– Hi Gary my name is
Gbenjo Abimbola from Nigeria, West Africa. It’s 2:16 AM in the morning here and I’m grinding.
I hope this gets in. My question is short and
simple to you and Simon. When do you know you have the chops as a young
person to start talking? When you have the
results to back it but you’re not an all time great yet. Do you start talking
or do you document? Thank you. – I think you start talking,
the whole thing’s a process. You start talking immediately. It takes a long time to become
an overnight success, right? I think for the both of us and
everybody we know that we admire who’s
achieved anything. They’ve been
at this a long time– – Work!
– talking at it, and by the way, they weren’t great
at the beginning. Go watch–
– Speak for yourself. – Go watch early interviews
of Steve Jobs. Right? Early interviews of
Steve Jobs are fantastic. He’s terrible and he
actually in one of them says, “I need to go throw up,”
because he’s so nervous about talking on camera.
He’s terrible. And the point is he practices and he practices
and he practices. He gets better but
he does it out loud and I think the idea of
hiding until it’s perfect it’s a fool’s game. I think you put
yourself out there, you start, you practice,
you practice out loud, then you get feedback
and you can grow. – You counterpunch,
you adjust. – Yeah, you put it out there. – I would say the one thing
that you may be referring to that I talk about a lot is,
it’s tough to come out the gate at 22 and say this
is the definitive thing, here’s my advice. I think talking to
the world about your– – About what you believe.
– correct, is the game. – Is the game.
– I think what we’re seeing on the internet
right now like I’m a– – 22-year-old guru.
– I’m a business coach and I’m gonna teach you
and the only business I have is you’re gonna pay me 20K
and I’m gonna teach you how to charge other people down
the ladder 20K to give you guys that’s the bad stuff. So, your point of
view on the world,– – Yeah.
– and like what you believe and where you come from,
that’s gold. Your process. That’s why I talk a lot about
documenting instead of creating. It’s just truth.
– Yeah. – But I agree with you. There’s no substitute for doing. The amount of people that
wait for the perfect thing,– – Yeah.
– and then never do anything. – You know the most beautiful
thing when you’re young and you think you have
something to contribute is to admit that you
don’t know everything, admit that you’re learning.
– Yes. – If you say I’m a
22-year-old expert and I can help you do X, Y and Z,
you actually, it’s not true. There’s so much more to learn
and everybody knows that. – Everybody who is the
kind of people that you want. – Yes. – People that are attracted
to that are gonna do very little for you besides some
short term dollars. – Agreed. And if you say look,
I’m in this business, I’m fascinated by it.
I’m growing fast, I’m learning fast, I’m still a student
of this stuff but I have this service to offer, that humility is
unbelievably attractive and people want to be a part of that
’cause they know you’re showing up to learn not, you know. – Simon, I don’t know if
you’re paying attention to this but in reverse what’s
happening is people are renting expensive things, showing a bullshit
lifestyle on Instagram. Going to their, asking their dad
to take $25,000 out in cash from a bank putting it on a bed,
taking a picture then putting it back in, just complete
and utter fraud and it pisses me off. – That’s insane. – Yeah and by the way,
it’s just a non-winning game. – And you only attract
people who want that– – The worst. – and that’s not
even who you are. – The worst. The worst. Anyway, Simon.
– Probably lying, isn’t it? – Question of the day,
every guest gets to ask

“channel, what do you suggest
people do in order to accumulate “more subscribers and views?
