“and ask for work experience?” – Wait–
– Ask for an internship? – You ask for work?
Don’t you just ask for work? – [India] I guess because a lot people come to companies and it says like you need this many years of experience. – Oh, I see.
– [Gary] I see. – [India] But how do
you get that experience if nobody wants to hire
you because everybody– – When you’re 18. – [India] Yeah. – I got an answer to this, I mean I think that we now live in a world– Casey, how many people, how many people hit you
up on Twitter, email, other platforms, comments and YouTube, you must have a gadrillion. How many times have you in your career– When would you say that
you started really building into a place where people
were really pinging you? Is this now a two, three,
four year phenomenon for you? – For work? – Yes. Not for work, more like
people that are fans of you, clearly at this point. – It’s been a long time. – How long, do you think? – I mean, I think since the
first video I made went viral over 10 years ago. – Got it. So, it’s been pretty
consistent since then? – Yeah.
– Good, how many times have you
randomly done stuff? Yes, met someone, got on a phone. How many times? – Now, if I could count that, Gary. More than I could ever keep track of. – That’s your answer. Who was the question?
– [India] Lucy. – Lucy that’s your answer. I also– The majority of this entire team is based on random shit. Like so, I think you just ask
as many times as possible. There are unlimited companies
in a world you can get to almost anybody because of Twitter, again, a true social network. More so than comments on content which a lot of other platforms are. Email, at this point, I
think has been played out. It’s harder to get to
people through email. But that will still work too. I think it’s stunning that you can get to most people in the world today. I don’t think people, as many people are as wired as you and I. I think people have drawn the line to no but there’s plenty. We’re not the only two nice guys believing in serendipity. There are tens of thousands
wildly accomplished CEOs, co-founders, that
will absolutely hire you on spec from one
request to get experience whether they give you an internship or pay you minimum wage
or even give you a salary. It is a wide open field. It’s about asking. – Yeah, I mean, I would
even complement what, everything Gary just said,
I’d complement that, Lucy by saying, you also have an
opportunity via these myriad social outlets and the
internet as a whole. Not just to reach out and contact people but to actually prove yourself. Like, if you need to show this experience that these people are seeking after, just do it. You don’t need someone’s
permission to do that. If you wanna work in
construction, build something. If you wanna work in
an automotive factory, work on cars. If you wanna be a filmmaker, make videos. You now have these multitude
of options in front of you to show that you’re capable. If you wanna be a writer, write something. – You know what happens
in that environment? If you actually have it, not everybody has it. But if you actually have it, you start getting into
a place very quickly that you realize, oh wait, I don’t need to have a job
in the first place. (laughs) – That’s right, no longer do you need the
runway to prove your worth on. You don’t need someone else’s approval, you just do it yourself. Scary and very hard to do, it’s not to be underestimated
just how challenging that is but it doesn’t mean that
the opportunity isn’t there and that opportunity wasn’t
there 10, 15 years ago. But it’s uniquely there now. – We’re byproducts of that game. – My entire career is
product of that game. – I had a liquor store
in New Jersey and got 300 dollar camera at Best Buy and decided to make wine videos because I wanted to be like Emeril. – Wine videos.
– Wine videos. India, let’s move it.

