– Yo, yo, what’s up Gary? Cory Gregory here just
pulled up to the gym, wake your ass up 4 AM. That’s what you get when you
add right here Cory G Fitness on Snapchat so here’s my question. I’m a serial
fitness entrepreneur. I’ve been to businesses since
I was 20 years old so it’s going on 18 years now and I love it. I’m known for on
Snapchat showing that daily accountability, that wake
your ass up and it’s nonstop. I’m also known for content in my
space but I’ve never had like a personal video guy that just
followed me around like DRock. Tell me the difference it means to your business to
have a guy like that. I think I already know that the
answer but I’m thinking about taking that next step in truly
having somebody capture what it’s taken me to do what
I’ve done in my career. And I’ll end with this we will
be friends so I’ll see you soon. Thanks. – Corey, I think it comes
down to if you’ve got something interesting to say or if the
content’s interesting it has an impact ’cause the
storytelling is good. You know, as great as DRock is
at cinematography or editing or Tyler or Dunk or Staphon or
fucking Steven Spielberg if the subject matter isn’t good,
it won’t have upside. Even us and I think nobody’s
living a more fast-paced, serendipitous for creative
content opportunity than I am but look you know
it’s a repetitive grind. It’s a challenge for these guys to edit and make
a creative storytelling. We’re starting to interview
people within the organization we have to mix it up because the
fact of the matter is a lot of our lives take on a similar
cadence and so doing something daily you know
people like Casey and other people that
do it extremely well. They look for the story,
they create the story, I’m not doing that. I’m documenting over creating
and so I want to show that grind but dude there’s only so many
times you can yell at us at 4 AM and saying let’s go. You know, and so I think,
I think the impact on your business and your career and
your brand will be that if you’ve got chops, if you’re
actually interesting enough, if there’s things going on
especially if they’re not fabricated or created for that
scenario and they’re authentic more people will be
interested in what you’ve got. You create a wider net, you get an opportunity
then to speak to them. I mean some of the vlog, the
vlogging we’re doing allows more people to get into my ecosystem
and allows me to drill home the four or five things that
I feel passionate about telling the world because
I want them to win. I think if, you know, if
you’re there to sell products or supplements or magazine covers
if I was here for selling you know VaynerMedia or selling wine
or my book I think that they would have less upside. So I also think not only is the
storytelling matter but what is the, what is the, thing you
are trying to accomplish really matters in the
scenario vlogging. I think Casey for example and
I have a lot of love for him generally just is a filmmaker
and wants to tell stories. That’s why it does well. Gonna be a lot of people that
vlog that aren’t gonna do well ’cause they suck. – [Dunk] Next
question from Joshua.

I have some people telling me that producing YouTube
videos three times a day is too much content, and
you’ll create more views by having content produced
less, like once or twice a week. Do you think that anticipation really breeds additional views? Should I slow
down my production? – Derrick, I think there’s
some truth to that. I think about the amount
of content we put out. I also just think it comes
down to how good you are. Derrick, there’s some
people that should make zero videos
in their entire life. I mean, it just comes down
to your skill set, right? So, do I think having
a scheduled time, not filling up peoples’ feeds, are there some
tried and true things that YouTube knows from
a big data standpoint? Yes, I do. And actually, I think we
break them a lot of times ’cause I just want to. So, I don’t follow
every best practice because, I don’t know,
I just don’t. And I don’t want to, I don’t
know what else to tell you. I just want to pump
out a lot of content, because I don’t think
of it just as a show, I think of it
as archived content. I think in a 40-year term,
not in a four-month term. I’ll be very honest with you, I’m not worried that I have
300,000 or so subscribers and I should have a million. I just don’t care. There’s just a lot of people that have four million
subscribers on YouTube that are not as happy
or successful as I am. That is not feed metric. I think a lot of people get
caught up in just the numbers. And so, Derrick, first
and foremost, brother, I would tell you
that you should do what makes you the most happy. Now, if you’re
trying to make money, and it’s easier for me,
as I make money, I’m achieving what I need
as oxygen to do my thing. If you need the dollars,
following the best practice is a good idea. I just think it comes
down to you as a person. I think there’s art, and
I think there’s science. I think there’s business
people, and there’s artists. And you have to figure
out what your mix is. If you’re an artist,
and you get excited about making three
pieces of content a day, well then that’s good. If you’re a business person
and you need that show to build up subscribers so
you can sell sponsorship to alcohol brands, you may
want to try a period of time of best practices. I’m in a really bad mood.

