6:37

I’m a filmmaker living here in Los Angeles. Recently, you connected with Chase Jarvis, and you humbly bragged that you were one of the first people to say that Vine is a great place for filmmakers to grow an audience. – Just like if I was a filmmaker or video person, I’d be very much […]

I’m a filmmaker living
here in Los Angeles. Recently, you connected
with Chase Jarvis, and you humbly bragged that you
were one of the first people to say that Vine is a great
place for filmmakers to grow an audience. – Just like if I was a
filmmaker or video person, I’d be very much paying
attention to Vine, and trying to figure out
how to make six second micro-videos that bring
awareness to me, that leads me to gateway
you to my YouTube, which led to you to
gateway me, to hiring me. It’s just this evolution
of opportunity. – It’s now 2016. Is Vine still the best platform, or is there something different
that filmmakers like myself should be looking at?
Thanks Gary. I’ll see you and
the Jets in week four. – Yeah, I mean, look, it’s… – Richard. – Thanks, Richard. I’m not looking forward
to the Seahawks week four, though the Seahawks didn’t
look so good yesterday, and now Russell looks hurt. Might not play next game,
but they won a Superbowl, so it’s like over. Richard, you know, obviously Vine had its
moment of attention. That’s also one
of the reasons, you know, one of the fun things about
creating video at scale, as I have three
screens on my, right now, it’d be so fun to look
at me doing this in 1996, seven, eight, nine, 2000, 2001. Email, or Google AdWords. There’s a lot of
predictions that are right. There’s also things that were
100% right that get outdated. That attention
of that demo on Vine is clearly right now on
Instagram stories, and Snapchat stories. So, I think those two
places completely dominate. I also think there’s some
kind of old school places, and here’s a funny
old school places, I’m a big fan of people
getting into some of these Facebook communities,
right, these private pages. You know, with other
filmmakers or Hollywood types or what have you. Facebook groups is an interesting little hack. I think it’s just all work. Look, it’s all very basic. I always layer the current
state of the market on top of my
general thesis, which is, where’s the
attention of the people that you’re trying to reach, and then, how do you figure
out to be creative on it. And so, obviously, if everybody’s
listening to SoundCloud, but you can’t be creative in
audio, you’re not gonna be as successful as you are in
creating long-form video. Long-form video of
great quality on Vimeo is gonna be a different
opportunity for some of the filmmaker characters here,
than for somebody like me who, why do you think I’ve done well? I do well in 30, 70, 90
second quick thoughts, quick, I don’t know if you
noticed this Larry King, let’s link that up,
actually, right here, this Larry King, actually,
throw a little box up here showing it. This Larry King interview I did, it’s so funny how some
of my smartest friends have been hitting
me up privately, of how great of a format that is when it’s quick
and witty and fast. That’s what I’m good at. So, you’ve gotta find the
medium that you’re good at. And so, if you’re a filmmaker, there’s the
Steven Spielberg filmmaker, and then there’s the filmmaker
that’s emerging today that understands how
to make it in a Vimeo, in a YouTube,
in an Instagram story. Do you know how much storytelling
capabilities there are in Snapchat and
Instagram stories? There’s so much,
but who’s great at it, and it’s a totally
different skillset than making a 22 minute sitcom. So, the attention
is very obvious. It’s on Instagram, it’s on
Snapchat, it’s on Facebook. It’s there, right? It’s on YouTube, it’s on Vimeo, but which one of those
five, as a filmmaker, can you really play in, and
what’s the different versions, because there’s a very big
difference between making a 41 minute film on Vimeo,
and making a great 7 minute Instagram story
everyday on Instagram. – [Sid] This is from Derrick.

3:21

What do you think about using Snapchat as a way to sell and buy products with Snap Cash? Would that be Snapchat’s next big move? – Parsa, I think it is an interesting thought. Obviously a lot of people in the US and Europe entrepreneurs scene are affected by WeChat’s unbelievable success of not only […]