How do we take that
same level of experience and put it online? – You know, I think you guys at team Human Cry need to
really think about what people want in a retail store, so
you’ve figured that out, and I think the way you do
it is through a survey monkey or a survey, or some data
of what do people want in an online experience? It’s about delivering
people what they want, where they want it. A lot of times people will
try to impose the old world to the new world, meaning, okay. On our website we’re gonna
make a video for everything, or we’re gonna put a live person app, or we’re gonna put our
toll free number, call net. You know, I and everybody
in this room wants good UI, UX. I want it to be fast. I want to get in and out, and speed matters to me when I online shop more than. It’s funny, I actually
and listen everybody has different behaviors, but
actually this will be fun. Steve, I’m gonna make a statement, and I wanna hear your version of it. Actually, I hate shopping, but if for God, I guess Jets shirt. I’m trying to think, I just
don’t like shopping, but I was about to say, in online shopping, but I can’t even order on like Seamless. Well actually I do order on Seamless. Do you know that I’m not
capable of calling a restaurant and ordering food for myself? That it is literally one
of the three or four things that cripples me the most. If Lizzie just said, can
you call and order dinner? – [Steve] What did
you do before Seamless? – I had somebody else do it My wife prior to that, A.J. prior to that, my parents prior to that, girlfriends. I would just never, I never did it. – [Steve] Was it just you would choke? – It just suffocates me. The notion of being on the
phone to order something suffocates me. Yeah, anyway, Seamless
worked for me, the app. Where I was about to
go was in online stuff I need fast and offline site,
I can schmooze a little bit, but then I realize, no I don’t. I only value speed,
because time is the thing that I like the most. India, do you like shopping? – [India] Yeah, once in awhile I guess. – [Gary] Okay, are your
habits different online than they are in real life? Will you spend 40 minutes
in a store looking at stuff? And will you spend 40
minutes looking at stuff on a website? – No, usually on a website
I know exactly what I want, so I’m going to get it. – [Gary] You’re more surgical. – Yeah, but then shopping in person I’m just kind of like browsing. – [Gary] Do you use
Pinterest or other things in theory that are
getting you there online? – Yeah, Pinterest. Definitely have bought
things because I found them on Pinterest. – That’s where it gets interesting. I think there’s something in there, and that’s where my intuition is. Even though I’m not a
shopper, I understand shoppers which is why I led the
questions, if you paid attention very carefully. I think it comes down to realizing that people wanna
be surgical and execution oriented on your site, and
you as a marketing engine need to be great at creating discovery across the whole web, and then funneling it to surgical execution on your site. That was tremendous advice. – [Voiceover] Andrew asks,
“if you were to tragically die

I love your hustle and
perseverance so much, but I’m gonna zing and zang
a little bit on this answer because I am really tired of 21, 19, 22, 24 year olds wanting to be speaker and coaches about things that they are not able
to speak and coach about because they don’t have the experience. You’re right, it is a disadvantage. It’s very hard for me to want to listen, or pay you for business advice when you’ve never built a business. And by the way, you don’t have to be 24, you could be 39 and try
to sell business advice, when you’ve never sold a business. Now, that’s me making a
leap and an assumption that that’s what you want to talk about. If you want to talk about the perspective of a millennial on how to use social media because you are one, cool. If you want to talk about
the things you’ve learned, you know, in whatever genre. If you’ve been making
music since you were 13, and you’re 24, that’s an 11 year career, but the truth is you can only talk about, and demand and command
attention and respect around something you’ve
actually accomplished. Just saying that you’re
a coach and a speaker doesn’t mean you are one because
you just said you are one. You’ve got to earn the
credit to be able to do it. Now look, do I believe that you can be a football coach without playing football? Yes, but we’ve hit on this before. When you look at the
coaches that were coaches that, you know, didn’t play football, most of them played college football, maybe they didn’t get to the pros. Most of them, if they
didn’t play football, at least, at bare minimum, played high school football competitively, and then had a father normally who was a coach, or was
within the organization of a major sports franchise. I mean, you’ve got to put in the work, and so you know, the reason
there’s a disadvantage of being 24 and getting
people to listen to you is cause they’re right. Now, there’s anomalies, maybe you were 17 and you built a huge
business and sold it at 21. The age is not the variable, you know, I feel like I did a lot by 24. I could walk onto stage and say, “Hey guys, in the last 24 months, “since I was 22, and I took
over my dad’s business, “I’ve taken it in the last 24 months “from 3 to 15 million dollars. “Here’s how I did it.” That’s some credibility,
that’s some chops, but I couldn’t have at that point say, “Let me talk to you about HR as a leader.” Only 24 months of that experience, only so much value compared
to when I do it now of having two decades of doing it. So you know, it’s a
disadvantage for a purpose, right, for a reason. If you’re an anomaly, radical, but if you’re not, you need to respect that people are not idiots.