“channel, what do you suggest
people do in order to accumulate “more subscribers and views?
Anything absolutely necessary “or does it all just
come down to patience?” – I wanted to answer this because I thought this would bring a lot of people value. There’s so many of you, that hear patience. And then you just think, okay, I’m just gonna continue to make shows and content, and you’re gonna wake
up four years later, going from
85 subscribers to 219. And I don’t wanna
be on the hook for wasting your time. You have to understand, and I talk about this a lot, and you guys hear it
from me a lot actually. A lot of the homies that
are sitting out there, distribution. Distribution is the game. So what do you do
when you have 85 people following your channel? Or 200 or even 2,000, or even 20,000, or even 200,000, is you need to understand that you need to keep hustling
for your awareness. Of course, and just so
everybody knows this, of course your show has to be good. You have to continue to
make your craft strong, you have to continue
to be interesting, you have to
continue to bring value and produce good content. But, you need people
to know about it. And so I think one reason
I’ve always done well is I understood that. And so one of the great ways to do that is collaborations. I think if you’ve
got a YouTube channel, you need to
basically reach out to, I don’t know,
the other 7,000 people, that are in your genre. And reach out to them, and see if you can
bring them value, right? Hars, you love UFC, you decided to start a channel. You need to reach to
the 40,000 UFC channels and be like, hey,
I’m in the network, so I go to gyms, I could get you original content, can you put me on your show, to bring me value for my show? When you have 44 viewers, you can’t offer somebody
who has 400,000 viewers, let’s trade, you’ll be on my show, I’ll be on your show. You’ll get laughed
out of the room, and people do that. That’s not the way
you’re gonna win, that’s not 51-49. What you can offer
is something in return. What you can offer is access, because you’re in those gyms, with original content. So maybe you can be doing on location interviewing, for that big UFC thing. And then, you know, and
then for yourself too. And then that
person puts you on. You could offer money,
if you’ve got it. That’s fine. I mean, whatever it is,
so it’s about distribution. So collaboration with
other YouTube shows for sure, social media
through and through, creating enormous
amounts of content. Spending even more
time paying attention to how people are building organic followings on Instagram. And hashtag
culture really works. For the people
that are really patient. And I ebb and flow
with my hashtag work, Dunk, you do a good job with me on Musical.ly. You’re like this is
the one that works. Just, I would even argue that I’m being lazy
with my hashtag work in Instagram, for sure. But for a lot of you, you have to go down that route. It really, really, really works. And then reverse engineering, content creation, let me explain. As we speak right now, I have a video going viral. It’s called August. I made it so we could
run it on August 1st. Producing content that
you know has a chance of going somewhere, based
on when you make it. A Monday morning rant that you post on Monday morning. Making relevant content to what’s going on in the world, either in pop culture. You know, your thoughts
on what Miley Cyrus did on Wrecking Ball. Or the Kanye and Taylor Swift, Kim and Kanye, Taylor Swift fight. Or the Olympics starting. Making content that’s relevant, that gives it a
little bit of legs for shareability
is very important, from the content creation. Look, there’s only two things, the content and distribution. And so whether it’s
becoming a part of forums around UFC, I keep using yours. Become a member of forums. Become a member
of Facebook groups. Most of you are
not hustling distribution. You’re focusing on the content, and you think magically, if you keep patient, and you keep doing it, something’s gonna happen. Nothing’s gonna happen. For four of you, all time. For four of you here,
something’s gonna happen. That little motivational kid, right? The Jamaican trainer kid, that went viral
over the weekend, somebody clearly
posted that video and it started the process. It’s great content. Like, that’s clearly
content that’s got a shot. But he’s putting out
content for a little while. This is not his first rodeo. And so yes, it happens, right? Yes, it happens. But it’s far more
interesting for you to take control
of your distribution through collaborations, through proper
hashtag distribution on the Instagram world, from reaching out, biz dev-ing.
