But I’m a cabinet designer
and I have the opportunity to basically go work for a
very high-end firm and try to continue to do my own stuff. And become a rep, all of these
opportunities are coming all at once and I’m trying to figure
out the best way to balance them all without basically–
– Burning out. – [Candice] suffocating myself.
Yes, exactly, burning out. – So let’s work backwards. And this is what
everybody needs to do. It’s so easy to make decisions
when you have clarity on what you want to happen. And what you
want to happen is always short-term
and long-term. So, talk to me about what would you like
to happen in the macro from a financial,
work-life balance and the kind of things that
you want. It’s just choices. Right Candice,
life is very simple. Because I chose that I want to
own the New York Jets my work-life balance is not as good
as it would be if I was okay with where I am now, right? I don’t know if you saw
the news of the PureWow deal. I wouldn’t be buying this big
media company because I’m rich enough already if I wanted
to be just rich. Right? No, I want to buy a football
team thus I have to be on the offense at 41 years old
like I have nothing and I’m 20. Got it?
So, the biggest thing– – [Candice] No,
I totally understand. – Help me understand the
financial situation of all this. Do you want to
make lots of money? Like your financial situation. Do you have to make the money? Where are you in
your life with family? How much vacation
time do you want to do? And what you want to end up? Work backwards.
Give me some data. – [Candice] So, right now
we’re basically an empty nester. Both of our
children are in college. – That’s huge. Gives you a lot of flexibility.
– [Candice] Very huge. – Yep. – [Candice] Yes, ideally like
my big picture scheme is I would like to get into house flipping and doing airBnBs
and stuff like that. Because again, being a cabinet
designer I look at all these people that flip houses around
here and go I know I could do that so much better.
– I love that. And I think it’s going to be
a great market until the real estate market, you just gotta
not get caught when you’ve got momentum going in two or
three years of having too much inventory that you’re sitting on
and then the market gets soft. So long as there’s not a
collapse of the housing or Wall Street market, you’re going
to cruise and as long as your conservative and don’t get
too big for your britches that you’re doing and
buying and flipping. Don’t overextend yourself even
in a crash as long as you’re playing with house
money, you’ll be fine. – [Candice] Right. That’s part of my problem in
looking at the big picture is is right now we’re a
little bit in debt. Again, if I bust my tail
for the next year I could get us completely out of debt and– – So, let’s, let’s,
let’s, let’s start right there. Immediately do that. I can tell by your
energy and your vibe, work your face off
for the next year and get yourself out of debt. Take all the jobs.
Do all the things. Punt everything
leisure right now, do that. That’s just a good idea.
– [Candice] Right. – I mean it.
– [Candice] And then– – I mean it.
– [Candice] Oh, I believe it. – And by the way,
one year is nothing. DRock and I were just sitting
in a hotel in Vegas saying, “Hey, this DailyVee
thing is going to be big.” It was five seconds ago. That was one year ago.
One year goes real fast. Debt compounds. There’s no reason to have it
if you’re that close and your energy feels so good that
you want to do work anyway, it’s like eat that crow
for one year, period, no doubt. 100%. And be smart. Speed up the process to
nine months by not buying eight dollar lettuce
instead of six dollar lettuce. Like flip some
shit in your garage. All that stuff. Just make that your
core number one thing, definitely do that.
That’s number one. – [Candice] Yeah, no,
I was waiting for you to drop the eBay thing.
– Yep. – [Candice] ‘Cause I was
telling my husband ’cause he’s really good. He likes old school
cars and stuff like that. He knows that stuff like back
of his hand and I’m like okay, you need to figure that out. – Yes. Yes, yes, yes. – [Candice] Thrift
stores and stuff like that. – Yes, okay.
Do that. – [Candice] Yeah, so that’s my
big picture thing is trying to figure how to get there and also
because once we get out of debt, I’m trying to figure
out how to balance that. Do I go take out loans?
