with basically no
recurring dollars? – Meaning like he just
doesn’t have a lot of money? – [India] Yeah. Yeah, I guess. – He doesn’t have
business model that’s recurring. It’s I get a wedding,
I shoot it, I get money. So how would you scale? First and foremost, if I’m a
wedding photographer, one of the first moves I would do is
very similar to the advice that I gave to designers, immediately
I would layer a tier of Snapchat filter capabilities. I believe every modern wedding
35 and under in America in the next 18 months is
gonna have a Snapchat filter. It’s going to be a big
thing like Karen and Rick. That thing. I would do modern marketing. One, I would go triple in,
quadruple in, all-in uploading all your photos five, seven a
day get approval do your thing on Instagram and
learn all 15 hashtags that matter on Instagram. The five most popular ones,
the five medium ones and five long tail ones
like #HamptonsWedding. You know, #RockawayWeddings. Your area that you shoot in. There is always that hall, that place that everybody gets married at using
that name and weddings. 15 hashtags against 5 to 7
photos every single day on Instagram, I think will
lead to tremendous business. The other thing that I would do
is I would try to guest blog on wedding sites about Instagram
and Snapchat because again if you’re watching my show you’re kind of aware of
these things, right? Use modern social creative as your linchpin to your
actual business. If you think about being a
photographer for weddings as a secondary thing and you think
about being great in Snapchat and Instagram around the wedding
industry, using it and then commentating on it you will
create a much bigger awareness funnel and then people are like,
“Oh, I want to use that girl, “that guy. They’re good and
Snapchat and Instagram and “wedding photos.
It’s 2016, 2017.” I would hustle. I would work. What I just said took work. You like that one, Andy? It’s real. Work three more, four more hours
a day to do it I just told you and amazing things happened. You know how many people are
like “Oh miraculously, I made “$500 this week on eBay because
instead of drinking beers on my “porch and watching
Thunder-Warriors I went in my “garage or when garage
sale-ing and I sold stuff.” Staphon smiled because he
watched all of Thunder-Warriors. – [Staphon] I sure did.
(laughter) – That’s why has $500
less in his pocket. But he has the memories
and enjoyed himself. – [Staphon] It was a great game.
– Escapism. Great games.

about cars motorcycles because i love me
or my life in general I mean blocks because i love you too
what should i do because you say that you are so hard until 30 and you say
that people will respect your for your actions I dream being a successful entrepreneur
and I want to respect to but partial results or I saw work in silence I mean knowing camera and no social media what should i do very
pleased I want to go Arlene I Love You Man and anybody in
this planning is like you sorry for my english and aspiring keep pushing I’m
grant Reynolds gravity right even the editing with a little sometimes I was
even PC Steven real quick i’ll jump in Tucker please add anything you can do
this I i want to give you a definition i said
that i built a business until I was 30 32 and then I talked about business
stuff instead of being a twenty-year-old giving business advice your content
producer you’re talking about your opinions
that’s different if you were giving advice is a ten-year-old 20 or 30 year
old about building a business of building a motorcycle business or things
of that nature that’s very different than you
pontificating giving your two cents adding to culture social commentating so
I what I want to give you a definition is my whole way to your 30 to talk to
the world if you’re going to give advice I do think it should be predicated on
something advice you know giving your two cents we’re all entitled to our opinions
social commentating we’re all entitled to that making videos and commentating I think the journey of your life and
your thoughts and those things are super fine you clearly i mean i would push
very hard what I just saw give me a nice little
tingle keep pounding produce content use all the platforms use your youth and need of ability on
this world that we now live in musically snapchat produce for all mediums get it
out there yeah I mean it seems to me like he’s got
a lot of charisma right now I great totally agree on some producer so then ask yourself what we talked the
very first question what audience you want to talk to and what do they care
about and there’s a lot of young guys at that in Colombia who care about cars and
motorcycles and that stuff if you become the guy who speaks to all of them that
put you in a great position to start a lot of different days before i can tell
that’s exactly right where i can tell you nothing there’s a lot of people are actually
just curious what youth corps life and culture and Columbia’s like I was
watching that like looking the background like I learned something
about the kids like I actually think just your life is actually interesting
to so many people and nobody can you know if you’re not in Colombia you can
produce content around Colombians of use your advantages
that so many people think or disadvantage that’s exactly the man so what is going to get you get a
parting shot hear anything you want to

promote wellness and attract ideal