Anything absolutely necessary “or does it all just
come down to patience?” – I wanted to answer this because I thought this would bring a lot of people value. There’s so many of you, that hear patience. And then you just think, okay, I’m just gonna continue to make shows and content, and you’re gonna wake
up four years later, going from
85 subscribers to 219. And I don’t wanna
be on the hook for wasting your time. You have to understand, and I talk about this a lot, and you guys hear it
from me a lot actually. A lot of the homies that
are sitting out there, distribution. Distribution is the game. So what do you do
when you have 85 people following your channel? Or 200 or even 2,000, or even 20,000, or even 200,000, is you need to understand that you need to keep hustling
for your awareness. Of course, and just so
everybody knows this, of course your show has to be good. You have to continue to
make your craft strong, you have to continue
to be interesting, you have to
continue to bring value and produce good content. But, you need people
to know about it. And so I think one reason
I’ve always done well is I understood that. And so one of the great ways to do that is collaborations. I think if you’ve
got a YouTube channel, you need to
basically reach out to, I don’t know,
the other 7,000 people, that are in your genre. And reach out to them, and see if you can
bring them value, right? Hars, you love UFC, you decided to start a channel. You need to reach to
the 40,000 UFC channels and be like, hey,
I’m in the network, so I go to gyms, I could get you original content, can you put me on your show, to bring me value for my show? When you have 44 viewers, you can’t offer somebody
who has 400,000 viewers, let’s trade, you’ll be on my show, I’ll be on your show. You’ll get laughed
out of the room, and people do that. That’s not the way
you’re gonna win, that’s not 51-49. What you can offer
is something in return. What you can offer is access, because you’re in those gyms, with original content. So maybe you can be doing on location interviewing, for that big UFC thing. And then, you know, and
then for yourself too. And then that
person puts you on. You could offer money,
if you’ve got it. That’s fine. I mean, whatever it is,
so it’s about distribution. So collaboration with
other YouTube shows for sure, social media
through and through, creating enormous
amounts of content. Spending even more
time paying attention to how people are building organic followings on Instagram. And hashtag
culture really works. For the people
that are really patient. And I ebb and flow
with my hashtag work, Dunk, you do a good job with me on Musical.ly. You’re like this is
the one that works. Just, I would even argue that I’m being lazy
with my hashtag work in Instagram, for sure. But for a lot of you, you have to go down that route. It really, really, really works. And then reverse engineering, content creation, let me explain. As we speak right now, I have a video going viral. It’s called August. I made it so we could
run it on August 1st. Producing content that
you know has a chance of going somewhere, based
on when you make it. A Monday morning rant that you post on Monday morning. Making relevant content to what’s going on in the world, either in pop culture. You know, your thoughts
on what Miley Cyrus did on Wrecking Ball. Or the Kanye and Taylor Swift, Kim and Kanye, Taylor Swift fight. Or the Olympics starting. Making content that’s relevant, that gives it a
little bit of legs for shareability
is very important, from the content creation. Look, there’s only two things, the content and distribution. And so whether it’s
becoming a part of forums around UFC, I keep using yours. Become a member of forums. Become a member
of Facebook groups. Most of you are
not hustling distribution. You’re focusing on the content, and you think magically, if you keep patient, and you keep doing it, something’s gonna happen. Nothing’s gonna happen. For four of you, all time. For four of you here,
something’s gonna happen. That little motivational kid, right? The Jamaican trainer kid, that went viral
over the weekend, somebody clearly
posted that video and it started the process. It’s great content. Like, that’s clearly
content that’s got a shot. But he’s putting out
content for a little while. This is not his first rodeo. And so yes, it happens, right? Yes, it happens. But it’s far more
interesting for you to take control
of your distribution through collaborations, through proper
hashtag distribution on the Instagram world, from reaching out, biz dev-ing.
Reaching out. Being a part of forums, and other internet communities like Facebook groups, to become part
of that community, so when you put out stuff, people wanna support you. I would tell you, with Wine Library TV, I spent 20 minutes
making the video, and I spent five hours
creating the distribution. A day. That’s a great way to end that. That’s the answer. – [India] That’s good.

– [Voiceover] Craig asked,
“What do you think people like “Chance the Rapper releasing a
lot of his music for free as a “marketing strategy?” – What do you think Chance the
Rapper, people like Chance the Rapper, what do you
think about Chance’s music? – I love Chance the Rapper.
– I’m obsessed. (mumbled singing) What do you think about
people like Chance and others that are putting
out a lot of mixtapes, a lot of product for free as a
marketing play or whatever the strategy may be? – I love it. I love it. I think you keep the relevancy
and you keep the fans engaged. I love it.
I think it’s a hustle. It shows that you dedicated to
the art and at the end of the day the art wasn’t meant
to be materialism and everything is a dollar. It’s about giving back
to your fans anyway. – I think the one thing that a
lot of you are watching know is I don’t have the $500
e-books and the $7,000 courses. I do the shows for free. I pump out content
at scale for free. Thousands of you email me
every single month, “You should charge for this. “This is better than the
shit I’m paying more for.” It plays into that same thesis
which is yes but that’s why so many more of you follow me. – You get engaged. Yes.
