“What are your goals for VaynerMedia? “Is there an end game?” – There is an end game. I want to build the greatest
marketing company of all time that is an evergreen business for me that I can deploy all my
future activities around. AKA, when I own the New
York Jets, VaynerMedia will be the marketing company
that re-designs the logo, that does the marketing
plan to take more of the New York market share from
the Giants back to the Jets. To sell tickets while
everybody’s living in a virtual reality world and feel
like they’re playing, and why would they go to a stadium? I think what will end up
being one of the great pillars of my business career, the
decision four years ago, really six years ago, but
really four years ago, to build an agency that
scales my skill set to build infrastructure around me to
then enhance all my future. Take one step backwards,
’cause that’s what VaynerMedia was, to build a client
service business that was taking away from all my other behavior. One step backwards, for two steps forward, DRock, you’re too slow.

I’m very bullish on it. I don’t know if you know that
you’re talking to the person that wrote one of the first
two checks into Birchbox, angel Investor in BarkBox
in my own fund, Vayner/RSE. We incubated only three companies, BRaVe, an incredible company, Resy, an incredible company,
and our third incredible company is Faithbox. I really believe in it. I don’t know if it’s a change in behavior. You guys are young. Old timers, remember there was a Columbia house music subscription thing? Subscription models have existed forever, but what’s that pair
company, David and Harry, Harry and David, it’s
like, basket of the month, wine of the month clubs that came from it. It’s not a change. I think that it’s always been
something that we as consumers want, which is I’ll pay one
time, just have it show up. I actually think there’s
way more upside in it. I think that there’s way
more to go, and I think the brands a-la-BarkBox
that get into the lifestyle business, into the media business, have a real play, and so
I’m very bullish on it. I do not think it’s a fad. It’s clearly not a fad
because of-the-month clubs have existed for a long, long time. – [Voiceover] Shan asks,
“What is the best way

and then you get to fire away my friend. – My name is Dave Zhang
@drzhang on Twitter. – (mumbles) nice!
– Might as well do it. – Don’t worry Zhang, if you watch the show
it actually pops up here it’s gonna get linked up.
– [Zhang] Ding! – Yeah exactly. (group laughs) – My question for you Gary is 10 years from now, – 10 years from now. – what industry will be going
through the most disruption? So what is it going to be like in the media industry 10 years from now? – So, 10 years from now, so first of all, and I
like to say this a lot, I don’t think I’m Nostradamus. I don’t like to predict. I will tell you this, I’m gonna take your question
in a different place because I don’t really,
I mean, all of them, which is really where
I’m gonna go with this. I think that Uber, Airbnb, you know, these companies that are
really disrupting markets. Like the hotel industry is
really disrupted by Airbnb. If you’re in the limo business, your shit’s in trouble
because of Uber, right? So, these companies I think most of us, most
of the people watching think that these are anomalies, right? We call them unicorns
in the tech, VC world. And I think people think
they’re so special. I actually think they’re the preview. I think that every single company that is in existence today, that is not 100% software
technology based first, is massively vulnerable. And I think 10 years might
be a little bit too early but if you told me 20, 30 years from now, like E-com I think is much
smaller than people realize it only represents 12-13% of all commerce transactions in the U.S. That means it has, oh I
don’t know, 88% to go, right? So I think there’s a lot of industries, I think on-demand dynamics, right? Like laundromats are I think in deep shit because I think I’m gonna press a button and somebody’s gonna do my laundry. You look at what Shyp is doing
and picking up people’s stuff and shipping it for them,
which I think bodes poorly for the FedEx store. I think you can really
kind of go on anything that hasn’t been disrupted by technology really going that route. And so, I think the last 10 years so much has happened, right? This didn’t exist 10 years ago. This literally didn’t exist 10 years ago. I think the next 10 years will stun people and I think people are
grossly misunderstanding the exponential growth of
technology and software eating up our society
and breaking the norms that we’re just accustomed to. I’d also throw one other thing, I think higher education I
think is stunningly vulnerable. And I don’t think it will
be disrupted in 10 years but obviously we talked
about this in a prior show, I think once the parents stop caring that their kids go to Harvard and Yale, which I think is only one
or two generations, again, I think education is an
interesting place to look at. – Great, thank you, thanks.
– Nice shirt, man. – Cool man, let’s go!

