“letting a business run
their new social media plan “by themselves?” – Esben, we were debating
this question a little bit. I want to make sure I’ve got it right. You know what? Show Steve real quick. Let Steve go deeper into, and show Trouty. Trouty’s never been on the show. (chuckles) – Oh, you want to go deeper in it? – [Gary] Well, yeah, I mean, like, just tell, like, I want to go a little bit behind the scenes here
because I want to make sure, I don’t want Esben tweeting, like, “Gary Vee got my question wrong.” I want to make sure you take the blame. – Okay, fine. So here’s what I thought. You’re asking if you are
a client services company and you’re teaching your clients how to be better with social
and developing a strategey for them, how do you prevent them from just taking the IP
that you’ve given them and running off and doing
their own thing with it? Yeah? – I think it makes sense. On the sniffy sniff, I get a little black raspberry. Clearly some pepper. There’s a lot of huge fruit,
there’s almost like sugar exploding up with the raspberries. Obviously a lot of you who’ve
watched Wine Library TV in the past know these
kind of wines scare me because there’s a little
oak, it might be over blown 92 points Tanzer, 92 points Robert Parker, average price 16 bones. I’m gonna use average price on #AskGaryVee since this isn’t Wine Library TV, I don’t want to give Wine Library’s price. But average price across
the country is 16 bucks. But an interesting nose fruity would be very popular with the kids. You guys like fruit? – Yes! – Cool. See? Fruit. People like the fruit. Anyway, back to the question. There’s a very simple, easy way. My friend, when I started VaynerMedia, everybody kept asking me this. How does your IP, they take it, they run? (rapid “no” sounds) This is a continuous game. I know everything about
Snapchat stories right now. I know deeply that Vine’s
thinking about different things. I know what’s evolving in Facebook. The best way to keep clients
from not running away from you after they get something out of you is to still have something to give. – Yo Gary Vee, it’s Lee Malone here

for vetting clients,
specifically at VaynerMedia?” – Dan, answer number one. Do you have enough money? Dan, answer number two. What I’m really looking
for, to not make a joke, and you know, this show’s putting
me in a better mood, guys. I gotta be honest with you. I forgot that that’s what
Wine Library TV did for me on these Mondays where I want
to annihilate people’s souls. Putting on a show with my
community does help my feelings. I need a lot of comments on
this episode, by the way. I need comments in there. I need, I need, comments. Anyway, you know, the things
we’re looking out for is, are they creative? The number one thing I’m scared of is we have a ton of creativity and we can do real work. But if people want to
follow a very strict process of how they’ve always done it versus how we’re supposed to do it. I’m petrified in that. So really there’s no way to do it, because everybody says
they want to be innovative and do the new thing and
invest in the future. And then you get into practicality and the first thing
that’s cut is the future, which is why so many people lose. So everybody’s into defense versus offense when times get tough. For me, when times get
tough, you go harder, not eh. Anyway, so I’m trying to sniff out if people have the
stomach to be innovative and do things differently. To take some risks, but be practical, but have a little more
patience for that practicality and that ROI to present itself. – Gary, I’ve got a very
serious question for you.

“on presenting your consultant services “to a potential client?” – Drew, isn’t this a
funny little yin and yang, one, two, with the last question? I don’t know, I mean the answer is are you good at making a Power Point? Can you make a video that’s
like a little bit better? Or can you sell like me, which
is forget everything else and just walk in and close the deal? There are, the last two
questions are questions that happen all the time, and
here’s what I will tell you, I appreciate the kind words, the Tweets, the admiration that I see in the comments, I’ve been following very carefully. It’s been so fun. The feedback’s incredible,
I really appreciate it. But let me tell you one thing. What works for me does not
necessarily work for you. So many of you do so many
things better than I do, that it makes me want to
vomit on this football, blah, like, you know, and what you need to do is take a step back, ask your friends if you’re not self-aware or EQ oriented. But you need to figure
out what you’re good at. The answer to your question, the answer to the last question and the answer to a lot of things I’m seeing using the hashtag #AskGaryVee, are very personal questions that I would never know
unless I’ve known you. I know Zak, right? I know Steve, right? I know is it around your neck? Okay, I’m taking it. Yeah, that’s right, I don’t, don’t worry, don’t worry. Oh shoot, this is way
heavier than I thought. I know DRock, right? (person laughs) I know these characters, a little bit, like I know them, getting
to know them more, I have a sense of their
strengths and weaknesses, and I would like to think that if you ever talked
about them on a corner screen or a conference, or you
talked to them on Twitter, I spend a lot of time trying to figure out how to put them in the best positions to succeed based on what
I think they’re good at. And I could do that for you, if I had a lot of time, but I don’t. And the reality is very simple, you need to figure that out. The answer to that question, the one before, and the one
that so many of you have, is predicated on your
natural God-given ability or the things you’ve worked very hard at to amass that skill, period. – [Voiceover] Michael asks,
“What criteria do you use