– Of course. Either you’re running a marathon
or you’re running a sprint. Figure out what you are doing.
– Exactly.

– [Voiceover] Nayeli asks,
“What’s the best way to “fundraise for a church that is
also a community center with “limited resources?” – All right so let’s break
out of our thing and go more holistic.
– Yeah. – One more time? What’s the best
way for a church– – [India] For a church that is
also a community center with very limited resources? – The best church campaign that
ever happened was, I don’t know what kind of church she goes
to but this was a pretty young hipster pastor in Seattle and he
was trying to show his community that they actually
weren’t over religious. So he threw a keg party. He got a local band and he
created a smoking section outside the church and
they raised over $500,000. ‘Cause the community wouldn’t
necessarily have given to the church but he actually
chose us because we were not a
faith-based charity. He chose to make a statement and
say our church community we care about the world,
we care about clean water. What we don’t need to
do it with the strings. We don’t need to do
it with an agenda. That message resonated powerful
with the Seattle community. One of things now we’re trying
to get entire churches to donate the birthday of every
single person in the church. Same thing. Your friends Gary’s not going to
give to my church community but he would give to my
clean water campaign. It’s a great way to kind of
reach outside the walls and build bridges. – I think it comes down and it
was brought up right from the beginning. It’s storytelling right? What is your
community care about? What is going to
compel them to donate? You understand the context of
the people that are part of the church community and you need to
understand the people that are outside the community and I
still believe in the context of the show and there’s many ways
but in the context of this show I think getting very aggressive
around Snapchat and becoming the best Snapchat player in a small
town in South Carolina as a church and then going to the
local newspaper to write an article about how this church
is doing Snapchat better than anybody it’s always using new
mediums that give awareness to your mission at
hand through your execution of that storytelling. And so whether it’s Snapchat or
something else live streaming on Facebook Live
for 72 straight hours, something that everybody in the world is talking about use that platform to get you awareness over
what you’re doing. – We had a fundraiser run a
campaign where he listened to Nickelback for
seven straight days, day and night. He went to
sleep with headphones on. He raised $35,000 in
sympathy from the community. I would totally agree with that. We gave our Snapchat to a team
in Berlin a few days ago who did a takeover of Charity: Water’s
Snapchat and they were running marathons and banging
on yellow Jerry cans. Stuff that we would
have never thought of. They were spray painting
Jerry cans, creating art, creating content. – I know I’ve gotta run and
I know you’ve got to run but

– Hey Gary. I’m Matteo from Italy. Amazing country. Super girls, super food but dire
strait of gambling addiction. I opened a non-profit that
operates in the space and I would like to hear
from you on this point. As a marketer, how to involve
our members to spread the no gambling cause so to
reach more and more people. Thanks a lot. You rock. – The no gambling cause. Italy has great food and great
women but a gambling problem. – And so how do we? – How do you advance
the no gambling cause? – Matteo wants me to help him
do a marketing campaign to stop people from gambling? – [India] Basically. – Because he thinks
gambling is ruining Italy. – [India] Yes. – The food and the
girls part is fine but the gambling is a problem? – [India] Yes. – And so he wants to create
a marketing campaign to stop gambling? – [India He just wants to
know your thoughts would be to advance the
no gambling cause. Any cause regardless of what,
by the way I like gambling. Any cause’s expansion
has to do the right creative in the right medium. To me, if he’s got a lot of
passion to stop the gambling cause there’s a very smart
strategy tying in what we’re doing here to go younger. Usually the thing that you need
to do to stop the movement is to go younger, it’s really no
different than Facebook and Snapchat even, the
generational differences. The way you get people to
stop using drugs or drinking and driving and all the things that
have happened in propaganda in the US to stop things that
people were concerned about was you’ve got to win the youth
culture around that subject matter and then let it mature. So I think Matteo and the people
in Italy that want to stop the gambling culture in that
country should be looking more aggressively toward
Snapchat and Instagram. Two platforms that are
doing extremely well in their country. Anything to add youngsters, I
know that’s kind of a left-field question, I’m not sure
where India was going with that strategy. – [India] Well,
Andy just pinged me. That question wasn’t
supposed to be there, sorry. – See, that made sense to me. Thanks for ruining the show.
