10:27

(lively guitar music) – Hey GaryVee, hey Wyclef, how are you guys doing? Thank you very much for taking my question. My name is Brian Ripps. I’m a musician and entertainer from New York City. For the last 10 years I’ve been making my living writing songs and traveling the country playing for the people. […]

(lively guitar music) – Hey GaryVee, hey Wyclef,
how are you guys doing? Thank you very much
for taking my question. My name is Brian Ripps. I’m a musician and
entertainer from New York City. For the last 10 years I’ve been
making my living writing songs and traveling the country
playing for the people. One of the biggest lessons I’ve
learned is how to take no for an answer and press on. I’m curious to hear from both
of you what some of the biggest no’s that you been encountereed
in your career are and how you overcame them and
moved on to conquer them? – Great question.
– Oh that’s good. – It’s very nice.
That was well done. – Great guitar player, too. – You know how happy
that guy is right now? – [India] So happy.
(laughter) – You killing that guitar.
He’s in New York? – [India] I’m not sure.
– Yeah, I think he said. Yeah. – Yo, do me a favor
right now man– – This is big. – hit me at okay we’re
gonna do, let’s make this big. (laughter) – Now you gotta deal with this. They have to deal with
this with me all the time. I love it. Do it, do it big. – Let’s do this.
– Go ahead. – When you come see me–
– In Jersey. – We come chill, don’t worry
I’mma have grass and everything. – No worries.
– You bring the wine. – I’m bringing the wine. – So listen, why don’t
we bring the homey in? – Done.
– Let’s bring him in. Let’s when Brian in and we
could do a little jam session. Okay, that’d be cool.
So this is what I’m thinking– – Dreams are made on
The #AskGaryVee Show. – To his question I would say the no factor is a
motivation factor. And the thing about it it’s
goes back to what you said. Every day you constantly
have to prove yourself. – [Gary] Only as good
as your last at-bat. – You’re proving
yourself to yourself. Always remember that because
the day that you wake up and you say, “Man, I’m
already good on piano. “I’m already good on guitar. “I done wrote 50 songs. “I don’t need
to write anymore.” That’s the day you’re finished.
– [Gary] Finished. – Because the thing that keeps us as human beings going is creativity. The day that we lose that we
completely lose ourselves. So to your point is it’s just
about each one, teach one and constantly being inspired and
whenever somebody told me no it was always a motivation for yes. – I couldn’t agree more. Again, so many of
you watch my content. Only as good as
your last at-bat. Chip on the shoulder. I would say that I’m wired, I’m
curious, I’m surprised how much I do want, I like
sticking it to the market. I’m very competitive. Do you find
yourself competitive? – You have to be.
Naturally. – To me I’ve talked a lot
about loving to lose. I do. For some reason, Staphon,
you know this when we play basketball in the morning,
when I lose I’m like weird. I like it. There’s a feeling
that I want. It motivates me so much. I truly believe that the thing
that separates so many people is people are scared of
the no and the loss. They think it’s a scarlet letter and what that does
it makes them not go. I love the way
that he said, “When I get no’s I
push through.” For me, my early childhood to
answer you directly because two guys that like to philosophize. I’ll go right into it, my
early childhood was probably my biggest adversity. I didn’t have the same adversity
of being a minority or gender or things of that nature. I didn’t have a whole lot of
money but the big thing that I had I was getting Ds and Fs. So I was making $3,000 a weekend
selling baseball cards in the malls of New Jersey but I was
getting D’s and F’s is a 13, 14-year-old and
everybody thought I was a loser. My teachers, my friends’
parents because that’s when school was the game.
– Mhmmm. – And so for me the market, the
world was telling me I wasn’t good and everything inside of me
told me I was going to be good. I don’t think you can be when
unless you love yourself first. I think you’re right about it
being a one-on-one game inside your own dome. So for me my adversity was
early on because once I hit the market, once my entrepreneurial
flair came out my first year running my dad’s
business I grew substantially. It was over before it started. Adversity, I think the thing
that is most interesting to me if this company doesn’t do
well next year, if my next five investments don’t do well,
if my next prediction is that Blah-Blah-Blah’s going to be
huge and it isn’t when then I’m not as good anymore. I’m fascinated by
the music industry. Three, four good albums
in a row, iconic stuff, one bad album.
It’s amazing. You’re just as good
as your last at-bat. – That’s right.
Think about it. In our business
we say 10 million is a championship ring, right?
– [Gary] Okay. – So to be able to
sell 10 million a few times and to do it for different people, right?
– [Gary] Yes. – Not yourself.
– [Gary] Yes. – Because this is another thing. Okay, cool, you can
make money but can you make
other people money? Because the key is if you can
make other people money, you create social entrepreneurship.
– [Gary] That’s right. Scale. – That’s right. So for me that’s
definitely part of, so for me and my business I remember I did the, when we
did “The Score” I got scared after we sold 10 million.
– It’s crazy, right? – ‘Cause I said, no
disrespect to Menudo. But I’m not dissing you. I love Menudo and
New Kids on the Block. I love them
’cause they watching. I love them. But I was like, “Holy shit,
we’re a pop group now.” – Yep. – I disappeared man. Got an apartment on
