it why change I guess we talked about
this the other day rate like you know like that’s fine article right there was
a daily before they’ll be for sale by the way he’s won the the way we thank
security if there’s no I would have won it going on right now if this than that
it’s a product you should all check it out it’s tremendously efficient thing I
talked about in upcoming article but I answer here on the show for you as well
I don’t like when automation replaces something that should be done by a human
right I don’t like when the guy named Gary started showing up on e-mail
newsletters with like a different thought Gary cuz I tried to seem like it
was personal I don’t like when you’re not authentic to the audience to the
exclusion we have currently couple things one I like the way crops the
picture accordingly to Twitter so that works for
me comes from Instagram proposing a lot to them by hand and you know what
actually was my phone you got it right now check this out guys this is actually
happening in real time right now it’s even on my phone right now I was about
to do about it in time let me tell you why I’m ok with it so these are the two
images one for Twitter 14 Instagram and the copy for me to post right now on my
social channels because dealing before just came out right so what I used to do
as I say these two I put on an interim type and I put one on Twitter to me
that’s not tricking the audience that just distributing content like even Facebook now I don’t
post any more weird you know cause I believe that Facebook fan pages have
become content like sites and it’s okay for us to schedule things of that nature
vs when you get a reply from me on Twitter
or were up when I reply in the comments of the any comment that is me because I
think it’s my profile if it’s a deep shock it’s just about authenticity and
the other thing that I have with the URL is not like Instagram you’re actually
lift something very clear that it’s coming from somewhere else i guess i
guess im hoping you know my answer of what should be automated and not I think
that things that are perceived as another huge as you human are doing them
by the end audience should not be automated but automation can work as
long as you’re not tricking and should work and can work with its contextual
content so to me it’s it’s really just a clarification of what I’ve always
believed which is if you’re faking the funk of doing something human with
automation that’s bad but if you’re doing it for efficiencies of time and
there’s no confusion by the end consumer then it’s good so I guess it’s an
evolution of the 2.0 version of my because I don’t think I’ve been clear in
the last decade of like you know thank you economy and things that I talked
about I do not think that you should have your assistant or another human
being reply as you efficiencies working
through a scary book you know gary is not you know and and the rest of Team
you know and Riley to come in and take my Gary V handle and reply to people to
buy books you gonna think that’s me they’re gonna use the Ask Gary me handle
but the automation of a photo that goes from Instagram to Twitter as a
distribution channel for that that is cropped problems of nature uncomfortable observing my body what are your thoughts
on buying a franchise business the show

“I know you’re not big on
automation, but it’s a reality. “You’re an advisor to HubSpot. “Thoughts on that space?” – Justin, tremendous question. I think this is a great
opportunity for me to clarify my point of view on automation. I don’t love automation
to the point where it’s replacing something that I,
one humble man’s point of view, should be done by a human, AKA, I don’t like the notion of an automatic DM when you follow somebody
and it feels very spammy. But I love, I use
automation at Wine Library, like, when your order is
confirmed it automatically e-mails you and says your
order is ready for you. I think that there’s a really fine line of what one would quantify as the thing that a human should do and the thing that a computer should do. I don’t like when automation automatically populates somebody’s
first name into an e-mail and they’re trying to “trick”,
and that’s what I feel. You know, to me, the
intent of the automation. You know, for example,
I ask a lot of people when they sign up for my YouTube channel to e-mail me that they
did, right, the ting. You know, DRock, show them that part. (snapping fingers) Can’t you just subscribe? Oh, by the way, when you do, e-mail me. Ting. (chuckles) – [DRock] Do I have to
include you saying “ting”? – Yeah, I want to keep the “ting”. You know, that part, I
tell them to e-mail me and, look, I’m getting a lot of e-mails, and I don’t answer everybody. One would argue that the
automated response of, “Hey! Thanks for signing up for my thing “and check out the #AskGaryVee Show “and check out, pre-order my new book, “the #AskGaryVee book
and, you know, check out.” You know, one would argue
that there’s a lot of conversion there but,
to me, I, as a human, I, as Gary Vaynerchuk, ask you to sign up for my newsletter and e-mail me. I don’t want, when I
say e-mail me, for that to then be the computer responds to you. Right? And so what I do is when I have a moment, I try to answer a couple of
them and just say thank you. ‘Cause that really was
my whole intent of that. And so, I think that, I’m
a big fan of automation for a lot of things, but
what people are trying to do is scale humans and
there’s a human element that matters in these equations. None of you, not a single on
of you watching this video like it when somebody
automates something that is supposed to act like
a human and it’s not. So, as a company, I
think automation’s great. When you apply for VaynerMedia, I don’t even know if this
happens with the resume, getting an automated response. But, way too many people are saying, like, in DM, like, “Hey, thanks for following me
and check out my new e-book.” Like, it’s not real. Like, that, to me, is the muck and so, of course it’s a reality. I don’t hand deliver every e-mail. There’s a lot of things
that are appropriate. I argue around automating the human thing. I argue around outsourcing
the human thing. I don’t think a celebrity
should have their assistant reply for them, as them. If you want to create
a Team Beyonce account, if you want to create, you
know, a Team India account that, you know, has to respond because she’s become such a superstar, that’s fine. But not Beyonce because that
wasn’t Beyonce doing it. I had this huge argument a long time ago when everybody got mad at Britney Spears and I argued that Obama wasn’t doing it and everybody got upset and so, everybody was like, “No, he’s doing it.” This is ’07 Twitter talk, it was fun to see him
actually get his own account, recently, to prove that out. It matters. – [Voiceover] Scott asks,

