media with your children? Oh no, don’t hide. Say hi. Can you wave? – Oh, cute. – Hi. – Hi. – Hey. Kyle, Ruby, you know
it’s been interesting. Lizzie and I, look it’s hard
to find pictures of Lizzie on the internet. Let alone, you know, all full blast. And Misha and Xander are even more of a rare commodity. I’m not sure. I mean, obviously, I have a
partner in crime in this answer. Lizzie, is very much the
CEO of the household. I’d like to think I’m the COO. Sometimes I’m just like, you
know, the maintenance man. No, I mean, the truth is, we
communicate a lot about this. You know, I’m a counter puncher. I talk a lot about that. I react to the time. For me to predict where
social is gonna be or the technology. But what I do know is one thing. It’s amazing to watch 13
year old girl behavior where their spending 45
minutes on the lighting and the angle on a Instagram photo. And then if it doesn’t get
enough likes in the first three minutes, they take it down. So clearly self esteem is very
wrapped up in these things. And every parent loves
their child so much that you want to keep them away
from bullying and being made fun of or getting into
things too early in their lives. I have the extra pressure,
in my opinion, of deciding to raise my children in
Manhattan where an 8 year old maps more like a 17 year old in many other parts of the country. And so, it’s a challenge. And it’s something that
I think a lot about. And something I care a lot about. I’m not sure exactly how
we’re going to handle it. I think we’re going to
handle it by instilling an enormous amount of love into our children. It’s very important to us
to establish a foundation of who they are. We’ve been spending a lot of time of like, mission statements, and
like key pillars that we want to instill of how we
want them to act, how we want them to treat others
is very important to me. Imposing enormous self esteem into them is important to me.
And I think that to me, there’s new dynamics, but
it’s still always the same and what I mean by that is
the core pillars of good parenting haven’t changed
since the beginning of time. There’s new dynamics.
Those things are probably more important than ever. Having more self esteem,
more perseverance, better manners, all those
things probably matter more than ever. And so, I’m gonna just try
to deliver tried and true things to my kids, much
like I do with business. The world changes, but the
principles of patience, and believing your
people, and establishing infrastructure and playing the long game. I’ve said it before in this show, you know, a tortoise in a
hare’s costume, you know, I believe in old school things like that. So I’m just gonna instill
really good, core fundamentals and let the outside world evolve
because I can’t control it. And just instill my
children into that world, most prepared and best
positioned to succeed. – [Voiceover] Everybody
asks, “What do you think

We do seed-stage investing, and I’ve got a question for Gary. Gary, what’s up with virtual reality? (laughs) – What’s up uh, with virtual reality? First of all, Hunter, great background. As you guys can tell,
Hunter was in the office We’re talkin’ biz. We’ve done some mutual investing together. He’s a great V.C., a great blogger, great Twitter personality,
you should check him out. Link him up during the thing, do something DRock to help the dude. Anyway, Hunter, that’s a great question. I wonder, it’s funny, because I know what you do for a living, I’m like “Hmm, is Hunter looking at this space?” You know, I’ve been talking
and I’ve been doing this move and if you’re listening, I’m
putting my hands on my eyes. Uh, Oculus Rift, it’s coming. You know, I very much think that, look I mean, I hate predictions, but we’re getting close
to the end of the year, where I think we’re gonna force me to do a prediction show,
when I say we, I mean me. Uh, I, uh, 2014, I think by 2024 for sure, that’s 10 years, I think by 2021, V.R.
is gonna really matter. I think video games,
television, and movies, a.k.a. entertainment, and I don’t want to get crass,
but I think porn as well, I think those four categories,
from a business standpoint, will be heavily affected
by virtual reality. And then by virtue, I see advertising going there. Because all of the
sudden, you can imagine, if I’m playing, you know, Madden and I feel like I’m the quarterback, and all the signage
around the stadium is now Lionel Richie, root beer,
wine, things of that nature, you can see how advertising
gets filled into it. I, look, I’m in the
eyes and ears business. If you want to know what business I’m in, and if you want to get a
cut, DRock, of a video clip for a 50-second video for my
YouTube channel, take this one. Because, once and for
all, stake in the ground, I’m in the eyes and ears business. Where ever the eyes and ears go, I go. Right? If I think the ears are
moving quicker and quicker to podcasting because
connected cars are here and mobile devices are here, I start podcasting, get it? It’s how I move. And so, V.R. is coming. As an investor, under the
context of you, Hunter, and asking that question,
I am looking at it. I’m looking at the production companies, the people with the kind of 360 cameras that are gonna be in it. Video game producers that
are gonna play in it. I’m a big believer. I think it’s a little early, and it’s definitely early for mass. But I think over the next three years, you’ll start seeing sprinkles to it, and I think five to seven years from now, virtual reality will have a real place in our society, bigger than
people think right now. In the way that you
didn’t think older people would take selfies three years ago, that’s what I think about V.R. Meaning, a lot of you don’t
think it’s gonna happen. I just do.

