“on incorporating curse words into “your actual brand and
not just the content?” – Yeah, I think that, Look, I think that if you’re
going to go down a path where you’re going to be doing something that you consciously
know that a lot of people aren’t going to like
whether that is cursing, whether that is before
mentioned politics, religion, gender issues, you know, race. There are pillars in our
society that evoke emotion and have lines in the sand. Cursing is one of them. A lighter version than some of
the other things I mentioned, but you have to weigh the
pros and the cons of it. You will turn off a stunning percentage of people by over-cursing. And there will be a smaller sector that is super motivated by it. For me, it’s just very simple. Cursing for me is very simple. It’s just what happens when
I have the camera on me. Like the more people that look at me, it’s what I do. It’s very, and so it’s
just entrenched in me. And so I believe that I
have to always at all costs be me because that’s my biggest upside. If you’re forcing the curse word because you’re targeting
16 to 22 year olds, and you think they’re
going to think it’s cool and it doesn’t come from your soul, you’re going to lose. But if your cursing comes from your soul. If you are like, if you are like this is peanut mother (censored) butter, like this is it! Like if that’s where you
going with it, then like cool. Like if I truly believe that people have a stunning positive reaction to disproportional authenticity. I am an absolute biproduct of it. I’ve watched as my maturity and comfort zone with it has grown. What’s it meant to me. It allows people to,
it’s just a nice thing. And so if you’re
authentically there, cool. But like coming from your soul. Coming from your heart. Not forcing it is the key regardless of cursing, not cursing. You know many people do the other side? We don’t talk about the other side. You know, I always get talked about being rogue or aggressive
or things of that nature. What about the people that
are forcing the kindness? Or the bullshit? Like that’s going on way more. There’s way more people, way more people forcing the acceptance and approval and following the path than are people, that’s why the people that
are going the other way have disproportional anomaly results. So how about that question? How about any of the people that don’t curse when they feel it.

“to swear to make a point?
Surely business credibility “is better built without swearing? – You were excited about
asking this question? I don’t feel like I need
to swear to make a point. I also don’t agree that
business credibility is lost when you curse. Business
credibility is lost when you curse when the judge
of your credibility is a d or f player and
somebody that is making surface level decisions. As a
matter of fact, I would argue that, at times, I use my cursing
as a filter to filter out the people that are not capable of seeing the bigger picture,
versus being so blocked. “Oh my god. I heard the word (bleep). I can’t hear anything else.
Everything else must be bad. There’s no good advice,
this is a bad person.” That is ludicrous. It
goes into the same context as the way you dress, or
a million other variables of ways people that will judge you– See, when you’re great, you
can dress in all red, all red. You can blend into phone booths. I mean, you can dress how you want. You can talk how you want.
Because at the end of the day, the way you deliver is all
that people really care about. And the way you make them feel. I’m not cursing to disrespect someone. I have empathy and respect
why a lot of people may not like me, or consume me. There are plenty of people
that don’t watch this video because they saw a keynote where I cursed and they were offended, and
they are no longer in my set. Surely, I would have a bigger
audience if I didn’t curse. That is absolutely true.
And business respect, sure. I may lose out on a deal
because they were offended. But in the net, net, net
score, I win so many more by being me and just being me
versus creating a half-version of me for the one conservative
person and leaving the hundreds of magic
business opportunities, that are predicated on
winners making decisions. So, yeah. I’m completely
in disagreement with you. I don’t believe either one of us are successful because of our cursing or non-cursing,
I think it has a lot more to do with a lot of things that
matter a hell of a lot more than some choice four letter words. – [India] From Cherise.

“of all time?” – John, my favorite swear
word of all time is dickface. There’s something about
dickface that really, really, you know, I don’t know why, but
like, I think when I use it, people just really, like,
actually, I’ve never really even thought about the
word until just right now and I mean, it’s pretty self explanatory. – [India] I thought you
were gonna say dickface.

– Gary, I’ve got a very
serious question for you. – Hey, Brian. – How the (bleep) do you
get away with saying (bleep) so many times on stage
and not catch a bunch of (bleep) flak for it? – Brian, as the CEO of an
up and coming IPO company, I’m very impressed with your
audacity to ask that question, which leads to my very simple answer, which is two fold. I think the reason I get
away with dropping the F bomb is number one, I mean it when I say it. There’s no tactic. I’m just in the zone. I mean, I was inspired by
Richard Pryor and Chris Rock and Eddie Murphy and their
styles have translated to my keynote styles. I feel like I do a little bit
of a stand up timing process and I think that because
I’m not forcing it and because it’s my natural zone, a little Jersey boy action, people respect authenticity. The other reason I’m able
to get away with it is I don’t care if I receive flak. As a matter of fact, I use
the F bomb to vet people. You know, I’ve said it before,
I’m gonna say it again. We’re gonna do it again,
another question coming up. This is a platform for
me, for the hard core, last seven years fans of
mine, for me to go one layer deeper into things I’ve never said before. The truth is I actually use
my F bomb to vet other people. I actually react to the way
you’re reacting to my F bomb because if you are a person,
back to the last question, that is so thrown off by
using the F bomb in public, in a public setting, with a keynote, that you’re then not looking
at the big enough picture for me, just my personal. You’re judging me, I’m judging you. So if you are incapable
of getting over that and seeing the bigger
statement that I’m creating, well then you’re not gonna be somebody that I wanna do business with, invest in, or take on as a client to begin with, because you’re at this micro level. That’s right, you’re at this micro level. And that’s just not a
place where I wanna play. I don’t want to play in
the micro, so (bleep) you. – [Voiceover] Seth asked,
“What was the hardest thing