2:20

“Which of your views do you think has changed “the most in the past five years and why?” – Oh, we’re coming out strong. Which of my views has changed the most in the last five years and why? I yell at everybody to not draw lines in the sand but the four, five things […]

“Which of your views do
you think has changed “the most in the past five years and why?” – Oh, we’re coming out strong. Which of my views has changed the most in the last five years and why? I yell at everybody to
not draw lines in the sand but the four, five things
I actually care about are pretty hardcore lines in the sand. You know, I’ll talk about
some things that have changed. I think that I’m a better communicator as the CEO for VaynerMedia than I was with Wine Library. I think that I hate confrontation
and negativity so much that I lollygagged, and
it wasn’t easy for me to give critical feedback. I mean, even people in this room have gotten critical feedback, and have fundamentally benefitted from it, and it’s not something that I’m sure that I could’ve delivered
as a younger CEO, which is, I didn’t like it. I literally kind of took the role of like, well, if they’re not
winning in this environment, then eventually I’ll
just, they’ll get fired. If they can’t figure it out,
it’s so good, they’ll get fired and I wasn’t providing that value, so I think micromanaging along the way instead of letting complete capitalism and complete openness
kind of rule the day, is something that I’ve changed. You know, I don’t have that many, you know what’s funny about
that question, Brandon, is I’m over-the-top
passionate lines in the sand as equal as I am to being
willing to change them. I always like to say,
I’m a mobile, mobable? No, no, no. What’s that? Moldable, thank you. Modable dictator, movable,
too, and moldable. Make me! Moldable dictator, because I think that the thing the team will about
is, if you can debate it out, and if it makes sense to
me, I’m willing to try, I’m willing to test. So I don’t get too passionate about it. I’m trying to think. Kids, family balance, work life balance, profit topline revenue. I feel myself changing
on YouTube a little bit, in the current moment, like, you know, Jeff Nicholson on the paid team
is really selling me hard on preroll YouTube and it’s value prop and so that’s a rabbit
hole I’m intrigued by. Growth hacking, I think I was cynical to the term, I didn’t love the term, and so I would kind of like zing it, because I thought it was, I thought, like, Ryan
and other people in it, I thought were really great players, but I thought the term
was getting huckstery, but I very much value, kind of, you know, understanding, you know, result driven marketing, so maybe that. – [Steve] Are you any
risk-adverse in your investments? – Risk-adverse in my investments. No, but I definitely think
that I struggled a little bit to calibrate the 25 million
dollars in Vayner/RSE versus Angel 25 and 50 k for
the first three to four months, but I haven’t changed
my point of view there, it’s still jockey and. There is something I’ve
really changed my mind on, and I’ve brought it up recently. Dammit, I’m so pissed, I’m
good at this top of mind stuff. I’ll keep going with the show, and see if I can dig it up, or we’ll come back to
it in another episode. I’m very into changing my mind. I’ll give you a preview
to changing my mind. I will bash Facebook advertising in three to four years. Bash it. We’ll say that it’s overpriced
and doesn’t deliver, because that’s what always happens, the same way I bash banner pre-roll, and the same way I bash SEM to not being as good
as people think it is, those are my calling cards,
along with e-mail marketing. I’m definitely way more
down on Twitter today than I was three years ago, so, I don’t know if it’s like,
you know, it’s not like a religion change, but
the tactics I believe in constantly change, it’s my kind of, write similar books over and over. Sid, you’re smiling. Something happening on Periscope? – [Sid] They’re like,
‘we wanna ask questions.’ – They wanna ask questions. Periscope, why don’t you
calm your goddamn role for a few seconds and let me do the show. And so, my tactics change a lot, but like, you know, the core things, I believe in being good
to people bring value, things like that means you’re
having shifted that’s so much.

