– Hey Gary, Matt LaMarsh
here in Atlanta, Georgia. I hope you’re doin’ well. Had a quick question
about self-awareness. Do you think it’s more
about maturity and wisdom or is it something that
you’re just built with? Thanks so much
for takin’ the time. Have a great day. – That’s a good question. – So I’ve been talking a
lot about self-awareness. I’d love for you
to take the floor first. Maybe you haven’t had as much time to
ponder this world. What’s your take
on self-awareness? Do you feel like you have it? Do you feel like it grew? For example, I believe
it is the ultimate power. Once you have that, boy
can you start navigating. I’m struggling ’cause
so many people have really caught
attention to this and are asking me
to help them figure out how to gain more of
it and I’m like Jesus. There are certain places
where your skill set stops. Mine stops at how am
I gonna, I don’t know. Boy do I know the people
that I know that have it are winning and not
just financially or (mumbles). They’re just in a happy place because of that self-awareness. What is your thought
on self-awareness? – Yeah, I think it’s a
skill like any other. – So you do think it’s
something that can be it’s own. – Sure, I mean people
might have natural capacity for it from how they were raised like any other skill. – In the world? – Some people are
good at basketball and some people
have to work very hard to be good at basketball. – Do you think
one caps out though? In a basketball analogy,
Dunk is a nice looking athlete but he’s never going
to be an NBA player. He has a ceiling of
his basketball skills, do you think people
have a ceiling to their self-awareness? – I don’t know if
people have a ceiling, but I think
self-awareness is a skill, a practicable, learnable skill and I think one
of the big things about self-awareness
is we don’t really know how we’re being perceived. We think we know
how we’re being perceived and sometimes we act in a way, when we act all pompous
because we want to appear stronger, we really appear weak. – That’s right. Which is a common
one by the way. – Yeah right and so
I think the big thing about learning to be
self aware is being open to the feedback from
people who love you and care about you who
are wiling to say to you “When you said that,
you looked and sounded “like an ass.” – Yeah, it’s funny– – And to be open
to that kind of harsh but from a good place
critique is the only way to learn how you come across. – It’s funny you said that. I think the closest
I’ve ever gotten to answer this is that
and then, actually putting that inner circle
in a safe place to tell you the truth. – Exactly right. – Because those
same people are scared, they love you. – And if you’re defensive
the whole time– – Game over. – Then you are not
learning self-awareness. – I would tell you that
my reading of comments over the last decade on social, and taking each
with a grain of salt. Your biggest fans,
you can only let your ego go so far and you’re aware
that some people troll for the sake
of getting reactions from the community and
things of that nature but the net, the millions
in a net composite score has definitely been,
I would always say that listening has
done a lot more for me even though I love to
talk and always talk. That consumption
pattern has been a very big deal for me. – So there’s
a wonderful story– – Please.
– about listening. – Okay. – The problem when
people say you need to be a better listener is
we’re human beings and we need to communicate
and communication is two ways,
listening and speaking. So but everybody’s
like “You’ve got to be “a better listener” but
here’s the best understanding I have of that. So Nelson Mandela
is universally regarded as a great leader
which is important because different people
are viewed differently in different nations
but Nelson Mandela universally regarded as
a great leader, right? He was actually
the son of a tribal chief and he was asked
in an interview once “How did you learn
to be a great leader?” And he tells the story
of how he would go to tribal meetings
with his father and he remembers two
things; they always sat in a circle and
his father was always the last to speak. And in terms of
leadership and listening, I think the idea
of be a better listener is actually half the advice. I think the advice is practice being the last to speak. You see this all
the time in meetings where everybody
will sit around a room, the senior guy will be like “Alright here’s the
problem, here’s what I think “we should do
but I’m really interested “in what your thoughts are,”
– Yes. – “Let’s go around the
room” but it’s too late. You’ve influenced them. – You’ve created the footprint. – And people bend and
mold as opposed to saying “Here’s the problem,
I’m interested “in what you have to say”
without saying anything and not even, and having
the, and here’s the, this takes practice. Not even getting a
hint whether you agree or disagree, if anything
you ask questions to learn more,
you get the benefit of hearing everybody’s opinion, everybody gets to feel heard and then you get
to render your opinion. – So I would tell you,
and this is for people that are running businesses, that is a micro
example of the way, and I think
makes a ton of sense. I would tell you
Andy, you obviously direct report to me,
you run our team, I think people would be stunned by how little you talk at all. Like the level of,
right, like the level of micro management I put on, like my version
of that is actually letting people do their thing and watching it from,
speaking last. I guess my punchline
is by the time I get into the meeting
where we’re like “Here’s the problem”,
the amount of listening that has been done
because I’ve created such a white canvas
for the leaders to do their thing and
I can watch it and contextualize
what they’re doing, is the macro version
because once you’re in that meeting room,
that’s basically the final pitch of
what’s been going on over that period of time. – Okay. – Yeah, that’s interesting,
it’s interesting. I believe in that quite a bit.