patients somebody else’s question actually think that’s something we need
to challenge yourself on the show oh I don’t think it’s hard but i’m in
search engine both the questions and answers the phone pop it up good
commercial time here I want it ok it’s unbelievable he have a lot of
questions for me they’ve all been answered or least the
ones that show and now they’re very searchable if you are part of a nation
being exiled there if you search something that you got 0 results for
please tweet me for passing it on to you but I feel like I’m really happy yes
this question because getting the Johnson John Ross and I think I wanna go
more profession-based in the two hundreds more on a contractor so please
actually communal stand up and rise I i’ve been doing this consistently and I
have been asking you if you please ask a more
specific question to your industry right now you have to take a scary be here as
well for you and so much and so the question is based on my health I want to
assure that the one little piece cuz I doctors you know I think you long tail which
name but he you know but I think it’s really important thing to actually go
long tail and I think one of the biggest things that I mean by that lawyers real estate agents insurance
brokers wine does perfect timing the reason this popped this old show
that I used to do it pop was cuz I was really getting my best advice and I
think if you can bring about this or you bought it somewhere else I was trying to
provide you as long as you care more about the first part of your question
the second part of your question long as you want to provide more value
than you want customers who will win that’s 51 in the second part of
questions 49 you will win so what does that mean that means you put out on
video things that might actually solve
people’s complete problems with them not ever coming into your ecosystem and
becoming a client so many people in marketing so many people in information
and services wanna give you a little taste so that
you then come into their full circle I have been very successful going the
other route which is giving so much and then using that equity that guilt that
word of mouth to be the gateway to business so i would tell you that you
need to put out the best advice and content that you can get your videos and
pictures and audio and written words need to be here is a scenario is exactly
what you should do and that might be remedied over the counter that might be
remedied with some old western point of view might be remedied by somebody going
to a clinic or that has nothing to do with you and you have to be ok with that
if you were not okay with that all of your actions aka all of your content
will feel that way to all the end consumers and then they will feel that
it is transactional where that is actually gay so many be watched the show because I
think you deeply inherently whether you understand or not realize I’m trying to
put up the best content I can here and there is no comma something there is no
this and more in the middle of it and try to sign you up my school for this
and that yes every three years and we just went through it for two years
you’ll hear from you like to buy my book but Jesus I don’t you guys have noticed
I’ve been I think the lesson book-selling the last 45 days than I
expected I did it again some other day I mean like one like so I think your
actions speak louder than words so one more title one of the questions framed using socially stopper second do
that I don’t think you have advice advice take pictures videos and audio
pieces of content that bring people tell you if you’re in good health
professional you know what do you really understand why I knew what to do that
come apart needs to be the trust that that content
is actually gonna bring you what you actually want to happen which was the
second part of the question you’re not watching a scary show because you don’t
hear about the business is a business show it just happens to be a business
show that is doing business in higher manner than the rest of them are they
have a feeling better the scope do they

“my work but I’m posting sitting
at a desk on my phone and email. “How can I add
variety in content?” – Well you got to be creative. Funny thing about this is
there’s a crazy thing guys. Crazy thing about creating
content both for social media, both for television,
both for books, both for magazine articles
it’s called talent. There are plenty of people that
can sit at a desk all day and produce amazing content because
they’re funny, they’re clever. They’re imaginative. They are creative by nature. So my answer is talent. James. You’ve got to come
up with an idea. Asking me to give you the
creative pillar is not a good strategy because
I can tell you that you could do it all day long. You can do a whole series on
Snapchat of random websites. Why don’t you just take your
phone while you sit at your desk and in-between important
things go to StumbleUpon click a button, random website
show it on the screen and you audit those websites. You add your two cents. Social commentary to every
website on the internet. You would never have to
leave your desk, ever again. But are you good enough? Are you funny enough? Are you quick-witted enough? One of the most famous videos is
when I cold called somebody and tried to sell them an ad
’cause I was good at it. That’s why it was good content.