18:27

– Mike? – [Webly] Yep, Mike. – Okay. – [Webly] I think it’s waste of my time to comment on your videos and answer the question of the day. Tell me why I’m wrong. – Well, Mike. Let me help you tell you why you’re wrong. – [Voiceover] Here we go. (laughs) – No, I […]

– Mike? – [Webly] Yep, Mike. – Okay. – [Webly] I think it’s waste of my time to comment on your videos and answer the question of the day. Tell me why I’m wrong. – Well, Mike. Let me help you tell you why you’re wrong. – [Voiceover] Here we go. (laughs) – No, I think it’s a
really interesting question and I think that– Mike, I think it’s a great question and I think that there’s
a couple of things to figure out here. One, I’m gonna assume, maybe not, that one of the good reasons
to think what you think and I think a lot of other people think, there is because I’m
not reading that right? Like why say something if
it’s not being consumed. I think a lot of people
recognize I do read them because I’m engaging quite a bit. Not on YouTube which is because of the app and because I have a
awkward sign-in structure on Google between Gary@vaynermedia and the account we use for
a lot of the Google content. I have to figure that out. I would comment more
because now it’s all mobile, I only comment mobilely. So, I’ve gotta figure that out
but quite a bit on Twitter. Outrageous levels on Facebook
in the last month or so. More on YouTube, I will figure it out. I will use this as call to action. But now I’m gonna give
you a really good answer to your question. The reason you’re actually
gonna start commenting. It’s because I have nothing
to do with the equation of what’s actually happening here. Let me explain. That’s not fair. I do have something to do with it. I’m (claps) the match of what’s happening with the #AskGaryVee Show. But the truth is, to really
get what I want out of it, I want to build a comminity. A community can not be built predicated on a dictatorship or an individual. It needs to be predicated on the fact that people are communicating
with each other. What you haven’t realized yet, Mike, is that if you look deeply into
what’s going on on Instagram and YouTube and Facebook there is a group of 30 to 40 people that are quietly and
subtly, and I would say of those 40 people, 25 are
doing the wrong version of it. Which they’re in there
communicating with the other people for their own interest in
mind to siphon them into– If Webly was to do that, she’s
in there ’cause she wants some of the other small business
people to take her services and that’s all she wants
in a right hook, right hook right hook, right hook way. 25 of you, I’m paying attention,
are playing that game. 15 of you are not,
you’re playing more of a jab, jab, jab, right hook game and let’s just remind everybody, Jab, Jab, Jab, Right Hook to that person that
emailed and said they were disappointed in me, that is a game that plays like this. Jab, jab, jab, right hook. The right hook is not you get the sale. The right hook is you’ve been given the permission
to have a chance to sell. So, when you jab, jab, jab and right hook you go for your right hook
but you’re not disappointed. I have not even asked
any single person here what the update is on how
many books have come in. It’s just not the part, it’s
the permission that it created, not necessarily what the
results are just yet. The real reason you should
be commenting on this show is because you’d start putting
out content on your two cents in context to what was just
put out in the show format. Other people that are in the trenches are actually reading
those comments, plenty. More of you should be. And then you start
engaging with each other. And out of that serendipity,
much like on Wine Library TV, where there are over 20
different wine tasting groups right now that have been
hanging out with each other for the last seven to ten
years drinking wine together, once out of every, once a
month on every third Wednesday for the last five years
and have built their disproportionate best
friends out of being part of a community of a web
show started by some kid in New Jersey talking about wine. The community that’s being
built underneath here. The way that these three get
to interact with each other for the rest of their lives
on this connection point and the way that you guys
all have the ability, if you’d like to, to create
connections of likeminded people with very different angles and to have an interesting situation unlike politics or
religion or other things where you have a guy who’s a pardox which then creates fan
bases in opposite directions so it’s not a complete sheep
game but yet people that can actually have empathy for
other people’s points of view and collaborate, you
now have the beginnings of a community that has value to you that has nothing to do with the person that’s putting out the content. That, my friend, is why
you should be commenting.