66th street and third and I was in a small room. And I was like, “I have this
thing called ‘The Carnival,'” and I was like, “I have
to do this thing.” – Now.
– And I was like, “It’s artsy, it’s artsy.
I have to do this thing,” and from there that landed me Destiny Child,
Beyoncé and them. Right? Somebody was like,
“Yo, we love ‘The Carnival’. “There’s these four girls in the
hotel room and we need you to “just go see them.” And then I went to this hotel. – Let me ask you a
question about the hotel room? Was that a moment where you just
understand immediately, did you under immediately understand
Beyoncé had real big-time talent or did that develop? Just for you one-man,
I’m just curious. Storytime. – I think for me I have a knack. Like Lauren as a kid 14, 15. – She’s from Maplewood? – Yeah,
Maplewood, New Jersey. – Right there.
– Columbia. Right. So I get this gift
from the church though. It’s purely and the church
called me the choir director. I can find a singer
in two minutes. I’m like, “Well, this is the
singer that’s gonna sing lead.” So definitely when I first
saw Beyoncé I was like wow. Right?
– Mhmmm. – What do I remember
about Beyoncé the most? I’ll tell you. And she’s watching, she know. – Thanks for watching, B. – Yeah. Every, every and
this is taking me back, right? Destiny’s Child was
opening up for me. – Is that right?
– Right? Watch this. But every time Destiny’s Child
got off the stage and I went on Beyoncé was
always on the side– – Watching.
– studying the show. People be like, “Man why
is she so invincible?” She’s so invincible because she’s a student of the game. – She put in the work.
– Right? This is another thing
when we talk about, right? So for me when I show up
it’s not about what I’m doing. I want to know
what you doing. Right? – It’s actually, what I do
for living is actually only predicated on watching what
other people are doing to figure out what they’re
going to do next. You know, I’m going to stick
here and be selfish for a second because it’s the
thing I like the most. Just binary, who, one man’s
opinion, you’re just one man– – Yeah. – Who was the most talented
person you came across and who was the hardest working
person you’ve come across? Right now, so far, in your
journeys, in your industry, in your industry.
– So far, right? – Yeah, just so far.
I’m just real curious. And I know like I’m sure is not
what you think about everyday and it might not come that easy. As you debate it for me– – For me it’s a
set up question– – Okay. – Because I know Carlos
Santana watching this right now. – Of course.
Carlos, thank you. (laughter) – We have a lot of
people to tweet. – You’re setting
me up right now. But I could, you know,
it’s just like Santana’s like,
“You better say me.” (laughter) You put me on the spot. – I know I’m putting
you on the spot. – It’s cool, it’s cool.
But it’s a good spot. – But I’m curious.
You don’t have to answer but I’m really curious and I actually I really want to know
hard work, I want the hard work one to be honest with you. – Everyone’s gonna
respect this answer. – Okay. Go ahead. – For me, the hardest working person that I’ve came across in my entire life so far will have to be
Michael Jackson. – Hmmm. – Because and this is
why tell you, right? So when you’re hard working
your like moving at the speed of light but somehow you’re aware
of everything going on with the culture and everything. You know everything
at real-time. ‘Cause you Michael, man. You’re like in Asia somewhere
so why are you calling me. And then you’re like, “Yo,
I was just watching this TV.” He’s like, “Who’s this guy?
Gone to November.” I think I am being pranked
and I hang up the phone. The first time.
Michael calls back. I’m like, “Holy shit, this
fucking Michael Jackson.” This guy is scheduled literally
shows every, every day somehow finds time to
land at Sony studio, come up the elevator, come see me sit down and
that whole day changed my life. Ever since that I just see
music totally different on the perception because I’m like,
“Yo, this Michael Jackson and he’s sitting there normally,”
and he’s giving me the rhythms. While he’s sitting there and I
know the dude is coming from, the flight has to be super long. And he’s in there and he’s like, “No, this is how I’m
hearing the bass. “This is how I’m
hearing the drums.” I’m hearing his whole body. And I’m like, “Yo.
That’s freaking Michael.” (laughter) – Dude when I’m telling you
I’m tripping, I’m tripping. So for me, I would say the
coolest, the coolest thing about Michael, man so then we in the
room with two of us and he’s like, “Man, you know your style reminds me
of when we were younger they took us to Jamaica there
was a guy he used to smoke a lot of weed.” (laughter) “Bob Marley?”
He was like, “No, no, no.” I said “Oh, Peter Tosh,”
and he’s like, “Yeah.” (laughter) – That’s unbelievable. – So for me that to me– – Was huge.
– It was huge. And then I was amazed by the
short time that I spent with Whitney Houston.
– Yes. – She was insanely incredible.
Jersey. – Yep.
– Jersey crew. And, man, Whitney’s
work ethics was crazy. I guess I was lucky because when
Clive Davis calls you and he’s like, “Yo, man, I need a
song for Whitney Houston.” – Yeah. – You start trembling, right? And then Whitney shows up. I’m like I know Whitney. I know your schedule and
what you’re going through. Show up on 24/7. – Ready to work?
– Insane. Like it’s the first record
they’re being recorded. And then you pinching
yourself you like, “No, no. That’s really Whitney.
‘The Bodyguard’,” and then she showing
up as if this is the first record she’s
about to record. – Because money and success
doesn’t change you, it exposes you.
– Facts. – It’s just so real. India?
– Bars. – [India] The last question was,
“Who do you think the greatest

