– Hey Gary
– Father and son. We have a YouTube channel where we teach people how to
make signs like this. Got over 300 videos. We post 6 videos a week. The name may sound familiar because I got ten signed books from
you on the super eight. About 25 minutes in. You pulled my name and almost
threw it back in the bin but thank you for not. I appreciate that. Thank you for all you do. Our question to you is, We’re all over facebook,
we post to facebook six times a week, and I’m using facebook darkpost so we’re getting really
good reaction there. But we want to grow our brand,
we want to grow our name, grow our audience, what
platform do you think is best to go to next? Our demographic is
somewhere between 45 to 65 years old and woodworkers, obviously people that are interested in woodworking. So you can tell me, tell
us, the next platform that we should go into. That’s really what we’re looking for. Appreciate your time, Gary. Thanks for all the great
stuff, love you man. We’ll see you later.
– Bye Gary. – Bye. – Bye Gary, that was so awesome. That was awesome. What are their names again? – [India] Dave and Eric. – Look, I think when I was looking, India saw me, I was looking
at your YouTube data. Kind of making some assumptions
on your facebook data. I think that everybody, this is great, this is a great question
because I can answer for so many of you. Everybody is looking for the next thing before they’ve really won the last thing. I think there’s a lot of
work to be done, guys. On your, let me give you
a huge piece of advice. I would make those signs. You should, here’s what
I’d like you to do. I’m going to give some real
tangible advice right now. – There’s their channel. – There’s their channel, so
Dave what I’d like you to do is I’d like you to make
these amazing signs for 50 to 100 influencers on YouTube. I want you to make these amazing signs for 50 to 100 of these other
YouTube influences. Look at what you did here, and you just got exposure on a bigger YouTube channel
by asking this question. You’re hacking. I would actually rather you cut down from six episodes a week to three. And take all that energy and time and e-mail out, search here for whatever, the genre you think your world is, and reach out to all these other hundreds of thousands of YouTube providers that are producing great content that might be in your demo. And don’t go from Michell Phan,
with a billion people, go to people that have
100,000 subscribers, 200,000 subscribers, they
haven’t made it big yet, and reach out and say, “Look I’d love to make a sign for your “around your logo for your YouTube show.” They’d be pumped because
this looks incred– I mean these guys are
clearly good at what they do. And so what you need
to do is more collabo. The real thing that people
are missing is collabo. Like, there’s a lot, if I was on DJ Khaled’s
Snapchat right now, I’d be like, big shout
out to my boy Gary Vee. That’s another channel, I would grow 100,000, 200,000 followers in a heartbeat. Ads are great and you
should definitely do them but collabo, collaborations for all of you at home are
very very very important. And I think you are actually making stuff, so you can bring something, a real hand craft work. A bunch of people are going to forget you guys, I don’t care cowboy. But one out of every 50
people that you e-mail is going to say “That’s
cool, I want that.” Then they’re going to give you a shoutout to their 200,000 person, again, cowboy show, sign show, or just kids, it could be anything. And that is going to
get you much better ROI. I would cut down the
shows from six to three, this is actually tremendous advice for so many people. Cut down on the content creation and start working on distribution. Distribution my friends,
collabo and distro. That didn’t work. But collaborations and distribution. You need more awareness. What you did by getting on the show, by grabbing India’s heart was an absolute victory for you. Because there are
absolutely 50, 500 people who are watching right now that are going to subscribe to your channel. Follow you, buy a sign,
or whatever your KPI is. You need more distribution and awareness not more content, not the next platform. Facebook and Youtube is
exactly right for you guys. You just need to change your behavior to respect collaborations. Which are a gateway drug to distribution. You need more awareness within that ecosystem, that’s
what you need to be doing.

