– [Voiceover] Chris asks,
“How do you girls stay so “grounded in a fake world?” – In a fake world? – Why does the
world got to be fake? – The people I surround
myself with aren’t fake. – Yeah, same. – And who says you
guys are grounded? (laughter) – Exactly.
– We might be batshit crazy, you just don’t know. If I were to answer that
question I was also say family. We are family for each other
obviously we’re sisters and we’re very close with our family and
nothing happens that doesn’t slide by our our dad or our mom
and they keep us in check and we keep each other in check. – And also not feeling entitled. I think that’s something we
really surrounded by especially in the dance music realm
there so many DJs who have this entitled aura and you could
see it online and in person. – There’s so much subtext
what you’re saying right now. – There’s like this hierarchy of
what kind of value bring and why that’s more valuable than other
careers or other realms in art. I think that’s what, even the
first question when you’re saying what made you pop off.
– Yeah. – I’ve actually never
felt like we popped off. I never really felt
that we made it. I think the day I really feel
Krewella made it is when I’m going to lose that hunger and
I think we have to constantly remind ourselves to understand
our value and our worth and to acknowledge our achievements
as artist but not to let that hinder us from having that
hunger to work every day, to go to the studio every day, to say
yes to opportunities because the second you start
saying, “Oh no, I’m good.” – “We made it.”
– Exactly. – Or “I’m too good.”
– Yeah. – What do you think?
– For them? – Or about the game? Where do you think, while
I’ve got you for another second, where is the current state
of EDM in your guy’s opinion? Obviously it was a that space,
I don’t know, eight years ago, nine years ago most people
didn’t know about. I still think there’s a lot of people who
are watching who are 40, 50-year-old marketing dudes that
have no idea what this space is and they’re going to Google it.
But obviously when you start talking to a 35 and under demo in
America and obviously in Europe and other places it’s been huge,
everybody at this point already knows that it’s so
interesting to watch. It is really to me the thing
that is most followed hip hop as a new genre that
didn’t really exist before. I’m curious for you guys who
are much closer to it, where is it in it’s lifecycle? Just starting, hitting
an interesting time? It’s become dramatically more
mainstream than it was five, six years ago. What is your
point of view on it? – I think it has plateaued. I think it’s hit the climax–
– Okay. – I don’t think it’s
going anywhere, anytime soon. It just branched off in so
many different directions. There’s so many
different sub-genres. There’s new artist coming
through every day. Guys likes Skrillex and
Diplo are doing a great job of cosigning younger talent,
bringing them up through the system and there’s the
difference between it now and what it was 15 years ago was how
much corporate backing it gets. You see with the brands
you work with all the time and how badly they want to be
involved with these entities and the biggest throwers of
festivals in the world, these biggest entertainment companies
in the world have put so much money into making sure that
it’s going to stay where it is. Keep going with it.
– Ladies? – It’s hard for me to comment
on this because I do feel like we’ve never quite
belonged in the EDM world– – Okay. – and so it’s hard for me to
look at us as even still a part of it even though I know it’s
kinda one foot in the door, one out for us.
– Okay. – We’ve always tried to maintain
our own lane while still, again, keeping one foot
in the EDM world. – I understand. – I think that that’s probably a
good thing for us because like Jake said, I agree, I think it
has plateaued and we have this amazing opportunity to take
ourselves on a completely different lane and
pave our own way. – Do our own thing.
– Yeah, it’s cool. – I just think a lot of what
were talking about when you’re talking about depression with a
lot of young entrepreneurs– – Yes. – maybe feeling let down that
they can’t really achieve the success that they been hyped up
to achieve, what do you think our society being a more and more
fame obsessed society has to do with that especially
with social media? – Yeah, I think the whole 15
minutes of fame has become everybody is
famous to 15 people. You got an entire generation of
young teens right now that take 45 minutes and take a selfie
’cause they want to get the lighting right and post on
Instagram if it doesn’t get enough likes they
take it down right away. Peer pressure, I’ve never
been more obsessed with this. I have a seven and a
four-year-old, instilling self-esteem in to them is
everything because they’re going to need it really, really big.
– Yeah. – Because the market’s gonna push back on every
one of their flaws. Yeah, I think we’re living
through a really, really interesting time.