Reaching out. Being a part of forums, and other internet communities like Facebook groups, to become part
of that community, so when you put out stuff, people wanna support you. I would tell you, with Wine Library TV, I spent 20 minutes
making the video, and I spent five hours
creating the distribution. A day. That’s a great way to end that. That’s the answer. – [India] That’s good.

– Hello GaryVee, my
name is Nacer Abdelli, I’m from Algeria, in Africa, and this is my hometown. – Amazing, he loves English peas. – So I’m a teacher of English
Content on social media. – This is awesome. – And life skills, and
I have some questions to ask you about that
because you have a series on all of them. And this also, you’re
taking care of, thank you. – You’re welcome. Oh I got the thumbs up too. – So I started skydiving,
and after 200 jumps, I will be able to put on
a wing suit and jump with it over our national
monument here in Algiers. I’m going to be the first
wing suit pilot in the country, and this is going to be the
first suit jump ever before. – That’d scare the crap out of me. – [India] I know I’m
terrified watching this. – Okay so my question is
about blended personal brand. (inaudible) How can I manage the education
and extreme sports content given that they’re very different, what should I do about it? How would you go about it? – You know a lot of you
follow me and you’ve heard time and time again, one
channel, one channel, but my friend,
I’m glad you asked this, this is the nuances, and this
is why the show is so great. I would actually, and it’s funny, but I would do separate channels and I’ll tell you why. Your first place that you
established is so utilitarian. Wine Library TV,
though about wine, though about
information about wine, still had a lot to do
with my personality, with Gary, which then allowed me to kind of blend stuff. You’re doing hardcore
utilitarian education content, what I don’t know is how
much it is of you my friend. Looking through there you
seem very charismatic. So if you feel like a lot
of people watch the first thing because of your charisma, then I think you
can blend it in one. But if you think they’re
there just to learn English, and it’s a utility for them, you could start having
a schizophrenic issue at hand when you start showing
them the skydiving stuff. What I would say is
the following, for you, this is my individual
advice matters. I would create
separate channels. I would use your
personal Instagram, your personal Twitter, like
I think you can mix them, but from a YouTube
standpoint I would have them as separate channels, and I would once in a
while mix them in social, and maybe even once,
like maybe in one video, like by the way, like I would
almost call it By The Way, BTW, this is something else I do. This way it’s kind of
almost a commercial within your other channels,
you can cross pollinate, that would be my strategy. – [India] Nice. I need to show
you the ending of this video.

“knowing your fans and
owning your own platform!” – So much importance. I totally think you need to be
able to connect with the people who are paying for your music,
paying to come see your live shows, even not paying just
ripping offline and really loving your music. Those of the people who support
your entire career if you can’t connect with them either that’s
online, face-to-face at shows etc. then you have nothing. – How much time are you guys
spending and it’s okay if it’s a zero I’m just curious how much
time are you spending actually engaging with
your fans on social? Because for me
that feels scalable. You can’t be in Des Moines, Iowa
right now but if Susie says, “I love your stuff,”
you can engage. It was such a big thing for me
in my early days but I do think that it’s becoming out of fad. I think people are spending
less time today than they did 36 months ago engaging with fans. I think it’s a little
better decline in Twitter. I think if you look at all the
social networks besides Twitter they’re more push content out. Instagram, Snapchat, YouTube you
push content out whereas Twitter when it was in it’s prime was a
little more back-and-forth so I was curious, don’t forget if it doesn’t come natural
to everybody. You’re doing other things but
where you guys right now with literally like making a video
and being like, “Thanks, Sal,” or replying to Karen in a Snap
or engaging with a comment in Instagram and
actually replying to it? Tell the truth because I’m going
to double check and call you out if you bullshit me
here in my house. – I would say not as
much as we used to. What you’re saying earlier
about how you spent 15 hours responding to comments
about an event that happened. When we first started off, Jake
was saying follow every fan. Jake, you were
really, really encouraged us. Yeah, exactly. We used to, I remember being
at the airport waiting in line responding to fans. Being in the car, responding to
fans and after certain period of time–
– You have to. I felt it actually really
worked well for us as far as building our social media fan
base but I felt like it stifled my creativity.