14:28

Where you couldn’t sell shit? – Wow. (laughs) I’m gonna throw a lot of people for a curve ball here. I actually wish that existed. I actually think that I would be even more successful. I think I have, I think I’m doing fine financially. I’m actually, in my behavior, I wish my accountant was […]

Where you couldn’t sell shit? – Wow. (laughs) I’m gonna throw a lot of
people for a curve ball here. I actually wish that existed. I actually think that I would
be even more successful. I think I have, I think
I’m doing fine financially. I’m actually, in my behavior,
I wish my accountant was here. I’m very conservative, way
more than people think. I don’t value the dollars that much. I’m not– We should go into James’ office right now. Of all the money I’m leaving
on the table at VaynerMedia because I like the feelings
and all the other things that come along in life, I
actually think that if the world had no money that I
would be more successful. Because I think, and I’ve eluded to this, that my ability to communicate to people and to storytell and
to inspire and motivate is maybe my disproportional skill. And that if I wasn’t drawn
to running businesses, that I would be absolutely
in hype-man P. Diddy or preacher. I push very hard against
my motivational aspect because I don’t wanna be bucketed into a motivational
speaker because I do think that it’s the cliche thing
that we talked about earlier that you two really hit on. And I’m scared that people
struggle to cut through the noise which is why I’m impressed with the– You know it’s funny, you two
are the most interesting for me because you’re both the parallels
that happen with me right? There’s only one third person
that wasn’t your story, it would’ve been perfect
of the three versions of my content that’s put out. Instantaneous understanding. Perseverance, but liked it up
front but it was perseverance. And, at some level,
thank god you’re not this but like the, this guy’s full of shit and I just eventually got
there and won that game, right? So I actually think that if the
world was stripped of money, that I would be dramatically more impactful on society. And the weirdest and only scenario that ever goes through my mind. Ever. Of me not buying the New York Jets. Ever. Ever. Is that somewhere along the line, the chemicals inside tweak just enough to where I become guilted by myself to give up that part of my journey to triple down on the other
part of my journey a/k this. It’s a funny story, somebody
sent me an email yesterday and said they were
disappointed in me for sending the email and creating the contest of asking for the books
to be in the question. And I sat there with the
question for like 20 minutes, I said, “My god, I will
never win this game because people are unable
to see one level deep.” (scoffs) I’m not forcing people to buy that book. I’m putting out a show every single day that is free in a world where plenty of people monetize video content. And you’re more the
welcome not to participate in that part of it and I am
picking 500 other questions to put in there and it’s just interesting that there’s so little breathing room for any kind of commerce to some people in a world where you could
provide dispropotionate upfront value and people
want you to be stuck in the jab, jab, jab, jab world and I’m wired as a jab,
jab, jab, right hook guy. If money was taken out and the game of business was stripped. I would then have less of a
right hook mentality of commerce My right hook would then be to
get people to actually do it. So I’d be like chasing all
of you around and be like, “No, you gotta go do it.” Now, motivation isn’t enough. I actually think the
answer to your question in a long-winded way is I’d be really happy and really successful in
communicating to the world my points of view. – [Voiceover] Love it.

3:22

– What’s the unforgivable sin that one of my employ, I mean, actually there’s a lot of things that I really think are very important to me in like, not lines in the sand, but you know, what’s interesting is, it’s funny, hustle and people, I’m not worried about people’s work ethic, you know it’s […]

– What’s the unforgivable
sin that one of my employ, I mean, actually there’s a lot
of things that I really think are very important to me in
like, not lines in the sand, but you know, what’s
interesting is, it’s funny, hustle and people, I’m
not worried about people’s work ethic, you know it’s funny, actually I’ve been thinking about DRock, Staphon, I’ve been thinking about
making a video, actually about hustle may be my super power, right, but it doesn’t have to be yours. Right back to everybody’s
strength and weaknesses. Mine just, you know, I’m
a little bit concerned that a lot of you who are watching this, you know, you hear my mantra
of hard work, 24/7/365, and you start trying
to force yourself into going into that direction
and really I’m just speaking to the small group
of people that are watching or listening to the show
that actually have that skill of being able to, when they’re passionate, work their faces off and that is one of the competitive advantages. One of my favorites,
mine, in a lot of ways, but it doesn’t have to be yours. So, you know, it’s funny
how the question was asked because I think it’s a leading question to, you know, if they only
work like Steve, right, you know, if they work
like Steve here, right. So, you know, that’s not
the issue at hand at all. I think the only sin and the
quickest way to get fired from VaynerMedia is to
not figure out a way to play nice with the other boys and girls that you work with. To me, the number one thing that I judge VaynerMedia employees
on is how they interact with every other VaynerMedia employee. Some people in the
organization are really good at leading their teams. They have 12, 15 people and
their team loves them to death and they love their team to death. However, cross department,
if they’re on account with creative or with
the paid team or with IT or the video production
team, they’re not as good. They’re fighting just for their team and they’re burning bridges
in those departments. Not good. Other people are tremendous with clients and are great with the
other senior people, but they’re not treating the people underneath them with the respect and their team doesn’t
love working for them or micromanaging them and so. You know, managing styles don’t bother me. People have to learn their
cadence on micromanaging versus giving people air
cover, but being disrespectful or being selfish to what’s
in your best interest, not the logo’s interest as a
whole, within the organization, to me, is just completely unacceptable. Letting your emotions get the
best of you and talking down to somebody or creating
conflict, unacceptable. So, those are the things that are the sins within my environment.