What do you think about using
Snapchat as a way to sell and buy products with Snap Cash? Would that be
Snapchat’s next big move? – Parsa, I think it is
an interesting thought. Obviously a lot of people in
the US and Europe entrepreneurs scene are affected by WeChat’s
unbelievable success of not only being a content and a
communication but a retail platform in China. I think Snap Cash is something that Snapchat
is de-prioritizing. I think on the flip side,
I think we’re going to see a lot more commerce
coming from Facebook. I predict that a lot of you
will be selling a ton of stuff through Facebook 24
months from today. I think Parsa for
Snapchat I’m not sure. I think that they’re, internally
I’m sure they’re thinking about their roadmap. I’m curious to think about what
they’re thinking about Instagram Stories, do they feel like one
of the observations that I’m kind of leaning towards is
I don’t think Instagram Stories kills Snapchat but I definitely
think it may slow down the migration of 35 to 55-year-olds
over to the platform if they can use Instagram to feed
that kind of storytelling. So how are they
thinking about that? I was bullish and
excited about Snap Cash. I thought it was a good
move by them way back when. I think it’s
something you can consider. My intuition is what you’re
trying to accomplish ends up becoming a big business within
Facebook in the next 24 months. – Awesome.

16:12

Oh my god. (laughter) – Who is this? – [Phone] This is Dante. – Dante what’s up? – [Dante] What’s up? – Where you from Dante? – [Dante] I’m from Milwaukee, Wisconsin. – Milwaukee in the house. Are you a huge Brewers fan? – [Dante] I’m not as big of a Brewers fan. I’m actually […]

Oh my god.
(laughter) – Who is this?
– [Phone] This is Dante. – Dante what’s up?
– [Dante] What’s up? – Where you from Dante? – [Dante] I’m from
Milwaukee, Wisconsin. – Milwaukee in the house.
Are you a huge Brewers fan? – [Dante] I’m not as
big of a Brewers fan. I’m actually a
Baltimore Ravens fan. – Nice. Okay. Respect.
What is your question, brother? – [Dante] Okay, all right. All right, I have
so many questions. Let me think of my first one.
This is my perfect question. I started a business not
too long ago called Forensics Forever.
– Okay. – I work with elementary schools
and I do workshops that are pertinent to forensics or
speech and debate if you’re familiar with that.
– Yes, I am. – One of the hardest things to
do is to get into the schools and provide those workshops.
– Yes. – Because it’s like
really hard to do. – ‘Cause it’s politics and
bureaucratic and god damn principals and superintendents
that all suck and are average. Not all of you but
the most of you. – [Dante] I really want to
change the educational system up so first of all let me throw a
quick plug in and say if you’re an elementary school principal,
you want to work with me, hit me up.
– Great right hook. – A little right hook. And also how though how do
I get past those gatekeepers? – Easy. Content. Dante, the best way to
sell is to not sell. The best way in the world to
sell is to have people come to you instead of
you going to them. Put out content. Write an article on medium six
mistakes a superintendent makes. Then post it and then spent 100
bucks on amplifying the ad in Milwaukee in that general
area and I guarantee four superintendents and
teachers will pass it on. It’s put out content. Film the stuff
that you can film. Some of it will be
private and you can’t. The answer, Dante, the full
answer is making content that’s a gateway drug to penetrate
the decision-makers in school systems. Got it?
– [Dante] Yes. Okay last part with this
question then, how do I do that with no money? – Can you write?
Can you write? – [Dante] I’m okay. – So I would audio because
I like the way you talk. I would do SoundCloud posts I would post them on
your Facebook page. You might have one fan right now
and then I would reach out to everybody you know and ask them
to share it in Milwaukee and literally ghetto.
Like I used to do it. Go to Twitter and search people
talking about your subject matters and reply to them. Money is a tricky thing.
Money tricks people. People think they
think they need money. You don’t need money you
need hustle and/or money. If you want it I don’t want to
hear you fucking watching Ravens at Monday night, well
actually you do because you do gotta watch your football team,
but after that you gotta stay up to 2 o’clock in the morning. You can go to Twitter search
search the 5 mile radius of Milwaukee and hit up anybody
talking about school issues. You can put out content
rally up all of your friends, all 47 people. Your fucking auntie. I don’t give
a shit and ask her to share it and it starts. It starts.
You gotta start from the bottom. – [Dante] Okay, okay.
Definite. Definite. – Alright, Dante get it.
See ya. Bye. – [India] 130 people watching in
360 and people are asking to get

30:16

It’s Keri here with SurvivorRadio.org. We’re an online radio station aimed for the cancer community. Our goals are to provide both insight and monetary support for incidentals and cancer patients all around the world. We’re a fairly new nonprofit with limited resources. So how do we grow both our listenership and our funding in 2016? […]