– No. Let me tell you what I would do. Let me tell you what I’d do. The housing market’s been good
for long enough here’s my advice as if you were my sister. Crush your debt, go crazy. Your husband if he’s deeply
knowledgeable about automobiles will be blown away and you live
in Atlanta which means year wide garage sales and things of that
nature because the warm weather. He’s by accident gonna make 20, 30, $40,000. It’s gonna happen,
I’m telling you right now. Now that’s based on if he works like I do
which is all-in, right? If we works less then he’ll
make $5,000 instead of $30,000. Clear your debt,
year one, year two, 2018, work your face
off and save money. Right? Save and then
whatever you save, let’s say you got $48,000, great that means that’s
your down payment and then get mortgage on your
rest for your first flip. Got it?
– [Candice] Right. – 24 months of
eating shit to be able to eat caviar for
the rest of your life. – [Candice] Yeah ’cause that’s
my big picture is I want to be able to when “retire” and
I say that very loosely because I don’t want to work
for a paycheck anymore. I just want to work
because I enjoy working. – The best way to do
that is to go extreme. Everybody’s going to try to drag
that out over eight years and take a vacation here, make $5,000 on eBay
instead of $20,000. Work one of the jobs,
not two of the jobs. The best way to do it is,
you’re never promised tomorrow. Even though I
talk about patience, I’m aware that you’re
not promised tomorrow. When you can do
something, do it. So crush the next
24 months, clean debt, get 10, 15, 20, 50, $80,000 in savings whatever it ends
up being, that is your deposit. Get the mortgage for whatever
else you can and do the flip and if that doesn’t get you the
house for your first flip then eat another pile of shit in 2019
and now you’ve got $90,000 for the deposit and
then you put that down. Got it?
– [Candice] Oh yeah. – That’s it.
It’s clouds and dirt. It’s going all-in for the
next 24 months and not being glamorous so that you can be glamorous for the
rest of the way. The problem is everybody hedges
and then they’re half-pregnant the whole 50 years. – [Candice] No, and
that’s what I don’t want to be. I’m like you, I’m about
the same age and I’m like okay, it’s full speed ahead now
because I don’t wake up in 20 years or 10 years and go
ugh, we’re still here. Really? – Attack, attack all three jobs. Don’t watch a single
thing don’t go anywhere, work for the next 24
months, you will win. – [Candice] Gotcha. – All right, love you.
See ya. – [Candice] Alright,
thank you, sir. – Bye-bye.
– [Candice] Bye. – That was really good.
(group laughter)

pick and choose which client you work
with based on how they do their business yes I’m so the answer is yes but many
times I don’t so you know I’m running a business I’m not and now I would have
had clients potentially come through here which I thought were in an industry
that would cause too much in a very honest in a politically correct world in
a world that we have a lot of you know I don’t wanna called liberal thinkers like
there’s absolutely things that you have to do a CEO that you make decisions do
business with based on what you think is the best in the business for me in
reversing pre-orders what’s the best interest for everybody looks like my
responsibilities everybody here then is in essence the logo and then my
feelings are third and so I’ve actually not taken on business that I thought
would not be in the best interest of the feelings and emotions and thoughts and
strategies of my employees though they might not have 100000% aligned with me
but say I was 80% there but I thought the collective 100% there and I take
that responsibility and so you know I never judge based on how they run their
social media marketing because that’s what we’re there to fix if that’s where
he’s going and I don’t blame company like you know you have one rogue CEO
that makes this wine company in bad company but then if she or he is fired
then they are a good company so I also try to quantify that but it went through
my mind I actually need to look the people you surround yourself with is an
indicator to who you are mention the truth and so my clients are
representation of who I am but I have no problem having alcoholic brands sugar
water like you know things that scare me I’m not hyper sensitive but if you make
you know bombs and that’s not a real example or for the Patriots like for
example I would never take pictures shot what’s your advice for health care docs
wanna add values and social media to

“no to good things so you
can say yes to great things?” – You know Kyle, you’re talking about decision making and time management and opportunity costs is
a tremendous question. Who gets to decide what is good or great? Is first and foremost. What may be good to me may not be great to you. For me if I can meet Ric Flair for dinner that would be great, for India, are you excited about having
dinner with Ric Flair? – Yeah, totally. – Do you know who Ric Flair is?
