“to do and to avoid when it
comes to personal branding?” – From my standpoint
the thing it’s so funny. I make my parallels, I know you
probably don’t know about this backstory but I was in the wine
business and I came out and made YouTube videos when YouTube
first came out and I talked to people in
Springfield, New Jersey. Not far from East Orange.
– That’s right. – In Springfield, New Jersey
in my office I made videos just like this and I talked
to people about wine. I told people wine tasted like
Whatchamacallit bars or when you open a racquetball case. Stuff that nobody
had ever done before. There was no Wine Spectator or
Food Network that was gonna put on this guy that compared wine the Iron Sheik giving
somebody a Camel Clutch. Nobody was going to put me on. The internet put me on and I think the
personal brand thing is really no different
than musicality a.k.a. real originality a.k.a. actually having
the chops. I think so many of you and it’s
funny, you guys know, my crew knows, I compare
entrepreneurship right now to rap and hip-hop because it’s a genre that is
getting looked upon and all of a sudden its fame and
it all the stuff and you see a lot of
fake entrepreneurs. That’s the same thing as one
hit wonders just following the melodies or the hooks that
work and there’s nothing there. I think the number one thing
to building a brand, a personal brand, the number one to do is to be you 24/7/365 forever never waver regardless. You know, money and
fame doesn’t change you. It exposes you. It’s binary one and zero, be
yourself 24/7/365 and the thing not to do is alter that
in any shape or form? My man? – Facts. Facts, man. In hip hop we call that
you just spit some bars. (laughter) – I’ll take it.
– Bars. – Now I’m good.
I’m good. – Bars. – I’ll take that put
that quote card everywhere. – Bars.
– Alright, let’s move it.

“part of the music industry. “For somebody who is
starting out, where do I start?” – Oh man that’s
a good question. I think it’s a little more
easier for you, Omar, than it was for me.
– 100%. There’s a thing called
the fucking internet. – Yeah. The internet is key. Really for me we had to sit the
Fugees literally had to sit through 7,000 A/Rs. Saying this shit
ain’t gonna work. Like rappers playing guitars
and women singing and rapping? No, no, no that’s too much. So with the internet you can
actually build your own audience. – And you were going through
that process, I’m trying to think back what that was
happening ’91, two and three before four and five?
93, 94 when it happened? – Man, it was
going like ’93, ’94. Do you know how weird it is
1993 a group shows up with an acoustic guitar and we
tell them that we hip hop. We from the ‘hood. And then you have one girl and
Clef grabs his and another kids a rocker and I start playing
guitar and Lauren starts to sing John Lennon “Imagine”
then I going to a freestyle. Can you imagine somebody
who is A&Ring that time? – They didn’t know.
– Do you know what I mean? The beautiful thing about the
internet right here is that you get to create your world. And if your music or
whatever you’re doing is really original, it’s going to find its key
audience because through the internet we’ve learned
it’s a big universe, right? You got your crowd. – I completely agree with him
and I say this all the time. The best way to sell is
for people to come to you. The fact that there are things
now like Musically and Snapchat and Instagram and all the other
platforms we know, the fact you can actually produce music,
put it on Soundcloud and actually serendipitously walk
into shit because somebody heard it or shared it and
changed your world. And that’s just incredible. People didn’t have
that opportunity. There are so many, how many Fugees,
how many this is, I’m dying to ask
you this question: How many very
talented musicians do you think did not get
discovered in the 50s, 60s, 70s, 80s and 90s because there was
just only some many A/R people, they maybe live in Memphis,
they maybe lived in Haiti, they lived in Belarus? In your opinion do you believe
that if you were great it would have just happened or do you
think in the 50s, 60s, 70s, 80s and 90s a generation that we
don’t grow up any more there were actually real big-time
talents that never got their opportunity ’cause they just
didn’t have the being in the right place at the right time? – Yeah but you know what’s
funny about what you said, right, is you see
the music of the 50s, the 40s, the 60s, the 70s was a different thing because people wasn’t worried
about show business. – Right. People was more
worried about– – The music.