I say email is not dead. Do you think email will
be more or less relevant in three to five years? – Madison, great question. For me three to five years
is always hard to predict that way out, but I’ll get to that part, and before I actually
answer this question, I just wanna give a huge
shout out to the VaynerNation for supporting this show. I’m really enjoying it. I was super bummed about Friday night, so I apologize, I think I
tweeted that I was gonna have it. I let some people down, I
hate letting people down. Email is definitely not dead. I would say that email right now I like marketing in the
year that we live in. So, I would say right now that
email is a very killer app. Now are open rates at 90
percent like I had in 1997, absolutely not, but is it an
own channel that you control and don’t have to be at the
mercy of all these other platforms that you can
market to your people, for sure, I think we can’t
be naive to the fact that Google made changes with
Gmail about a year ago if feels like now, or within
the year where we went to a promotions tab. I see
Stunwin shaking his head. Steve, were you affected
by the promotions tab, were you part of any email lists that you noticed went there? – Oh yeah, absolutely. – Here’s the punch line question. Show me, punch line question. Here’s the punch line question. Do you feel that some of
those that got switched to the promotions tabs, you’ve
actually fallen off ’cause they don’t go to your native in
feed and you either unsubscribe or you just don’t pay
attention to anymore? – Totally gone, yeah,
probably five or six emails. – That’s my concern,
so what’s happening is, do I think email will matter
in three to five years? For sure, I think it’s in play. It’s a channel, it’s not going anywhere. Do I think it’s dead? Absolutely not. Do I think it will be more or
less valuable as a marketing engine, I will go with less
valuable in three to five years. It will still be very valuable
’cause it’s one of the best channels, but it will be less valuable. That whole marketers
ruin everything line that I use a lot, that’s
what this is all about. Platforms come along. They have value, and then
we market against them and then consumers kind of push off. It’s cops and robbers. It’s cat and mouse. Over and over and over again. And we’re living in a
process now that we’re into the second decade of email
being ruined by marketers. – [Voiceover] Troy asks, “I
work in two different spaces.

– [Voiceover] Maurizio asks, “Hi Gary, “what’s your opinion on listicle sites?” – If you haven’t noticed,
back in San Francisco for episode 30, excited about that. Listicles. You know, it’s interesting. I have a very different view on this than a lot of my friends and contemporaries because a lot of my
friends and contemporaries are journalists or have loved growing up reading the Wall Street
Journal or the New York Times or the Post, or these kind of things. I think there’s way too
much romance in journalism, and here’s what I mean by that. I’m a huge fan of it because BuzzFeed and UpWorthy and companies of that nature, and let’s not forget the
USA Today really started infographics and listicles
in its modern sense, though listicles have been around for 100 plus years. The people that are exploiting listicles and our worlds are being
overrun by 12 things a cat did while it ate
food, everybody who’s complained about that needs to understand, this is the same debate
we had about reality TV, the same thing we had about the people that didn’t like game
shows during the daytime, the same thing we are
about everything, meaning there’s a huge misunderstanding of how these things work. Here’s my example, what do
I think about listicles? As a business? 24 months ago, phenomenal. You were going up in trend. Right now, super strong. 24 months from now, solid. 48 months from now, hmm. 72 months from now, concerned. See what happens is we get these trends, they matter, people enjoy them, and then marketers ruin it. We love listicles 24
months ago as a big base, then you had the cynics and the haters that started a little bit earlier, and now what you’re seeing
is, you’re starting to have a conversation of like, is it too much? Are we clicking as many? And the reaction of the market
is always what dictates. I love the customer. I don’t love anything else. So as long as the customer is enjoying it and they’re clicking it, everyone says the Kardashians are crap, but
million of people watch it. These things are subjective. Listicles are subjective. My POV on it, my subjectiveness on it is if people enjoy them, then
that’s what it’s going to be. And so for now and the next 36 months, I’m bullish on it as a business. As far as a consumer, I
don’t consume anything, so it doesn’t matter. – [Voiceover] Gabriel
ponders, “Gary, in the age “of social media, tweet, vine,
Instagram length limited,

– Santiago, I, I’ve been
here in Atlantic City all week and did not
watch the performance, so I actually know very
little about the Apple Watch. I think it’s kind of ironic
that Steve’s asking me this question. But I chose to answer it, and here’s why. I’m gonna answer it philosophically. I actually didn’t see all
the bells and whistles. I literally know nothing
about the Apple Watch. I saw like some random
picture in a Twitter feed, but here’s what I do know. This becomes this. This becomes this. And then this becomes this. We are absolutely 100% going robotic. And I mean over the course of the next 100 plus years and so the evolution of information being closer to us started with something
that looked like this, well, further back, you go back and then evolve to something that was always on us. Now it’s gonna be like even closer, like not even going in the pocket. Google Glass and things of that nature I think are underrated. I think more of that kind
of stuff is coming as well. And so I think it’s evolution. The human evolution.

“in five years?” Jeff, the truth is, I
don’t really see myself anywhere in five years. I am not a planner, I do
not have a five-year plan, I think all of us can
agree that five years ago, Instagram and Snapchat
didn’t exist. You know, GoPro, Netflix wasn’t what it is today. I mean, the world is
changing way too much for me to think where I’m gonna be
in five years professionally. Five years personally, I
will be in better shape, I will spend more time with
my family. I will be going to a lot of lacrosse games, and ballets, and shows, just trying to hack my life
to have a better balance. Professionally, I will be
doing what I always do, DRock, zoom on this ear, I
want you to go right in there. My friend, this ear will be
listening to the market place. I will be listening to the
market place and I will be adjusting on the fly in
real time and I will be running a business and
marketing like it’s 2017, like it’s 2019, like it’s
2022, like it’s 2027, I’m a reactionary, what I like to call, I am a half-time adjustments head coach. My game plan is okay going
into the game, I’m down 21-3 at halftime, I’ve got 15
minutes, I reverse, drop down, flip it and reverse it, I
come out and I win 27-24. That is who I am as an
entrepreneur, that is why I have no idea what I will
be doing or how I see myself professionally in five years.