It’s Keri here with
SurvivorRadio.org. We’re an online radio station
aimed for the cancer community. Our goals are to provide both
insight and monetary support for incidentals and cancer
patients all around the world. We’re a fairly new nonprofit
with limited resources. So how do we grow both
our listenership and our funding in 2016? What platforms should
we be doing this on? We’re trying to grow both
so looking forward to any answers man, thanks. – And I notice in the
copy he says the older demo. Keri, I would tell
you Facebook groups. I’m obsessed with
Facebook group virality. I would go and search Facebook,
look for groups whether it’s cancer support groups or people
that are passionate or have vibes in that environment or
just even general medical or different groups of that nature. Literally email the admin,
which you can do in those environments, try and join
them and see if those groups can bring some awareness. In the beginning,
you have to ask. When you have nothing else when
you don’t have dollars you have your creativity
and you have a grit. So you have to ask. Whether it’s influencers, I
mean look, you just did here. You asked on Twitter you
followed what were doing and now 50,000 people in a
week will see this. You’re going to
linked up in here. Staphon, let’s link of all the
organizations because I want to make sure everybody clicks
and finds out about them. In the same way that you
asked and you took a shot here hundreds of other people took a
shot and didn’t get on the show, won’t get the exposure. That’s
just the way the game works. I think Facebook groups the
older demo is actually a very, very intriguing play. Any other thoughts from your
standpoint on things that you’ve seen outside of your
own ecosystem where you had equity, Bob. Things that you’ve watched from
afar or have watched over the last 30, 40, 50 years of seeing
things grow from not having any leverage in the beginning and
them hacking their way or people that were able to get to you
through your career that had no relationship or anything but
just reached out to you and I thinking a friend who reached
out to Malone and a bunch of other titans in media and
actually got to spend the day with most of them because most
of them actually just said yes. – Let me offer a comment to you
that probably not directly on that point but something that’s
been bothering me for a year or so people come to me and ask me
how do I get into the business? You want to look at yourself and
decide what kinds of things you really want to be
associated with. You gotta kinda make some
decisions you can’t be dragging 15 different ideas. You gotta make some decisions. But given the situation today
especially with the Internet the best thing you can do when
you’re starting out is to get in the technical side
of the business. Learn whatever you can on the
technical side of the business. What you’re doing here with
the camera and you’re picking up information how do you use the
Internet from a standpoint of the technical part. You become very
valuable to other people. Whether it’s a not-for-profit
especially not-for-profit where everybody wants to do they want
to do Facebook groups and so forth, how many people
know how to do that easily? If you really get comfortable in
these areas then you can be very useful and much in demand. – Become a
practitioner, go figure? Actually have a skill.
Go figure. – And you keep learning once
you’re in here you’re learning and learning more so I don’t
have to call up Ahmed every minute to figure out why I can’t do this
or that and the other thing. And it kills me. If you’re comfortable with it,
you’re building a basis that’s going to be very attractive
whether it’s for-profit or not-for-profit and you can
really help people and that’s what, people who looking
to hire people who can help.

18:25

Please don’t stop producing it I watch every episode. Question from the New World Symphony of Miami Beach. Our stability really depends on having a group of core donors to give continuously year after year after year. Their generosity is essential to our sustainability. We know how to do this with the old-fashioned ways using […]

Please don’t stop producing
it I watch every episode. Question from the New
World Symphony of Miami Beach. Our stability really depends on
having a group of core donors to give continuously year
after year after year. Their generosity is
essential to our sustainability. We know how to do this with the
old-fashioned ways using snail mail and email but how does
one do this with social media? Thanks in advance
for your answer. Bye now. – Now is he
dealing with Vets here? What– – [India] He works for
a symphony orchestra. – Symphony orchestra.
– Oh a symphony orchestra. – Do like the kind of music? – I do but that’s always a
tough one to raise money with. – It’s more a nice to have
versus the kind of heavy stuff that we’ve been talking about in
the beginning or even the Vets. Okay so a couple things– – That’s a big place. There’s a lot of music
down there this should be able to do that. – The interesting part of
this question that I find fascinating, he’s also very
good looking man man, India, which makes a ton of sense.
(India laughs) VaynerMedia my company and
I’ll be curious to hear in your company days back to business
always dictating my non-profit, my family life,
the structure, the thesis. When I started this client
service business the thought of letting a client be too big of a
percentage of my overall revenue I was visceral to. I even turned out some
opportunities because I didn’t want to open Pandora’s box. I would tell you the thing that
scares me there is having any organization that relies on, and
you’ve seen this a lot at the levels you’ve played at, 1 to 3
people being so passionate that they’re driving so much of it
and then something could change. A life event could change where
something else starts and were sitting here in a
real-life example. – I have that problem myself
with our Autism Speaks because Suzanne and I have raised so
much of the money and we have been so much of the
infrastructure that we provided in everything that
pulling back is– – There’s a guilt.
– I can see there’s a gap there. – Yeah and there’s an emotional
guilt there for you, right? – Yeah, we built this and
now these guys have to run it. They’re saying we don’t
have you so, you know. – I think the answer this is
funny to have you on the show, your daughter’s part
of this ecosystem. I think you need
to create content. Whatever is compelling in mail
form that got people to say I want to call and have a coffee
and find out more about this, you need to create the videos
and pictures that can do that in a social media environment but
here’s some good news you can target people of a certain
wealth and demo and location on Facebook that can be very
efficient and is better data than historic snail
mail data and create that. There’s that lovely gal that I
know thinks or two about this. I don’t want you hogging up any
more time because you can chat to your lovely daughter
about this she knows the gig. So let’s move on India.