– Interesting. – And living, not really knowing
how to live in the real world– – Yes. – in a way I felt every moment
I had to wait or every moment I didn’t have to
talk to someone. Every moment I was sitting
at a table I was on my phone. Nowadays, I actually practiced
just giving myself an allotment of time and I feel like our fan
base is really understanding of that because we’ve been
pretty vocal of that. – Interesting. – I don’t think they think they
take it personally that it takes us five days to respond. – That’s your authentic place.
– Yeah. I also feel like spiritually I’m
going one direction where I want to spend less time online,–
– Yes. – business-wise I understand that it’s so
important to engage. – Of course. – That’s why we do
have people like Jake. – What about you? – I go through phases. We just released
an EP a month ago. I was online the entire week
pretty much just responding to people consistently. Kinda went downhill after there
and I probably spend a good three hours every week just
responding to people every Monday or every Friday I
just sit down and respond. – And where?
What platforms? – Twitter mainly.
That’s the only one. – Are you guys producing
content for Snapchat? – No.
– You really, really need to. (laughter) – I just want to say as an
artist it is really important to have a marketing firm, have
management, have friends, have people to
help curate content. What we do is we sit down, we
have a meeting once a week, hey, look at all these pictures.
These are fun pictures we’ve taken, this is what we did,
here’s what we want to say about it and have someone else kind
of do that work on that and so it’s not. – I think I don’t think that’s
an artist statement, I think it’s great that you have
self-awareness to know what works for you. ‘Cause I think a certain artists
they should be doing a ton of that because it what
comes natural to them. A lot of my business friend
contemporaries are like, “You’re running all these businesses.
Why are you spending four hours a day
engaging with fans?” I’m like, “That’s
my natural state. “It’s where I get my information
from. It’s when I want to do.” But I don’t think that’s
what everybody should do. I like listening to the
way you guys answered. What I like is I just think you
guys are figuring yourselves out and putting yourself in the best
position to succeed and I think really that
ultimately is the main play. I really do. – I think fans crave an
experience, a story much more and content much more than
they crave whether or not you’re responding to them.
– I disagree. I would actually argue and you
can be right but I’m completely and I have a lot of data to
support this believe that access is the most valuable thing
an artist can now bring to the table.
– I agree. – Access meaning
that you’re accessible? – Like some sort of access.
– Like happy birthday to you. – I think you can
touch a movement. You do it with a lot of brands
if a brand doesn’t respond to questions within four hours–
– Sure. – that’s a problem.
But when you’re an artist your responsibility is
to create amazing art. – I think that’s for sure. First of all, no good
marketing solves a shit product. If you guys engage 24/7 with
everybody but your music sucked shit, you would lose. On the flip side, I do think that people
really underestimate. I can promise you right now your
top 5,000 fans would shit their pants if you reply
to them on Snapchat. – I don’t even
know how to do that. (crosstalk and laughter) – I don’t even
know, how do you reply? – We’re not going to do this
right now because we’re still in the middle of the show. What I’m going to do right
now is even more interesting. Guys this is my snap, can you
guys make a commitment to get serious about Snap? – Oh God, no.
– Please. – I’m sorry, I can’t.
– Please. – I’ll try. I’ll try. See the thing is about Snapchat
the reason it’s the one platform that I do not use
because it’s the one,– – See you’re not even listening.
– I don’t understand. – I’m listening to you. – How do you do that and
listen at the same time? – Easy.