“to integrate with social media?” – I’m a big fan of 3D printing. I think if you play it out at scale, 3D printing is one of the most disruptive things going on that I think a lotta people talked about and it’s not the hot topic right now, which makes me feel like in 2019, 2022, it’s gonna pop and everybody’s
gonna be like, “What?” It’s kinda like the
Internet itself, right? After the dot com bubble burst in ’01 on Wall Street, people kind of didn’t realize the Internet was only growing and would really be a factor. Same thing with 3D printing. It got a lotta pizzazz. Now it’s a kind of soft period. Everyone’s talkin’ about the Ubers and the Airbnb’s. I think it’s gonna really rear its head in five to seven years. How it integrates into social is not interesting. I’m not trying to be disrespectful. I don’t think that’s interesting. I think what’s interesting is if you sell a physical good, between five and 100 dollars, I think you have real disruption coming up in five, 10, 15, 20 years. Like, nobody’s buying a
screwdriver in 15 years. You’re making one. And that’s intense. And then 3D printing gets into a real intense place, including people arguing about gun control in a world where people can be printing guns in their home. Like, who gives a shit about gun shows and permits. I’m printing it in my basement. So society will evolve. We will always adjust. You go show somebody who lived 150 years ago all the intensity we deal with, they would have thought that we woulda killed
ourselves off by now. Humans have a funny way to adjust. I’m in on team human. But don’t get it twisted. 3D printing is a massive disrupter. And over the next two decades, will rear it’s head for all of us.

Will desktop exist in 20 years? – Are we talking desktop
computers, you think, right? Are we including this artifact? – [India] Yeah.
– Yes, this? – [India] I think so. – I do, you know, it’s in 20 years. I mean, you know, I really wanna believe that we’ll be, like, working
on, everything is smart. Definitely not the way
we think about it now, like, this is an artifact. I mean, I didn’t think that
laptops, weirdly, artifact. I didn’t even take my
laptop home last night. I was on my in-laws’ home
and going back there tonight but I had a couple hours to work and I was able to do it on my phone. That was unheard of for me a year ago. So if I’m evolving into that way, I think the whole rest of the market will, a hundred percent not the way we’re at. Will there be something in
between this and an iPad? I do think there’s some screen needs, but I’m not even sure
if I’m thinking about it right in a 20-year window. That’s so far out. I mean, is
the screen just right here? I mean, I think that’s very feasible. I’m confident saying the screen’s
right here on this table. So, no, the answer is
no, but I could be wrong. I can’t wait to watch this in 20 years to A, remember how great I
looked at this time of my life and B, to see if I was right. I asked the question of the day.