5:41

“thing as a viral formula to make things spread?” – So my point of view on this is that, you know it’s funny, this is a good time, Staphon, I know you’ll be editing link up the “6 minutes for 60 years” video. In the opening line of that video I say that video is […]

“thing as a viral formula
to make things spread?” – So my point of view on this is
that, you know it’s funny, this is a good time, Staphon, I know
you’ll be editing link up the “6 minutes for 60 years” video. In the opening line of that
video I say that video is going to go viral. I don’t think there’s a
formula for going viral. I really don’t because if there
was there would be more people that could do it
40, 50, 100 times. I think there’s concepts. There’s concept over here which
is you goat or bait or get the attention of somebody who’s got
an enormous audience. You bring them value in some way or you
do something unique because everybody’s doing that to Casey
and she clearly did something that was stronger, better,
more interesting or just a moment in time. DRock was the thousandth person
that emailed me and said “I want to make videos for you.” At that moment I was ready, I
was open for it, it worked. So it’s a timing
thing sometimes. There’s going after
big wig to put you on. What Dr. Dre did for Snoop,
right? It’s a very common thing in the rap game. You give somebody a verse, it’s
a big song, they’re a big artist (claps hands) the game changes. That happens in
influencer marketing. There’s what I did with
the “6 minutes for 60 years.” When I made that video I knew
that I was making it for 30 to 60 year old entrepreneurs so I
targeted 30 to 60 year olds on Facebook who are also in
to Shark Tank and other entrepreneurial things
which gave it the match to get it going. So I think Facebook ad targeting
for video and I think influencer marketing putting them on
are two formulas that work. Ladies? – I think going viral sometimes
can actually hurt you. If you look at that guy that
leave Britney alone guy and he’s known for that forever. Personally, I would prefer
to grow slowly, organically authentically, raw, real and
really create content and maybe that takes longer
than going viral. – Let me jump on this I think
that’s a tremendous point of view and that I push hard. I will say this I think that it
comes down to how good you are. If Beyoncé went viral
at 16 off a video and she actually had a the chops. Now we get to find out what
kind of chops that she has. So I’ve seen people go viral
and stay because they’re great. – They have staying power. – Sure, I watched Jerome
I watched Rudy, I watched Nicholas, I watched he
whole Vine movement. I was very close to Brittany I
watched all their, we picked Logan Paul to win a contest
that’s how he got his career started in a contest we
created here at VaynerMedia. So he went viral in that moment
but he had to have the skills to hold on to it. – Right. – Look tried-and-true, at the
end of the day, if you don’t have chops, if you have
something to say you’re dead. – I think it’s important to have
a backlog of stuff so when you have that moment people will
stay for what you are creating. – You felt that, you felt a lot
of people saying so you had the moment, and this is all very
recent for you– – Yeah, so this was
two weeks ago. – So people came and they
got to see all the stuff you did in the past. So there like wait a
minute you’re good. – Yeah, yeah. – And by the way, I apologize
to cut you off because I get yelled at for
that, I know, I know. I don’t interview for a living. I bet you, I don’t know this,
I’m going to text him and ask him I bet you Casey even looked
at that in order to make his decision for it to
even have happened. – Yeah. Yeah. I think it’s super important to
put yourself in a position where you have the right
context for a viral video. Make sure that when you are at a
point in your career or in your life to where those
people are going to stay. – Right, didn’t you have something
that somebody told you about running a multimillion dollar
business that you have to run a business like a multimillion
dollar business even if you’re not a multimillion
dollar business. – No, I had some advice along
time ago I was setting up a business and the guy said what
do I do I have no idea I’m just getting out of school. He said set this business
up, this had more to do with accounting, set this business up
like it’s a multimillion dollar business so that you’re
prepared for when it gets there. – So do that with your YouTube. Do that with your
social media accounts. – If you’re going to have 1
million viewers, set it up so that when you get those million
viewers they want to stay. And they’re like
wow this is legit. – Your content should be
marketing like your marketing to 10 million people. – As long as is
authentically true to you. I think the biggest mistake that
people make is fake the funk and I do in a business context you
might have seen these characters back to guys being jerk offs,
you have all these guys faking entrepreneur life like
they’re winning but is not true to them so when I hear you guys are saying which is right
advice I just want to make sure that everybody means that
means as long as it’s true. It means the behavior, not
rolling like you did it or acting like you’re already famous. – Yeah, exactly.
– India, keep us moving. – [Voiceover] Nicole says,
“Blogging since 2009.