if the next 30 seconds
of The #AskGaryVee Show was broadcasted to all
seven billion people on this planet, what would you say? Thank you so much for
answering my question. By the way, I’m pumped
to be speaking with you in Sydney, Australia. It’s going to be off the charts. – The charts, the charts. Caleb, what would I say? That’s a really good question. Now Caleb, this is
something you don’t know. I once, four and a half years ago explored and was willing to put up my own money for a Superbowl commercial
and in the commercial it was going to say, so I
guess this is I probably already answered this, four years ago, five years ago, before,
maybe six years ago. Six years ago, about six years ago, I tried to buy a Superbowl commercial for two million dollars,
my own personal money like pretty much my liquid at the time and I was going to make
a commercial that says hey America, it’s me
Gary and I really want to be your friend and I’m not kidding. I basically want to know you. I’m into wine, I’m into business, I need to know you, here’s my handle. It’s Twitter @GaryVee and
I’m going to be sitting right now answering all
of you, every one of you. So that’s what I would probably do. I would probably replicate, and by the way the end of the story was
I had the money for that but for all you media
buyers, you knew this I didn’t know it at the
time, if you try to buy at the Superbowl, Fox or CBS or NBC makes you buy another
20 million dollars worth of commercials around the
year to even get access to pay two million. That I didn’t have and so
Caleb and everybody else, what I would do is I would
just create a context point to let America know that I’m a listener for all the, you know it’s funny. I got a lot of feedback
by showing up on a bunch of podcasts the last
couple days and by asking, I’ve been asking a lot
how did you first feel about me when the truth is, I don’t make a good impression with
most people at first because I curse and because I have ego. What they don’t know is that I equally have humility. That I equally am not
a snake oil salesman. That I’m equally a tremendously good dude. So there’s a very ironic thing with me, I’m not as big as I could be followers, selling books, impact on the world because of the way I come out the gate. With that energy, with
that competition love, with that bravado and I know that, yet I don’t change because I think authenticity will always win. I’d rather, the amount of people that said they came around to me
in the comment section, I don’t know if you guys
read the Facebook on this or the Instagram like,
I first didn’t like you but then I kept hearing about you. I watched the second video, a third, now I watch The #AskGaryVee Show, I really go to know you. That’s why #AskGaryVee’s been big for me. You’ve gotten to know me
a lot better with this and DailyVee and so that’s
what I would do Caleb. I would just try to
establish that I’m a listener and I’d say hey, what do
you want to talk about, I’m here to answer
questions, so that’s what I would do. That’s it?
– [India] That’s it.

– Hey Gary, it’s midnight
here in Israel so I figured I’d use this filter. My question is, how do
you grow an audience on Snapchat? Do you have to go Facebook
and Twitter to tell followers? – That was basically the
question, “how do you grow “an audience on Snapchat?” So Snapchat has no natural
in Snapchat app discovery, which is f-ing with a
lot of people’s heads, because they’re like “what the
hell, where’s the suggested “user list, where can I
search, how do I run ads? “I can’t grow,” of course you
can, you grow the old way. Pre-internet apps infrastructure,
you use other things to grow your business. I built this business using
a newspaper and a radio and other things of that
nature, so the answer is absolutely, I think he was going there. I mean, watch my behavior,
it’s not super complicated. I’m using my Twitter,
my email, my Facebook, my Instagram, to drive
awareness towards my channel. I’m hitting up, I mean I don’t
think I remember throwing this many right hooks outside
of a book ask, which is weird because I’m doing
that right now as well. Dropping March eighth, go get it. I’ve asked plenty of people
and they’ve sent me emails, like “oh, you’ve really
helped my Snapchat.” These are historically emails
that I would reply to and say “thanks, have a great day.” Now I say, “hey in your
next story, shout out “my @garyvee handle.” I’m going in for the ask,
how about the bottom of your email signature? How about your user name on
Instagram, go look at mine. You hack to build awareness for it. You think about billboards
and print, where there’s no click or permalinks or
anything of that nature, no. It’s just awareness drives,
you didn’t have to move, it’s got a wide angle, dammit. I was trying to make you move. – [DRock] I know. – I was very impressed
with you there DRock. That was a standoff that you
won, which pisses me off. Where you drive awareness
to your handle, so yes, any means of awareness,
I mean soon I’m gonna put a sign in here that says
“follow Gary on Snapchat.” So yes, that’s the answer,
using other platforms to drive awareness to get
followers from that platform. But scalable ones, email
signatures, your Linkedin account, look at my Instagram
profile, things like that. – [Voiceover] Kyle asks,
“When you are hustling,

“brand now looking to build a
direct to consumer presence?” – Matt, first and foremost
I’m saddend by your concern because you are