I really do. I think there a lot of
things happening at once. This is not a very simple issue
where it’s like social media. I think parents, I’m 40, parents
of my generation that grew up during great times, you know
we’re not our parents or our grandparents, great-grandparents
generation where they fought wars and the Depression
and things of that nature. We’ve had so much prosperity
that I think if you look at every empire that when things
are good for too long people become soft. And I think that’s
what’s happening. I think we’re soft. And I think, you know, coming from an immigrant
DNA, like you guys, it’s easier for me to see it. I just think we’re soft and
I think that and I think that I don’t want to add to it. As a very positive optimistic
rah-rah, crush it, anybody can do it guy I want to also at
least have the other part of the equation which is of course hard
work, of course talent and of course look there’s so much
going on in the world right now. I think we’re all sensitive to
a lot of different things that are happening. You never know when
prosperity can end. It ends in a blink. I’m thankful for
the way that it is. I do not think kids being stuck
in their cell phones all day is a bad thing. I don’t think
that’s a ruining them. I think technology is eating the
world and I think it’s going to be more of that. I think that when you guys first
started doing shows compared to now if you think about phone
usage at your shows when you guys are standing there, I’m
curious what you think about what’s going on down there
because that’s just their norm. – Mhmmm. – I love when people think, did
you guys see that picture of the 90-year-old woman that was in
the crowd when the Pope came and everybody took a photo she
didn’t and everybody made a big deal about that? You did. Did you see this?
– Yeah. – You did you see it?
You see it? So it’s a photo like six months
ago when the Pope came to the US I think that everybody made
a big deal about which is everybody taking a photo of it
she just standing, she’s like 90 and she just standing there and
everybody’s like she’s a hero and literally I take
a reverse view on it. I feel bad for her because she’s
old and she probably already forgot about that moment where
as everybody else recorded it. I know it’s a funny– – That’s age discrimination. – Of course it’s
age discrimination. I’m trying to make a zing
joke, I’m sure she remembers it. I have no idea who she is but
I think that change is tough. In the same way that, staying to
music, both hip hop and EDM, one foot in, one foot out both those
genres had nothing but haters in the beginning saying,
“That’s not real music.” – Mhmmm. – And I just don’t like when
people impose their thoughts. Just ’cause kids are
communicating this way doesn’t mean that
millennials are introverted. I love when all my old friends
and when I said old I mean 35-year-olds say these kids
can’t hold a real conversation because their having them here. Meanwhile these same kids spoke
to the same six people their entire childhood because
they didn’t have the outlet to different people,
different things. These kids are
much more worldly. They know a lot more and so
I don’t think anything is bad. I’m pretty much and
optimist that way. But I am worried about
depression because I do think way more scary to me than living
a public life and fame obsession is parents telling their kids
things that aren’t realistic. I do think that we have to train
our generation to deal with adversity and I don’t think
getting an eighth trophy, I do not if you come in fucking last
place that your team should be cheering and
celebrating and given trophies. They should be looked at like, “You guys
suck shit. You lost.” – Don’t you think that this–
– I do believe that’s healthy. – But the advice to the
entrepreneur to push through– – These guys are
going out of business. Do you understand
what’s going to happen? 99% of these– – So they move on
to the next one. – It’s not an
opportunity to get better? – Of course it is.
– Keep going. People out there, keep going. – Of course, keep going but if
you are not self-aware, if you kept rapping, my man,
you would not be as happy as you are today.
– Agreed. – So now go that tell them to keep going
when they’re delusional. – You’ll figure it out. – That was the moment.