– Your generation, man. – No, no, no. I think that it’s behavior.
Right? It’s the 10,000 hours. You put in the
work, you can do it. – You can multitask like
that for 10,000 hours. – I think you
multi-task quite a bit. – I do.

– Hi Gary, my name
is Sharran Srivatsaa. I’m the President
of Telus Properties. For context, we are the fastest
growing real estate brokerage in California with about 450 agents
and 20 offices and my question to Gary is just this how can a
forward thinking brokerage like ours build a brand on Facebook and Instagram that all our agents can leverage to build
their own individual platforms? Thank you, Gary. – So I’ll jump into the
first one, you can add Frederik because I’ve given a lot of
speeches at RE/MAX and Keller Williams and all these
organizations and when they’re at that level with a lot of
offices they’re always trying to think about how they
empower their agents. This is a once in a generation
agent that comes along and has that charisma level, gets the
opportunity be on television and then has that… Do you like that
once in an generation? – I’m listening. Go on. – That’s not going to
happen for everybody. So, I think one of the biggest
ways that a company can enable their agents and we see this
insurance, I see this in fast food where people are
franchisees is to create content at scale in a hub that people
that have access to, can pull from it and then DJ the content. So there’s some great platforms
like Percolate or you can build something internally or you
could do an email blast but what I would do as your company is I
was invest in video and I would invest in photography, produce
content, give them assets and then training. I think one of the best things
that I’ve seen from people that have agents I’ve seen this in
insurance is they brought in the forward thinkers and put them in
front of their users on a closed platform, live streams, Q&As,
consulting opportunities it’s about education and assets. And that’s what you want to
empower so it is an investment at the top level instead of
telling them or trying to get them to do it force them to get
there by overwhelming them with value from the highest levels. – Wow, that’s good.
That’s good. – Like that?
– It’s powerful. Yeah. My point of view on social
media has always been to be as personal as possible. I think that the big, to answer
his question, the big challenge for real estate companies, any
kind of company is that they upload photos only
of their apartments or I always give this
example United Airlines, and I like United Airlines,
I travel with them a lot but they have
88,000 employees but only 60,000-something
followers on Instagram. They can’t even get their own
employees to follow them because they upload photos
of the airplanes. – That’s right. – So if you make it personal–
– Or bring value value. – Hmmm? – Or bring value for example
when you’re an airline if you actually put out content
around how to make people travel better, save money when
they travel, skip lines if you actually brought
utilitarian value– – But still for social media
there’s not that many successful accounts. If United Airlines posted photos
of people on airports meeting, crying, loving, hugging for
using their vehicles to meet after many years and writing
long personal emotional text then it could be beautiful, powerful Instagram
accounts in the world, right? And then they could
sell tickets indirectly. – See that right behind you? It’s a book I wrote a couple
of years ago called “Jab, Jab, Jab, Right Hook”. – I’m gonna get it. – Well, I’ll give it to you but
it’s like what you’re describing which is put out content
that’s valuable to them. – Yeah. – Jab, jab, jab, build up equity and then you can ask
for a transaction. – Yes, exactly. – I have something like
600-something-thousand followers, I would say 10 to
20% of my business comes from Instagram. Honestly.
– I believe it. – I launched entire buildings
from it but it’s because I also write emotional texts and people
make fun of me because I’m too emotional.
– Yes. – I’m a person and I’m an
emotional person and then when I finally upload something
that’s real estate related there’s more stickiness to it.
People pay attention. – May I ask you a question? My career, different from yours,
came from doing a wine show on YouTube in the mid-2000’s.
Yes. There was a point where I was
like wow and I was known as crazy in the wine world, do you
feel like you’ve become a more extreme version of your natural
being because of this character. I always wonder,
“Have I changed?” Do you feel like you’re exactly
who you were five years ago or do you think you’re a more
extremed momentum version of yourself because of
what’s happened? – I know because I have the
evidence ’cause I’ve done five seasons, last six years. I’m actually, I was never
playing a character because they don’t tell us what to do. I wish it was
scripted but it’s not. Right? But if you look back, if I look
back on the original season I was much harder, much more. I was kicking and screaming and
squealing and making crazy faces actually like now, I think
on the show, I’m much calmer. I’m much centered.