– No. – Exactly. Now name one
of your favorite bands. – I don’t know. You know who
I really had dinner with? Jeff Bridges. – I don’t know who that is, the actor?
– Yeah. – I know who that is. Give me a band that you love right now. – A band that I love right now? – Follow me here. – This is really scary. – Just say it, stop being scared. Some random. – Grimes. Grimes. – Good, I don’t know
anything about Grimes. I never heard of Grimes. And you’d be like, Hey the lead singer of
Grimes, it’s a singer? E-mailed right now and said,
“I want to have dinner” I’d be like, delete, like
I don’t even know, right? And so who gets to decide
what is good and great and that’s why I’m answering this question with that little skit. Which is you don’t know until you do it. And so, Kyle. Kyle, too many people
crippled by this question. And I’m going to get
serious now for a second. You won’t know if something is good or great until
it actually happens. Some of the greatest things that ever happened to me in business
look terrible on paper. Wasn’t somebody fancy,
wasn’t fancy, you know? It just was kind of like, oh wait, and then that person knew
and then I connected them. Meeting Blaine Cook, the original CTO of Twitter for a taco
at South by Southwest on the dawn of South
by Southwest this week. That didn’t look like one of the greatest meetings of my life, but it turned into one of the greatest meetings of my life. This happens all the time. Too many people are crippled by the right hire, by the right meeting. I say work harder, work more efficient, make more 15 and 30 minute meetings that leave you more
time to do more things. And create more opportunities and don’t be crippled by choosing the right opportunities or not. So the answer is, nobody
can answer that for you. Normally you can’t answer it upfront. I did a bunch of podcasts that I never heard of the people before. And I think some of them
have been paying dividends. And I did a podcast
with Shaq that is going to air shortly. On paper it looks like Shaq is a greater thing than good. But I think we’re going
to sell more books, from some of that good because I didn’t realize the
audience that person had. Be more efficient with what you do to allow you to do more things. Then you don’t have to worry about the subjective and non controllable like knowing what’s good or great. That’s the recap.

“Gary, have you ever dropped the ball “on making a decision
due to over thinking it?” – Chris I would say that my… I almost need her to repeat
it, but I think I got it. Actually I sent it to her so I got it. I got it. The reason I sent it to India, was I say this Chris in the feed, is I’m actually normally making mistakes in the other direction. So I tend not to overthink
at all, I’m very intuitive, and most of my business mistakes have been to act too quickly
and then have to bail out. I have found that speed trumps everything, and so for me when I
weigh opportunity costs, I’d rather start something both money and time if
I intuitively feel it and then let it fail six
months or a year later. New concepts I have for
Vayner, new divisions, new types of wine’s for Wine Library, things I’ve done for my own brand and I wanna push so many of you for this I really wanna push a lot of you. So many of you are not taking action because you overthink it, you
overthink it, you overthink it I always say deploy your resources that you can afford to lose. A lot of you don’t have the dollars, I used to not have the dollars, but I had my time. The reason I punted at my twenties is because I didn’t have money, or I didn’t have a lot of it. You know a lot of you hear about the three
million dollar business, I love when people try to rag on me and say oh if everybody had a
three million dollar business I mean every single kid that gets 500,000 dollars in startup which was millions have more
dollar resources than I had. We didn’t have dollars, the business did three million dollars, it made 300,000 dollars in profit in selling three million
dollars worth of liqour and then it still had to pay expenses. My dad took home his salary, like we had no money. But I had my time, and I would test things, and I stayed up. I didn’t punt my twenties
for kicks and giggles, I pumped them because the only
resource I had was my time, and so I had to work 18 hours a day because that’s what I had. Got it? So taking action, especially
if it doesn’t cost you money and it’s just time is
always a better answer than pondering or thinking or trying to decide if this is gonna work, you don’t know. The learning of the failure is as equal to the victory of it. The thing’s I’ve learned in my 20 years, the reason I’m so advanced
as a business person in my own mind is not
only have I worked a lot, but this work hard work
smart thing I’ve worked smart and one of the smartest things I do as an entrepreneur and a business person is I do things so I can understand
whether they work or not. You can’t just sit here and say “Is this going to work or not?” Debate it your whole life, never do it, and then not know the answer. Like no. One of two great things happen, one you did it and it worked and you made money and you won and you got accolades and it worked Wine Library TV, it worked. The classes I was gonna do, I’m trying to think of things that failed another thing is that I
just forget them so quickly. I’ll work on this, you know India I wanna do top 11 things I did on Wine Library that didn’t work. Local van delivery,
at scale I never did. So one of two things happen, either it works and you make money the email service it worked, or it doesn’t and you’re like well I’m not gonna do that again. This whole indecisiveness
when you can do it, if you don’t have the
money you can’t do it so what the fuck are you
thinking about it for? “You know I wonder if I buy
a building in New York City will it go up in value? I wonder.” The answer is it’s gonna work, but guess what I don’t have
400 million dollars liqiud to buy the fucking Empire State Building, type of building because
you can’t even buy that for 400 million. This is an interesting question, the answer is no, I’ve never failed because
of indecisiveness. I’ve only failed because I’ve done stuff, but I’d argue that I didn’t
really fail I learned, I might have micro failed but I macro won. – [Voiceover] J Scot asks, “Gary do you expect your own
employees to work like you do?

