– [Voiceover] Kasey asks,
“How many times does it take “you to make a musical.ly?” – Well Kasey it depends on the
song that we’re working on or the type of musical.ly
that we’re working on. Certain songs may
take us an hour. – It’s kind of like saying
we’re perfectionists. If it doesn’t look right–
– Then I’ll do it again. – Are you guys producing a
lot of content together? Like you’ll go over to
each other’s house and be like alright, let’s get to work.
– Yeah. – That’s cool ’cause since
we live like a minute away from each other– – Like you walk?
– We could, we don’t. – What do you do?
– Drive. – But you don’t drive yet.
– No, no, no. You ask your parents to
drive one minute? – We do events and stuff
together so our moms will talk about something that we’re going
to do like a couple weeks out. – We’ll do meet and greets
kind of a month ago right before Spring Break. – Who’s showing up to
the meet and greets? What percentage are
girls of your age? – It ranges from like 6–
– I told you. – I think the youngest
is like 6 to 12, 13. – I’ve seen a lot
of 17 year olds. – Yeah, 17 year olds. The oldest is probably 17.
– 17. This one girl came and she was
12 and her older sister was like 22 and she was like my sister
showed me your and I was like I really like you also. – Yeah, my cousin had a friend
and she’s worked with this girl for three months or so and my cousin saw musical.ly
pop up on her phone. She’s like you have musical.ly? She was like yeah, I love
those two girls and she was like Arii’s my cousin.
She’s like no way. She’s like 26 and
I know Ariel too. – Yeah, if you’re on
American Idol people love. You think 26 is old, right?
Yeah. – Yeah, not mean but like– – That hurts Staphon, right? It’s going to happen
to you too man. Okay, so what about this,
how many boys show up to these things? – Maybe like one
or two or three. – So it’s a dominate,
dominate girl crowd. – Yes. We definitely have boys.
– And is that good? – We never really…
They’re cute. They’re like 12. – 12 is like super young
for a 15 year old, right? – No!
(laughter) – We never really met
most of our boy supporters. – There was like a meet and
greet that 5 to 8 came boys. – Yeah. Yeah. – Which is cool to see.
– Of course. – They’re so
nervous they’re like hi. – You guys are
famous chicks them. They get nervous. All right India. – [Voiceover] Luca asks
“What make musical.ly great?

stars came to be and know which
ones took the right steps and didn’t so much. Someone like Cyrene, like
myself, storytelling, drawing on Snapchat a platform it’s
vertical, where do you think a logical next step would be if we
want to continue making content like we’re making knowing the
Snapchat can’t just be the only thing that we’re on. I think there’s several
different things in play here. Number one, first and foremost,
I really recommend to you and this genre I would love for you
guys to make the physical manifestation of
these products at scale. I think one of the great
opportunities for you guys this is not answering your question
I just want to get this in the show before I forget. I truly believe that both of
you have the ability to make millions of dollars a year in
prints of your drawings if you figure out that
connection point. And you need to
think about that. That is a real-life thing that
you need to figure out tomorrow. – [Taylor] She’s
already selling her’s. – I’m sure you are. I think you have the ability to
take a snap that you draw on top of and have 41,000 people
buy that $19 poster at scale. I think that’s a real business
for the artist the Snapchat. That’s random. As far as your question, which
is if Snapchat was to have a 24 month more run because something
came along, I think you have to understand, I know, I think you
have to understand that your art is your skill set. It’s funny on Snapchat
right now that’s peaking very
aggressively. For Taylor, his skill
translates to every medium. Your advantage because
there’s drawing capabilities on top is different. It is unique to that platform. And that is something
have to think about. And you have to think about
what does that actually mean. And I would say that yours
doesn’t naturally transpose into everywhere else
because it stands out. I still can’t wrap around my
head around that picture that you drew. So crazy but I don’t
think if you drew it on a piece of paper or if that was on a
post on Tumblr that I would react the same way. That’s just truth and that’s the
reality and guess what that’s just life. The people that were amazing at
radio because they had amazing voices and they were comfortable
to be in the booth and then went to television and they were
scared of the camera, they lost. And so that’s something to
think about, that’s just real.