Let’s go to next question. – Can’t go to Vegas.
– What’s up Gary?

It’s Keri here with
SurvivorRadio.org. We’re an online radio station
aimed for the cancer community. Our goals are to provide both
insight and monetary support for incidentals and cancer
patients all around the world. We’re a fairly new nonprofit
with limited resources. So how do we grow both
our listenership and our funding in 2016? What platforms should
we be doing this on? We’re trying to grow both
so looking forward to any answers man, thanks. – And I notice in the
copy he says the older demo. Keri, I would tell
you Facebook groups. I’m obsessed with
Facebook group virality. I would go and search Facebook,
look for groups whether it’s cancer support groups or people
that are passionate or have vibes in that environment or
just even general medical or different groups of that nature. Literally email the admin,
which you can do in those environments, try and join
them and see if those groups can bring some awareness. In the beginning,
you have to ask. When you have nothing else when
you don’t have dollars you have your creativity
and you have a grit. So you have to ask. Whether it’s influencers, I
mean look, you just did here. You asked on Twitter you
followed what were doing and now 50,000 people in a
week will see this. You’re going to
linked up in here. Staphon, let’s link of all the
organizations because I want to make sure everybody clicks
and finds out about them. In the same way that you
asked and you took a shot here hundreds of other people took a
shot and didn’t get on the show, won’t get the exposure. That’s
just the way the game works. I think Facebook groups the
older demo is actually a very, very intriguing play. Any other thoughts from your
standpoint on things that you’ve seen outside of your
own ecosystem where you had equity, Bob. Things that you’ve watched from
afar or have watched over the last 30, 40, 50 years of seeing
things grow from not having any leverage in the beginning and
them hacking their way or people that were able to get to you
through your career that had no relationship or anything but
just reached out to you and I thinking a friend who reached
out to Malone and a bunch of other titans in media and
actually got to spend the day with most of them because most
of them actually just said yes. – Let me offer a comment to you
that probably not directly on that point but something that’s
been bothering me for a year or so people come to me and ask me
how do I get into the business? You want to look at yourself and
decide what kinds of things you really want to be
associated with. You gotta kinda make some
decisions you can’t be dragging 15 different ideas. You gotta make some decisions. But given the situation today
especially with the Internet the best thing you can do when
you’re starting out is to get in the technical side
of the business. Learn whatever you can on the
technical side of the business. What you’re doing here with
the camera and you’re picking up information how do you use the
Internet from a standpoint of the technical part. You become very
valuable to other people. Whether it’s a not-for-profit
especially not-for-profit where everybody wants to do they want
to do Facebook groups and so forth, how many people
know how to do that easily? If you really get comfortable in
these areas then you can be very useful and much in demand. – Become a
practitioner, go figure? Actually have a skill.
Go figure. – And you keep learning once
you’re in here you’re learning and learning more so I don’t
have to call up Ahmed every minute to figure out why I can’t do this
or that and the other thing. And it kills me. If you’re comfortable with it,
you’re building a basis that’s going to be very attractive
whether it’s for-profit or not-for-profit and you can
really help people and that’s what, people who looking
to hire people who can help.

organization in New York
that is a nonprofit called Art Connects New York and
we work with local curators and artists to do permanent
art installations in social service agencies all
around New York City. It’s an amazing organization we
have partnered with hundreds of artists and dozens of
organizations but it’s also super niche and so we are working
really hard to broaden the base of people who are interested in
Art Connects and ultimately will help donate to the cause. But with such a niche cause
and then we have one and a half full-time employees who
work for the organization. They do everything from
coordinating the installations to fund raising. We are super strapped and so
were looking for some ways that we can quickly gain momentum
to broaden interest in the organization knowing that
we have very, very limited resources.
