I say email is not dead. Do you think email will
be more or less relevant in three to five years? – Madison, great question. For me three to five years
is always hard to predict that way out, but I’ll get to that part, and before I actually
answer this question, I just wanna give a huge
shout out to the VaynerNation for supporting this show. I’m really enjoying it. I was super bummed about Friday night, so I apologize, I think I
tweeted that I was gonna have it. I let some people down, I
hate letting people down. Email is definitely not dead. I would say that email right now I like marketing in the
year that we live in. So, I would say right now that
email is a very killer app. Now are open rates at 90
percent like I had in 1997, absolutely not, but is it an
own channel that you control and don’t have to be at the
mercy of all these other platforms that you can
market to your people, for sure, I think we can’t
be naive to the fact that Google made changes with
Gmail about a year ago if feels like now, or within
the year where we went to a promotions tab. I see
Stunwin shaking his head. Steve, were you affected
by the promotions tab, were you part of any email lists that you noticed went there? – Oh yeah, absolutely. – Here’s the punch line question. Show me, punch line question. Here’s the punch line question. Do you feel that some of
those that got switched to the promotions tabs, you’ve
actually fallen off ’cause they don’t go to your native in
feed and you either unsubscribe or you just don’t pay
attention to anymore? – Totally gone, yeah,
probably five or six emails. – That’s my concern,
so what’s happening is, do I think email will matter
in three to five years? For sure, I think it’s in play. It’s a channel, it’s not going anywhere. Do I think it’s dead? Absolutely not. Do I think it will be more or
less valuable as a marketing engine, I will go with less
valuable in three to five years. It will still be very valuable
’cause it’s one of the best channels, but it will be less valuable. That whole marketers
ruin everything line that I use a lot, that’s
what this is all about. Platforms come along. They have value, and then
we market against them and then consumers kind of push off. It’s cops and robbers. It’s cat and mouse. Over and over and over again. And we’re living in a
process now that we’re into the second decade of email
being ruined by marketers. – [Voiceover] Troy asks, “I
work in two different spaces.