– ‘Cause you matured? – Yeah, a little bit but also
kind of watching myself so many years and seeing
this crazy character. Plus, I’m happier.
I’m married. – Of course, life changes. – I don’t think it’s going that
way, I think it’s the opposite. – I also saw an episode
where you dressed up in character as Andy Warhol. – It was so freeing.
Have you done that ever? – No.
– Oh my god, I disappeared. It was so freeing not
to be Frederik anymore. I blacked out.
I don’t even remember anything. – It was easier
to be Andy Warhol? – Well, I have an obsession too.
(laughter) It was so amazing. Now, I’m looking
forward to Halloween. I’m going to go all out and
just be someone else than me. – India, let’s move this. – [India] From Tom.
– Oh, Tom Ferry.

“use social media promote a
quality imported olive oil?” – Wow. Social media why wouldn’t you
utilize it for any product? Right.
– Yes. – First of all olive
oil, people love olive oil already, so you want to
tell a little bit terroir where it’s from and then also how it
is used best case scenario but also may be a surprise. Olive oil as an ice cream.
– Which I love. – Olive oil as a cake. Something that is just a
little bit off center. I think social media would
be perfect platform so you can cut through. – I have a very
good answer to this. I believe really. I feel excited about this
influencers, influences, influencers, ask, ask, ask. I would go to Instagram search hashtags
olive oil but then cheeses and breads and cakes and
ice creams and I would literally for 11 hours a day, this is your
business you have an imported olive oil, what are you doing? What are you doing 7 PM,
8 PM, 9 PM, 10 PM, 11 PM, 12? What are you doing? You’re doing a lot of
bullshit a lot of times. I would allocate six,
seven hours a day and I would literally you search hashtags
and you find somebody’s account it’s a sous chef in a Kansas
City restaurant that has 813 the followers but the Gmail
account’s there and say look I’m importing amazing olive oil. I’d like to send you a bottle. I’d like to post a picture
of it on Instagram if you have it and then you wait. That person
replies and goes sure. They’ve never had anybody reach
out to them and give them olive oil for free and they’re pumped. Or they write back, yeah
but I’m an influencer. I get $400 a photo
and you’re like that’s not for 800 followers. But it’s just literally,
literally I actually believe that if you have a product like
an olive oil or any product that influencer marketing on
Instagram right now and then and then unbelievably dirty get dirt
under your fingernails grinding one by one, Gmail, Gmail, Gmail,
click and account find their Gmail, Gmail, Gmail
eight, nine, ten hours a day. – I love that. You should come up every fucking day up here we
should talk about this. – Done. – I have so many things now that these poor bastards
to deal with. – Dead. They’re dead.
– I love this. – But the big part of this guys,
the big part of this is to ask. – Can you take this camera away
and just direct the conversation right here.
– No way. (laughter) Nuh-uh it’s easy
to pass on them. You’re the bottleneck.
– Of course. – You’re the bottleneck. – 30 days.
– 30 days. – Yes.
– You know, ask. So many of you are
just not asking. The fear of rejection or the
laziness of the execution is stopping people from winning.
– #laziness. I think that is
very, very strong word. – It is one of those
two things, Marcus. I’m telling you right now if you
actually have a product and you actually spend 10 hours a day
and I love when people are like, “10 hours a day?” I was running a very large wine
retail business and when Twitter came out, I went
pot committed, all-in and I was spending 10 hours a day. I built my entire brand
from from that ecosystem. It wasn’t mainstream media. It was winning an award
and having the entire press. – Don’t belittle my award.
Whoa! – I’m not belittling. – I saw that.
– I’m not belittling. He’s caught it.
He’s right. (laughter) But I’ve never had. – No, I get it.
I get it. – I’m happy for you.