Thanks Gary. – My sense is if you have a
venture and it’s got some complexity you have to have some
people or one person anyway that is really full-time on this. – She said one and a half right? – Whether that person is
paid or not paid is irrelevant. If everybody’s a part timer
I don’t see how anything I don’t see how you get it done because
somebody’s always going to looking at their watch in terms
of I got to go and what and it’s not going to be hard to
raise money that way. The other side of it is just as
bad where you take the money you raise and you pay two people
that are average to be there all the time and now
you’ve got your energy level for the
others goes down. – I don’t know the details but
I was always from afar when I became aware what you are doing
here was so impressed that you guys were able to do so much
when you were so busy being CEO one of the biggest. Obviously, I don’t know who
was full-time underneath or what happened. – First things we did I went
out to recruit a director an executive director and I got a
very attractive guy who had been in not-for-profit world for a
long time with cancer, leukemia. And he had a good personality
and I knew that we could get him trying to meld
these groups together. You need somebody that’s going
to be full-time on that issue, not part-time, and
he was very helpful. We were able to pull together
three different parent driven organizations with very
few full-time people. But we had to every time we got
the scale I had to have somebody full-time in there. Even though it was a drag on
the cost it was necessary. – Kim, listen, and you
know I’m never tone deaf. We’re not confused that the air
cover and brand equity and the place where Bob was in his
career is different than this organization and that’s
always quite important. I think the thing to really
think about is get the word quickly out of the equation. Unless you have a miracle
situation where some art installation or art moment
become so culturally relevant that everybody becomes aware
and I wants to donate a.k.a. the ice bucket challenge. People want to be cynical about
that, the data is very real. Incredible.
Very real. They had a moment but that’s a
virality that comes around once in a generation and so we need
to be much more practical in that those one and a half people and
they’re incredible I would like to think, look, I think anybody
that devotes their careers and all their time to nonprofit are
so passionate about that that they can be patient over
5 to 7 to 12 year window. It’s Keri here with
SurvivorRadio.org.

– (inaudible) – [Gary] How are you? – Very well thanks.
– [Gary] Good. – [Man] How about yourself?
– [Gary] Tremendous. What’s your question? – [Man] My question is I work in
podcasting and its a media that has been settling on the
cusp of being mainstream but never completely there. How would you go about turning
not even a podcast but any idea from just below
awareness of mainstream content into being
a mainstream media. – [Gary] How would I turn
podcasting itself into mainstream culture? – [Man] Not that specifically
if you’d like. – Or do you mean your podcast? – [Man] No, no. – Podcasting, yeah. I don’t think
that’s a very good idea. I don’t think you go and make a
consumption platform mainstream. I think what you do is you
reverse engineer when things go mainstream and ride them. To me, I have no
romance of platform. I don’t have a romance to
television or radio or mobile devices or social networks or
podcasting or written form. What I have romance for is your
collective attention and then riding those platforms. I mean look I was excited about
podcasting with Odeo years ago and it’s been funny to watch. What’s interesting about
podcasting is I think it’s about to get even far more mainstream
as we start going into the smart-ification of cars and
Bluetooth and those functions where people are going to be
really consuming these podcasts at scale while they’re traveling
and so for me the thought of taking a consumption
platform mainstream is A) way too big of a deal
to actually pull off. B) It’s pretty historic, my man. The written word, audio
and video are the platforms. Where they get
delivered evolves. – [Man] Okay. – That didn’t satisfy you. (crowd applause) Hold on you can
leave the mic. I don’t leave money
unsatisfied customers at least when they’re live. When you guys are watching,
I can’t figure it out but while we’re still, here go ahead. – [Man] We need more listeners. There’s hundreds of
thousands of podcasts. – You need more listeners? No shit you need more listeners. Retailers need more shoppers. Painters need more people
going to (censored) museums. That’s not for you. – [Man] 1 in 2 people still
don’t know what podcasts is. How do you chase them? – I wouldn’t. This is the point. You can’t force human beings to
do what you (censored) want. What you have to respond to
what they actually (censored) do. Got it? (audience cheers) I wanted in 2006,
10 years ago, for more people to watch YouTube because
I had the only (censored) show that was doing anything
but I couldn’t force that. I want badly that more than 14%
of money to be on e-commerce in America 20 years after I
launched an e-commerce wine business but I can’t have that. Got it? -[Man] Yeah, yeah. – What you need to do is
realize podcasting is (censored) enormous and I have a feeling that you’re not
podcast’s father. I feel you have podcasts within
the ecosystem of podcasting and you should recognize that there’s plenty of (censored)
attention for you to be successful so why don’t you win
over the people that are actually there than worrying
about everyone to get on it. – [Man] (inaudible)
(audience laughter) – I love it. Let’s move.