literally are playing in one of the three or four best genres. Like, you’re selling to pet enthusiasts. Have you looked at the psychology and emotion of people that love their pets? There are people that really really, there are enormous amounts of human beings in the world that love their
pets more than their family. I mean so your talking about
a high emotion category. Instagram is littered,
literally littered, go to the, let’s go functionality here,
it’s not super complicated. There’s something that’s called Instagram, You open it up, you literally
hit the search button. You go to search, you
literally put dogs, dogs. Stick with me here, this
is massively complicated. Slow internet, dogs, tags,
sticking with me here. I don’t know how you’re
zooming in, Staphon I’m sorry for the slow internet I
should be on the wifi. Alright, dogs of
Instagram, oh I don’t know, 34 million hashtags, dogs
22 millions hashtags. Dogstergram, 13 million,
dog sitting, 2 million. Are you nuts? Start putting out content on Instagram, start tagging your stuff with these tags that everybody uses and use hashtag riding to build awareness and it doesn’t cost you anything except
for the production of the content which on
a scrappy business level should be free because
it’s your time, time is valuable but it should be free. So, Instagram for sure
because the attention graph is there, you can buy Facebook ads against dog lovers or
fans of dogs all day long. We had the benefit of working
with a dog brand company, our commercial rates
and engagement were at the highest of anything we played with. Obviously you’re watching
the show and maybe you just want to get your question
on, but this is very basic. Facebook ads, Instagram creative
with using the hashtags, there ghost search, I would
run ads, I made an investment in a company called Bark Box,
they have a content play. Their ads on that site are
converting for your advertising. Not because it’s an investment
I made because I want to be historically right,
I own nothing of it. It’s just a place that a lot of dog people are spending a lot of attention. There’s so many places, I mean, this kind of pissed me off India. This was not the right, I don’t know if you asked me this question on purpose to get me going, you did? – [India] Mmm hmm. – Got it, okay well. – Also he was really persistent. – So you tried to raz him? Were you razzing him a little
bit for his persistence? – [India] Maybe a little bit. – What’s his name?
– Matt. – Matt, first of all I
love the persistence, raz India, I like it. Second, it’s dogs and cats and parrots and people love this crap. I mean, are you nuts? Easy, easy, I’m almost wondering if you’re just crippled by how much you can do vs by being curious of what you should do. – [India] Whoa, that’s good.

“Adele’s new album isn’t
streaming anywhere. “Is she romantic about selling albums, “or leveraging people to buy music?” – Oh, wait a minute,
Staphon’s just standing here, and if you’re just, I
mean, show that, DRock. He’s really, truly just standing here. (laughter) One of the things that makes me unhappy, I mean, really, I know
you’ve gotta watch it for editing purposes, but you should be you should be doing something, Staphon. – [Staphon] You’re right.
(laughter) – So let’s do a little Periscoping. Alright. Adele’s new album is not
streaming anywhere, right? – [India] Is she romantic
about selling albums, or leveraging people to buy music? – It’s a really good
question, and the truth is, there’s a time and a place
for you to do everything, so, we talk about spec work here, right? DRock got his job on it, right? Like, you do something for free and it leads to what you want to happen. Well look, when you’re
Jay-Z in the early days and nobody knows who the hell you are, it makes sense to go to a club, not get paid, and spit your fire, because you’re building leverage. I used to go and speak for free. Often. I don’t do that anymore. Because I have an alternative. I have demand now. Adele, if her name was “Shmadele,” if Shmadele came out with a new album and nobody knows who Shmadele is, I would hope, I don’t
follow music enough, so, if there’s a Shmadele, I apologize. But if you’re Shmadele and
nobody knows who you are, you not only want to be
on streaming services, you wanna, like, show up on
Instagram people’s accounts and, like, sing, you wanna, like, go outside and give
people your free album, like, you want exposure
because that creates leverage that you then can charge for. Adele doesn’t have that problem, and so she’s trying to maximize
profits through that channel versus the pennies that streaming does. It does two things: it makes her more money, it gives her less exposure by accident for people that could find her through Spotify or other places that have never discovered her before. From my point of view,
it’s a fine balancing act. Right? I think if you look at the people that pushed against Napster,
or pushed against technology, the bands that pushed
against MTV, historically, that didn’t make music videos, if you’re too romantic for
too long, you can get caught, unless you’re in the top 1%. I believe that there’s an absolute way to not conform to modern marketing. A€ la Apple. If your product is
disproportionately the best, consistently, you can get
away with acting differently. But if you look, even at, like, actors at the top of their game, like a Will Smith who made the same kind