17:23

what’s been the biggest key to your creative process and ability to tell stories that connect people yeah that’s a great question so on the way I always frame it and i think it’s i started this way by accident and I just stayed this way is i started writing because I was trying to […]

what’s been the biggest key to your
creative process and ability to tell stories that connect people yeah that’s a great question so on the
way I always frame it and i think it’s i started this way by accident and I just
stayed this way is i started writing because I was trying to make nine people
life right you know like the saying that if you if
you want to change the world that you’ve got a chain or 11 * believe in yourself
or one person years I think the same thing is true for
storytelling if you can’t make a small group of people laugh or react in
whatever way you again you can’t get a big group to do it right
and so I every time I write I always think consciously in my head who is my audience why do they care
super interesting i said you know you guys have heard Sally Arkansas his world
would be like Rick polo like I imagine these people that I think
there’s way more than nine of them you’re nine bodies represent twenty-two
percent of dudes in America and that’s why it’s a big audience and that’s why I
think about here right even the way I interviewed the first time 15 minutes you’re like
okay I know who’s watching right whether they were black white
green alien their entrepreneurial they care about things like as I was
listening and getting more context to what I generally more like this guy one
and did well in books I’m like wait a minute this guy knew
this guy knew with a mail forwarding and and blogging very early again always trying to drill home for them
that white space so that’s what i do i reverse engineer what is the biggest belt while every TV
worked because I was like because I spent 10 years in a wine shop and watch
people come in and people that were like duke law lawyers super informative i
want to work like alpha males walking in this room going to want like bring it on
my god world is so do she’s so suppressive in the same way to think
about entrepreneurship right now like I just want to empower people to be like
who gives a shit what people just do it like so anyway reverse engineer it is
very similar go ahead Jonathan wants to know last
time I heard the name tucker max I

2:45

“my work but I’m posting sitting at a desk on my phone and email. “How can I add variety in content?” – Well you got to be creative. Funny thing about this is there’s a crazy thing guys. Crazy thing about creating content both for social media, both for television, both for books, both for […]