“one step ahead of the game. “What are your social
media plans for 2016?” – Colton, my plans for
2016, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, two, three, four, 35, six, 37, 38, 39, 40, and beyond. I went further than you guys thought. – [Staphon] Yeah. (laughs) – My plans for all those
years are the same thing which is, my friend, and
everybody in VaynerNation, I don’t know what my 2016
social media or business or brand building plans are because I, for the billionth time
on this show, Colton, am a counterpuncher. I react to the opportunities
in front of me at that moment. January 2016, six months from today, is an eternity in the game. Microsoft is buying up stuff, SnapChat is growing by the second, Instagram’s ad product could be incredible if it gets deeper and more detailed like its Facebook father company. Facebook continues to be much
stronger than people think. Twitter’s video product evolves. Influencers, especially long tail, call it 1000 to 100 thousand
people following them, continues to be an interesting arbitrage. Where’s the white space? Where do all of you, all of you, think that you should be doing this, and where should it be Y, right? This is X, and I’m always in Y. So my 2016 plans are
to play more Y, right? Ya know, play in the white space. Find the arbitrage. Market where people actually are. I didn’t know podcasts would
become interesting again. I didn’t know that SnapChat, well I did, but like maybe three years
ago I didn’t know that SnapChat would get older. I didn’t know that Periscope
and Meerkat would be invented. They didn’t even exist six months ago. I mean, Periscope did. It was bought by Twitter,
but then brought internally. These things didn’t, in
theory, exist six months ago. These are things we talk about. There are people in the
VaynerNation that have used them to grow their audience, like I don’t think people understand… As a matter of fact, you know what? Real time, right now, because
I’m continuing to test. We’re going in a little bit
different direction, Staphon. I’m going to bring up Periscope. We’re gonna Periscope right
now instead of Meerkat. Let’s just see. Let’s just see, right? Ask, here we go, ask, this is real time shit. #AskGaryVee. No, didn’t wanna do that. Good, #AskGaryVee behind. Hey everyone, good to see ya. Thanks for tuning in. There we go, like… I don’t know if I can actually stop the broadcast for a second. Nate just did? Nate? I like that. OK, it is on. OK, good. So, #AskGaryVee behind… There’s a whole lot of gray. Sorry guys, I hope you enjoyed
yourself for a quick second. Boom, this is D. Rockefeller. Here we go. – [India] That’s awesome. – You haven’t heard me say that before? That’s what I always say all the time. D. Rockefeller. What’s that? Yeah, you like that, right? Right, there’s India. Got a lot of hearts. Yes, here we go, alright. So, my friend, to wrap up
this long ass question, I’m not sure, but I’m gonna react. Just like right now, I had a feeling that I wanted to Periscope,
and that’s what I’m gonna do. I’m gonna react to the
opportunities in front of me, and that’s why I don’t plan too far ahead. You know what my plan is? My plan is to play in the white space, the underpriced arbitrage
of the consumer’s attention and the places where I think
uniquely you can storytell that brings value to those people for the moments in time where they matter. E-comm, search, banner, YouTube, Twitter, ya know, the narrative of my entire life.

“evolve in the future?” – You know, Andrew, I took this question without really even knowing where the heck I’m going with it, because the
truth is I’m not quite sure. I think one thing’s for
sure, is if Instagram ever layers Facebook’s
targeting capabilities on its platform to users, it would become one of the
great ad-products of our time for, you know, 2016, 2017 to 2020. There’d be a two to four year run there. It would be incredible. So, that’s interesting to me. Will they use its sister company’s data to plug in there to reach
to people I wanna reach? If I could reach all wine-fans right now based on Facebook data
in an Instagram photo, (releasing air) So, that’s interesting, I also think that, I also think that it’ll
be interesting to see if Instagram goes into wearables, or into more camera-culture. There’s something about smart-cameras in a whole different way than
we’re even thinking about it. Here’s a good one, what
about smart-contact lenses? Like, if I wore contact
lenses, and if I went, it would take an Instagram photo. That’s interesting to me,
so, like how does Instagram layer into the emerging tech that a lot of people don’t talk about? That’s cool, and so, I’m not quite sure. Here’s what I do know,
it has the attention of the consumer at scale right now. They’re doing very subtle changes. They had a product-change
the other day, right, the UI changed a little bit. It was so subtle, right. I noticed it, but I didn’t
hear a headline about it. I noticed it, and it
didn’t stop me in any way. I thought that was super interesting. I see you guys are, right, it was subtle, did you like it, do you not like it? Did you even think about it? – [India] It’s just more
aesthetically pleasing. – Is it more aesthetically
pleasing for you? Yeah, I mean yeah, just super subtle. – [India] Also, it’s all in symbols now; it doesn’t say, like, on it. – Right, it just knows. We’ve just evolved,
right, in our language. Anyway, so, and there’s hashtags, emojis. From what I know about Kevin Systrom, whom I respect a ton,
and I know lightweight. I know a little bit, but I
really know more from afar. He’s a very thoughtful CEO. I think he cares about the product and the audience tremendously. Obviously, my first answer right away into commerce, business,
you know, that’s how I roll. But I think he’s really consumer-first, he understands it needs to stay sticky. Don’t spam it out, don’t ruin it. I’m interested in the
kind of contact lens thing that I brought up, and
some maybe far-fetched, far-out, I like saying far-out. You know, just some forward
thinking around the hard, something about the hardware
in Instagram makes me excited. I think it’s gonna evolve past the phone; and I think that has the potential to be extremely intriguing. I’ll make a prediction,
I don’t predictions; I only react to what’s happening. But I’ll make one for fun. I think Instagram will be
a leader in the next-level hardware version of photos. Because I think it’ll happen in the next three or four years, and I think Instagram can hold on to its leadership.