of movie for a while, everybody has their day and time. And so my answer is, if
Adele has this read properly that she doesn’t need more
exposure, she has a huge fanbase, she just put out fire, and it killed, cool. Look at Justin Bieber in parallel. Did a lot of marketing,
a lot of Instagram, a lot of releasing, a
lot of stuff out there, and it really worked. Now the question becomes, he needed that because he
was in this funny spot, does he do the same thing next time? Or does he go a little bit
closer to where Adele is if Adele’s over here? The answer to the
question, my friends, is, there’s no absolutes. There is no right answer. There’s moments in time,
like the first question. There’s knowing what to do at this moment. The things I do running
this business at 600 people is very different than what I did at four. I don’t say yes, I said
no to 19 deals today. I said yes to every deal
when we first started. Right? And so we just talked about, we just all got together on my team to talk about how much
book-buying you have to do for all my packages for the next book. I think we can all agree, there’s a lot more books
that you need to do to do the things that I did two years ago for Jab, Jab, Jab, Right Hook. ‘Cause I’m busier, I
have more opportunities. I have more leverage. This is where the #AskGaryVee
show’s brand, right, has helped me. Why don’t you say, I mean, you’re just, this is amazing, but why don’t you just say hello. – Hi. – [Gary] Tell the Vayner
Nation who you are. – Uh, Reed Adler, sound guy. – Yeah, so Reed just was working on something else I just did, he’s just hanging out, he said before we aired, “hey, my brother turned
me on to the show,” his brother and him now know who I am more than they did before because this show’s working for me, which then gave me leverage to ask for 3,500 books to give a keynote, versus 2,000 books. So this is how it works, guys. You put in the work for a year and a half, you build up leverage, which then allows you to get more stuff. So Adele’s move, where a
lot of people might say, “oh, Gary’s gonna say,” because I know a lot of you thought this, “oh, that’s bad, you’re killing exposure.” No, it’s balancing that. What’s important is not
reading your own headlines and doing the thing that Adele’s doing too long, too many times in a row that now no 17-year-old in America or 15-year-old even knows who you are, because they only live in those platforms. Right? All the bands that said no to being the music on John Madden Football in 1999, 2001, 2004, 2006, they missed out on being Good Charlotte. Good Charlotte said yes, they were willing to give away the music, or go find out how the
Black Eyed Peas worked. Will.i.am was smart, he’s like, “oh, for a TV commercial? For this Apple iPod thing? Okay. We won’t be too fancy.” And the three big bands
that you’ve heard of that said no missed the chance of being huge. So yo, I even say yes to things for free, if the exposure is
disproportionately unbelievable. Saturday Night Live
does not need to pay me to show up and be in an SNL. Because they’re bringing me something. You, with your local TEDx thing, in Shmugga-mugga-mugga, Iowa, sorry to pick on Iowa, I love you, Iowa, like, yeah, you got a problem. Because, like, I don’t wanna
come for those 40 people, it’s just checks and balances. And I love you 40 people, but watch the show for free, I can’t make it, it’s just an equation. Adele’s at that place where
she can do this right now, but Adele needs to do what I think I try to be really good at, which is don’t read your headlines, don’t get too fancy to not take a selfie, if you get too separated
from that for too long, and you can do it, but if you do it for too long, somebody else is gonna come along and Shmadele’s gonna be number one. Shmadele’s coming.

sommelier of the University Club. My question for you today is if you could be a sommelier at any restaurant in New York City, which one would it be and why? – [Gary] Great question.
– Have a great day! Bye. – Oh, great great question. My choice would be Shake Shack, and… (laughs) You like that? – [Steve] I love that.
– Thank you. And here’s the reason. I would take it very seriously. I would pair with the chicken dogs and the cheeseburgers obviously and all the other things, and I would put out a ton of content. I would really push Danny
to like put the pairings on the menu for the cheeseburger and the hot dogs and different
things of that nature. The chili, you could do some
incredible stuff with that. And the reason I’d want to do that is ’cause that’s mass appeal. My passion for wine is
to get as many people to drink it as possible, and if the place where I
think I could move the needle and bring people that are
not in our amazing world together and caring about this product would be Shake Shack. It’s that scale. There’s a lot of locations. There’s tons of asses on those
seats on an every day basis, and if I can get people to realize that great wine can be casual, that would be very, very powerful, and I think I could have
a lot of fun with it. I tend to be reverent in the wine space. I think that brand is, but it’s clearly premium fast food, and I think that’s the right spot, and so I think a very serious wine program at Shake Shack has enormous potential to really change wine
culture in New York City and the world, and I
think that’s very powerful and important and that’s what I would wanna be associated with.