Okay, good. I mean I think, I on
the other hand do think that all skills have a max out. At some level,
your hard wiring limits– – So you can’t continue to grow ’til the day you die? – No, I think that’s the
black and white version of that. I think that
you can continue to make incremental steps
but I think that there are people– – Oh, so there’s
a diminishing return. That’s interesting.
– I believe that because I believe some
people are just delirious in this chase that
they’re gonna be at this upside of any skill– – That’s interesting. – and people lose
practicality at some level. – And the question is
is where is everybody? You know, if here is the max out where the diminishing returns. – That’s right. – The question is is… – Do you stop here? – Does anybody even get here? – And which is why
I’m always very careful to not play too
much to the negative because I don’t want
somebody to stop here but in the same token,
in a world where there’s a lot of
voices and everybody can do everything,
we need to level some level of practicality.
– Oh that’s good, I like that. Yeah, that’s interesting.
– Oh thank you.

– [Voiceover] Nayeli asks,
“What’s the best way to “fundraise for a church that is
also a community center with “limited resources?” – All right so let’s break
out of our thing and go more holistic.
– Yeah. – One more time? What’s the best
way for a church– – [India] For a church that is
also a community center with very limited resources? – The best church campaign that
ever happened was, I don’t know what kind of church she goes
to but this was a pretty young hipster pastor in Seattle and he
was trying to show his community that they actually
weren’t over religious. So he threw a keg party. He got a local band and he
created a smoking section outside the church and
they raised over $500,000. ‘Cause the community wouldn’t
necessarily have given to the church but he actually
chose us because we were not a
faith-based charity. He chose to make a statement and
say our church community we care about the world,
we care about clean water. What we don’t need to
do it with the strings. We don’t need to do
it with an agenda. That message resonated powerful
with the Seattle community. One of things now we’re trying
to get entire churches to donate the birthday of every
single person in the church. Same thing. Your friends Gary’s not going to
give to my church community but he would give to my
clean water campaign. It’s a great way to kind of
reach outside the walls and build bridges. – I think it comes down and it
was brought up right from the beginning. It’s storytelling right? What is your
community care about? What is going to
compel them to donate? You understand the context of
the people that are part of the church community and you need to
understand the people that are outside the community and I
still believe in the context of the show and there’s many ways
but in the context of this show I think getting very aggressive
around Snapchat and becoming the best Snapchat player in a small
town in South Carolina as a church and then going to the
local newspaper to write an article about how this church
is doing Snapchat better than anybody it’s always using new
mediums that give awareness to your mission at
hand through your execution of that storytelling. And so whether it’s Snapchat or
something else live streaming on Facebook Live
for 72 straight hours, something that everybody in the world is talking about use that platform to get you awareness over
what you’re doing. – We had a fundraiser run a
campaign where he listened to Nickelback for
seven straight days, day and night. He went to
sleep with headphones on. He raised $35,000 in
sympathy from the community. I would totally agree with that. We gave our Snapchat to a team
in Berlin a few days ago who did a takeover of Charity: Water’s
Snapchat and they were running marathons and banging
on yellow Jerry cans. Stuff that we would
have never thought of. They were spray painting
Jerry cans, creating art, creating content. – I know I’ve gotta run and
I know you’ve got to run but

daniela asks I’m an immigrant with an
entrepreneurial dream all my parents care about his college which I hate any advice that stuff um did you get pressure to be a good
student no I came from one of those famous words is expected that but I’m
right there was not even writing every so I I came from we’re going to work
even a conversation on it just wasn’t a conversation I I came from one of those
weird families where high expectations were always there but my parents were
not very good at being parents and so it was basically ignored so i kinda raised
myself but unconsciously yes ceilings no only child child yeah and I think
unconsciously I understood at a very young age that the adults were never
going to help me no one was coming to help me and so I
had to learn like the system as its presented to you is bullshit and the only gift they gave me about
being terrible parents is that I was never fold by the lies that the system
tells you like school right I learn about half the system you feel
like early on you made a decision that you weren’t
getting value from your parents and thus every grown up during your youth you looked in a cynical point of view
not just the grown-ups but the actual systems of the grown-ups all operating
represented whether it’s work or whether it’s corporations or school it’s not that everything is invalid it’s
just that the the face that they present is never the reality it’s so interesting I on the other hand had amazing parents right but came to that
same realization at a very young age that I mean those are interesting
different paths to get to that place so it’s really dictated my life where I was
like oh my god I’m not this and like I’ve got another cheese I was in fourth
grade for sure I’m i crack another nine years of eating
this ship what you got out early i’m like how do i how do I break this system
how I have to make it work for me yeah you decided to win within it I decided
to literally go on vacation because i realized i subconsciously I was never
going to be on vacation again you know it’s funny is i think if we’re
talking about unconscious uh I think I I realized I had no other support you a
great parent yard I have this other world like you going – I knew my healing
i need this right i just like with this system so that I have because I don’t