15:17

– Hey Gary – Father and son. We have a YouTube channel where we teach people how to make signs like this. Got over 300 videos. We post 6 videos a week. The name may sound familiar because I got ten signed books from you on the super eight. About 25 minutes in. You pulled […]

– Hey Gary
– Father and son. We have a YouTube channel where we teach people how to
make signs like this. Got over 300 videos. We post 6 videos a week. The name may sound familiar because I got ten signed books from
you on the super eight. About 25 minutes in. You pulled my name and almost
threw it back in the bin but thank you for not. I appreciate that. Thank you for all you do. Our question to you is, We’re all over facebook,
we post to facebook six times a week, and I’m using facebook darkpost so we’re getting really
good reaction there. But we want to grow our brand,
we want to grow our name, grow our audience, what
platform do you think is best to go to next? Our demographic is
somewhere between 45 to 65 years old and woodworkers, obviously people that are interested in woodworking. So you can tell me, tell
us, the next platform that we should go into. That’s really what we’re looking for. Appreciate your time, Gary. Thanks for all the great
stuff, love you man. We’ll see you later.
– Bye Gary. – Bye. – Bye Gary, that was so awesome. That was awesome. What are their names again? – [India] Dave and Eric. – Look, I think when I was looking, India saw me, I was looking
at your YouTube data. Kind of making some assumptions
on your facebook data. I think that everybody, this is great, this is a great question
because I can answer for so many of you. Everybody is looking for the next thing before they’ve really won the last thing. I think there’s a lot of
work to be done, guys. On your, let me give you
a huge piece of advice. I would make those signs. You should, here’s what
I’d like you to do. I’m going to give some real
tangible advice right now. – There’s their channel. – There’s their channel, so
Dave what I’d like you to do is I’d like you to make
these amazing signs for 50 to 100 influencers on YouTube. I want you to make these amazing signs for 50 to 100 of these other
YouTube influences. Look at what you did here, and you just got exposure on a bigger YouTube channel
by asking this question. You’re hacking. I would actually rather you cut down from six episodes a week to three. And take all that energy and time and e-mail out, search here for whatever, the genre you think your world is, and reach out to all these other hundreds of thousands of YouTube providers that are producing great content that might be in your demo. And don’t go from Michell Phan,
with a billion people, go to people that have
100,000 subscribers, 200,000 subscribers, they
haven’t made it big yet, and reach out and say, “Look I’d love to make a sign for your “around your logo for your YouTube show.” They’d be pumped because
this looks incred– I mean these guys are
clearly good at what they do. And so what you need
to do is more collabo. The real thing that people
are missing is collabo. Like, there’s a lot, if I was on DJ Khaled’s
Snapchat right now, I’d be like, big shout
out to my boy Gary Vee. That’s another channel, I would grow 100,000, 200,000 followers in a heartbeat. Ads are great and you
should definitely do them but collabo, collaborations for all of you at home are
very very very important. And I think you are actually making stuff, so you can bring something, a real hand craft work. A bunch of people are going to forget you guys, I don’t care cowboy. But one out of every 50
people that you e-mail is going to say “That’s
cool, I want that.” Then they’re going to give you a shoutout to their 200,000 person, again, cowboy show, sign show, or just kids, it could be anything. And that is going to
get you much better ROI. I would cut down the
shows from six to three, this is actually tremendous advice for so many people. Cut down on the content creation and start working on distribution. Distribution my friends,
collabo and distro. That didn’t work. But collaborations and distribution. You need more awareness. What you did by getting on the show, by grabbing India’s heart was an absolute victory for you. Because there are
absolutely 50, 500 people who are watching right now that are going to subscribe to your channel. Follow you, buy a sign,
or whatever your KPI is. You need more distribution and awareness not more content, not the next platform. Facebook and Youtube is
exactly right for you guys. You just need to change your behavior to respect collaborations. Which are a gateway drug to distribution. You need more awareness within that ecosystem, that’s
what you need to be doing.