7:56

@DylSell on Twitter, and I have a question for the show. – DylSell. – DylSell. – Recently I’ve heard plenty of social media experts, mainly spurred by Mark Cuban and Evan Speigal. – Oh okay, they’re real people. – Are you for deleting the history of their tweets and other past social media posts, because […]

@DylSell on Twitter, and I
have a question for the show. – DylSell. – DylSell. – Recently I’ve heard plenty
of social media experts, mainly spurred by Mark
Cuban and Evan Speigal. – Oh okay, they’re real people. – Are you for deleting the
history of their tweets and other past social media posts,
because they say that the context is out of play 8
to 10 months in the past. I was curious what your
thoughts are on this, and if you have a counter punch. Thanks Gary, love your show. – Thanks brother. I don’t think I have a counter punch. I actually agree with both. I think, first of all, I do
think that Snapchat is the closest thing to real life communication, like everything you say
to your friends doesn’t get recorded for life. I think that’s why Snapchat exploded. When I finally made that realization, I’m like, wait a minute,
this is actually the real way we communicate, that’s when
it started getting exciting to me, that’s why I started
in late 2013, mid 2013 starting to get really bullish on it. You know Cuban with
Cyberdust, Evan with Snapchat, I know where you’re going
DylSell, I think that, I think that it has a place,
and I do believe that a disproportion amount of
the content deserves to be in a place where it disappears forever, however, I think there’s enormous value, as a matter of fact, yesterday
was one of my favorite moments in a long time in my career. Somebody tweeted, sweet
red wine is starting to explode in the U.S. I made that prediction
on a Wine Library TV episode, seven years ago,
and he linked towards it and it was fun to see a
younger, less fit Gary, make a tremendous
prediction about where the wine market was going, and
so I think that there’s content that I think, Is anybody here devastated
about the fact that they have these great pictures,
or videos, or comments from three, four, five, six years ago? No. Both, the answer is both. But it’s not an all or nothing. And definitely the Twitters
and the Facebooks created this kind of all, forever, and
I think the reason Snapchats working, the reason Cyberdust
has value and is working, is because they play in the
ying to the yang and this and that, and so, that’s that. I think they both work. I think they both have a place
at the table, and I think there’s probably, you
know, this is why Beme, and Meerkat, and Periscope, live and real time content has a place at the table, and there’s probably some sort of fourth thing I haven’t even thought about yet that has a place of the table. There’s a lot of seats at the table my friends, and I think people
get way too all or nothing, and they don’t realize
how many chairs there really are. – [India] That was beautiful.

12:08

– Yes, Merv, you’re also month what, one, – [Merv] One and a half. – two, one and a half? – Some newbies on the show! – Yes, absolutely. So one of things that I love the most about being here is the hustle way of life. I think it’s amazing. – Okay. – What […]