Please don’t stop producing
it I watch every episode. Question from the New
World Symphony of Miami Beach. Our stability really depends on
having a group of core donors to give continuously year
after year after year. Their generosity is
essential to our sustainability. We know how to do this with the
old-fashioned ways using snail mail and email but how does
one do this with social media? Thanks in advance
for your answer. Bye now. – Now is he
dealing with Vets here? What– – [India] He works for
a symphony orchestra. – Symphony orchestra.
– Oh a symphony orchestra. – Do like the kind of music? – I do but that’s always a
tough one to raise money with. – It’s more a nice to have
versus the kind of heavy stuff that we’ve been talking about in
the beginning or even the Vets. Okay so a couple things– – That’s a big place. There’s a lot of music
down there this should be able to do that. – The interesting part of
this question that I find fascinating, he’s also very
good looking man man, India, which makes a ton of sense.
(India laughs) VaynerMedia my company and
I’ll be curious to hear in your company days back to business
always dictating my non-profit, my family life,
the structure, the thesis. When I started this client
service business the thought of letting a client be too big of a
percentage of my overall revenue I was visceral to. I even turned out some
opportunities because I didn’t want to open Pandora’s box. I would tell you the thing that
scares me there is having any organization that relies on, and
you’ve seen this a lot at the levels you’ve played at, 1 to 3
people being so passionate that they’re driving so much of it
and then something could change. A life event could change where
something else starts and were sitting here in a
real-life example. – I have that problem myself
with our Autism Speaks because Suzanne and I have raised so
much of the money and we have been so much of the
infrastructure that we provided in everything that
pulling back is– – There’s a guilt.
– I can see there’s a gap there. – Yeah and there’s an emotional
guilt there for you, right? – Yeah, we built this and
now these guys have to run it. They’re saying we don’t
have you so, you know. – I think the answer this is
funny to have you on the show, your daughter’s part
of this ecosystem. I think you need
to create content. Whatever is compelling in mail
form that got people to say I want to call and have a coffee
and find out more about this, you need to create the videos
and pictures that can do that in a social media environment but
here’s some good news you can target people of a certain
wealth and demo and location on Facebook that can be very
efficient and is better data than historic snail
mail data and create that. There’s that lovely gal that I
know thinks or two about this. I don’t want you hogging up any
more time because you can chat to your lovely daughter
about this she knows the gig. So let’s move on India.

– [Mark] We got another question
here as well what’s the best attitude to have if
someone mimics your idea? – Great. Tech meetup van. You don’t own this idea. – No.
– Not at all. – What are you the first two
(censored) dudes to– – Yeah, yeah, yeah. – There’s been Taxi (censored)
Confessions, I mean come on. – Yeah course. – Be better. – Yep. Yep. – Get better guests, ask better
questions, execute better, put up better micro-content. Nobody gets to own
these ideas, guys. – We were never worried. People always say to us
what’s to stop the Startup Tram? – You’re not going to win
because of The Startup Van. It’s a shtick. It’s a cool thing that’s
(censored) cool, I like it by the way. But how you interview and who
you get and what you do with that content is. I’m not the first guy to
document my life and do a vlog. I’m not the first guy in social. It’s never the first,
it’s the best. It’s never the
first is the best. – The best. – Yeah, the best.
– The best. Do you know what I mean? And guess what, you and
I don’t get to decide we’re the best. – Yeah, I know.
– They do. Got it? – That’t the thing.
– Yeah, yep. – Since DailyVee came
out people can see,