– [Man] Thank you. – You got it, brother.

answers that you would, yeah.
(laughs) I’ve been watching
your stuff for a year. I’ll give you a question a lot
of people had was if they’re trying to start a YouTube
channel, in your opinion, how do you break through all of the
stuff that is on there right now. – We’ve talked about it,
you know the answer. Talent is the variable. I really do think
self-awareness, that’s why put it on this cover of this
book, is super important. I spent a lot of time. There were three things I
could’ve started with and I went with wine because I knew I
wasn’t going to be able to leave the wine business right away. I had a business to run so it
was the most integrated thing that I could do. You gotta think about
your subject matter it has to be true to you. All of us have multiple things
that are true to us so I would sit down and first say what
do I actually know. I know how to be a 13-year-old. I know a 13-year-olds
point of view on technology. Then I’ll go to YouTube and see
how many people are winning the 11 to 15-year-old technology
point of view content game. If there is nobody, there’s
somebody for everything almost, but if there’s not that many
people are nobody is really owning it, that’s interesting. Versus I’m also a great
skateboarder, oh crap, there’s 97,000 people
doing skateboarding. So first and foremost, I
would do for the white space. Number two, I do think that
YouTube’s a very difficult game and I do think that whether it’s
Snapchat, though that’s about to become very difficult as
well, I’m going to say it again, musically, or anything
else that pops, I think that using social networks white
space to drive awareness to drive attention matters. And then finally, we gave this
question early on, I do think the blueprint that you did with
Casey or if you’ve got a couple of bucks and can run ads against
people who are skateboard fans on Facebook there is
tactical things that can speed up your process. I do think influencers
are the way to go. I think that Piper, recalling
it all the way back, should absolutely spend all of her if
she loves it spend all her time going to every histogram
account, every YouTuber, every Twitter account and replying and
saying “Can I interview, can I interview?” That’s probably what she’s
doing she’s interviewing so many people and the truth is that
one more ask is one more at-bat. So I would say that. – And something to that, 70% of
the stuff that I’ve done on my YouTube channel is
about other people. Series like creative space TV
or anything it’s all about– – You’re siphoning
people’s audience. – Exactly. And I’m leveraging other
people’s voice– – 100%.
– for me and I promote it. – And by the way, I haven’t
looked enough but I’m going to make some assumptions
here, everybody does that. It’s you have to be good at it. What you clearly have
done is you brought value. When I put stuff out I really do
it, it’s because somebody sings a book review of
mine and kills it. Somebody that has
to bring value. If you’ve got a big audience, everybody’s trying
to get to you. Everybody’s trying to siphon
your fans and link bait you. It’s can you bring value to
that community and that person. – You know it’s funny,
that’s how she started. She started interviewing models,
Instagram– – My whole platform has been
not competing, collaborating. – Yeah, it’s huge.