– [Jen] Gary, I’m Jen Lebowitz. From New York originally,
but here with my team of community managers from Philly and my brother from New York. – Love it. – Thank you so much for
the show first of all, it’s awesome, we freakin’ love it. – Oh, thank you. – So, I wanted to ask if, well
I know you hate automation. – Yes.
– [Jen] But you get so big to the point where you’re
scaling your community so much that it’s critical to automate.
– What? – How do you decide what and when? – Jen, right, that’s what
you said your name. – [Jen] Yeah. Jen.
– Jen, why is it critical to automate? – Like if you’re getting
thousands of e-mails a day of people registering you can’t manually write back.
– [Gary] Okay. – Okay, okay, got it. You know, there’s some big guys, let me and this is why this show is great. Let me redefine this. There’s a big difference
between automating your human interaction versus
automating a sign up process or something that can and is
acceptable to be automated. Like, for example, I think it was today I just saw it somewhere in my stream. Like did the President of the
United States sign up today? Right like, like I think
you said, the tweet was on twitter I think Barak
Obama finally signed up and the tweet was like, “Now,
I’m finally really here.” There’s a video made six years ago that you can see where
people got mad at me because I said that
wasn’t really Barack Obama tweeting on his behalf
and that was fucked up because everybody was mad at
Britney Spears for like a day for not doing it and having her manager. And like, everybody was all about Obama and down on Britney at the
time, it’s like, fuck this, Britney’s back, baby. So, I wanted to back up
Britney and I jumped in and made a video, and I was like, do you think Barack’s
really doing this? And everybody was mad at me. So, Jen, I think what
you need to recognize is there’s plenty of circumstances where you need to automate, as long as you are not making
like if your automation email when somebody is signing up is like “Hey, Jack, this is Rick.” Really now you’re getting into that level of like trying to fake the funk, but automation is fine in
a lot of places, not just, I don’t want people automating
their human interaction or making pretend it’s them. You know people get pumped when
a celebrity replies to them, that like means something to
them and when they find out that that’s like Ricky
the PM of that person they get disappointed and
that takes equity away. It’s just not authentic. You see what I mean.
– [Jen] Well, thank you so much. Yeah, that’s really helpful.
– Was that it? – Yes, thank you. – Well, no meaning, I don’t
want a second question but like, are we now aligned like, did that clarify that conversation? – That totally clarifies it, thank you. Awesome, well that’s tremendous. All right, let’s clap it up. (audience applauding)