3:22

“Instagram in the next 2-3 years from now?” – I think that Instagram will be easily one of the top two social networks in America and globally will be a major force. I think that Facebook and Snapchat are the only two things that compete with it. And I think that anybody who right now […]

“Instagram in the next 2-3 years from now?” – I think that Instagram will be easily one of the top two social
networks in America and globally will be a major force. I think that Facebook and
Snapchat are the only two things that compete with it. And I think that anybody who right now isn’t spending a
disproportionate amount of time trying to figure out the hashtag culture, the Instagram ad product, the
organic Instagram posting, working with Instagram influencers
is making a huge mistake to not set their business off properly in a 2018-2019 world. So massively bullish all-in. It’s one of the biggest
reasons I think all of you whether you can only afford one
share or a thounsand shares. I think Facebook does extremely well because of the revenue that we haven’t even seen the real revenue
come in from Instagram yet. It’s a beast. It is the current social
network of the moment for 28 to 40 coast Americans. 22 to 35 other parts of America. And I just think it’s an
incredibly important platform and I’m very very bullish on it. And as somebody who daytrades attention, by the way we have to write
my daytrade attention article. It’s time. I think it’s massively important. I’m buying it now. I don’t predict for two years
but that’s my intuition. And by the way here’s a good
time to chop this in DRock. Show this. Facebook acquires Instagram. Oh Staphon. – Gary Vaynerchuck who’s the
co-founder of VaynerMedia back in January predicted
the purchase of Instagram by Facebook and today Facebook
founded by Mark Zuckerberg shelled out a billion dollars
for that very service. That was when I was on the
Piers Morgan show on CNN the day Facebook bought Instagram. I made that comment,
and everybody on Twitter said I was an idiot because
Instagram’s only 500 days old. But Zucks did– Instagram’s probably worth
50 billion dollars right now, maybe more. So when you buy it for one, you did well because those are billions. You know it’s not just a 50x. When you 50x eight bucks, it’s nice to have 400 bucks. When you 50x a billion, that’s 11 Jets teams.

11:30

– [Voiceover] Matt asks, “If you could change one part “of Facebook’s API for marketers and business pages, “what would it be?” – I don’t give a crap, Matt, about this question. Like, India. But I think I’m now playing into my character of this show. If I would, so I’m dissing myself, screw you, […]

– [Voiceover] Matt asks, “If
you could change one part “of Facebook’s API for
marketers and business pages, “what would it be?” – I don’t give a crap,
Matt, about this question. Like, India. But I think I’m now playing
into my character of this show. If I would, so I’m dissing myself, screw you, Gary. – [India] If you could change
one part of Facebook’s API for marketers and business
pages, what would it be? – I mean look, Matt, I
think it’s a great question, it’s very tactical. I think we as marketers
would always take more data. I want everything. Right, like, if I could
follow people around, I would do that. Like, so the truth of the answer is, any piece of data that
they’re not giving me, like I would love the
data of first name data. I want to target people
by their first name. I don’t think you can do that right now. So I’d like to reach out to every Gary, and be like, yo! It’s me Gary, as well. Let’s be boys, all Garys. So, I would love to target
people by first name. And I don’t think you
have that capability yet, so that would be one. And there’s probably 15
other cohorts that I’m not completely up-to-date on
of what we have access to and what we don’t, but I would
love to have more access, more data points. If I had the time to sit
down right now and have, ’cause it’s moving all the time. So if I went to the analytics
and pay team right now and said ok, let’s just do a quick update. Whatever the first
highest value data point on an individual is, that
I don’t have access to, would be the answer to this question. And that would be the
thing that I would have a creative idea against
that I don’t have access to, like first name targeting. Like that’d be funny, right?