“content creation when
VaynerMedia was only five people “to begin with?” – Easy Haniel. Is he asking for my brand or how we did it for others? – [India] Vayner,
brands that we. – Haniel, first of all we started at seven
or so when we started. We were also a community
management company for the first 18 months so
we actually did no creative. India, you might’ve even being here when we
just started doing creative. – You had just
started the CCC role. – [Gary] Which became the MCP. – Which became the MCP. – Were you like oh my God, I’m a community
manager maybe one day I can be a CCC? – [India] Yeah. – Did I ever tell you
I named it CCC as an homage to the Soviet Union because of the CCCP? – [India] Did you really?
– No. – [India] Didn’t think so. – We handled it very easily. We got to about
20 or 30 or 40 people when we first started doing it. We took a very junior people. We were getting paid
very little of money by the clients. What we we’re producing
was native content, jab, jab, jab,
right hook for clients and they have
no idea what it was. The big agencies
that had creatives, they didn’t know
what it was and they were
disrespectful to it. They were like that’s
not real creative, tv is. Not a picture
on Facebook. They still say it, which is the beginning
of their demise. So we just willed it. People that were kids, I was like who knows Photoshop? Me, great you’re a designer. Let’s go. It was scrappy. It’s what you do in the beginning. All these bullshit
entrepreneurs that I’m mad at, you know why I’m mad? You know how many of them
went skiing this weekend? You know how many entrepreneurs
went skiing this weekend? People that raised money, they’re not making any money and the only way they
continue their business is if they raise more money. The macro economic
climate is getting tight. China, oil. People are not throwing
around money the way they did even six months ago and they’re skiing. – [India] You hate mountains. – Right I do hate mountains. That happened on the show or somewhere else? Do we know what episode? – [India] Garyveehatesmountains.com – Is Garyveehatesmountains.com
still up? – Hates mountains. – [Staphon] That’s when
we were on 15. – Amazing it is. Amazing. Staphon instead of that
just put it up for a second. (camera clicking sound) – [Voiceover] Fabian asked,
“Do you think you using

daisy among producers some way to
artists from where business and have not seen this question if you’re an artist
manager was something you would have your artists do that artists right now
aren’t leveraging something completely different color box thanks a lot Daisy
cool shit I would probably be focused on musically I’m fascinated by musically
right now to social network that’s emerging it’s around music and I think
that if you’re an artist and you’re doing creative on top of your own music
and then reaching out to other people so many attributes down very tactically
because it can lead to what musicians can be doing a musically article which
would love to get out there because I think musically is absolutely at least
already in your territory where it’s like really got my attention you should
use an app that reminds me about doubles match for a lot of people do
lip-synching but you can also do buying and then supreme videos behind music because they figured out
the music rates or I don’t know why but I know these days you couldn’t get them
up the public in terms of service and how much you can sample did it anyway if
I was a musician I would try and put our content on top of my own music but that
may not popular music’s not as popular as all the other music but what I would
do is start reaching out to other influencers in that community one of the
best ways to reach out to people and communities to become part of the
community I’m spam everybody but if you actually
read and engaged and commented and shared and we’re part of ready for two
years you bought permission to throw your
right hook I would become a major major part of musically I would use my own
music and create content would use other people’s music concrete contact i would
comment on the top hundred people’s content gauge become a join any even
Barbados I would literally fly by the New Yorker la musically meetup you
become the new community and now you’ve got permission to do thinks and
so for me that’s what I would do I would absolutely become part of the musical
community engage comment share create and then do real life things engage with
them and other networks comment on the incident the couple’s family just become
part of it and then I really think your chance of popping out because I think if
you think about it imagine if you were doing this one liner
early on and got the forty niners to do something with your music and meaning
you can really really hit and then if you’re a musician you can actually write
a hook that surround musically culture like at fifteen second flip you know
like you could look to you know she thought was weird but you know like you
could actually integrate something that’s unique about musically in a song
then people would use you know delic snapshot you know like you know
like that kind of stuff but yeah hold it down I’m going to show you really really
rock solid show ya question day how many