– Yes, Merv, you’re also month what, one, – [Merv] One and a half.
– two, one and a half? – Some newbies on the show! – Yes, absolutely. So one of things that I love
the most about being here is the hustle way of life. I think it’s amazing. – Okay. – What are your suggestions
when working with external partners, who you gotta work
with to get the job done, who don’t share your hustle? – You mean like the rest
of the entire world? – Yes, them. Exactly. – From an agency dynamic,
we’re stuck, right? You wanna look good in the sandbox which for people that don’t
understand, you work with a brand and you’ve got
four, five, six, three different agency partners
and it’s important that what a brand hates that we
work with is when the agencies are playing politics
with each other because their assumption is that we as
Vayner, are trying to get the money of this person,
and that makes sense. That’s a cynical point of view, that’s the right point of view by the way, 90% of the time. And so, I, and you may not
fully know this but some of the people that have been
here a little bit longer, I’m actually very aggressive,
like don’t go down that route, we’ll get ours by just
showing what we’re about. But it makes it frustrating for all of you that are in the trenches because I’m probably taking,
I’m probably pushing it even too far of like
“be nice to everybody”, even though they suck. Or you think they suck. – I don’t think they suck, I just said they don’t hustle.
– I get it, I think everyone sucks. And so, I think that it’s a balancing act. It’s a really fine, tight rope. I think letting your work speak for itself is a very smart strategy. I think the truth is undefeated. Meaning, I do think eventually
the truth bubbles up right? Now, you may have a
flawed judge of the truth. Like there’s a human
being that runs that brand that may not see it, maybe tricked, may have too much romance
for the prior world. Or logos over team players. And so, I think you have to
assess who the judge and jury is number one because that’s
just the real game. I think you need to build
a relationship, for real, outside of what’s happening
in the room with those people. Because let’s not forget they’re
just humans that work for a company, and I have
found that a lot of times they realize they stink too. Because maybe their company stinks and at least that gets you
aligned where you’re not mad at the person, you’re mad at a logo. Which I think often times
takes a lot of venom out of the situation,
makes it all more palpable. I think what it comes down to is good old-fashioned
communication, on all levels. Your own team. As somebody who’s a little more senior. One of the things that we
struggle with here at Vayner is the youngsters don’t
fully get it all the way they haven’t been through it. So they’re looking just at the narrow like this project isn’t done
at Thursday at 4, they stink! There’s a lot more going on than that. So I think communication
with your team, to the side, the different players, the client. Just communication,
communication, communication. – I like it, thank you!
– Cool, you got it. – [Group] (applause)

4:29

Nice to meet you Vayner Nation. (laughs) – What is your question Molly? – My question is I read an article in the New York Times recently. – Is that a newspaper? – It is a newspaper, but my Mom sent it to me on Facebook. – Amazing. – So, it was called ‘No Time […]

Nice to meet you Vayner Nation. (laughs) – What is your question Molly? – My question is I read an article in the New York Times recently. – Is that a newspaper? – It is a newspaper, but my
Mom sent it to me on Facebook. – Amazing. – So, it was called ‘No
Time To Be Nice At Work’ and it was all about how
the workplace is becoming a hostile environment now
because people aren’t civil to one another because of a
bunch of external factors. They’re focused on a bunch
of other different things. – Like what? – So people aren’t nice to each other because the pressure of day-to-day tasks, they’re thinking about something else when they’re in a
conversation with somebody. – OK. – How do you find– – What was the point of the article, like what was it trying to say? – It was trying to say that there’s always time to kind of like take a deep breath and say
hi, how are you, to somebody, which I think you do a really good job of. – Okay. – So how do you find the time to focus? We’re having a conversation right now, this is a great example,
but how do you find the time to focus, be nice to
people, stay in the moment, that kind of thing? – How do I personally? – Yes, you personally. – You know I don’t think I
really have any other gear. I truly believe like DNA and the way you were brought up is real. I truly look around this room and there’s different levels
of being a nice person in this room, it’s just real. It’s just a real thing, right? For me, it’s super easy. So here’s what I would say,
I think that one thing I like to say a lot is money and
micro-fame or real fame doesn’t change a person,
it just exposes a person. So the amount of people
that write me emails or see me in the street like,
“wow you’re…”, they’ll like send a tweet after they take
a selfie with me in the street and they’re like, “Wow, Gary
Vee’s a really nice guy!” Like, you actually get credit
for being a nice person the more exposure you get. Which I think is silly. Which I think is kind of
just a weird kind of dynamic. So, I think that falls in the
same realm as your question which is, you know, I
don’t think external things in the world, like 24/7 world, I don’t think anything’s really changed. I don’t think Gertrude is nicer or meaner because it’s 2013 and
not 1955 anymore, right? I really don’t think that, I
just think Gertrude’s a (beep) and like decided not to be nice just like she wouldn’t have
been nice 30 years ago. And so, for me, I don’t
even know any other Gary. As a matter of fact, I’m
probably a little bit weird the other way, which
is I’m so uncomfortable with negativity and angst,
things of that nature, that I attack it in reverse. A lot of my day is taken up trying to make sure that’s
contained and not happening. So, it’s just my default. I think there’s a lot of value in it. I’m stunned how many people undervalue a head-nod or a “hey”. For me, because as you guys
know I’m running around so much, so much of my stuff is like
a wink or a smile or a, it’s just I don’t have the
time, but it’s so nice. I think people really
value effort, and intent. And I think you can get away with doing so much of that stuff, with
such little stuff, right? And so, for me it’s easy
because my parents had sex at the right moment to give me my DNA. – [Kim] (applause) – Thank you, Kim. And,
– (laughter) and my Mom really parented me in a way to really value other people and all that kind of stuff. And so, I just haven’t
known any different. I love that I get like extra
credit for it now-a-days because a couple people
follow me on social media. But, for me there’s, ya know, and more importantly, and I
think you know this, and I think a lot of you know this and
some of you don’t know this, but it’s what’s more interesting
to me is I believe in it so much the level of which
I’m forcing it down below me, not just leading by example
but being pretty upfront with senior leadership of
how much it matters to me is I think helps our company. – For sure. – Cool.
– It does. – Thanks Mol. – [Group] (applause)

