“to determine if what you’re
creating is valuable?” – Michael, for me this is a
really interesting question. It depends, are you talking about, is the content that you’re
putting up valuable, because I talk a lot about that, and you know, that is,
you know, what I use on that criteria is
actually engagment numbers, I mean just raw numbers,
how many people are sharing? How many people are leaving comments? You know, how many people
are watching the video, like that’s a very important, very basic engagement number that helps. But that’s one baseline number. The way I really do it, like overall is how
many people are buying? How many books did I sell, because I provided so many global jabs that you on the other side of this camera felt like you needed to buy it? How many great pieces of content or best buying ability,
or pricing that I put out for the wine that I
sold during Wine Library that made people buy thousands of cases? How good have I built this company that the Fortune 500 companies and the companies that
could afford hiring us, and how often are they hiring
us when we’re pitching? At the end of one day, the way I judge it is by the results that I’m looking for, whether it’s to sell some consulting, whether it’s to sell some books, I know it’s a football, whether it’s to get
people to watch and share. You know how happy it would make me to see every single person
what watched this video share this video? (bell dings) You know, I meant that’s
an important thing to me. Anyway, I didn’t do the
subscribe button last episode,

and I’ve got a question for you. The company I’m working
for has a great story. We’re putting up great content
on all our social channels, but we’re not seeing the
engagement we were hoping for. Is it worth it to promote
our Facebook posts, our tweets, and our LinkedIn posts, in order to gain more engagement on what we’re putting out there? What do you think, are they worth it? – I think they’re worth it. Now, I think they’re
worth it if you actually target it properly. So you used promote,
and I would say, target. Meaning, Twitter, you
can target actual words that people are using
to get even more narrow into who you’re trying to target. Facebook dark posts, we’ve ad nauseam talked over these 12 episodes, of Facebook dark posts. I do think you should target, but, and this is why I turned
my face to the camera while you were asking
a question my friend, you’re deeming it to be great content. Maybe it just isn’t. Right, and I think that
that’s a dangerous thing that a lot of people really
need to figure out, which is, you may feel good of how it looks, but the reason I wrote Jab,
Jab, Jab, Right Hook is, is it contextually proper? Does it have the right hashtags? Is it linking properly? Do you have the right amount of length? Are the pictures proper? Are you putting the logos in
the right spots within it? Please triple check,
you gotta check yourself before you wreck yourself, they say, and so please triple check, that you’re checking all the boxes of doing all that stuff properly. Number two, I do believe
that if you can afford, if you’re lucky enough, and
a lot of people watching aren’t lucky enough, but
if you’re lucky enough to have the resources to target a segment, and boost up its awareness. If that content is good, that is gonna spread like fire for
you, and it’s gonna pay much bigger dividends long-term, so, I am a fan of it. – [Voiceover] Erick asks,
what’s the last new skill