18:33

“be the ultimate Achilles heel for Social Networks “including Facebook?” – I’ll jump in here. The answer is no, because there’s a pendulum swing. The reason Snapchat grew was because it was a safer place, a place that stuff would disappear. I actually think the next wave is gonna be, I think they’ll be more […]

“be the ultimate Achilles
heel for Social Networks “including Facebook?” – I’ll jump in here. The answer is no, because
there’s a pendulum swing. The reason Snapchat
grew was because it was a safer place, a place
that stuff would disappear. I actually think the
next wave is gonna be, I think they’ll be more
closed over the next decade. You’ve got Cyber Dust, Cube’s thing, you’ve got Snapchat. I think there’s more room for that. I think there will be another one or two. I think the reason WhatsApp and
other things of that nature, messaging apps are doing
well is in theory to people, it’s closed by comparison. But I think actually
in the long long-term, 10, 12, you know 8, 10, 12 years from now there will be another push back to open. It’s generational, right? It’s like fashion. It goes through ebbs and flows. As a matter of fact, with
everybody being so kind of hipster and the way everybody is now, the other day I was thinking,
“Crap, I wonder where “like when are we gonna
go conservative again?” Like when everybody got
the Friends haircut. I’m curious and I was
thinking about grunge, which was crazy weird. Anyway, it made me think about that and that’s how I think
about Social Networks. This is the mood of a generation. The 60’s were different
than the 70s and the 80s and 90s and 2000s. I definitely think people
will freak out about privacy. I think Ashley Madison is
a proxy to other things. Just imagine now all of us,
if all of our information of every text, email and
engagement, and I mean texts and WhatsApps and whatever
else you’re using to creep. Tinder. Imagine all those conversations plop out and they’re just searchable. Literally Lewis, everything
you’ve said digitally. Yeah, and so I actually
think that happens. And then I think Nirvana happens because everybody realizes
how flawed everybody is. So, I’ve got a very weird,
positive point of view in where this all goes. I think there’ll be
some, I do think privacy will contain people to
some different behaviors. But I actually think if you
play the chess moves out, everybody’s laundry gets aired out, which changes society forever. And we roll in a completely different way and the things we accept as
norms, the way we think about interpersonal relationships
and what makes a good person and what makes a good
person and a bad person, fundamentally changes with
the great data breach of 2022. – Because everyone, we realize
that everyone’s a freak. – Well, I mean (laughs) you
take it where you want, Lewis. But I definitely think that
that’s a real possibility. I think that– – When do you think that will happen by? – I don’t know. – I like your predictions. – I don’t like to predict
things that I don’t, I like to predict things
that already happened that everybody didn’t
realize they happened. This way I’m right. I think that, I just think
it’s a real possibility and I definitely live my
life with all my flaws and what have you with the
knowledge of that could happen, and we have to be prepared
for the repercussions of, like I always say the right
thing is always the right thing. Like the end score is the end score. If you do wrong things
by today’s standards and they become aware, you’ll
have to deal with that. – So do you like that you
put yourself out there in such an authentic
way, a vulnerable way, a lot of times where you
talk about your flaws because then, if it does come out people are like, it doesn’t matter. – But I’m a human being,
I think a lot about when I’m doing things in
a very private setting, how that maps to my public persona. Like if this hits the fan,
does that undermine what I’m saying and I try to stay in
that lane because it will still at least make sense in my narrative. You can’t be the person that says like that holier-than-thou guy
that was cheating on his wife. You can’t be like the prosecutor and go after prostitution
when you’re using prostitutes. America will not accept
that complete insanity. The world will accept if you waiver. I think we all know we have skeletons. I don’t even wanna know what
the (beep) Steve’s up to. – Thanks Gary, I appreciate that. – You’re welcome, no worries. I think that we, I’m excited and I hope I live through seeing it. And I may not. It might be much longer,
but I do want to see, I’m very, I wish people
lived the life that I live which is, of course I judge people, but boy do I unjudge them very quickly. Humans are flawed, like in so many ways, and we need to start accepting
our shortcomings a lot more and I wonder if this data
thing, which sounds scary, privacy’s gonna go away,
it’s very, it’s Armageddon. But I actually think
it’s the starting point to a better society. – I like it.
– Yeah, interesting, right?

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