“my work but I’m posting sitting
at a desk on my phone and email. “How can I add
variety in content?” – Well you got to be creative. Funny thing about this is
there’s a crazy thing guys. Crazy thing about creating
content both for social media, both for television,
both for books, both for magazine articles
it’s called talent. There are plenty of people that
can sit at a desk all day and produce amazing content because
they’re funny, they’re clever. They’re imaginative. They are creative by nature. So my answer is talent. James. You’ve got to come
up with an idea. Asking me to give you the
creative pillar is not a good strategy because
I can tell you that you could do it all day long. You can do a whole series on
Snapchat of random websites. Why don’t you just take your
phone while you sit at your desk and in-between important
things go to StumbleUpon click a button, random website
show it on the screen and you audit those websites. You add your two cents. Social commentary to every
website on the internet. You would never have to
leave your desk, ever again. But are you good enough? Are you funny enough? Are you quick-witted enough? One of the most famous videos is
when I cold called somebody and tried to sell them an ad
’cause I was good at it. That’s why it was good content.
I just sat at my desk. I think the answer is too many
people think that you have to rely on amazing scenery or
having a mix, a different day. I think my Snapchat
is all the same shit. It just me in my
face wherever I am. I’m trying to mix it up. I eat a banana here and there
and now I go to weird bathrooms. I’m trying. Have you seen that yet?
– [India] Yeah. – Thank you.
I travel a lot. I think bathroom
culture is fascinating. – [India] (inaudible)
restaurant bathrooms. – [Gary] Well there you go.
So there you go. Why would you
even ask me that? Hold on let’s start
over but you just said– – [India] There’s a difference
between really random creepy bathroom and you
Snapchatting from it and then curating a blog
of interesting bathrooms. – Yeah, super different, India. Anyway my man, James, anything
can be funny anything to be interesting it comes
down to the talent. If you’re one that
needs this visual support. This is a binary question
meaning if you’re not good enough in a mundane similar
situation to create something that’s interesting and
intriguing well then I don’t know you got to get a new job. Something crazy.
I don’t know. You’re stuck. There certain truths you’re gonna
sit at your job and do calls at your desk it sounds
like regardless. So instead of saying that the
defense, make it an offense. It is a mindset. Unless you’re willing to change
your job and travel the world and have all this great scenery
in the background like buck up Charlie, James.
And figure it out. I mean you can take a
whole meme just about, I could do a whole
thing just on Courtney. At the front of our. I could basically make Courtney. I can basically make
anybody famous if I want to. (India laughing) – I mean it is true. I like to think I’m a
little entertaining. Sean.

8:32

“Aesthetics or copy?” – Both. You know, the variable of success is creative, but I think the copy, the words that you support, you know, I see it a lot on Instagram. I’ve tested the same picture with different words posting at the same time of day just for my own education. And the truth […]

“Aesthetics or copy?” – Both. You know, the variable
of success is creative, but I think the copy, the words that you support, you know,
I see it a lot on Instagram. I’ve tested the same
picture with different words posting at the same time of day just for my own education. And the truth is that’s not
a controlled environment so it’s not science, but it’s anecdotal. It’s fun to see. I mean clearly the words, some people are going to react, and the reason I brought
up Instagram to everybody is we all know that Instagram
is massively visual. But people still read the copy. I mean this is crazy, I saw
somebody at a conference giving advice that you shouldn’t write long form copy on Instagram. And I was laughing because
it’s just a simplistic answer. I actually think long form copy is one of the big arbitrage
opportunities on Instagram. And so I think they equally matter. I think you’ll get results predicated on where your strengths lie. I’m not very good at the picture stuff. I’m not really even
good at the copy stuff. I’m really good at the video stuff. So that’s it, you know. That to me is, the answer’s both. And it will always be both. And it’s happened so much. Just do it. What was, you know, was
that the three words? Or was it the awesome
imagery that came along with the initial kind of campaign? Was it Beau Jackson like this? Or was it the slogan? I mean there’s always that. I mean, would priceless
from MasterCard pop if the first video wasn’t
emotionally rippling and got you? So the answer is both. You need both to be, you know, to really have that massive upside. And one can drag down the other. I just realized I did this.