have anyone like the persisting daniela i’m going to give you very difficult
device I really think you need to have the most
honest and truthful conversation we’ve ever had with your parents and then
react to their reaction i think if you really i don’t know if you’ve ever gone
there all the way we’re like this is really ruining me like like not like hey
mom and dad I don’t like school it’s like I’m suffocating and truly believe
my life will not be as good as it could be if i go down this path watching your parents reaction to those
words for made them would be will give you a really good indication because
then you get to understand are your parents wired to really value you and
what you have what where you are and what’s in your
best interest from your point of view or do they really care about their point of
view and what their child’s success means to them I become very fascinated you might have
better in saying this i grew up in a way where I didn’t know like the fancy world
and select bumper stickers of colleges on cars like like parents telling kids
to take on college debt and better schools wait a minute that’s in their
interest cuz they get the color friends at university chicago is real fancy
maybe some punk tamesha and Xander went fairly I’m like holy crap that’s interesting well so i think it’s
fantastic advice let me just add one sort of your way to frame this so when
you go talk to your parents I think the way to frame it is not
here’s my argument because you’re never going to convince someone with a
compelling argument or very rarely what you want to do is start by asking them
questions do you care about me how much do you care what do you really
care about what matters the most to you man what they’re going to say is we care
about you being happy we care about you finding yourself about you what are
right now get them to commit to that and then say
all right if you really do care about me and you really do it does matter to you
that I’m this happy I’m going to tell you I don’t want to go
to school because it makes me very college makes me very happy and trying
these other things for a year to is going to be much happier it will you support me as i do something
at least four and you can even find its temporary give me a year to support me and if it
doesn’t work I’m happy to go back to call and support me mentally right like
the financial records that slowly but i’m not i know that emotional i know
that i want to i want to bring that up for people and i would say the other
thing like look like there’s casualties of war and your parents are not going to
be around for your casualties of what they think is in your better interest in
verses you i mean the gift that I was given that i really wish I could you
know stick into every goddamn person is the audacity and competence at a very
young age to just say this is the deal like like that independence is
incredible and like and that’s hard for a lot of people but like if you’re
asking me on this show it to me actions speak louder than words if you
publicly treated this and asked me and wanted me to answer you’re just looking for somebody to push
you over the finish line many of you are watching this and think it but would
never to be publicly and fear that your parents would see it you’re clearly this close and you need
somebody to not do i will indulge you I mean I really do think there are real
moments in time to say go fuck yourself mom and dad it’s real and it’s really nothing bad
cool and growing out from this is it like this is a crossroads and a lot of
people get forced to do it there are kids with massive debt because
they want to appease their parents and they lose they lose because they kick
their twenties and don’t take the risk reward things they should be doing to
just pay down the debt and then wake up 34 and they just finally aren’t men from
something that they decided at 17 because their parents question of a
hundred percent yeah in their pit now that I’ve got older and spending time
appearance in the appearance vested interest of vanity that’s the worst that let’s do one more
well because i’m going to go to the speaker parents I gotta go run to
misha’s school and hey sorry I missed

First and most, I
absolutely love the podcast. Secondly, I absolutely love
this book. Instant best seller. My name is Jerome Hardaway I am
head geek in charge for Vets Who Code also
known as Frago formerly United States
Air Force. What we do here is that we teach
veterans how to program 100% online at zero
cost of the veteran. By utilizing a pragmatic
approach and focusing on one language and problem solving
with that language our guys and girls of the Armed Forces are
focused more solving problems and thinking like a programmer
as opposed to learning how to do the same procedures
in multiple languages. Thanks to this we been able to
help 75 veterans gain jobs in the software technology
sector totaling $3.2 million worth of salaries. My question to you GaryVee
is how do we get into new communities that are tech rich
and talent rich and be able to build relationships with those
communities even though we are not natively there. Such as New Orleans
or Boulder, Colorado. Thank you. I thank you for
supporting veterans and thank you supporting Vets Who Code. – Political help. Get political help. That’s a very good story. You’re going to need some
governmental assistance. I hate to say that because at
the same time you can raise money, you can raise money
privately but your argument for what you’re doing has a
lot of political clout. And if you go down and if you’re
in Louisiana and you want to go into New Orleans there’s enough
politicians down there that would see this as
an opportunity– – To make themselves look good. – To make themselves
look good and to do something in the community. I think you have a good
political handle there to use. And by the way, once you start
raising money with the politics you get other people
wanting to join the program. It’s a good sounding situation. – This is why this show is so
fun when you have two people that can give advice because
they come from such different angles and I think that’s
incredible good advice. I would also say, my friend,
that getting in front of the tech companies who are going to
hire your developers when you’re not in Silicon Valley, you’re
not in Boulder is actually stunningly easy.