That was fun to watch. And I’m happy for everybody. But it’s unbelievable
what 10 hours a day of asking 850 chefs a day on Instagram. 109 chefs will take a
photo with your olive oil, 39 moms that have
a lot of other moms that give a crap
will take a photo with your olive oil and it’s
just the work and the asking. – I love that. Smart. – And it’s free. – Are you building a Trump U?
– No. – A GaryVee U? – I don’t want to get
into fights with any judges. – But this is good. This is actually a
really good education. – Free.
– Yeah. – For life.
– I love that.

– [Voiceover] Nayeli asks,
“What’s the best way to “fundraise for a church that is
also a community center with “limited resources?” – All right so let’s break
out of our thing and go more holistic.
– Yeah. – One more time? What’s the best
way for a church– – [India] For a church that is
also a community center with very limited resources? – The best church campaign that
ever happened was, I don’t know what kind of church she goes
to but this was a pretty young hipster pastor in Seattle and he
was trying to show his community that they actually
weren’t over religious. So he threw a keg party. He got a local band and he
created a smoking section outside the church and
they raised over $500,000. ‘Cause the community wouldn’t
necessarily have given to the church but he actually
chose us because we were not a
faith-based charity. He chose to make a statement and
say our church community we care about the world,
we care about clean water. What we don’t need to
do it with the strings. We don’t need to do
it with an agenda. That message resonated powerful
with the Seattle community. One of things now we’re trying
to get entire churches to donate the birthday of every
single person in the church. Same thing. Your friends Gary’s not going to
give to my church community but he would give to my
clean water campaign. It’s a great way to kind of
reach outside the walls and build bridges. – I think it comes down and it
was brought up right from the beginning. It’s storytelling right? What is your
community care about? What is going to
compel them to donate? You understand the context of
the people that are part of the church community and you need to
understand the people that are outside the community and I
still believe in the context of the show and there’s many ways
but in the context of this show I think getting very aggressive
around Snapchat and becoming the best Snapchat player in a small
town in South Carolina as a church and then going to the
local newspaper to write an article about how this church
is doing Snapchat better than anybody it’s always using new
mediums that give awareness to your mission at
hand through your execution of that storytelling. And so whether it’s Snapchat or
something else live streaming on Facebook Live
for 72 straight hours, something that everybody in the world is talking about use that platform to get you awareness over
what you’re doing. – We had a fundraiser run a
campaign where he listened to Nickelback for
seven straight days, day and night. He went to
sleep with headphones on. He raised $35,000 in
sympathy from the community. I would totally agree with that. We gave our Snapchat to a team
in Berlin a few days ago who did a takeover of Charity: Water’s
Snapchat and they were running marathons and banging
on yellow Jerry cans. Stuff that we would
have never thought of. They were spray painting
Jerry cans, creating art, creating content. – I know I’ve gotta run and
I know you’ve got to run but

southern Spain near the ocean. I rent it, I have a website, I
advertise in agency and I do AirBnB but I still
need more customers. Thanks and greets. – Snapchat. Instagram. Facebook. This is so… Instagram hashtag strategy is unbelievable. Why don’t you give away the
house to 50 influencers on Instagram that have 1 million
followers, DM them and say I have this
beautiful house here. I would like you to come out. Why don’t you reach out to
Turkish Air or Delta or Virgin America or something like
that and say I’ve got this house, I want to surprise and delight
five influencers on Instagram and have them come and stay
and then what you say is all you have to do has have five photos
tag this, use this hashtag. If you ask every airline in the
world 99.9% of them will say no and one will say yes
because they just talked about influencer marketing
the day before. Now, you can go and Instagram
message somebody who’s got 2 million fans and is a pretty
girl or boy and say you should come and stay at my house
in this beautiful place. I will have your
flight taken care of, you can stay in my place, in return I want 10 social
media pieces of content, tag this. Game over.
Winner. Over. Then hashtag culture. Figure out which hashtags
are being used and put out way more content. More content.
More content. More content. Content is the cost of entry
for relevance in our society. – [India] Nice.
– Thank you.