brand when first starting up mean have you watched a hundred and
seventy million things you can do i mean PR is still a basic tried and true
meaning like show up on blogs and be interviewed and job on a black and
Shobhana periscope and things you can do without a PR company in pain them to
$5,000 a year just hack go on you know this is really like this almost higher
simpson attorney Christine I’m sorry but this is like I mean this is literally
like Harry recap everything you’ve been talking about for nine years I mean I’d
almost rather you just google my name and get those answers this way but I’ll
pander to the context of a little pissed off at you India for this question makes
no sense million thinks create content you social
networks all this stuff now doesn’t cost money see the reasons why actual should
be as its layered on top of the internet and it doesn’t cost you money talent in time but it was a question
money like I wanna I wanna guest blog opening and then you talk about your
stop losing influence or send them free product have no idea what your product
or services but there’s so many ways to get exposure I get that I’m good at it
but the blueprint has been absolutely lead out for so many people its content
creation and its its content and distribution at its most basic form
content and distribution the dish machine has changed so much over the
last decade the YouTube and Facebook and Twitter’s and snapshots they all work if
you know how to use them it’s a tool right like if I don’t know how to use a
wrench if you don’t have to YouTube it will be valuable to you but what you
need to do is you need to figure out how to make them valuable or higher or
partner with somebody that will make it value for you but the ability to get
exposure now has never been easier the problem is that means everybody’s going
into that game and it filters the supply and demand attention and so now
everybody’s got an at bat and now the cream has to rise to the top wasn’t super new India that’s different
than perspectives Andrew and you what

“engage to become the number
one knowledge leader?” – Ah, T this is such a good question. India you’re getting very
strategic about your book ending of questions, I’m very
proud of you actually today. You’ve really grown in your
DJing of question skills. – [India] Thank you.
– Great year for you. – [India] It was a good year. – The reason I said that is India knows that I’m gonna go off on this one mainly because it’s such a simple answer T. Yes there’s so much noise and there’s so much bad crap and the
way to break through, this is crazy now, stick
with me, is to actually be the best and actually have the skills that allow you to break through. Being a thought leader
is no different than being the best football player in America. How does one become, with all the people that want to be a
professional football player, you know, 80% of dudes that are 15, 60, whatever I don’t know. Of all those people how do
you become Aaron Rogers? Crazy thing, you have to
have the natural ability and then you have to put
so much work into that ability that you rise
above all the other people that equally had around the
same level of that ability. How do you become the thought leader or the one in your space? You need to be the best. The reason I was the one in the wine space is for 15 years, since I
was 15, before I started Wine Library TV, I had learned an insane amount about wine, I had
executed for eight years running the fastest
growing and then ultimately one of the biggest wine
businesses in America. I amassed my knowledge,
I went all in, I worked 15 hours a day and then
I started content on what would then become
one of the most important communication tools of
our time called Youtube on top of the internet and
then after I showed everybody the way, every other wine
personality decided to get a camera like this and do it too. That was 2006, 7, 8,
and 9 was in wine world. They’re like wait, if that
idiot can do it, I can do it. And then I had to be the
best and that’s what this business show’s about,
there’s a lot of other business shows, either
I’m gonna be the most valuable for you or the
second most valuable or the third most valuable or
you’re not going to watch me. It’s the quality. You break through, not by your tactics. You break through by your
ability and your skills. It’s the truth, that’s whats
so great about a market. The customer gets to decide,
not you, not me, not you. And so, you go out there and you execute and then you let the chips fall. Do you know how many people are running around on Youtube and
Instagram and Twitter right now trying to do my tactics? A lot. See it everyday. Do they have the same business acume? Do they have the same business skills? Do they have the same 20 years of experience of running businesses? Do they have the same
history of being right where the consumer behavior
is going in the country? Not as much and there are others that are. And there’s plenty of
you watching right now, there’s a 16 year old
watching this right now whose got more chops than me whose gonna put in just as much work as me and he’s gonna go out and win. There’s a girl right now in Alabama who has more natual DNA to understand what the consumers are gonna do in 2020 and 2030 and if she puts in the work, cause she’s gonna,
she’s gonna go and she’s gonna be bigger and more successful and more dominant than me. That’s what’s awesome about the game. That’s how you break through the clutter. You break through all that crap that you decided is crap by being
better than that crap. Now let’s just see if
you’re not that crap too.