That’s the bottom line. You understand? You guys keep
going, keep evolving– – Yes. – but blindly going that I’m
going to be Eminem isn’t gonna work. – But if you don’t do that,
you’ll never figure it out. If I hadn’t put all the time and
energy into that I wouldn’t have understood how to
market recording artist. – That’s a very different thing
then keep evolving and being self-aware and understanding
your strengths and weaknesses to create the next opportunity
versus what people normally hear when you hear keep going which
is if I just keep putting in more hours eventually
I’m gonna put out a song. (inaudible) You didn’t keep
putting out songs– – I did until something else
but if I hadn’t kept going, if I would’ve stopped those thousands
and thousands of times people told me I couldn’t do it. – But please understand in this
conversation when you look back at it you adjusted to a different
opportunity on those learnings. That’s not what people hear– – That’s keep going though. – by your definition but I’m
telling you right now that’s what would people hear. When people hear keep going they
think they’re going to break through on the thing, do you
know that everybody wants to be a famous singer, a famous
athlete and a famous actor and if that person keeps acting
instead of becoming a director which is maybe the skill set
they have they’re gonna lose. – I think what you’re saying
keep going but stay focused but be open to reinventing
yourself all along the way. – Be self-aware. It’s my favorite part of this. It’s what I jumped on earlier. If you actually know yourself
you can win so much more. Just this blind faith that
everybody’s entitled to this level of success is ludicrous. Because most people don’t want
to work hard enough, most people don’t have enough talent and the
math has proven that that’s not the case. The bottom of the 1%, the 1%
earners in America, the top 1% earners, the bottom of
that make $400,000 a year. If you go talk every 15 to
22-year-old, they don’t even conceive anything being
short of a millionaire, of making $1 million a year. But the data shows only 1% in our US society
make $400,000 or more and that makes
them one of the top 1%. We have not had the proper
conversation for every one of you guys, there are 50,000
groups that didn’t make it and it wasn’t because they
gave up one year too early. They just weren’t
talented enough. That’s what I believe.

people who don’t
keep their word?” – Wealth, I’ll be very honest
with you I think one of the great secrets of my business
success and life in general is zero expectation of others. I know that a lot of people get
mad at me when I say that in my life, in my business life,
when I say it in public but it’s my truth. I’m just not that devastated.
It’s a data point. People don’t keep their
word all the time, India. As a matter of fact,
it’s probably a thing I struggle with the most in being
the CEO of this company. A lot of people have worked in
other places where the person hasn’t kept their word and
they’re cynical to my word. And listen, by the way,
I haven’t kept my word my whole life. Even now because something
may fall through the inbox. Like, you see
what’s going on now. Right? I know that I promised to give a
shoutout or a birthday wish and I miss it. There’s human error in not
keeping your word and then there’s just not keeping
your word which happens often. It’s a reality,
humans are flawed. And I would tell you that the
biggest differentiation between myself and many others if I’m
self-evaluating that has been a big deal for me is
I just don’t cry. There’s no crying in business. How do I deal with it? I move on.
I collect data. I’m like, “Oh, Staphon doesn’t
keep his word very often “so his word is not as valuable
to me so I’m going “to take it with a grain of salt “that he’s going to
actually link this up.” Whatever it may be, I think
it’s something that you know, I don’t like entitlement. And I do think believe it or
not, I do think that people get upset with others from a
level of entitlement more than anything else. Like sorry, Rick. Sorry, Wealth Wellness,
Wealth Life sorry that entrepreneur life
let you down and didn’t post that thing. It is what it is what it is. I just let stuff
roll off my back. It is what it is. I’m just prepared
for the negative and so I’m completely unfazed by it. I’m like,
“Oh, that was intriguing.” Not like, “Oh, screwed me.
I’ve been sabotaged. “I failed because India didn’t
come through with her word.” “Ogilvy screwed me.” It’s business.
Put on your pants. Your big boy, big girl
pants and get to work. I contextualize it. I use it as a data set for my
next business behavior with that individual or organization
and I just move on. And, I don’t dwell
and I go forward. People slow themselves down. – [India] Ready?
It’s good. Really good. – Thanks, it’s true.
It’s true. It’s the game, I’m sorry. People are going
to let you down. People are not
going to come through. Almost nothing turns
out the way I want it to. It’s the ability to adjust to
that that separates winners and losers in the business world. – [India] From Justin.
– Justin. Timberlake?