I just sat at my desk. I think the answer is too many
people think that you have to rely on amazing scenery or
having a mix, a different day. I think my Snapchat
is all the same shit. It just me in my
face wherever I am. I’m trying to mix it up. I eat a banana here and there
and now I go to weird bathrooms. I’m trying. Have you seen that yet?
– [India] Yeah. – Thank you.
I travel a lot. I think bathroom
culture is fascinating. – [India] (inaudible)
restaurant bathrooms. – [Gary] Well there you go.
So there you go. Why would you
even ask me that? Hold on let’s start
over but you just said– – [India] There’s a difference
between really random creepy bathroom and you
Snapchatting from it and then curating a blog
of interesting bathrooms. – Yeah, super different, India. Anyway my man, James, anything
can be funny anything to be interesting it comes
down to the talent. If you’re one that
needs this visual support. This is a binary question
meaning if you’re not good enough in a mundane similar
situation to create something that’s interesting and
intriguing well then I don’t know you got to get a new job. Something crazy.
I don’t know. You’re stuck. There certain truths you’re gonna
sit at your job and do calls at your desk it sounds
like regardless. So instead of saying that the
defense, make it an offense. It is a mindset. Unless you’re willing to change
your job and travel the world and have all this great scenery
in the background like buck up Charlie, James.
And figure it out. I mean you can take a
whole meme just about, I could do a whole
thing just on Courtney. At the front of our. I could basically make Courtney. I can basically make
anybody famous if I want to. (India laughing) – I mean it is true. I like to think I’m a
little entertaining. Sean.

– [Voiceover] Emerchant asks,
“I understand both are important “but if I only had to pick
one should I focus on content “marketing or paid ads?
I have learned paid ads provide “more results with less effort.
Thoughts?” – I start, you start, you start.
– Go ahead. – Okay. I’ll start. I’m advising a few
startups and that question comes often and I
think it’s about again, most of this question
is about the why. What are you trying,
the why and the what. What are you trying
to achieve right now? I’ll tell you something which
is thinking that you can build a business based on
paid ads at one point it’s going to catch up with you. – It always does.
– It always does. – Because the creative is
the variable of success. And the creative is your
business it’s like the product, your service, the creative. By the way, you can get in front
of everybody with your ad if that creative is bad
you won’t convert. And you’re exactly right, the
answer is yes if it makes you more money up front. First of all the person’s going
to win because they understand there’s two different things he
or she already knows, who was it? – [Adam] Emerchant. – That was the name? Got it. He or she already knows
that there is a big difference between sales and marketing. Paid advertising is sales,
branding marketing content that’s what that is and so I
don’t buy these because Nike fucking cookied me and chased me
around the Internet and I gave up and I bought them. I do it blindly.
Because it is Nike. – [Adam] I got the
red pair by the way. – Love it. We’re going to
agree on that one. I know we’re keeping it tight. Let’s go to the next one
that when I think we got. – [Voiceover] Mike asks, “As a
copywriter/fiction writer, a lot

– Hey Gary. My name is Jen Glysson and
I’m a private trainer out of Los Angeles and my question
to you is about branding. I currently have a
personal training business that’s thriving. I have a 12 week digital work
out guide that’s selling online and my third line of income is
going to be a studio where I’m running my signature
classes all day every day. As far as branding goes how do I
build my brand to be stronger, bigger and get more people
through the door without paying a PR company
thousands of dollars a month? – You know it’s funny ’cause cut
up my because I wanted to razz him but it’s going to be the
second theme Mike’s not wrong, he’s also a very right he just
doesn’t have the ability to talk about it because he has only
posted one thing on Instagram in two weeks so he’s a hypocrite. The answer is content. The answer is
content, content, content. How do you do? A) you got this studio thing
I think is a very good idea. I like the virtual and
real aspect just like a book. We were talking before
this started this is harder. – Yes.
– The physical than the digital. A retail store
like I grew up in. An agency, that’s even harder.