It’s called grit. You can spam people I’m sure you
had people through your career, in your career probably sent
you letters and faxes and now emails. I’ve been in my professional
career it’s been mainly email where they’ll
email me every day. Gary, I need to see
you for 15 minutes. I need to get to you.
I need to get to you. You don’t want to get
into stalker-land and be inappropriate but if you want
to email Slack, if you want to email Facebook, if you want
to email Uber or Airbnb, these companies are becoming bigger
by the moment too and are also looking to have relationships no
different than a politician that they can put on the website or
put in a press release while the getting yelled at for setting up
in Ireland and not paying taxes they can throw this kind of
thing and you’re right your narrative and we’re
about to hear some more. Nobody’s ever, ever the in
history of America going to publicly say I’m not
that into the veterans. – No.
– There is zero. There’s people disagree on
many things but not that one. I would say perseverance of
reaching out to the companies in Boulder, Silicon Valley,
New York and trying different tactics and also using Twitter
search and engaging with them because that’s the one cocktail
party of the Internet where there’s permission for you
to create a relationship. Those are two tactical
things that I would do. – The other thing to do would be
to try and get another another location somebody
working with you in the tech sensitives areas. Not necessarily Silicon Valley
but certainly New York or Boston so that you can take this and
develop something like yourself down there now you got three
groups out there and that’s where going to be able to spread
and job opportunities becoming back both ways. – There’s a lot of ways to
deploy remote teams especially around an issue like this
because so many of families affected by it. So many people, I’m not effected
by it but I’m passionate about it, I’ve been involved in it so
there’s a lot of tactics there. India.
– [India] This one. This is my dad.
– This is your dad?

You said you’d like
some new places– – I want to pause right there,
Staphon, cut back I’m so into this. Alastair, thank you so much. Other people have been doing
it. We need to do a good job and make sure I’m also debating
only going to video on the show. This is new thing after episode
200 I’m debating that all five questions are
only in video form. Video is exploding
with Snapchat, Instagram one minute video now. If you haven’t done it I
posted one yesterday, today. And I’m very hot on this. Keep that in mind and let’s keep
the really cool settings going. Alastair is rocking
this. This is cool. – So here’s mine. I run a digital agency in Exeter
in the UK and my question for you is this you have a team of
five or 600 people and you’re very prolific yourself in terms
of the knowledge you have etc. How do you ensure that the
rest of the team is speaking the same language as you
and saying the same things to clients that you would say? Very interested in your answer
and great work with the show. Keep it up. Thanks very much. – Alastair, thank you so much. One of the toughest things to do
here, it scares me to know right now somebody is on the phone
with somebody who has a slightly wrong or off tweak on the one
minute transition of Instagram video or the new Snapchat
messaging or the ability to caption Twitter
posts and pictures now. I’m very, I’m concerned and come
up with emailing the whole team, asking them to watch my content,
I’m going to be doing a recap of my own content and learnings and
thoughts over the last 30 days, we did an internal podcast for
a while. We’re trying a lot of different hacks all hands-on
meetings, break out groups, lunch and learns but the
truth is there’s vulnerability because it’s a human situation. Here’s a big one,
I’m not crippled by them doing the wrong thing. I’m not crippled by Ricky Magoo
right now being on a call with a client and saying the wrong
thing because it just plays itself out meaning either we
have to apologize to the client and say Ricky gave the wrong
advice and that’s the human vulnerability and we can get
fired and things of that nature but I recognize the
inefficiencies in human communications and I own them
and I know that 89.7% of the time we’re 100% on point. 7% of the time we’re doing a
really good job and 3.3% of the job we’re not. I can live with that.