– [Voiceover] Matthew asks, “You said Pinterest and Twitter
speak different languages. “Is it wrong to have my Pinterest account “tied to my Twitter account
so when I post to Pinterest “It auto-posts to Twitter?” – Yes, Matthew. It is wrong, but it’s not super wrong. You know, automation has a part where, you know, I continue to test what’s scalable, what’s not. The reason it’s probably wrong is you’d probably get a lot more value and we all do it, I do it, I
continue to test the wrong way to make sure about the right way. For example yesterday I put, you know, we have started putting out pictures that are completely native
to Twitter in the forum. Yesterday’s photo of me and AJ, you know high five surround yourself
with people with permission. In the old days, excuse me. In the old days I would have put the
Instagram link in Twitter. And it would have looked like
crap in that crazy screen that is Twitter. It would have had a link to Instagram. You know, Twitter has made
Instagram not native upload. And I would have drove
people to that photo. But now with the original piece of content that got a great engagement. Over 100 retweets and favorites yesterday. And I accomplished the storytelling
that I wanted on Twitter instead of using Twitter as a distribution to drive towards Pinterest for the added efficiency
that created automation. Automation’s great if you’re just trying
to make things happen. Meaning like if you’re just
trying to get the task done. But what about the result
that you’re actually trying, like why do you tweet? You tweet to get your message out. And thus, you need to make content native. So I would say it’s wrong. Because if you take that same pin, whatever you’re trying
to achieve on Pinterest, and you cropped, what’s the crop area, we don’t, none of the
designers are here, right? Dammit, you know. If you cropped it
appropriately by default, let me, they took my phone too. If you cropped it
appropriately it’d do better. So the answer is yeah, it’s a mistake. – Hey Gary, Mottel from Twitter
here and I wanted to ask you

with You Too Can Be A Guru. You asked for more questions, here’s one. You’re going on vacation. So, you’ll be gone for, let’s
say just for this scenario, more than three days. And the question is, do
you schedule your Tweets and respond when you
get back from vacation? Do you schedule your Tweets and then respond as you’re on vacation? Or do you just not Tweet at all? Remember, ♫ You too can be a guru ♫ Thanks, Gary. – You’re welcome, Bridget. I think it’s number four. You Tweet, and you respond. ‘Cause that’s what I did. I was just on vacation for two weeks. First of all, you never schedule. I’ma say it again. Never in your life schedule a Tweet. Here’s why. You’re on vacation for three days, you schedule a Tweet of like, “Hey, what’s your favorite book?” And at that exact moment, we have the next national-tragedy
happen at that second. I had multiple friends schedule Tweets during the Boston Massacre. So, here’s the Boston Massacre; it’s a terrorist event on US soil. The whole world shuts down, right? And my friends are Tweeting like, “You should buy my new book.” It was disgusting at best. And it was just devastating. And that’s the extreme. What about, like, a lightweight version? Like, you schedule a Tweet, and right at the moment, on Twitter, The Cowboys score an important touchdown and the governor of New
Jersey is bouncing around and hugging Jerry Jones and that’s all that anybody
wants to talk about. And you’re a Cowboys
fan, or from New Jersey, and you’re Tweeting about like, “What’s your favorite book?” And it makes you seem out of touch. There is no value in scheduling a Tweet. I’ve never done it, I don’t believe in it. I will never believe in it, period. Now, you’re more than welcome, like I have on half my vacations,
to check out completely; and I highly recommend that. I was so excited about doing that. I told you that’s what I would do. But unfortunately, or fortunately, I caught the Wine Library-bug, and I enjoyed myself talking about wine constantly on my vacation when Xander and Misha were in the kids’ club and doing their thing there. Or, you know, while Lizzie was
getting ready for the dinner. Or, finding my pockets going my way. So, I think that it’s a personal thing. But, boy, do I hate, ♫ Do I hate scheduling a tweet ♫ Like, don’t do it. Please, don’t do it. Question of the day.