Given that wine is currently marketed relative to other alcohols
like beer, liquors, what if the wine industry
changed the conversation to market wine as a food? Food culture is huge right now, and what if we got people to think about wine more as a food rather
than just another alcohol? – Great question, Morgan? – Morgan. – Morgan, great question. I think that’s a really smart thought. I think you’re barking up the right tree in general, in marketing, and I’m gonna try to make
the show very valuable to everybody that watches it and I know a lot of you
are not wine enthusiasts so I’ll go very business on it. Using Morgan’s main theme, I’m a big believer that
you need to market things, the value prop of things, differently and look for white spaces. A bottled water company, you’re always talking about hydration and thirst and things of that nature but maybe you start thinking about it for like how water’s
powerful for the brain. You gotta find white spaces
that bring value props to other products and so if you start thinking about
this like a food product, it might change the way
people think about it. A lot more people eat food than drink wine so I think it opens up the category. I think the problem is, and I’ve thought about this for 20 years, I don’t think you can pull it off. I don’t think you can get
people to really understand that a beverage is a food
or thinking about it. You can make ’em take it
more seriously a la coffee, a la wine, you see what’s going on in brown spirits right now. We can make them, you know, think about wine in a more complicated way and a more perplex way. The problem is, that’s
where I think wine is. I think people actually think about wine more carefully than they think about food which is, in essence, your point, right? If we can make people
less intimidated about it and think of it as a more casual, as a standard within food. I mean, the way the wine
business wants you to think is that this is always at
the table when you’re eating because then you’ve created more occasions to use the product and away you go. So I think it’s the right thought. I think it’s a farfetched dream to think that you can get
people to really think about it in a way that it’s mandatory
to as many use cases as we do with food which is
really the holy grail of that but the interesting part of the question for everybody here is whatever you sell, whatever services you have, if you can make them think about it in a way that brings more value, for example, with VaynerMedia, I make people realize that our machine, our process works for anything, not just selling stuff, but
getting somebody elected, right? Getting donations from a nonprofit. Like the machine can
actually create any awareness around anything that can
create a business result or an end result of your choice. And so, that’s everybody’s job in here. Like, how do you get people to think about your products in a different way? This, this used to be
something you wore, right? Like it was a functional item. You had tennis shoes, unbranded, and then over time people came along and started branding it and it went into a
fashion statement, right? And now it’s a collector’s item. There’s a lot of sneakers being bought to put on a shelf and then trade. Now you’ve got the tennis sneaker in a 40 year window going
from just being a utility to play sports, or run, or what have you, to them being a fashion category play, and now a collector’s category play. Three sections, hence why
we sell a lot more sneakers in society today than we used to. That’s a real life example. That was good, I was happy with that. Alright, let’s move on. Back to the punchline on that, ’cause I wanna make my final point cause I didn’t see the
whole thing through. Somebody had to think
in the 70s and 60s like, “Wait a minute, these tennis
shoes can be fashion items.” Like, for example, right now, I’m collecting all the like merchandise and ancillary things
around Facebook, Instagram, and Snapchat and putting
them away as collectibles ’cause I think they’re
gonna be worth money because I think that’s pop culture. So I think like a Snapchat pillow that they made like three
years ago, right now, is not worth that much on Ebay but I think is worth 500
bucks 17 years from now. You have to project,
like, the selfie stick. Can there be a brand that’s created that’s a Beats by Dre like
thing for the selfie stick? That’s how I’m projecting, got it? So, when I say the sneaker, you may think, well I sell posters. Well what other use cases can there be? Like, you gotta project. – Good stuff, Yannick.