“of screenshot reposts on social–” – I like screenshots. – [India] Yeah (laughing) – [Gary] (laughing) I
got you with that one. – [India] I was like yes.
– I just like ’em. – [India] Say something else. – I just like for you to
know that I like them. – [India] Now we know.
– Okay. – [Voiceover] “How do you see
brands protecting themselves? “Do we say goodbye to copyrights?” – Listen copyright is on,
on, is, is on watch right? Like copyright’s been put on shade like it needs to understand
it is being trolled. Yeah, and on the fip side there’s
a lotta push the other way but yes, we’re not you know, we’re not in the same world as
we used to be anymore. Technology has created a scenario where, we all collectively
have to figure this out. I mean music was put
on blast by Napster and then we had a whole decade
or two of innovation. Apple came along, figured out
how to make it compelling. YouTube came along found out
how to make it compelling over time, at first it
was not as compelling to the copyright people. Yeah, I think, listen we
will never fully get away from where somebody creates something that they’re not being compensated. I don’t think, we’re too far
down the culture of that. On the flip side it’s a rub because the truth is a
lotta people want people to use their stuff. They want both, they want both right? They want to use, you want
them to use your music or picture in the commercial
so you get commercial success but you wanna be compensated for that. The truth is there’s so much
content and so many things that can be used that alternatives
of things that are free are becoming more and more of the fad. I think that much like we
answered the Adele question, which worked out for her. I think, you know, I think we use shmadele and I think this was three
or four episodes ago. I think every person whose
watching and listening needs to make a decision for
themselves if they’re better off letting people use their stuff or not. I watch people use my
imagery all the time. Somebody made a salty
V t-shirt on TeePublic, the team hit me up,
they’re like whadda we do. Do we wantta take it down? I decided no, that’s in my
benefit, that if people buy that I won’t make the 18
cents or four dollars or whatever it is per shirt that’s
okay ’cause it’s valuable for me at this moment. On the flip side people use
my image to sell like bullshit like information products
where I don’t believe in it, that’s bad. I do tell them to take that down. That’s a copyright issue
’cause that’s falsely making it look like I’m endorsing some bullshit $300 ebook or course. So I think you have to make
an individual investment. Weigh the value props,
you know there was a vine for, I brought this up
before, where the girl used a booty shaking song in her twerking video that made that song shoot up. It was like 10 years old,
shoot up to number 10 in the iTunes Store. If they would’ve taken that
down, they would’ve missed out on all the sales of the album
which they made money on. So you’ve gotta be
strategic in this new world. It’s not a one size
fits all kind of answer. What’re you looking at India?

“with unimportant and false information?” – Nope, I do not. I think that crappy and false information has always existed. It exists every single
moment that you live. The amount of crap and wrong information that is gonna be spewed
at the dinner tables across America tomorrow by family members to each other, is staggering. Uncle Rick is gonna pound his fist about politics or about football or about why Facebook is bad, or a million other things tomorrow, and so humans are really good at having the ability to put out
crap and false information. I think the Internet just
happens to be a place where they dump that, and so I don’t think content marketing has changed the dynamic that will be around forever. My friends, one of the good things about watching my show is you
can start picking up themes because there’s 20 to 50
pillars that I will play over these 175 episodes I
plan on doing for the show all time. Kidding, kidding. And I think the thing that would probably, if you really pay
attention, you will pick up on is I don’t think
that many new things are happening. I just think that there’s a current state that then allows the
humans to do their thing. And so yeah, I don’t
think content marketing has created a bigger supply of crap. I think that supply of
crap has always existed. We’re just communicating
in different places.