– Of course. When you’re starting from the
bottom you absolutely either need money, you need an absolute
unbelievable skill set of talent or you need to siphon awareness
from other places but too many people want, too many people hit
up people like hey you have a million followers on twitter
can you give me a shout out? No. – What kind of value
are you offering them? – 100%. And really not even structuring,
not even the email saying what can I do for you for you to do
this for me, it’s just doing it. You didn’t text Casey and
say hey I’m going to do this for you. You did it. – And I had 4,000 people who
really cared about me because I built that relationship with
my YouTube audience for years. at the end of the video I was
like let’s Tweet this to Casey to get it to him people
were stoked about it. – Jace Norman, the Nickelodeon
star, did the same thing to me. All of a sudden got on
a plane I had 7000 tweets the Norman maniacs or whatever
they call themselves. All right, your question. – Okay, my question is when did
you decide to build and why your

“thing as a viral formula
to make things spread?” – So my point of view on this is
that, you know it’s funny, this is a good time, Staphon, I know
you’ll be editing link up the “6 minutes for 60 years” video. In the opening line of that
video I say that video is going to go viral. I don’t think there’s a
formula for going viral. I really don’t because if there
was there would be more people that could do it
40, 50, 100 times. I think there’s concepts. There’s concept over here which
is you goat or bait or get the attention of somebody who’s got
an enormous audience. You bring them value in some way or you
do something unique because everybody’s doing that to Casey
and she clearly did something that was stronger, better,
more interesting or just a moment in time. DRock was the thousandth person
that emailed me and said “I want to make videos for you.” At that moment I was ready, I
was open for it, it worked. So it’s a timing
thing sometimes. There’s going after
big wig to put you on. What Dr. Dre did for Snoop,
right? It’s a very common thing in the rap game. You give somebody a verse, it’s
a big song, they’re a big artist (claps hands) the game changes. That happens in
influencer marketing. There’s what I did with
the “6 minutes for 60 years.” When I made that video I knew
that I was making it for 30 to 60 year old entrepreneurs so I
targeted 30 to 60 year olds on Facebook who are also in
to Shark Tank and other entrepreneurial things
which gave it the match to get it going. So I think Facebook ad targeting
for video and I think influencer marketing putting them on
are two formulas that work. Ladies? – I think going viral sometimes
can actually hurt you. If you look at that guy that
leave Britney alone guy and he’s known for that forever. Personally, I would prefer
to grow slowly, organically authentically, raw, real and
really create content and maybe that takes longer
than going viral. – Let me jump on this I think
that’s a tremendous point of view and that I push hard. I will say this I think that it
comes down to how good you are. If Beyoncé went viral
at 16 off a video and she actually had a the chops. Now we get to find out what
kind of chops that she has. So I’ve seen people go viral
and stay because they’re great. – They have staying power. – Sure, I watched Jerome
I watched Rudy, I watched Nicholas, I watched he
whole Vine movement. I was very close to Brittany I
watched all their, we picked Logan Paul to win a contest
that’s how he got his career started in a contest we
created here at VaynerMedia. So he went viral in that moment
but he had to have the skills to hold on to it. – Right. – Look tried-and-true, at the
end of the day, if you don’t have chops, if you have
something to say you’re dead. – I think it’s important to have
a backlog of stuff so when you have that moment people will
stay for what you are creating. – You felt that, you felt a lot
of people saying so you had the moment, and this is all very
recent for you– – Yeah, so this was
two weeks ago. – So people came and they
got to see all the stuff you did in the past. So there like wait a
minute you’re good. – Yeah, yeah. – And by the way, I apologize
to cut you off because I get yelled at for
that, I know, I know. I don’t interview for a living. I bet you, I don’t know this,
I’m going to text him and ask him I bet you Casey even looked
at that in order to make his decision for it to
even have happened. – Yeah. Yeah. I think it’s super important to
put yourself in a position where you have the right
context for a viral video. Make sure that when you are at a
point in your career or in your life to where those
people are going to stay. – Right, didn’t you have something
that somebody told you about running a multimillion dollar
business that you have to run a business like a multimillion
dollar business even if you’re not a multimillion
dollar business. – No, I had some advice along
time ago I was setting up a business and the guy said what
do I do I have no idea I’m just getting out of school. He said set this business
up, this had more to do with accounting, set this business up
like it’s a multimillion dollar business so that you’re
prepared for when it gets there. – So do that with your YouTube. Do that with your
social media accounts. – If you’re going to have 1
million viewers, set it up so that when you get those million
viewers they want to stay. And they’re like
wow this is legit. – Your content should be
marketing like your marketing to 10 million people. – As long as is
authentically true to you. I think the biggest mistake that
people make is fake the funk and I do in a business context you
might have seen these characters back to guys being jerk offs,
you have all these guys faking entrepreneur life like
they’re winning but is not true to them so when I hear you guys are saying which is right
advice I just want to make sure that everybody means that
means as long as it’s true. It means the behavior, not
rolling like you did it or acting like you’re already famous. – Yeah, exactly.
– India, keep us moving. – [Voiceover] Nicole says,
“Blogging since 2009.