“How do you feel about a
short video in place of “your profile picture on Facebook? “Motion sick or sick move, you decide.” – Motion sickness or sick move? You know, I think gif culture
is real, people like it. You know, I think
storytelling is storytelling. I think they both can work. I think it comes down
to how good the gif is. You know, like, I think it comes, just like how it comes
down to the picture. To me, there’s more
upside in the fact that it just creates a little
bit more creative freedom. DRock, is that what you
were emailing me about? You want one of those, right? Um, yeah, I mean, DRock wants it cause
he’s all about the video. – [India] A lot of people were asking you, that’s why–
– [Gary] No, I’m glad. I mean, I appreciate everybody
asking and, you know, this is not something I’m
massively passionate about, meaning I think this
falls in the same category about a company’s name. If your animated gif, your
little video is good and clever, it’ll capture people’s attention, I think for the short term,
over the next three months it’s probably a smart tactic. Because in the world of the feed you’ll stand out cause it’s new. And so I think if you wanna go there for a little bit more
awareness, you do it right now. As a matter of fact, I’m
gonna now tell DRock to pick some part of this answer
to be my motion video just for kicks and giggles. It’ll be very meta. And so yeah, I think
over the next 3-6 months it’s a smart tactic that might give you a little more uptick in awareness in a feed, crowd-noise feed culture. But I think it comes down to the video or it comes down to the picture. One of the biggest reasons, one thing I will say is, I didn’t change my picture on Twitter for a very long time, even though I no longer
looked like that dude. Which I think is a pet peeve of mine. But I just couldn’t
give up the consistency of, you know, you’re so visual. The amount of times I’m
on Twitter where I’m like, “Wait a minute, that’s Rick? “He must’ve changed his profile.” So I would say that I like the idea of keeping something consistent
in these small icon worlds after you pick something
for a long period of time. If you’re trying to build a brand, if you’re trying to get your content seen. – [Voiceover] Irina asks,

– David. Oh, it’s a video. – Hey, Gary. It’s David
Shaheen, husband and manager of recording artist, Amanda Vernon. She’s about to sing the
National Anthem here at Lambeau Field– – [India] This is amazing. – For Monday night football.
She’s about to go on in a little bit here. (crowd cheering) So I was wondering if
you could give any tips on how to capitalize on
this exposure. Thank you. – That’s fantastic. I
would immediately buy the Google Adword “National Anthem”, “Singing the National Anthem”,
I would buy all the long-tail words on search, on Google
for National Anthem. Singing the National
Anthem, National Anthem, National Anthem at Half-Time, How do I get picked to
sing the National Anthem, that’s a long tail. And I
would have your video embedded somewhere with a story about her. So create a landing page
on Tumblr, RebelMouse, where it doesn’t cost you a lot, where you don’t have to design. Embed the video, tell a story
about her, and all her work. And buy keywords on social around that, I would also buy Facebook ads against Green Bay Packer fans, fans
of the Green Bay Packers. And say, “Do you wanna see the video?” or “Do you wanna meet the person that sang the National Anthem last Monday night?” Some of them will, as well.
Those would be the two black and white executional
things that I would do. That was good. Some real advice. That’s some real advice! – [Gary] Pam. That’s some real advice.

“how do I build a community on it? “Jab, jab, jab, and
hopefully someone notices? “Cheers bro.” – Uh, cheers bro. I think the great thing
about Medium and one of the reasons I invested in it,
one of the reasons we write for it is you actually just
have to put out good content because they’re doing two
things that are intriguing. One, there’s a viral loop. People sharing, recommending
it at the bottom. I was one of the early people
to growth hack a little bit and ask for the hit the
recommend which created virality. But they also use human editors
who just see a good piece of content and populate it to the email, to the top of the page. This is an incredible
opportunity, my friends. Medium, in a lot of ways,
has Reddit and Digg dynamics that we haven’t seen in a
long team where you could be anybody, you don’t have to
just ooze the juice of your social networks to get people
there, but you could be anybody who writes a good,
solid piece of content and then the machine, not
the community, humans, can decide to populate it and
then give you an opportunity to then siphon. The really Holy Grail for a lot of you, and the reason I’m pushing
so many of you in the Vayner Nation to write on it is you
can write a nice piece of content, get lucky, but
probably not lucky ’cause it was a good piece of content, but a
little serendipity along with that good piece of content
and now you’re populated. You get, you know, a couple
hundred, a couple thousand, people follow you off of the
base of that being featured and away you go, you start building. And so, that’s for
people with no audience. For all of you that are lucky
enough to have some Facebook, some Twitter, some Instagram
followers and users, you should put out content
there and use that as an opportunity to be discovered. And so, you know, I’ve used
Facebook very successfully to drive people towards Medium. Email services to drive
people towards Medium. Which then gets people
reading and recommending which creates more virality, which
gets more people to recognize me and it just becomes this viral loop. So it’s not about jab,
jab, jab, right hooking, where that’s a world of put
out content and then ask for something. This is more about just putting
out good content and letting the chips fall where they may. I think the other thing you
can do is go out to other people that have audiences or
other publications that may, then, want to re-publish your publication, but has a link that says,
“This was originally written “in Medium,” and that links. And so, you’re trying to
create a viral loop because the recommend at the bottom
of Medium creates virality within Medium, there’s a big
audience there and that’s where your opportunity lies. Very tactical off the
gate on a Monday morning.