That’s a net-net game. The other day when I said speed
is better than perfection when you’re running a big company the
way you get to 650 instead of 9 is you don’t worry about every
person having everything exactly right plus you need to
leave a little room for them to do their thing. The Mark Evans and the
Katie Hankinson’s and the Matt Seigels of the world,
these are talented people, Steve Babcock, my new
chief creative officer, these are talented people. They need to have
the slight iterations. They’re allowed to
disagree a little bit with me. It’s not called Gary Vaynerchuk. This is VaynerMedia and
VaynerMedia’s a collective of us and so those are two ways
I actually get through that and I think a lot of you can learn
in management and leadership from that answer. – [India] I think you get this
question but I like to throw it

apps would you take
to bring you joy or– – Instagram number one because
it’s soft porn and I need that. (audience laughter) I mean I’m going to
keep it real, right? I didn’t really hear it. Deserted island? – [Gabrielle] Desert
island, three apps. – Instagram soft porn one. Apps? Safari so I’d have
the entire Internet. (audience laughs) I’d be set. I wouldn’t need
anything after that. And probably… – [Man 4] Grindr. (audience laughter) – I mean if there was only one
other dude on the island Grindr would be right. And I would say
probably messenger, right? The default messenger
thing, just communication tools. Cool thank you. Let’s do it.
Who’s got a question?

your dad that you were moving
with your own thing, how did that conversation go? – This is a good question. The truth is this is
probably stunning information for everybody. We never really
fully had the talk. We kinda had to talk three
years later believe it or not. – Really? – Really, which is contradiction
to so many things that I’ve said to so many of you. Communicate this that
and the other thing. It was kind of a weird
way that we got into it. Uh oh. – [Policeman] Two minutes. – [All] Ok. – Two minutes we’re fine. – Why don’t we stop
it here and move it? Let’s move it. Let’s move it.
We’re fine. – Yeah. Cool. Cool. – No reason to fight. – No, were going ghetto. Yeah, I like ghetto. – So is it on to me now? What did you just ask there? – No, I’ll finish it. I’ll finish it.
– Yeah, yeah, yeah. – So that was interesting. We innuendoed to it. My dad knew what was
going on but I was straddling both things.
The book came out, Crush It!, there was
a lot going on. My dad wanted to get more
involved in the business and there’s no such thing as
two cooks in the kitchen. If I give one to his
advice, even this. Are you the two guys? – Yeah, yeah, yeah. – It’s not easy.
– [Mark and Graham] No. – You guys are different dudes. You got different perspectives. You can be the best of friends,
best intentions, love each other, everything. VaynerMedia, I’m the CEO. AJ is a COO. I am one, he is two. I was one running Wine Library
but it was causing friction between my dad and I thought it
was an opportunity for me to try other things and an opportunity
for my dad to be a one again. With my management team Brandon,
Bobby, Justin, all those guys Brandt at the time. So it felt right and it worked. My dad was happier. My dad’s an old school guy. I over communicated with my
dad but some things like family dynamics are tough
but it was great. I don’t know what episode
that it is with my dad. – Sasha’s cool. – We’re the best. And we love each other. And we love each other a lot. Maybe we could have had an
official conversation, we didn’t.
That’s the truth. – Sometimes it’s
easier that way. – I don’t recommend it. It was far from my preference. It was learned behavior over a
15 year period of time of how we work together. It was right for our, that’s why
I’m so scared to give advice all the time. Every situation’s different. Work-life balance,
parenting, family business. I give you my stories so I tell
the truth here now people are like Gary over communicated
but there he didn’t. Trying to give the truth
but that’s what happened. – [Mark] We got another question
here as well what’s the best

“a cofounder who isn’t
as ambitious as you?” – I’d break up with them. I think that if you
have a cofounder that’s not as
ambitious as you are, you’re leaning to
an inevitable breakup and I would try
to cut it earlier so that feelings aren’t as deep. It’s easier to break up with
somebody after three weeks than it is after three months than it is after
three years, right? And so there’s less baggage. Now, the cofounder may be so
talented and brings you value that maybe you don’t have
to judge them on ambition. But I would say that when
you and your cofounder are not aligned, you’re headed towards a negative and so, I would
communicate first. I’m giving you the finish line
but what I would start with is I’d be like, “Hey India,
can we have a coffee?” – Sure, yeah. – So, listen, I really think
– [India] (laughs) – that I have bigger
ambitions for this business than you do and I’d like
to talk to you about that. – That’s probably true. – Yeah, it’s definitely true.
– [India] (laughs) – And so, I think you
have that conversation. One of the things
that it’s led to, and I’ve given
this advice a lot, is that India and I who
started off at 50/50, India recognizes that and
sees that I’m putting in 18 hours a day and
she’s putting in seven. And she may say, “You know what, “I still want to
ride that train. “I believe in us, I can’t do
that, I’m not as ambitious, “I don’t have as much
energy, I don’t want to, “I have things at home
that I want to do, “dah dah dah dah dah. “Maybe I should give
you back and now, you have 70% and I have 30.” And so really, there’s
always a deal to be had. If the deal ends
up being 100/zero ’cause I don’t value India,
even at 30, or even at 20, or even at 10, or even at zero, well then you have to break up. But everything in life,
every relationship, you know, boss and employee,
boyfriend and girlfriend, partners in business,
cousins, Mom and Dad, every relationship on Earth
is predicated on communication and you have to have the backbone to step up and
actually have that conversation and have it in
a truthful manner. And it’s super scary
and a lot of people are intimidated by it. And I’m not, it took me a
long time to get good at it. I still don’t always
get great at it but, it is the only answer
to this question. It’s about having the
conversation and seeing where the things fall
because a lot of times, the other person doesn’t
want you to bring it up. They may, you know,
recognize it. Sometimes they
don’t even recognize it. Some people are blind
and lack self-awareness. So, you need to make
sure you’re connected in whatever that arrangement is.