“important decisions do
you trust your own gut “and experience or do you
count on some advisor as well?” – Who’s your go-to person
on a real decision? Do you have one? – You know, it used to be my Dad, but he had a pretty extreme car
accident about 10 years ago, so he can’t really
comprehend certain things at that level anymore. But I go to a guy named Stewart Jenkins. Who works at a big brand called Deckers, a billion dollar shoe company that owns Ugg and Timba,
and some of those brands. And he’s just like a straight
shooter, tells me how it is, great family guy. – Doesn’t try to pander to what you want to hear?
– [Lewis] He doesn’t deal with my ego he just tells me. He’s got such good integrity and morals. – That’s why I don’t speak to anybody, I don’t want anybody touching my ego. – (laughs) Exactly. So I talk to him with real
issues that speak to the heart. – What percentage of decisions
do you make on your gut? – A lot. – Like what percentage? – Probably 100%. – OK, so you really don’t
give a shit what Stewart says. – No, I advise with
everyone on tough decisions but I always know the answer. – Got it. – You know what I mean,
it’s like I know the answer, but I feel like I have to make sure.
– [Gary] Has anybody wavered you from the answer? – People have given me different opinions but I always know, yes, they have. They have, they waver
me, and then I realize I shouldn’t have taken that advice. – So at times, where you
haven’t gone with your gut and you’ve gone with people
that you think have made it or other things, it hasn’t paid off, so you’re now defaulting
as you’re maturing into your own place.
– [Lewis] Yes. – [Gary] I mean for me,
I’ve always been that way. And I think that what happened,
it’s interesting to hear your perspective, it’s fun
to have guests a little bit because you would’ve gotten my answer of you know, no! I respect my Mom and Dad
and things of that nature, but I don’t even, I love them with all of my heart, I just make my own decisions. I don’t know what else to say about this. But it’s interesting that– – I come from an athlete background, so I was constantly coached,
constantly getting feedback. So I like to have the coaching, – That makes sense. – in an environment so
I can just take action and apply the information. But a lot of the times, I know the answer, it’s just trusting
myself a hundred percent. – That makes a lot of sense. I think the one thing that is
an actual item of this show taking the theme from your book and we’ll continue to act on it. I think you should really try,
if you’re watching the show, to try the opposite on the
next decent sized decision. As long as it’s not a top
three decision in your life, then do you. If it’s a fourth biggest
decision type of thing, try the other way as context. I may even try this, no I can’t. But (laughs) that didn’t even last a sentence. But, I think that would be interesting. Because I’m intrigued by
you ending up in this place. My intuition is a lot of
people end up in that place as they get older and older,
because at some level, you’d rather, for me, I’d
rather go down my way. That to me is probably the thing. When you’re making real decisions there’s upside and there’s downside. That’s why they’re big decisions. If I’m gonna go down, I wanna go down because I screwed up. Not because somebody else gave me advice and it just didn’t work out. That’s just, yeah, alright India. – I think that segues really
well into the next question. – [Gary] Oh, a lot of segueing going on.