17:18

I’ve got a question for you, my man, but give me one second first. So, I’m a photographer and a director, and I’m also the CEO of Creative Live, which is the world’s largest live streaming education company. My question is about creativity and what role does creativity play in business in the future of […]

I’ve got a question for you, my man, but give me one second first. So, I’m a photographer and a director, and I’m also the CEO of Creative Live, which is the world’s largest live streaming education company. My question is about creativity and what role does creativity play in business in the future
of business leadership and strategy. Please tell me, man, I’m dying to know. – Well, Chase, let’s talk about strategy. When you are a Seattle Seahawks fan in the last 36 months, and you decide to finally send the video that we’ve been waiting
for for a year now, on maybe the only Sunday
in the last 36 months, on the Monday after a Sunday where the Jets won and the Seahawks lost, I would argue, if
somebody’s nerdy about this, please tell me the other weekends, and there’s probably, I
mean, the Seahawks lost like, two, three games
a year for the last two, so maybe serendipitously, but there is probably the
likelihood of, 16, 48, you know, a 48 Monday shows after Sundays, there was probably three, maybe two, that have the situation
that we had yesterday, where you put on a Seahawks jersey and dissed the Jets, right, like, that makes me so happy that your timing is so off strategy that
you so poorly planned the strategy of this video, it makes me happy with that
move that you just pulled. Creative strategy, I forgot the question. I blacked out with the
Jets thing, gotta get done. What role does, give me the punchline? And replay it, Staphon. – My question is about
creativity and what role does creativity play in business, in the future of business
leadership and strategy. Please tell me, man, I’m dying to know. – I mean, Chase, first
of all, an amazing guy, every photographer watching should watch, every entrepreneur should
catch up with Chase, he’s an amazing guy. Creativity is the variable of success. All the strategies you
create come to the punchline. This is a creative process, this show. This content, content
is a creative output, and everything you planned to that moment, you could have the greatest strategy ever to ask that girl out, right, ever. Like, planned out everything, but that moment where
you go in for the ask, that content is the variable possibly of a yes or no, right,
there’s other variables, but, you know, creativity
is the absolute variable. Like, you might’ve understood
who you’re going after, what to do, when to
release that video game, let’s make it Steve-esque,
but if the graphics suck, or the gameplay suck, or if it sucked, like, creativity is
the variable of success in our society. Including things that we
don’t have control of. Like, if you were just born gorgeous, if you’re just a massively
good looking dude, right, your strategy might’ve
sucked on that ask out, but your creativity, the creative, maybe the words sucked, but what you said might’ve just been enough, like, you’re just a pretty
boy, you’re just pretty. I mean, you know how that is, Staphon. I mean, guy’s got no game, but he wins, he’s just pretty. (laughter) I mean, look, that’s real, and you know what’s funny, actually, using looks and the way
you spit game to girls is actually a tremendous concept of strategy and creativity. Like, the way ugly dudes
get chicks is strategy and the creativity of
their words and charisma. Just the way it is, I know.

12:49

“What’s your top tip for a creative mind to start thinking like an entrepreneur?” – Derrick, this is a tough one, right? There’s so many creatives that just don’t know how to be a salesperson, entrepreneurial. They don’t have that gear. They have incredible, creative chops. First and foremost, I want to be very careful […]

“What’s your top tip for a creative mind to start thinking like an entrepreneur?” – Derrick, this is a tough one, right? There’s so many creatives
that just don’t know how to be a salesperson, entrepreneurial. They don’t have that gear. They have incredible, creative chops. First and foremost, I
want to be very careful to try to mold you at tactics that you have no chance of winning at. That’s like me saying, how
do I want to start being a great painter? Well I can go watch YouTube
videos to be better at painting and go buy some good paint,
I can start painting, but I have a funny feeling
if I showed it to India, she’d be polite because she’s a wonderful human being,
but with her artistic eyes, she’d be like, yeah, no, Gary really, I could see some stuff there, yeah. I be like, fuck, she hates it. So to me, I’m very
concerned of forcing people. Just ’cause you may be excited about what I’m putting out there
or what society’s pushing with entrepreneurship, let’s make sure the right
answer to this question isn’t how do I go and find a
partner who is a business mind to team up with me as an artist. I can sell way more paintings
of India’s than India can, ’cause it’s just what I’m great at. That’s without me really knowing, truly, as much as we adore each
other, I don’t fully know your entrepreneurial sales abilities, but I just know mine are better. ‘Cause mine are better than all of yours. Just what I feel. That to me, is the answer
to your question my friend, and obviously I gave that answer
because I want to provide, one of the things I think
I’m hitting a roll on in this golden era, is
I’m starting to understand how to answer the question at hand, instead of picking answering
the question at hand or making it broad, if
you’ve been paying attention, this is my own self-critique which is why I think we have momentum. I’m finding a cadence
right now of how to answer the question and at the same time broaden it to make more sense. And so the real story behind
everything I just said, kids, is hey, don’t force
yourself into things that are not maybe naturally there. It’s okay to have a business partner, a team mate, an employee. You don’t even need a partner. Maybe you hire someone
to be the salesperson. Super important because
just like, how do I become X is a very dangerous game, especially if you just aren’t capable, really truly not capable of ever being X, or just being a two out
of a ten index at X. Were you better off spending four years to become a two instead of a zero, when what you could have
done is gone from an eight to a 12 in the thing that
you’re actually great at? Time is valuable, my
friends, time is valuable. – [India] Awesome. – Thanks India.