– the music. – You see so this is how we
know of the Loneliest Monk. This is how we could go
back to Muddy Waters. – Mhmmm. (Wyclef singing) – It wasn’t really about,
because think about it now. Whenever we, this generation,
want inspiration as a producer and we go out, I’m in the
studio with Avicci. – Okay.
– Right. And were sitting in
winter in Stockholm. It’s dark, right? – Yep. – We’re sitting there and
we’re talking about chords and progressions. What’s the reference? We go back to freaking
Ray Charles “Georgia.” – Mhmmm. – At the end of the day, I just
think that we have to understand that the idea of the Fugees was musicality. It wasn’t like oh man we about
to do something to get put on so people know who we were.
– Right. – Man, if you listen to the
first Fugees album it’s called “Blunted on Reality”. The whole album starts out with
a poem where the Ku Klux Klan is trying to come and invade this
generation and we talk about we are not going for that.
– Allow that. – Yeah. If you trying to be in the music
business this is not the first message that you
want to put out. I think that the key to
everything whether if it’s art, whether if it’s think of like a Picasso when you
look at that piece. Or of think of Basquiat when
you look at a piece or just the Miles Davis “Bitches Brew” no
one thinking about so the idea is we have to think
1,000 years from now. Is this conversation
going to be relevant? And I really think that’s
my key with this generation. And that’s the only thing
that I tell them. I’m like, “Yo, you’re spitting out hits. Every second.” Every second on Musically my
daughter is singing a new song. Right?
– Yep. – And the new one is
(signing in broken Japanese) and then she puts me on Musically and
she like, “Come on, Dad.” (laughter) “No Dad. You’re doing it
wrong, come back again.” – Yep. Third take. – Third take and what
I notice is like 70 songs, songs are playing and I say,
“Angelina, who’s this artists?” – She’s like, “I don’t know.” – She don’t know but
she knows the song. I think if we can push more
musicality to your point because there are a lot of bad
ass artists out there. They’re on the internet,
you know what I mean? We just got a
focus on musicality. – Don’t you think these platforms give musicality
a better chance? Because back to your point you
brought musicality and the human being that was thinking business
is like, “Who wants this black guy playing and the girl sings?” Right.
– That’s right. – That’s what stopped musicality
and now the open platforms I actually think give
musicality a real opportunity. – Yeah, sexy black guy. – Respect.
– Yeah. – Respect. Alright, India,
let’s move this. – [India] Next one’s
from Alexander.

– [Pedro] I am from
Portland, Oregon. I am the social media
specialist of MotoCorsa Ducati. My question is
about live streaming. – Okay. – [Pedro] As far as preparation
for live streaming if you are going to do Periscope or
Snapchat how much do you need to be prepared for that? – I think that and thanks of the
question it makes a lot of sense obviously when you’re an
entrepreneur or personal brand, I actually think the
more ghetto the better. The more real there are so many
other platforms, your Instagram photos your Facebook posts,
there’s a lot of places to go to polished. I actually think live
streaming’s big upside is actually just the real and the
raw and the lack of preparation is really attractive and has
been the reason people loved reality TV and the reason
they would love Periscope. Now when you work in a big
company like you and others, you need to be careful. Is there something
in the background? Is there a document on the
desk that people can see? You got all these things you
have to worry about that big companies worry about so you
need some level of preparation but I think that’s awareness
to what could happen versus actually prepping. You know what I mean?
– [Pedro] Right, yeah, perfect. Pretty much all of our
good stuff if on-the-fly. – Always man. – [Pedro] No preparation.
– Pedro, always. I’m going to go next call. I appreciate you
watching, brother. I love you. Thank you for that. The bottom line is that people
are always going to be more attracted to the authentic. There is an absolute place
for the polished movies, TV. I think YouTube’s an incredible,
look were doing DailyVee polished because I
believe in the strategy. In a world where now I believe
YouTube videos are going to be very easily consumed on
televisions all across America I think it’s a good strategy. You got a call coming Andy?
How’s it going? – [Andy] I had it
and then right when– – It’s all right.