– John I would argue that entrepreneurs should
be soft at business, I lead with my heart. I made 13 decisions today
that were predicated not on the dollars, but
on what made me feel good, what feels right and
what the lifetime value of that decision is, how
it’s gonna impact others. So I think there’s a
completely wrong point of view that you need to be raw, unemotional. Family businesses don’t stay
in business for 54 years if they made just decisions on the black and white bottom-line. I’m sure, what are some of the longer, tenured employees over here. Get over here, Isaac. – We have employees for 26, 27 years. – And you don’t get there by just making black and
white financial decisions. – No. – I assume that you made tons of decisions that didn’t make the financial
sense at that moment? – We use common sense, common sense and we have a culture where
people love to work here, they’re all involved,
everybody has an idea, we listen to everybody’s idea and they make a difference. – All right, Isaac, you gonna keep talking I’m gonna lose the show,
they’re gonna be the Isaac Show, I’m gonna be out of
business, get out of here. – [Isaac] You called me. – I’m sorry but I messed up. The bottom line is that’s it guys, you’re not in business for 54 years, two generations, three generations. You gotta make calls that don’t
just lead with your wallet, it needs to come with your heart. I actually think the future of entrepreneurship
businesses that are big will actually be considered
soft by today’s standards. Because if you’re gonna go too hard, there’s too many alternatives
for people to do other things than to work in that environment as all these opportunities arise. So I’m a proud, soft entrepreneur. – [Voiceover] MAngiolillo
says, “Waiting for “Jab, Jab, Jab, Right Hook to
ship from Amazon, and asks,

Has there ever been a point for you where you’ve kind of been
overwhelmed with options for where you wanted to go,
kind of, in your career, and life and what was
the thought process, and the decision making
process you went through when you ultimately made a decision? – I think it’s happened
more, unlike what I think you’re going with your
question as you’re younger, you may be in school,
there’s a lot of options. You know, to me, I was
set at your age, right? I was, I mean, I barely went to college, I was like, I that badly wanted to go into the family business and do my thing. Where I started having
these things happen really is more of like the last
five to seven year phenomenon where I’m crippled by business options. Do I want to be a venture capitalist, do I want to start companies,
do I want to do more econ, do I want to do TV shows? Like, I’ve had a lot
of options in the last five to seven years, and I think for me, you know, what I like to do
is run on two parallel paths. So, here’s my piece of advice. One, I’m constantly debating them, right? I mean, you just have
to, you’re a human being, you’re thinking about your options. But I’m always doing something. I think the thing that bothers me is that people are
crippled by their options, and then actually aren’t
doing anything in parallel, they’re lollygagging while they decide, and to me, whatever you’re deciding, given that these should
all be loaded questions, whatever is in your option
point, you need to be doing. Right, you need to be executing. So, if there’s three
or four tangible things going on in your mind,
you need to make sure your internships, your
free time, you know, whatever you can do to let you taste them and get context around them
is what really matters. – Sweet. – That’s it, good. – Awesome.
– I thought there was gonna be a follow up. – Oh, in terms of that, I mean, that makes a lot of sense, just… – It’s about execution, right? Like, to me, what I was
doing was I showed up on TV a lot, I did angel investing, I ran VaynerMedia, like, I
was doing all these things. I think people are
confused that you could be doing a lot of things
at once if you’re able to stretch that rubber band. – But how much of it
would you say is like, following your passion
versus kind of like, trying new things, and
experimenting, and seeing… – I would never try anything
that I’m not excited about. Like, to me, when I hear you
say following your passion, literally, what I heard is,
how much is it about oxygen? Like, to me, that’s the only thing. Like, everything I just
mentioned are all things that I want to do. Like, do you know how
many people have asked me to go into politics? – I’d vote for you. – So, but I don’t want to do that. And so, I’ve never pondered that. Right? And so, you know, to me, you know, teaching is interesting. I think I’m a modern teacher,
I like it, I love this, but I don’t wanna do
it, I don’t wanna do it in the way that USC actually wants me to teach a course. The guy that I came, and did that course, where he’s like, look,
we’ll set it all up for you, you can be a professor. And there was a part of me
like, my mom would really get a kick out of that,
but other than that, I’m like, I don’t wanna do that. And so, all of it has to do with passion, but you can have passion about a lot of different things. So, to me, if you’re
contemplating anything that’s practical or money
based, get the hell out. Like, oh, I can go into
finance and make more money. That’s, like, I think
that is a terrible idea.