13:58

“How can efficiency and creativity better work together?” – They will be inefficient into the time and space you give them, to be honest. I mean, I was a creative a long time, and then I became the boss of the creatives, and I knew how much fat was built into their writer’s block and […]

“How can efficiency and
creativity better work together?” – They will be inefficient into the time and space you give them, to be honest. I mean, I was a creative a long time, and then I became the
boss of the creatives, and I knew how much fat was
built into their writer’s block and their, you know, thinking
and everything, and– – The zen room they needed. – And I had to come out
of the associate press, where you had to turn out
seven, eight stories a day. I knew that the creativity
expanded into that space. And of course, you gotta be creative, and creatives need some time
to decompress and so forth, but we give them a little bit too much, or maybe not we in general, but it is easy to listen to them moan and
groan about needing more, and so creatives can be efficient. – To get efficiency,
you gotta be creative, and you gotta have creative people. And efficiency doesn’t
mean some guy or woman in a hole, driving every day. It means that people
are thinking of new ways to do things, coming up with
incremental improvements, making things better every day. Finding a better way every
day takes a thinking head set, and you want that
mentality in your company. You want the whole company
to be thinking about, every day, what is a better way
of doing what I’m doing now? – I’m a big fan of
betting on your strengths, and also really
recognizing putting players in the best position to succeed. And we have nothing but creatives here, of the 500 employees, 200 of them, and if I’ve deemed, if we’ve deemed, if Tina, who runs our
Creative Department deems that this person is bringing us quality, I think one thing that a
lot of people try to do is mold them into being more efficient. I’ve done that plenty
of times in my career. One of the things I’ve
decided now is to look at it more as a net-net game, right? You know, I may not like
that they need to be in a zen room with unicorns in it, I may not, but if I’m
okay with the output. If I’m okay, net-net, 365 day year output, I’ll take it, right? You could have the most
prima donna creative, but if they do that one
thing that you decide drives the ROI, on the flip
side, you could have somebody who’s the most efficient
but lacks the magic. What you have to really do is, it’s wide receivers in football. Listen, they’re at the
mercy of the quarterback getting them the ball, that’s why, they don’t get to touch the ball. The quarterback touches the ball, the running back touches the
ball when the call’s played, the receivers don’t, so many variables, and I’m very intrigued by that psychology. That being said, you know, I value speed and execution over everything. And so, I definitely sit
on that Mendoza line, if there’s a coin toss. If I’m even debating it, if
I’m even debating your value as a creative over the
efficiency and the output, you’re in trouble. – That’s sensational, one of the things. No it is!
– Thank you, Jack. – One of the things that
really can kill a company is the innovators sit over here in a box, and they are Thomas Edison,
and they are Steve Jobs, – The ninjas. – And they’re these people. And then, everybody
else, keep your head down and be a grunt. You lose the minds of these people. You want everybody to be an innovator! – Right.
– 100 percent. And it’s interesting, here at Vayner, we’re a classic agency,
we want more practicality from our creatives, and we
want our account strategists being creative, and that’s
been a big benefit for us. And, you know what else it
does, it creates mutual respect. Because when the innovators are over here, they sit on a higher ground,
and it deflates the momentum and the equity. – Right, any time you get prima
donnas in an organization, it enervates everyone around. – So, let’s wrap up with this, we don’t do a wrap-up session, but we’re
gonna make a unique thing.

