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in terms of platform social media, is it better to self brand or establish a name brand? I go back and forth. – Diligent Leaders, that’s a solid question. I think it’s something everybody struggles with. Am I going to be Gary Vaynerchuck on social or am I going to be wine marketing man? Look […]

in terms of platform social media, is it better to self brand
or establish a name brand? I go back and forth. – Diligent Leaders, that’s a solid question. I think it’s something
everybody struggles with. Am I going to be Gary
Vaynerchuck on social or am I going to be wine marketing man? Look what happened there. That’s my answer. What happens if you evolve? Lot of people watching right now started off as marketing gurus but now sell carrot juice. One of the things I like
about being your name is that you can evolve with it. You’re looking at a guy who used to do a show where I drank wine and spit into the bucket and now I’m doing this show and I’ve been able to
do a seamless transition because the truth is many of us have different facets to our personalities and so I am on the camp of going with your name. It’s something that can stick with you. There’s consistency. You don’t have to rebrand. I didn’t have to change my Twitter profile form wine guy to ask guy.

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