4:20

“Which do you prefer [abrasive vs. compassionate] “when getting a point understood to meet goals and why?” – Josh, I’m curious why you’re asking this question. I think it’s maybe because you’ve realized I’m abrasive and compassionate at the same time. And I’m very thankful that I have a tool belt where I pull out […]

“Which do you prefer
[abrasive vs. compassionate] “when getting a point understood
to meet goals and why?” – Josh, I’m curious why
you’re asking this question. I think it’s maybe because you’ve realized I’m abrasive and compassionate
at the same time. And I’m very thankful that
I have a tool belt where I pull out a lot of different emotions. Competitiveness, caring,
warmth, sensitvity, straight disrespect. One of my favorites. (click) Such a deli– that was me drinking self disrespect. Such a delicious flavor. Every situation calls for
a different concoction. And so, what I spend
most of my time really thinking about is getting to know all the different employees
and trying to fig– Did you like that Staphon
showed up in the back? (trucks revving) I’m over here. Getting to know each and every employee on an individual basis, understanding the situation at hand, and then being smart enough as the leader, as the CEO, to deploy the right mix, the
right blend at that moment for the task at hand. I actually have no emotion and no favorite move. No, I don’t prefer
combativeness to compassion to respect to any of this. I really just whatever
I think at that moment is the right move. Sometimes I’ll do six
months worth of compassion and then straight karate chop, sweep the leg to the mouth, because clearly that wasn’t working. So, I’m adjusting in
real time to my clients, to my employees, to my investors, to my startups. This is a never-ending,
constantly 24/7, 365. Test and learn. Use your intuition and not get romantic or not get into a habit of
using one move over and over because a funny thing
happens with these things. It’s kind of like medicine. If you use it too often, it stops working as well. – [Voiceover] Raymond asks,
(hip-hop music)

8:00

on the #AskGaryVee Show. – This is amazing. – Gary who? – Follow him, mother [bleep]! Hey Gary, it’s Matthias Schaudig aka @mschaudig here from Germany. Just got a quick question. I just thought up my new YouTube channel and blog and I’m putting out content in German and English. How would you manage multilingual […]