0:33

“when hiring creatives?” – Kartik, great question. Creatives are really interesting hire here at VaynerMedia because in the agency world, the creative process is very romantic, by my point of view. Meaning that, a lot of people care about winning awards, a lot of people want to make movies and TV shows, and for whatever […]

“when hiring creatives?” – Kartik, great question. Creatives are really interesting
hire here at VaynerMedia because in the agency
world, the creative process is very romantic, by my point of view. Meaning that, a lot of people
care about winning awards, a lot of people want to
make movies and TV shows, and for whatever reason they are now in the advertising
industry, and they’re caring more about the craft than they are about the agenda, which is to sell coffee, to sell whatever this thing is. To sell phones. And so to me, what I’m
looking for in creatives are people that are very
creative, and still want to make the greatest creative
that they’re capable of but also something that’s
grounded in the fact that we’re here to sell stuff. And if we don’t ultimately move product or inspire people to donate, or make them aware about a cause,
we are not going to be fulfilling the duty at hand. And so I’m looking for
a level of practicality and a little hint of
2015 data understanding from my creatives, which
I think is a little bit of a different spin.

5:52

for vetting clients, specifically at VaynerMedia?” – Dan, answer number one. Do you have enough money? Dan, answer number two. What I’m really looking for, to not make a joke, and you know, this show’s putting me in a better mood, guys. I gotta be honest with you. I forgot that that’s what Wine Library […]

for vetting clients,
specifically at VaynerMedia?” – Dan, answer number one. Do you have enough money? Dan, answer number two. What I’m really looking
for, to not make a joke, and you know, this show’s putting
me in a better mood, guys. I gotta be honest with you. I forgot that that’s what
Wine Library TV did for me on these Mondays where I want
to annihilate people’s souls. Putting on a show with my
community does help my feelings. I need a lot of comments on
this episode, by the way. I need comments in there. I need, I need, comments. Anyway, you know, the things
we’re looking out for is, are they creative? The number one thing I’m scared of is we have a ton of creativity and we can do real work. But if people want to
follow a very strict process of how they’ve always done it versus how we’re supposed to do it. I’m petrified in that. So really there’s no way to do it, because everybody says
they want to be innovative and do the new thing and
invest in the future. And then you get into practicality and the first thing
that’s cut is the future, which is why so many people lose. So everybody’s into defense versus offense when times get tough. For me, when times get
tough, you go harder, not eh. Anyway, so I’m trying to sniff out if people have the
stomach to be innovative and do things differently. To take some risks, but be practical, but have a little more
patience for that practicality and that ROI to present itself. – Gary, I’ve got a very
serious question for you.

4:31

– [Voiceover] Robert asks, “I know viewers get a lot out of your new show, “but what is the most significant experience “that you get out of it?” – Robert, that’s a tremendous question. I appreciate it. You know, for me, it’s kind of weird, right? I have this whole chapter of doing video blogging […]

– [Voiceover] Robert asks, “I know viewers get a
lot out of your new show, “but what is the most
significant experience “that you get out of it?” – Robert, that’s a tremendous question. I appreciate it. You know, for me, it’s
kind of weird, right? I have this whole chapter
of doing video blogging on an everyday basis
that I enjoyed so much I did it for five and a half years. I think the best thing I have
is being back in the game, a game that I love. I mean, I love running businesses, but doing this video blogging thing, it’s just a lot of fun for me. The other thing that really
I get a lot out of it, a lot of you hardcore old
schoolers will remember Mott and those kind of things. I mean, DRock, show this. Show Andy, and there’s
Zack and Joe Stunwin, and here we are in… By the way, DRock, he
loves it like all clean. Show the table, DRock. He was scared that you
guys would be like… He’s a little polished for me at times, but the biggest thing I get is that here I am in Atlantic City… By the way, little fun fact real quick. Preshow to this Sunday
night’s Miss America from eight to nine, I think
I’m getting a lot of action so make sure you DVR
that and check that out, but here I am in Atlantic City. What would be going on right now? I would be sleeping or doing e-mail, but here I’m jamming. There’s kind of like team, like family thing. I love that so much. I’m creating something. Creating something is special, and so I appreciate you guys
caring enough at enough scale to make me want to continue to do this, and build something. There’s no substitute for the feeling of accomplishing something, and that’s what I feel is happening here. Thanks so much. Thanks for watching this episode.