Here we go. I think it is super important
to recognize that real and authentic is just as potentially
important as polished. I think way too many creators
and videographers and people that make videos
always overthink that. They don’t understand that the
raw (phone rings) can be just as good as the glossy. It’s like fashion, India. Like a great suit is great
a little bit of swag in the T-shirt is great too. Let’s go to the next one.
That’s right. – [Phone] Call
from unknown caller.

“his last Lakers game! “What we learn about
business from Kobe? “Thoughts on his legacy?” – I don’t do
sports but ask Ralph. – Ralph, what do we think we
can learn from what Kobe did? Take 100 shots? – He actually covers
the sports for me. – Go ahead.
– [Brad] I was a bad sports player. – You miss all the shots you
don’t take and if you ever get accused of a terrible crime
buy your wife a big ring– – [Gary] Oh geez, he
hates Kobe. Kobe hater. He’s a Celtics fan?
Oh. Got it. Makes sense.
You’re a Patriots fan? – I am.
– Jesus Christ. – [Brad] He’s from Boston. – I respect that.
How old are you? Perfect, no respect for any
Boston fan under the age of 34. You had it too
good, you’re soft. Alright listen,– – Isn’t your client
GE moving to Boston? – Yes, they are. Here’s we can learn about
Kobe, Kobe is very smart from a branding standpoint
in a lot of ways. He knows that the jokes of even
the most cynical of he took 50 shots last night which I think
has only happened four times in NBA history so it’s pretty
intense he knows that something that I know which is that part
gets forgotten in seven years. What you’ll hear is what is
what’s repeated 70,000 times which is that Kobe
scored 60 in his last game. I think some of the people
that run the best brands and businesses in the world don’t
sweat the short term narrative because they’re smart enough
to play the chess moves to understand when that wears off. As a matter of fact a lot of
politicians do that because they know that we say that
negative ads are bad. We Americans, we
hate negative ads. Negative ads are bad. It’s the only
thing we respond to. And so I will run negative
ads ’til your face falls off. I will take the heat for 48
hours of like I’m running too many negative ads on Brad. I’ll win the election
and nobody will remember. And so I think that’s we can
learn from Kobe last night. I wanted to make it valuable, I
think I did a nice tie-in there. What Kobe’s actions were on the
court last night is he knows the narrative that best positions
his legacy and so he was going to take as many shots as he
had to to maximize that headline ’cause it was going to be the
only thing left and a lot of you right now worry way too much
first of all what everybody else thinks secondarily worry too
much about the narrative is in the short term you know like
starting an agency seven years ago at the height of your
ability in the tech sector when the tech sector is exploding
because you wanted to play a practical long game not what
people were whispering behind your back for a 12 month period. – Can identify with
you for a second? Yes, I am identifying with Gary. You just saw my mentors and
the guy that actually started my business with
which is Brian Grazer. – Yes.
– Yes. He loves you, by the way. – Me too.
– So does Ron. I had this job before this
and I left in 2008 as his cultural attaché.
His private ZEITGUIDE. And I build that into a business
where I could work with other leaders and when I left in 2008
to start this business people were like the fuck
are you talking about? What the economy is about to
crash, which they were right, and you’re basically thought of
as a luxury because I was just helping some Hollywood producer
come up with movie ideas. – Yes. – But I kinda knew that the
world was going to change and I would be able to come more of
his necessity because everybody was going to be so crazed by
knowing what they need to know. Yeah, it’s taken me 2008
it’s taken me eight years. – It takes time.
– Right. It takes, well that– – Building something
real takes time. – It really does if it’s
authentic and you don’t want to pollute your brand.
– That’s right. Mom raising a great
child takes time. – It does. – India was the
disaster for many years. – Was she?
– I’m kidding, I’m kidding. – Not that I remember.
– But it takes time. Trying to connect the points for
other I’m living it now with my two children building
anything great takes time. – [Brad] Patience–
– Is the game. It’s the game. Question of the day.
Our guests get to ask it.