“decisions you’ve stopped
making or put on autopilot “in order to maximize your
brain power for the day?” – That’s a great question. Thank you India, and No Fun Press. I’m gonna blow your faces off. Almost all of them. – Whoa, whoa. – Almost all of them, and
what I mean by that is, I fundamentally believe
that I recognize for me that 99% of things don’t matter. I mean, you guys roll
with me, you know, right? Like, I don’t care, fine. Like think about the lack
of micromanaging I do, the lack of being weird, you know. Really the only
micromanaging I ever did was when I would make Zak photoshop out my double chin during the fat years. I really really really
believe that most things don’t matter, and so
what I do is I put people in positions to succeed, I recognize, I do believe that most
people that do things for me or with me, especially if
they’re tasks that I can do, don’t do them as well as I do. I’m like every other person with ego and skills and all that. The problem is, I recognize
I can’t do them all. It’s about how you look at ’em. DRock and I had an interesting
conversation the other day on a different subject, but it was like, you can look at this, or
you can look at this, right? And that’s how I look at it. I could do all these 29 things at an 11, or I can outsource that
and let all of them be eights and sevens and sixes and fives, ’cause they don’t mean that much, and I can focus on whatever’s
left for me and do it at a 37, or an 11, just to
make the analogy proper. So I think most things don’t matter. I go with my intuition to focus
on what I should be doing. That’s it, that’s it. I’ve been able to level up in my career by leaving my ego at the door and recognizing that other people could do it better, and if they don’t do it
better, that their eight is as good as my 11, because
the end result of the marketplace judging is an
eight and 11 is the same god damn thing, and my
time and energy can be deployed against something bigger, while, optically, back
to the prior question, we’ll focus on something
like VaynerMedia where holistically people
thought a waste of my time, I knew what my 25 year,
40 year strategy was, and so that’s a scoop, India. It was a good day here in the streets.

when starting up
VaynerMedia from scratch?” – Seth, you know this
is another place for me to give a little bit of insight. Believe it or not, yes, not
doing Wine Library day to day with my dad. Yes, the notion of
taking the risk of being in another family business and
not ruining the relationship with A.J. Confident on both fronts. The hardest thing was actually
being crippled by options. The notion that over
the first nine months, it was very difficult
for me not to think about the fact that me and
A.J had 800 other things we could have done and did
we pick the right thing. I think a lot of people
who are watching this are always crippled. I get this a ton, which is
why I picked this question. Well, I didn’t pick it, you
know, Steve picked or we picked, you know, how did we pick it? – [Steve] This one was collaborative. – This was a little more
collaborative, right? You tried to give me a different question and I said, “No.” No. I like this one, because it
allows me to give an answer to my audience that I see a
lot of you struggling with. It’s been asked of me a
ton on email, twitter, and other places, which is, at some point, you’ve gotta
put your big boy pants on and say, “I’ve made this decision.” And you move on. The buyer’s regret or remorse, or like, did I do the right thing? Or crippled by options is
something so many of you are struggling with. And I struggled with it as well, especially with all the
opportunities that I’ve been able to be given. I’m so fortunate that I’m
struggling with, like, should I do a national TV show? Should I extend the fund by 10 times and do a quarter billion dollar fund? Should I quadruple down on Vayner? You know, I’m crippled. I’m crippled by options, which
is a blessing and a half. And so the hardest thing
was, in 2009, was like, is this the right thing? Don’t forget, Vayner
started in 09, May of 09. Misha was born in May of
09 and Crush It! came out in October of 09. So there was all those
other things going on. The struggle, the hardest thing was not starting the business. It was second guessing, was it the right use of
my time and A.J.’s time and upside and talents at the time. And that’s it.