Kudos on you. It’s funny, when I was watching
the video I feel very confident that you’re going
to execute on that. What about the
content around that? I think the gym or studio
that creates “The Office” so think about DailyVee. What I think you should do is
invest money to a full-time Staphon and an editor and put
out a 20 minute show about your studio on YouTube every day. Literally people
will want to go there. People travel the world to beg
to come here to take a selfie in this room when I’m not here. Just think about that. Think about if you have a studio
where there’s a sitcom around the janitor, the front desk gals
and guy, you, you know you’ll have to blur out faces because a
lot of people may not want that but some well so you got the
regular Rick who is trying… It’s “Cheers.”
It’s literally a show. I think that would be the
number one way to brand. You don’t sell from that.
That’s brand. I don’t sell from DailyVee. I macro sell.
I don’t micro sell. – What I think is, what a lot
of people don’t realize about content too is you can shoot
content for one thing like YouTube, like you
said, like I do. I do that too. And you can take content from
that YouTube video and re-edit smaller clips for
Instagram or for Facebook. – 100%.
– Transcribe it, make a blog. – My whole world
is built on that. The show inevitably
an article from Britt. I’ll give you a good example. DailyVee 34 or 33,
with Cha Tha God? – [Staphon] 33. – 33, I put on Facebook in it’s
long form, great 50,000 views, 70,000 views.
100,000 reach. A minute, 20 second clip from an
interview Cha Tha God posted it on Facebook 15 million
organic reach 4 million views. – Yeah. – And then Quote
Cards and the quotes. – Infographics for
Pinterest from it. – 100%, 100%.
And on and on and on. The Instagram, excuse me,
I don’t have a laptop around me a lot now it’s the number one
move that I’m mad that I’m not doing Snapchatting my laptop
playing the YouTube video that I want everybody to see. – Yeah.
– It’s the micro-ing the macro. – You’re not hustling enough.
– You’re right. Let’s move it. – You need to start doing that. – I fully believe
that all times. I really believe
that by the way. I always believe there’s another
even though my latest Snapchat story has me concluding last
night at midnight and starting this morning at 5 AM.
Not enough. – You’re just going to
have to DNA clone yourself. – Respect. – [Brittany] I think
this one is more for Gary.

– Hey Gary, I have
a question for you. The online fitness space
especially seems super noisy and everybody is saying the same
thing for new bloggers or for new online trainers what’s the
number one piece of advice you would give them to set
themselves apart in the marketplace? You can’t just have
a super fit body. You can’t have the top
certification anymore and even being consistent with content
doesn’t seem like enough so is there an x-factor and
I would like to know what you think that is? – I would say you have to think
who your exact audience is and’s talk specifically to them and
not worry about the number and everybody else. Who is
your exact audience? Who is a type of client you’re
trying to attract and create things like you’re talking
to one person, for them? Because that’s what’s going
to attract more people to you personally. It’s not thinking
who is the masses? Who is everybody going to want? It’s just talking to your ideal
client like it’s one person. – Mike you sell, what
is it a $400 a month? – Online coaching?
– Yes. – 350.
– 350 a month. Your business took a real
interesting turn in January when you went hard on Snapchat. – Yes.
– What has happened there? To answer that question, ’cause
I think that’s my answer to Jill which is you got to
find white space. Yes, it is harder to bust out
in fitness on Instagram in April and May 2016 than it was in
January 2013 ’cause it’s called supply and demand. It’s just supply and demand. You moved fast in an
environment on Snapchat. – Being there first. – Being there
first is real guys. – Yeah I agree. I also disagree I don’t think
people are pumping out content. I think that is the
biggest weakness. I think people are lazy.
Including myself. I haven’t posted on Instagram
in two weeks and it’s pathetic. – I don’t think that to be true. – What do you mean?
That it’s pathetic? – No, that you have not
posted something on Instagram in two weeks. – I posted yesterday
but once in two weeks. Yeah, I know you’re pissed. – I’m not pissed, I’m just
highly disappointed in you. (laughter) – That’s worse. – I’m going to eat
so much shit today. (laughter) I’m gonna gain 7 pounds
on the scale today. – I agree– – I want him to feel the
disappointment that I feel right now.
Next question. I’m disappointed. I’m let down with you Mike. – [Brittany] This
question is from Jen.

I’m not in tech.