“thing as a viral formula
to make things spread?” – So my point of view on this is
that, you know it’s funny, this is a good time, Staphon, I know
you’ll be editing link up the “6 minutes for 60 years” video. In the opening line of that
video I say that video is going to go viral. I don’t think there’s a
formula for going viral. I really don’t because if there
was there would be more people that could do it
40, 50, 100 times. I think there’s concepts. There’s concept over here which
is you goat or bait or get the attention of somebody who’s got
an enormous audience. You bring them value in some way or you
do something unique because everybody’s doing that to Casey
and she clearly did something that was stronger, better,
more interesting or just a moment in time. DRock was the thousandth person
that emailed me and said “I want to make videos for you.” At that moment I was ready, I
was open for it, it worked. So it’s a timing
thing sometimes. There’s going after
big wig to put you on. What Dr. Dre did for Snoop,
right? It’s a very common thing in the rap game. You give somebody a verse, it’s
a big song, they’re a big artist (claps hands) the game changes. That happens in
influencer marketing. There’s what I did with
the “6 minutes for 60 years.” When I made that video I knew
that I was making it for 30 to 60 year old entrepreneurs so I
targeted 30 to 60 year olds on Facebook who are also in
to Shark Tank and other entrepreneurial things
which gave it the match to get it going. So I think Facebook ad targeting
for video and I think influencer marketing putting them on
are two formulas that work. Ladies? – I think going viral sometimes
can actually hurt you. If you look at that guy that
leave Britney alone guy and he’s known for that forever. Personally, I would prefer
to grow slowly, organically authentically, raw, real and
really create content and maybe that takes longer
than going viral. – Let me jump on this I think
that’s a tremendous point of view and that I push hard. I will say this I think that it
comes down to how good you are. If Beyoncé went viral
at 16 off a video and she actually had a the chops. Now we get to find out what
kind of chops that she has. So I’ve seen people go viral
and stay because they’re great. – They have staying power. – Sure, I watched Jerome
I watched Rudy, I watched Nicholas, I watched he
whole Vine movement. I was very close to Brittany I
watched all their, we picked Logan Paul to win a contest
that’s how he got his career started in a contest we
created here at VaynerMedia. So he went viral in that moment
but he had to have the skills to hold on to it. – Right. – Look tried-and-true, at the
end of the day, if you don’t have chops, if you have
something to say you’re dead. – I think it’s important to have
a backlog of stuff so when you have that moment people will
stay for what you are creating. – You felt that, you felt a lot
of people saying so you had the moment, and this is all very
recent for you– – Yeah, so this was
two weeks ago. – So people came and they
got to see all the stuff you did in the past. So there like wait a
minute you’re good. – Yeah, yeah. – And by the way, I apologize
to cut you off because I get yelled at for
that, I know, I know. I don’t interview for a living. I bet you, I don’t know this,
I’m going to text him and ask him I bet you Casey even looked
at that in order to make his decision for it to
even have happened. – Yeah. Yeah. I think it’s super important to
put yourself in a position where you have the right
context for a viral video. Make sure that when you are at a
point in your career or in your life to where those
people are going to stay. – Right, didn’t you have something
that somebody told you about running a multimillion dollar
business that you have to run a business like a multimillion
dollar business even if you’re not a multimillion
dollar business. – No, I had some advice along
time ago I was setting up a business and the guy said what
do I do I have no idea I’m just getting out of school. He said set this business
up, this had more to do with accounting, set this business up
like it’s a multimillion dollar business so that you’re
prepared for when it gets there. – So do that with your YouTube. Do that with your
social media accounts. – If you’re going to have 1
million viewers, set it up so that when you get those million
viewers they want to stay. And they’re like
wow this is legit. – Your content should be
marketing like your marketing to 10 million people. – As long as is
authentically true to you. I think the biggest mistake that
people make is fake the funk and I do in a business context you
might have seen these characters back to guys being jerk offs,
you have all these guys faking entrepreneur life like
they’re winning but is not true to them so when I hear you guys are saying which is right
advice I just want to make sure that everybody means that
means as long as it’s true. It means the behavior, not
rolling like you did it or acting like you’re already famous. – Yeah, exactly.
– India, keep us moving. – [Voiceover] Nicole says,
“Blogging since 2009.