which conditions is advisable I think
it’s advisable under several conditions condition number one where you want when
he started a blog really it was eighty-nine as an email newsletter yep
so do the math a long time ago then I met Joey dough
and switch to TypePad you know what some blogging before that but I can’t find a
where it is and then after I met you ito I’ve been doing it as relentless as I
could there was a period was five bucks a day and then I realized it wasn’t
helping me where the reader so now it’s been one today for a really long time so
the if you want to develop to get to the deputy the best at something you gonna
have to say no to a lot of things you know it’s super important super
important and so on Twitter came along I thought I could be pretty good at this
cause I’m early but I would have to use my blogging time to be pretty good at
this so better well I spend 10 hours a day thinking
about the next blog post a bunch but you don’t see most of them when he just like
kill him know stick around you might like when you’re spending 10 hours a day
in four weeks we spent hours in a ship and recall that’s why I think every
image double block even if you don’t put your name everyday write something that you
willing to put in the world so that a week from now on a month no new year
from now you can look back at it I said this I predicted his little as a
youngster you like writing and I like talking
about ideas I like helping change happen there was a time in the middle of the 18
books when the thought of sitting down and going to the practice of writing a
book really engaged me but I’d rather look someone in the eye and talk to them
then what about public speaking we’ve got to do a couple of months I hate
flying there love being a major on and then you’re off their rules can’t bring on you know chimpanzee
marching band you can you let you slide rules go beyond that can throw things
into the audience and stuff but that’s too many variables so back to India’s
question yes let me go see president in his book The War of our talks about the
resistance in Lebanon yeah I do ya like how many books do you read well I get
two or three a day in the mail and I read them until I get the joke and then
I stopped at 2000 she says but sometimes you don’t need to be there may be asked
for it gives you don’t mention that sounds a little pre ordered that book
will probably take me more than 15 minutes to get the joke it’s just rich
and layered in a lifetime ago insight you don’t say yeah but there are
other books like if the other did a good job in five pages you get the point you
trust that the rest of it is proven and now you can go on to the next thing I’m
not going to last for you fictionwise there was a book of whiskey
Tango Foxtrot hysterical brilliant funny science fiction and it’s about you
you’re in it you don’t like the devil character yeah he’s a handsome yes yeah but the best thing to say but that’s all
i care parts of that I’m in any way and then there there’s a really great book
about novel about Marcel Duchamp’s work called the bride was stripped bare by
her bachelor’s even yeah that’s really juicy book is fired up to go and then
but non-fiction wise I’m just constantly amazed at how generous authors artists
authors no you can’t make a living writing books but they do it anyway question I’m real money out of town on
Sunday as it shot shot at the way to the punch line is this piece than 20 years opposite course did you say you can be a
meaningful specifically said when your have ever walked out of the show yes cause I could go second I have
something important to adhere go ahead I just you know what I’m just glad he was
my friend generality and the problem with most social media is your not the
customer you were the product it was optimized to make you anxious and to use
it to get with optimized to extract from you nervous energy not productive output
so most people fall into it are checking one less time checking this posting that
liking this why to keep them from doing important work which I was watching
television but here’s where we disagree a little bit I mean like like they’ll
stick here for a second India who thought that all of a sudden MySpace and
Friendster Facebook and Twitter came along and took us away from all this
mass important or so let’s start with Clay Shirky Clay Shirky pointed out up that Wikipedia got built a decrease
in television viewing billion hours invested in building Wikipedia came from
GV it could have come from reading know he can show that it is great book came
from TV you put it shipping everybody’s who talked about this with me but you
can’t deny this scholars work without examining it is a wait yeah i know i
think thats fair and I think you’re right about that I do believe an
enormous amount of internet behavior at the at the television so what my point
is television’s dying because we’re giving people more choices channels are breaking down its rhetoric
masses going away what do we want people to do with the time they’re not spending
watching Happy Days just watching TV which is stunning to me but my argument
is that people who are watching you and I talk by Bryce and John at then end the
cycle already knows I’m about to say they have the ability to make a dent in
the univers hundred-percent we gave them a platform they can use to 200% and they
think that they’re advancing their cause by using various social media networks
the way that they are optimized to be used in my argument is there not that
I’m super glad that the musicians of the sixties that went way out on an edge
worried seduced by just sitting there listening to people’s records all day
they decided to make pitches before they decided to make so train coming or