I’m actually a songwriter. I’m releasing an album and I’m
trying to avoid spending money in ways like hiring
publicists so on and so forth. – Yes. – [Daniel] I’m trying to really
ramp up my social side. What I’ve been doing is I’ve invested in
several giveaway items to try and accumulate a street team
which has worked and I was just going to find out if you had
any additional ideas because you will hear about me sooner or
later because this record will get heard.
– Good for you man. – [Daniel] I just wanted
to ask your opinion. – Well, thanks and I’ll give
you some opinions and I’ll even throw out there something
that we’ll give you. If you want and you might’ve
noticed in the last DailyVee we featured Ron Gilmore Jr.’s music
if you want to reach out to DRock and talk about some of
your music if you want to have some of your music featured in
an upcoming DailyVee, I’m not sure what kind of music it is or
what DRock and Andy’s ears are for that kind of stuff. – [Daniel] Arabic rap. – Great. I think you’re
really cool. – [Daniel] I’m kidding.
– Got it. (laughter) The craziest is part I was
actually fucking pumped. I was like yes Arabic rap I know
exactly with the kind intensity. Anyway, one I’d love to offer
you that because fan of the show, I’d love to be some
exposure so speak to them and let’s see if that’s a fit. Here’s my big plug: Influencers,
influencers, influencers. I think you took a very
smart tactic of street teams. I think books and albums when
they do that do quite well. I think the biggest arbitrage
for attention at the lowest possible cost right
now are influencers. If you can get people to
do skits or other things on Instagram with your music
I think you would crush. And so I think if you spent two
hours a day just reaching out to people based on
hashtags on Instagram. So you go to Instagram you
search hashtags and then you engage with people that
are putting out stuff around thematics of either the names of
the songs or the genre of music or things of that nature I think
you could really have a major impact by getting some
influencers on board to give you some awareness and
exposure to your music. – [Daniel] What about TweetDeck? Do you think I should continue
doing that ’cause I am engaging with people through hashtags? – Yes but I think Instagram
is a better push platform than Twitter which is why
I’m pushing you that way. I would also document the
journey of releasing an album. I would write at least 2 to
4 articles of the journey of releasing an album on Medium.com
because their editors there pick some articles and they populate
them to the top and I think there could be some
real opportunity for you there as well. I would also reach out
to places like HuffPo, Forbes,
Business Insider cold. Send them an email and say would
you like me to write a piece original for you on one
musician’s point of view on releasing an
album in 2016, 2017? All of them are always looking
for content and I believe that’s a very inexpensive quick way for
you to get exposure to a crowd that might be reading for
business or other things but everyone loves music and you’re
getting awareness, got it? – [Daniel] Got it totally. How can I get in touch
with DRock regarding– – It’s DRock@VaynerMedia.com. – [Daniel] Okay and would it be
okay if I send you a signed copy of my album and maybe a poster. – That would be amazing. Work with DRock he’ll
figure everything out and I wish you well Daniel. Thanks for
listening and watching. Thanks brother. Awesome, good show I
think we got better. We made a quantum leap
from 200 to 202 but

– [Alex] I’m an IT consultant
and I’m kind of struggling on going to the next level of just
being me, the IT consultant, to actually creating a
business and a brand. Unfortunately, I’m
usually known as the IT guy. – Yep. – [Alex] The PC Guy, and it
sucks but I don’t care because it’s good money.
– Yep. – [Alex] How do I move from
being the PC guy to actually having a business,
a name and grow. – What do you want? Alex, what you want
the business to be? What do you want to sell? – It’s IT consulting and IT
support and IT management. – Got it. You want your own gig and you
want to build a personal brand so that clients then come to
you and you can build employees underneath you. At first you’ll do your own work
and then you’ll get other people and you’ll build a firm like I
did with VaynerMedia, right? – [Alex] Correct.