– [Voiceover] Jim asks,
“What’s your opinion “on the auto-reply DM services?” – Jim, I really wanted
to take this question because I’m so glad you did it and asked it and I appreciate it and I want to say that I hate it. It is literally the thing
that I despise the most I have actively unfollowed many of you because I followed you and you did that and I unfollowed you because
it speaks to the intent you have on the platform,
which is to use it as a conversion mechanism, you’re looking to scale
social media in a world where social media, especially on Twitter, is not scalable. If you haven’t figured
out why I over indexed on the platform, it’s because
it’s a non-scalable platform when done right because Twitter is the
only true social network, everything else has
evolved into content push. This is the one place we all talk in a town square evironment and we can jump into
each others conversations and it is not creepy and
when you go auto-reply in a town square, you’re the
guy walking around the office and you’re just handing
people your business card without saying hello and
nobody likes that guy or gal at a conference or a networking event. The blindly just handing a card without even really engaging. I think it’s a terrible move. I think it turns off a lot of people, I think even if people don’t unfollow you, which at times I haven’t
because I’m just busy and I haven’t, you think you got my follow or something good happened, it’s the wrong move. All you had to do was engage
with people that followed you twice for about six
minutes, which is time, I’m not saying it’s not, but you could have gotten the
depth you were looking for. So what? I’m going to sign up for your newsletter and then you’re going to e-mail me and it’s going to go to spam, I’m not getting engaged
because the first taste that you have of someone, the initial context, that first moment, that first impression, when it’s (beep) you’ve lost. – [Voiceover] Tyler
asks, “When have you been

“on marketing automation software?” – George, the key here is, you know, I’m not a huge fan of automation. I’ve talked about that ad nauseam. Matter of fact, once and for all, because it keeps coming up, and I know a lot of people are
now new listeners on iTunes. If you ever get a Tweet from me or reply to a YouTube comment or a reply in the Facebook comments like I did all weekend, it is me. There is no outsourcing of my engagement. I had to make a video
to prove it this weekend. I don’t know if you guys saw that. Like to prove that it was me Tweeting. It is me. The way to humanize automation for people that want to send out
things is the follow-up. So if you put something
out and you schedule it, not my style, I’m against that. Because here’s what’s
dangerous about automation, specially in social and email, for all the people, I had a lot of friends and I killed them on this. Let’s go back to a very sad day. The Boston Marathon massacre, right. After that happened, over
the next hour or two, the amount of people that Tweeted promotional buy my
book, check out my show, sign up for my course, my friends. I was emailing and DMing them saying “You are ruining your brand. “There are forty people
right now that will never “respect you again because
of what you’re doing.” So in a world where
everything is real time, scheduling is dangerous
for those anomaly moments where you can look really bad. Don’t let mainstream media pick you up that you’re promoting your book after the President’s been shot or a building’s been exploded or terrorist act happened
because that can be the end of your career completely. To me that is not worth the
upside of the automation. But if you go the automation route, fine. Here’s how you make it human. You act human behind it. You put something out,
people are engaging with it, you come in humanly and engage it. This will be always a debate
that I’m in a minority which is I want to scale the unscalable in a world where people
are trying to use modern technology to scale. It’s as simple as that. I’m counter cultural. I’m over here, you’re over here. You’re over here, I’m over here and I will stay here
because I believe in it and I believe in it not
because I’m romantic or Zen or such a great guy. I believe in it because
I think it sells shit. You’ve been watching Episode 31

– [Voiceover] Ivan asks, do
you respond to posts, tweets, emails, messages, or get your staff to? Some people delegate this. Do you? – Ivan, one of the single– By the way, I selfishly, this
is a humble brag question. Put a humble brag hashtag. (tinkling) Ivan, the thing that I might have the most pride in in the world is that I have responded, that every tweet that has ever come out,
has come out from these two fingers. Every email, these two fingers. Now the content, Mister Stunwin here helps me quite a bit to make it actual English. But it cut– Look, Steve, I mean you’re here. – [Steve] Yup. – And I know you’re not
a sell-out so let’s go. I mean, like, you– – The tweets, the emails– – [Gary] No, not that. – Those were your own words. That I already said, we know. I do get very nervous
that it has to be like my transcribed– – [Steve] Oh yeah. – We have like a lot of– Thanks, Zak. Thanks for heading out. Like we have a calibration of
like, early on you’re trying to help me in my limited
adjectives and like– (laughing) But like, I do put like,
that’s an important part. – Yeah, absolutely it all the– All the basic material
is this guy, 100 percent. I just add the sprinkles. It’s not even sprinkles. It’s just like, rearrange the plating. – He turns it to English, guys. I can’t write for (beeps). And so, at the end of the day, it is something that
matters so much to me. So I do it, all me. No assistant, no social media
person, no Vayner employee that’s really good at capturing
my voice that was my fan for nine years, none of that.