whatever it is they went outside thing to say this is my work and the problem I
have with the people who are just saying me too plus plus they think they’re
doing their job they’re not doing their job they’re hiding from their job their
job is to create a body of work that are into trust you know that that’s
interesting but let’s let’s let’s go a little bit deeper sort of like this don’t you believe when
you’re saying plus + and this other thing don’t you believe that that is
exactly mapping the people that didn’t just like not everybody is going to make
great bodies of work a true ok go ahead you think they’re born that way know the people everyone who makes great
work was born naked unable to read and proven in their diapers right somewhere
along the way you make a decision you make an investment you go forward and if
we look we see that it used to be that John Hammond would pick you and you
would become a famous recording artists yes I saw the pictures are gone and so
now the building number of people who are picking themselves going up what im
saying my only point in this case is this if you find it at the end of the
day you could say I did a really good job and my social media universe is
clean and taking care of and that’s all you have to point to today I don’t think
that’s a good day and what i’m saying is that we pimps Magee who has that 2.2 in
1974 had that same thing to point him better she had the chance to do better
so what you’re saying is that everybody can go to Yankee Stadium today hit the
bat on people and take a swing which is different than giving up just yet just
let it can’t ever heard that from a political numbers are different the
intellectual endeavors for sure so when you’re saying is everybody has the same
capacity to learn you know what i’m saying is what we define as athletic
endeavors he is one axis but I could say for example if your caregiver for senior
citizens are struggling with alzheimers yes you were capable of looking at
person in the odds with empathy and infection in a way that changes that
tell me how you develop empathy tell me well you change the topic with you
because you just said I can teach me how to be a caregiver that’s gonna any
conduct we meet on los Mande and the and the you can teach the teacher I can
teach Andy yes to do I can’t ever teach him to hit a home run ok I can teach introduced something with
his voice as hard as you can teach them at home running at the same but you can
teach him to be the best version of a baseball player that he can be in the
same way that you can well that’s a whole different conversation that’s
coming up trying to have no not true not true because what’s what’s most
interesting to me is there is no economic situation that Sally pence
McGee could be focusing more time on something else besides liking buttons on
that ok do you agree with me that silly pants McGee would probably likely in
1984 to be sitting and watching well that’s what I’m say right now I’m saying
nothing changed the places that people are deploying their energy my family
liking something Instagram Facebook is a way to hide from
the productive thing she could be exposing yourself to productive thing is
scary you think you think she’s she’s gotten
to a place where that makes her feel better and that we’ve tricked people and
people drink themselves to be a part of something versus when they sat on the
couch know when they sat on the couch the entire culture was in on it and it’s
similar what i’m saying is we didn’t build the internet so that YouTube
videos we built the internet isn’t on capitol videos escapism for somebody just like a
reading a good book escapism for you seriously I’m asking I know people
around the world have something they really need to escape from the people
who are watching this much less fine I would argue and agree with you that
people have much bigger headaches then but the reality is that somebody’s
watching this has their micro version of what they think they’re skipping from I
sit here everyday and yell and say look if you’re white male in america Jesus
Christ you want about winning the lottery you want so I’m with you on that what what I’m fascinated entertaining
there’s nothing wrong people think cats just just acknowledge
you’re entertaining yourself you’re not doing your job that’s the only thing I’m
trying to put the question to India was what I’m doing my from India was when
I’m doing my job why are they using the other forms of
social media the answer is a quote you find what you want job but Neil Gaiman
has said is the way he deals with writers block has written a book in need
to do is he makes himself super bored he eliminates all input and so into you so
bored the only way to entertain himself is to right are you saying that one of
the big KPI’s for you just think the blog was not getting all that stimulus
in allowing you to create more forcing me to say either I did nothing today or
make something worthwhile that there are days when I will answer nothing but
email and I feel horrible at the end of the day cuz I don’t believe that the
product meets let me tell you what the most interesting part of this last 45
minutes was for me self-awareness for himself and I think
that to me is the most interesting part of what just happened like to me that
speaks to really understand yourself and positioning yourself in the best
position to succeed based on the successful contributors / artist I know
are similar so for me I need chaos like I just walked here I just walked into my
office lol laugh it was so quiet I started yelling at everybody I can’t get
into my place without all the employees are aware this is key it is but if we
look at most of the people who are showing up in my box and you’re about to