you know I think number one piece of ice
after nineteen year old is always patients I think for a lot of us here
most of us not everybody has some youngsters in the crowd we’ve all been
there and I think the impatient so many of us have it nineteen tends to be the
detrimental aspect of our personality I think there’s way too much want to get
now now now which then leads to very short-term behavior and I we see a lot
of my friends like look there’s a very big difference between being rich and
being wealthy if we’re talking about money within the context of the business
and really normally it’s predicated on people that are thinking in a twenty or
thirty year window there’s people that are thinking in a twenty or thirty
minute window and so I’ve been very concerned in a lot of you seen this one
because you’re not here if you don’t know some of my spiel i’ve been pushing
very hard against these 22 and 23 year old business and life coaches who are on
Instagram selling a bullshit lifestyle and try to get people into their
mastermind and $800 ebooks and and the reason so many view nineteen year olds
the market are falling for it is kiss you want it now you know I can only
speak from the advice I can only give advice that I took myself I built a
business from three to sixty million dollars and more specifically from three
to twenty five million dollars in a three-year window as a kid and building
a business from three to twenty five and it’s yours too then also pay myself at
that time still $40,000 a year is meeting my own dog food I was patient I
was putting every one of those dollars back into the business because I knew that it wasn’t
over at 26 or 28 or 32 so many of you as you build something or extracting
dollars out so you buy things like dumped in watches and and like a car and
just dumb shit instead of putting that money back into the business building
something long term so my number one piece of ice in nineteen is one patients
it is I’m still patient and I told them and I’m cold maybe not to some of you
but I’m gonna do you mean when your nineteen people died of 40 so I think
that I think patients I think you need to understand that you’re not entitled
to shit you know I think a lot of people at a younger age have this fascination
and that Millennials 14 year olds were 19 when I 60 or older in nineteen
there’s an entitlement early on as the market has been punched in the mouth yet
right and so people think especially right now just did you start a business
doesn’t mean you’re entitled right it’s insanity everybody thinks you just get
the save an entrepreneur in the good shit happens I mean the datas against
you ninety percent of your going to fail so
hard and go work for the man that’s right the markets as you ninety eight
hundred times so why all of a sudden because there was a social network the
movie and because the shark tank and lines that only ship everybody think
anybody can do it so patients betting on your strengths figure out who you are
right listen learn and don’t let me promise to things there’s no nine-week
process to make money right there’s no seven-figure expert that’s going to show
you the way it’s hard work running around there and then we’ll get
to the front to back to back left hands

“I want to relocate: do
I just pick up and move, “throw caution to the
wind, or do I wait till “I line something up?” – Bernadette, I think, the truth is I need a little more context
to answer that question. Can I see her picture? Maybe that can give me a little context. Oh, nope, it’s some sort
of interesting icon. Bernadette, I think it comes
down to responsibilities, where you are in your life, age group. You know, I really do think
that if you’re under 30 everything should be in play. You should sleep in the
subways of Singapore, you should live on a rock,
you should not eat for a year but not die, you know, like everything should be in play under 30,
because there is no reason to disproportionately deploy
practicality under 30, because of how long people are gonna live, on how much that’s an
incredible time in your life, and I would, absolutely
if you’re under 30, just pick up and go, especially
if you’re not prima donna. See, one of the great advantages
of being an immigrant, as I think about the book
that I may want to write one day: I Wish Everybody
Was an Immigrant, one of the main chapters
is Lack of Entitlement or No Prima Donna Gear, right? Like, last night my mom and
dad went out to dinner with me we were at an event, and we walked through the rain with no umbrella, and we were just laughing, like we just looked at each
other as everybody else in this kind of New York
City gala was kind of like umbrellas and ubers and we just
kind of looked at each other and were like “Belarus,”
you know, it’s just there’s nothing that’s kind of sacred. Everything’s pretty ghetto, meaning that if you’re able to, Bernadette, sleep in a crappy hotel or at your friend’s couch,
or if you’re just not in need of cozy things,
then of course you should pick up and go, because you could work at MacDonalds and live in
a shit hole and be happy, if that’s what’s pulling at you. If you need certain things
to function as a human like a clean bathroom or coziness, then it becomes harder
for you to pull it off, so I think that the graph is really completely predecated on
what you need to function. For me, I need nothing
to function, literally. It’s so damn scary, and
so everything’s in play, when it comes to that kind of extreme, because I can go to zero. I know what it’s like to
live on a small budget. I don’t need fancy things. I can wear the same four pieces of clothes on rotation for three years, so I just think it comes down to you and your ability to
grind, and the truth is, and I’ve been speaking
to a lot of people over this last year, most people
like to say they can grind, but they don’t, so that’s on you. – [Voiceover] Louis
asks: “How do you handle “price objections when
attempting to close a sale?”