Cheers, top of the morning to ya. And I have a question because I look like Al Pacino after a bender. I am launching the Tim Ferriss Experiment and it is a hell of a thing. (laughs) How do you think television
shows will be launched two years from now? Both in terms of distribution and in terms of commercial? That is my question
because there’s gotta be many better ways (laughs). Thank you. – Tim, great to have you on the show. I know so many of the
people in the VaynerNation are huge fans so that’s a lot of fun. I’m sure a lot of you enjoyed that. And everybody in the VaynerNation should actually check out Tim’s Tim Ferriss Experiment on iTunes. Staphon let’s link that up and YouTube. And I’m sure it’s easy
to find for all of you that are listening on the podcast and on Facebook, if you’re watching. Can one of you maybe jump in with a quick comment up when this episode pops up on Facebook and link to iTunes? Tim Ferriss Experiment. Timmy, I think that a
couple things will happen. One, I think there’s gonna be a crap load more over
the top services, right. So, you’ve got Netflix but
I think you’ve got Vimeo starting to make some noise. I expect a lot of traditional,
old-school digital leaders to get in this game. Microsoft’s gonna have to be in this game. Yahoo!’s gonna have to be in this game. I think, Snapchat is clearly
a television network. I think Facebook in a lot
of ways goes that route. I think everybody that
can own video is gonna try ’cause all the money’s there. I think launching it will happen in the way that you’re
doing it now, right? You’re asking this question
in a micro community, where I’m now giving exposure to it. And so the days of going to the Today Show or running commercials on a big show. Or trying to get print or
radio like campaigns going, there’s now all these fragmented societies and niches, Facebook dark posts. Making infographics for Pinterest. Getting a ton of Instagram’s influencers, having me on Mike’s show. I’m sure you’re probably
hitting the podcast circuit tremendously hard. You’re probably gonna
show up on 15 podcasts over the next week or two. Which is something you wouldn’t
have done 24 months ago. And there will be five
to seven other things that none of know has the
attention of the consumer. Maybe an app that comes
out on the watch, right? There’s so much coming. And so, here’s what I can tell you. I don’t predict, I react. But I do know this, in 24 months, there
will be some new shtuff. Shtuff. I almost said shit and then stuff. Shit and stuff means shtuff. That’s how it comes out of my mouth. Question of the day.

– Gary, since the robots
seem to be taking over in about five years, where do you see the role of mankind in an economy where physical productivity isn’t really even an issue any more? – David, the robots are not
taking over in five years. Not even close. The robots may take over in 55 years. And so since that’s so far out, I can’t wrap my head around it. But if the robots take over, I’ve got to be really
dead honest with you. I’m not worried about the productivity. I’m scared crapless that
the robots took over. – Hey Gary, it’s DJ Vallauri
from Lodging Interactive.

– [Voiceover] Florian asks, “How
do you see the world in 2018 once the Apple Watch has
probably become a vital part in everybody’s lives?” – Florian that’s a great question. I think the Apple Watch has a
significant chance of winning. I am 100% gonna get it
the day it comes out to just try it. I think smart technology is coming not only to our wrist, but I think it’s coming to our collar. I actually think in 2018, 2020, 2022 we’ll start seeing
the smart shirt at scale where we can be recording. I’m looking forward to call Steve. Hey Stunwin, why is that article not up? I’m looking forward to that moment. How is it changed? Anybody who thinks that the
smartphone which is absolutely the most important product in the world, anybody who thinks that
that’s where it ends is clearly not playing
attention to how that whole world works, and so the smartphone will be trumped. Maybe there will always be a device. Maybe we start putting
it inside of ourselves, but I do think smart technology coming to other things in our world, our sneakers, our hats,
and definitely our collars. I’m really fascinated. I invest in a company called Cord. Link it. Especially because they’re
based around voice, and I think voice over typing. I mean look everything
ebbs and flows, right? There was handwritten, and
then we went hardcore phone, and now we’re back to
handwritten, but it’s thumb written, and I think
we’ll go back to voice. And I think it’s gonna look like this. – [Voiceover] Andy asked,
“I base my Instagram on pics