say what I do know what I do they’re copying pattern yes social media without
being aware of the tribes well I’m the question without being aware that
those patterns are sabotaging their mother pushing for you when a winner
when is it right when it arrived in that first try nothing see what happened if
you were forced to eat level up not by getting in but to level up by standing
out by saying something important 25 just sitting at home thinking it’s one of the funniest things about how I
go about things is I don’t want to read anybody else’s things I don’t consume
anything else because it puts me in that it’s really not even like I’m crazy that
way but I don’t want to consume anything cuz I just like observing people in
whatever format the real world digital world to be able to just do my thing cuz
that’s what makes me comfortable in analyzing it so it’s a little bit of
like it’s interesting so the way to the way we built the author MBA which is
cool I guess is it’s 28 days and there’s an enormous amount to do yes with your
name on it in public and commenting substantially with your name on it on
other people’s work like a repeat cycle repeats 1314 assignments before we do
some people struggled with that system everyone does that’s what it’s for you
if you if I sent you to Ranger School you’re going to struggle if I send you
to tightrope circus school you’re going to struggle that learning is hard that’s
why the dropout rate on online courses at 98% yes and the reason is because as
soon as it gets hard and it has to have you learned something you quit when
people are mad at watching my content because I talk about hard work and they
don’t want to hear that they want to see what the secret Asst you know what’s funny about that India
thank you brother because that’s what it is referring to I need to be accountable
to somebody I think about what triggered that game I needed to be accountable
somebody else besides myself India last one John asked what does
something we both disagree on i mean i

– [Voiceover] Daniel asks, “Will people use Anchor “as an alternative podcasting platform?” – I do believe that has potential. I’m very excited about Anchor. I put Anchor directly, and
it’s only five seconds old, but I already put it directly
into the category of, like, I need to keep an eye on this, mainly because, and I don’t
know if we’ll ever find this, I don’t know, Staphon,
maybe when you’re bored, you know, which is never, but if you ever come across
some 2000 789 videos, I talked a lot about “audio Twitter,” I don’t know if I ever
even put it out publicly, you know how usually I’m like, I did it? I don’t know. But I’ve been obsessed with
the idea of audio Twitter for a long time – what’s that? – [India] You said you
were going back to voice. – I did say going back to voice somewhere. – [India] A year and a half ago. – Yes, please dig, let’s find that. I’ve been obsessed with
voice for a long time. It’s an important platform, it’s one of the ways we communicate. It’s why podcasting has re-emerged, and I do think Anchor or something like it has the potential to become
a very important platform. I’m 100%, like the article
that we just wrote, going to use Anchor for my thoughts, and then basically we’re
gonna write articles about it, and so the people following me on Anchor, you know, it’ll be fun for them to see what the translation is from how, like, talk about really
exposing our process, I’m literally gonna, instead of memos and sending them to you, start doing them on Anchor, people will hear all the silliness
and how I correct myself, and they’ll see how we transcribe, or how much we don’t transcribe, or how much grammar you
have to deploy against me. And so I think it will absolutely be a podcast play for a lot of people. I’ve considered it here. I considered, actually,
recording this right now. Like, literally right now. I may even record the next question. As a matter of fact, I will. Like, (laughs) this is
all going very weird. So yes. Do I have to hold it down? – [India] Yeah. – Do I have to hold it down? – [Staphon] No, well, you do have to hold it against your ear. – No, but when I hit record? – [India] Yeah, I think
you can just record, like – – Oh, it’s only two minutes, too, and you do have to hold it down. – [Staphon] Really? – Yeah. – [Staphon] I was trying it, and it usually says hold it to your ear. – Oh yeah, you could
probably do it to your ear, you’re probably right. It’s really well-done.
I love the onboarding. Josh Shaman, big shoutout, you were right about the
onboarding, it’s tremendous. So yeah, I think, you know,
it’s only two minutes, though. – [India] Yeah. – So I guess no is now my answer, as I’m, like, playing with the app. You know, but I think it’s
a great promotion tool for two minutes as a gateway
drug to your actual podcasts, especially because you
can put a URL in the post. Like, test that already, like when you put the
additionals and stuff. It’s really neat, I’m enjoying it, there’s nothing more fun than, like, it’s kinda like going to school and the first day of sixth grade, and there’s two new kids in school. (phone chimes) That was weird. (laughter) Anchor, that was very weird. You know, and one of
’em you have a crush on. Right? You’re like,
ooh, Sally’s so pretty. You know, and so, like, there’s
a new app, it’s interesting, it’s voice, it’s a space
I’ve been paying attention to for a long time and waiting for this moment. We’ll see what happens with it, it’s very early, let’s not, you know. When something like Peach or Anchor, I mean, these are four
hundredths of a second old, but I’m paying attention to it in the way I’m paying attention
to Peach and other things. Let’s not get it, it’s not musical.ly yet. And it’s definitely not Snapchat yet.