on the #AskGaryVee Show. – This is amazing. – Gary who? – Follow him, mother [bleep]! Hey Gary, it’s Matthias
Schaudig aka @mschaudig here from Germany. Just got a quick question. I just thought up my new
YouTube channel and blog and I’m putting out content
in German and English. How would you manage multilingual
content in social media? Thanks for your answer. – Do it again, the wink is amazing. Do it again ’cause I really enjoyed it. – To begin the whole– – Yeah, the beginning I didn’t fully get. – [Matthias] Yo bro, it’s your
opportunity to ask a question on the #AskGaryVee Show. – Gary who? – [Matthias] Follow him, mother [bleep]! (laughter) – Amazing. Matthias had an amazing, amazing video. Big ups to you, I’m glad to
give you some exposure in here. Make sure you leave a
comment in Facebook as well to like get more fans out of this ’cause clearly you’ve
got a nice buzz going. Not buzz like alcoholic, I mean, like, not buzz like I drink wine all the time when you’re not looking! (laughter) I mean, I mean, buzz like
you got some good energy. Look, I think, I think
you know to handle this better than I do. There’s certain questions
that come along the show that the truth is, I’m
not a practitioner in, I haven’t managed, I
mean our brands have and I would say the one thing
that I would think a lot about is if you’re handling
them in two languages, really use the capabilities
of Facebook specifically that allow you to only
target people that are, you know, German speaking with the content and then only English speaking. Huge opportunity there. Obviously English is a universal language at a lot of places at this point so there’s something to
think about there but I think it’s the targeting capabilities and with Instagram getting
Facebook’s targeting capabilities late this year, I think
you’ll have a chance where you’re able to segment properly and plan where your content’s going by language and region. And I think that’s super important and so I would say that it’s the organized planning upfront of the distribution of the content that you have more flexibility
around in today’s world that you should take full advantage of. There’s a lot of platforms that you can’t, Pinterest, Twitter, things of that nature and there I think you’re
just doing your thing. I’ve seen a ton of people manage both. I’m a big fan of something
with brands here talk called Spanglish, you know,
which is like Spanish English. I’m very intrigued by some
of the work we’ve done for Latino brands where we
start a sentence in a Tweet in Spanish and then finish it in English. Have you tried the
German English play yet? Where you actually are putting out content that has both languages in it. In the post and the copy
hack a little bit there. I think I just gave a lot of people a good little nugget there. I think that will work. I think you’ll see a real
over-indexing opportunity there, especially with the youth who
are playing in both languages and who grew up in
households where, like I did, with Russian and English. You start a sentence in Russian and you finish it in English. That’s how a bilingual works and I think you should play with that.

9:09

“integrity in the communications industry?” – Dylan I want to too and I think the answer is there absolutely is but I think that there’s integrity, there’s very little integrity in every single market, advertising, politics, sports, music. The reason integrity is so attractive is it’s so hard. It’s far and few between and integrity’s […]

“integrity in the
communications industry?” – Dylan I want to too
and I think the answer is there absolutely is but I
think that there’s integrity, there’s very little integrity
in every single market, advertising, politics, sports, music. The reason integrity is so
attractive is it’s so hard. It’s far and few between and
integrity’s defined differently by everybody and I think
it’s interesting to watch. I actually think society
is giving people more room to be flawed, which is intriguing. I think the level of
integrity, the way integrity is viewed upon today I
think is in a much better place than it was by society
let’s say 50 years ago because I think we’re
now factoring in that nobody’s perfect and we’re making mistakes even by standards like
drugs and relationships and cheating, like intense
stuff, I think there’s an interesting evolution and I think that that’s allowed for a
little bit more gray and a little bit more if you’re
really on your high horse creating a scenario where
you judge integrity. But I think in a lot of ways
there’s plenty of integrity. I think there’s a ton of
integrity out there still. I’ve been saying this
a lot lately, I said on another video, are we gonna bang out that video that I did earlier today? – [Voiceover] Which one, we did four. – Yeah I know, the last one we did. – [Voiceover] The Twitter one? – Yeah, Staphon’s working on it? – [Voiceover] Yup. – In there I say, no I think
it was a different one. – [Voiceover] It was the other one. – It was in another one, I screwed up. But, I’m a big fan of this
thing that’s on my mind right now which is you find
what you’re looking for. You know, I see integrity everyday. Everyday and I think it’s
because I look for it and I look half glass full,
like this is Niagra Falls to me. Like this is a very full
glass and I think that plenty of people can see plenty
of what’s missing. I think that’s as much on you my man as it is on what’s actually
happening in the marketplace.

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