– You gotta put… Go ahead. – [Alex] I’m putting the work
but it just me and my name and I’m kind of struggling– – Well that’s because– – [Alex] It’s actually
business, not just me. – Yeah, I get it. The way you gotta do that
first of all is produce content. Become bigger of a name. Put out all your best advice. Blog on Medium, put out
Instagram tips, do white papers on Slideshare, do Facebook
Lives, Periscopes, make content, make content, make content. Show your expertise, have
inbound business and just like with VaynerMedia, people want
to hire Gary Vaynerchuk but Gary Vaynerchuk’s
not available. It’s VaynerMedia. But guess what, Gary Vaynerchuk
was available in 2009, ’10, ’11 and ’12 and then I made enough
money to hire other people and Gary Vaynerchuk
wasn’t available. Right now, don’t stress about
the semantics whether they want you or your business you don’t
have the money or the need to hire a bunch of people yet. Create such demand that you take
those dollars and hire people and then just tell new clients
it’s my expertise delivered to my employees but you don’t need
me to physically fix your PC, got it?
– [Alex] Got it. Now, real quick question you
always say that Facebook is doing much better for
ads than Google ads, do you still believe that?
Do you think I should, if I were to run
some ads should I go– – You should do both. I think Google search is great
for the business you’re in. I do think Facebook is
better for content and branding. You should do both but my first
start making a lot of content. I need you blogging on
Medium.com about your thoughts on PC and your thoughts on IT
and your thoughts on tech in today’s society over and over
and over again content, content, content video, written form,
audio, Soundcloud, Anchor. All of it. It’s all about
the content, Alex. Thank you brother.
Thanks for being on the show.

Oh my god.
(laughter) – Who is this?
– [Phone] This is Dante. – Dante what’s up?
– [Dante] What’s up? – Where you from Dante? – [Dante] I’m from
Milwaukee, Wisconsin. – Milwaukee in the house.
Are you a huge Brewers fan? – [Dante] I’m not as
big of a Brewers fan. I’m actually a
Baltimore Ravens fan. – Nice. Okay. Respect.
What is your question, brother? – [Dante] Okay, all right. All right, I have
so many questions. Let me think of my first one.
This is my perfect question. I started a business not
too long ago called Forensics Forever.
– Okay. – I work with elementary schools
and I do workshops that are pertinent to forensics or
speech and debate if you’re familiar with that.
– Yes, I am. – One of the hardest things to
do is to get into the schools and provide those workshops.
– Yes. – Because it’s like
really hard to do. – ‘Cause it’s politics and
bureaucratic and god damn principals and superintendents
that all suck and are average. Not all of you but
the most of you. – [Dante] I really want to
change the educational system up so first of all let me throw a
quick plug in and say if you’re an elementary school principal,
you want to work with me, hit me up.
– Great right hook. – A little right hook. And also how though how do
I get past those gatekeepers? – Easy. Content. Dante, the best way to
sell is to not sell. The best way in the world to
sell is to have people come to you instead of
you going to them. Put out content. Write an article on medium six
mistakes a superintendent makes. Then post it and then spent 100
bucks on amplifying the ad in Milwaukee in that general
area and I guarantee four superintendents and
teachers will pass it on. It’s put out content. Film the stuff
that you can film. Some of it will be
private and you can’t. The answer, Dante, the full
answer is making content that’s a gateway drug to penetrate
the decision-makers in school systems. Got it?
– [Dante] Yes. Okay last part with this
question then, how do I do that with no money? – Can you write?
Can you write? – [Dante] I’m okay. – So I would audio because
I like the way you talk. I would do SoundCloud posts I would post them on
your Facebook page. You might have one fan right now
and then I would reach out to everybody you know and ask them
to share it in Milwaukee and literally ghetto.
Like I used to do it. Go to Twitter and search people
talking about your subject matters and reply to them. Money is a tricky thing.
Money tricks people. People think they
think they need money. You don’t need money you
need hustle and/or money. If you want it I don’t want to
hear you fucking watching Ravens at Monday night, well
actually you do because you do gotta watch your football team,
but after that you gotta stay up to 2 o’clock in the morning. You can go to Twitter search
search the 5 mile radius of Milwaukee and hit up anybody
talking about school issues. You can put out content
rally up all of your friends, all 47 people. Your fucking auntie. I don’t give
a shit and ask her to share it and it starts. It starts.
You gotta start from the bottom. – [Dante] Okay, okay.
Definite. Definite. – Alright, Dante get it.
See ya. Bye. – [India] 130 people watching in
360 and people are asking to get