“How can I filter years
of exciting adventures “and experiences into value “that someone would
actually be interested in?” – Carolyn, first of all,
that is my favorite picture that has been put up on Instagram so far. It’s a phenomenal picture. Thank you so much, thanks for
listening, watching this show. By the way, this is a
good time to just say get your questions on
the show using Instagram, look at that execution as inspiration. Look, I don’t know. Are your 71 years of
experience interesting? Does anybody give a crap? I mean, you know, I just went from such a lovely place to such a negative place. Throwing curve balls out
there like we do on Mondays. Monday show.
(ding) Monday video. That’s two times you gotta
put it in there, Staphon, if you’re doing the editing. I don’t know which one’s your half and which one’s the other half. So, Carolyn, really what
it comes down to is value. It’s all value exchange. I very much value somebody
who’s lived 71 years long for life advice just on living! Right? But what also matters is how
you’re gonna communicate it and in what form are
you gonna monetize it? Do you wanna put out a show
where you answer questions, or put out content, or tell stories, but then how are you gonna monetize it? Advertising? I mean, there’s just so
many open-ended questions that need to be asked of you based on your question, but
here’s what I would say. There’s a lot of ways to make money. You could have subscription,
you can have coaching, you can sell content,
you can sell advertising, you can build up equity
by putting out content and putting on a conference. There’s a ton of ways. I really do think I’m one
of the golden examples of how to make money
without directly selling it. Meaning, again, there’s a
lot of my contemporaries who sell eBooks, or white papers, or access to their VIP place. I do none such things. I put out the content at
scale, hence, this show, but then it builds brand
leverage that allows me to charge a lot of money to public speak, or when my book comes out, it allows me to have a big
fan base to get a leverage of a big upfront, where I
don’t even need all the books to sell, though I wanna
fulfill that contract. It gave me the leverage to
start a social media agency with my brand equity that
then I operated around. There’s a lot of ways to make money. You’ve got to decide how. If that’s even your goal,
I’m making the assumption ’cause this is a business-oriented show, but it’s all about content, baby. It’s all about content,
and what you’re putting out matters in two forms. One, is it valuable to an audience? Value’s subjective, but two,
how do you want to communicate? Is it video form? Is it audio form? Is it through amazingly cute
and amazing Instagram photos? Like what is it that you do? There’s that Moments in New
York, or what’s that guy, People of New York? – [Voiceover] Humans of New York. – Humans of New York! That was just pictures on Instagram that led to a big book deal, like, how do you communicate,
do people like that, and then how do you decide
to make money on it? That’s really the game.

– [Voiceover] Megan asks, “You’re like, “a billionaire, right? “What do you splurge on?” – Megan, I’m not even sure if I’m a 100-millionaire. Maybe with my assets, you know, VaynerMedia and Wine
Library are doing well, but I splurge on experiences. For example, LeBron’s first
game back in Cleveland against my Knicks, as you notice today I’m wearing orange because I’m starting to get ready for the basketball season. You can imagine why. So, experiences. You know, vacations with my family, and definitely things
like LeBron’s first game back in Cleveland, and
they play the Knicks. AJ’s a huge Knicks fan,
more so than even I am. Let’s go with him to that. Something me and my bro can remember when we’re much older. It’s cool to like, sit
around if you’re an old man and be like, “Remember when we went to “Kareem’s first game back in Milwaukee? “With the Lakers?” That’s like a fun story. Those are the kind of
things, I want to spend money on experiences. Paying for my friends to go
on trips when I was younger, when they couldn’t afford it. I splurge on spending time with people that I care about.

I am from Fittr, a small fitness app available on the app store. – That’s a plug. – We’re a four-person
team, and we are seeing a rapid growth in our customer base. Currently we have a very
intermit customer experience, but I’m kind of worried that as we grow, we may have more and more
trouble with maintaining that. Is there any advice you could give me? Thanks. – Kik, there’s some serious
advice that I can give you which is, if you grow,
(wood thuds), thank God, you will make money, or
you will raise money, those are two things that
happen when you grow, and you will take some of that money and you will apply it to
hiring more human beings to continue to scale your four-person team to a 23-person team that can then do, obviously, in that scenario,
around six times more engaging and intimacy. This is the insanity that
pisses me off more than anything which is that people think
that engagement doesn’t scale. It doesn’t scale when you roll like me and you answer everything yourself, but it does scale when you’re a logo, or water, a league, a thing, it scales. As a matter of fact,
I’ve been comtemplating an #AskGaryVee Show Twitter account that allows me to scale, right? I can have four human beings
behind this show engaging, you know, that’s not me,
’cause it’s a show, me is me. And so you can scale all day long, or you and your four-person team willing to make the commitment to allocate dollars into humans, one that most CFOs and
other financial people do not believe in. I believe in it, do you? – [Voiceover] Mark and
Patti ask, “What’s better