if the next 30 seconds
of The #AskGaryVee Show was broadcasted to all
seven billion people on this planet, what would you say? Thank you so much for
answering my question. By the way, I’m pumped
to be speaking with you in Sydney, Australia. It’s going to be off the charts. – The charts, the charts. Caleb, what would I say? That’s a really good question. Now Caleb, this is
something you don’t know. I once, four and a half years ago explored and was willing to put up my own money for a Superbowl commercial
and in the commercial it was going to say, so I
guess this is I probably already answered this, four years ago, five years ago, before,
maybe six years ago. Six years ago, about six years ago, I tried to buy a Superbowl commercial for two million dollars,
my own personal money like pretty much my liquid at the time and I was going to make
a commercial that says hey America, it’s me
Gary and I really want to be your friend and I’m not kidding. I basically want to know you. I’m into wine, I’m into business, I need to know you, here’s my handle. It’s Twitter @GaryVee and
I’m going to be sitting right now answering all
of you, every one of you. So that’s what I would probably do. I would probably replicate, and by the way the end of the story was
I had the money for that but for all you media
buyers, you knew this I didn’t know it at the
time, if you try to buy at the Superbowl, Fox or CBS or NBC makes you buy another
20 million dollars worth of commercials around the
year to even get access to pay two million. That I didn’t have and so
Caleb and everybody else, what I would do is I would
just create a context point to let America know that I’m a listener for all the, you know it’s funny. I got a lot of feedback
by showing up on a bunch of podcasts the last
couple days and by asking, I’ve been asking a lot
how did you first feel about me when the truth is, I don’t make a good impression with
most people at first because I curse and because I have ego. What they don’t know is that I equally have humility. That I equally am not
a snake oil salesman. That I’m equally a tremendously good dude. So there’s a very ironic thing with me, I’m not as big as I could be followers, selling books, impact on the world because of the way I come out the gate. With that energy, with
that competition love, with that bravado and I know that, yet I don’t change because I think authenticity will always win. I’d rather, the amount of people that said they came around to me
in the comment section, I don’t know if you guys
read the Facebook on this or the Instagram like,
I first didn’t like you but then I kept hearing about you. I watched the second video, a third, now I watch The #AskGaryVee Show, I really go to know you. That’s why #AskGaryVee’s been big for me. You’ve gotten to know me
a lot better with this and DailyVee and so that’s
what I would do Caleb. I would just try to
establish that I’m a listener and I’d say hey, what do
you want to talk about, I’m here to answer
questions, so that’s what I would do. That’s it?
– [India] That’s it.

it why change I guess we talked about
this the other day rate like you know like that’s fine article right there was
a daily before they’ll be for sale by the way he’s won the the way we thank
security if there’s no I would have won it going on right now if this than that
it’s a product you should all check it out it’s tremendously efficient thing I
talked about in upcoming article but I answer here on the show for you as well
I don’t like when automation replaces something that should be done by a human
right I don’t like when the guy named Gary started showing up on e-mail
newsletters with like a different thought Gary cuz I tried to seem like it
was personal I don’t like when you’re not authentic to the audience to the
exclusion we have currently couple things one I like the way crops the
picture accordingly to Twitter so that works for
me comes from Instagram proposing a lot to them by hand and you know what
actually was my phone you got it right now check this out guys this is actually
happening in real time right now it’s even on my phone right now I was about
to do about it in time let me tell you why I’m ok with it so these are the two
images one for Twitter 14 Instagram and the copy for me to post right now on my
social channels because dealing before just came out right so what I used to do
as I say these two I put on an interim type and I put one on Twitter to me
that’s not tricking the audience that just distributing content like even Facebook now I don’t
post any more weird you know cause I believe that Facebook fan pages have
become content like sites and it’s okay for us to schedule things of that nature
vs when you get a reply from me on Twitter
or were up when I reply in the comments of the any comment that is me because I
think it’s my profile if it’s a deep shock it’s just about authenticity and
the other thing that I have with the URL is not like Instagram you’re actually
lift something very clear that it’s coming from somewhere else i guess i
guess im hoping you know my answer of what should be automated and not I think
that things that are perceived as another huge as you human are doing them
by the end audience should not be automated but automation can work as
long as you’re not tricking and should work and can work with its contextual
content so to me it’s it’s really just a clarification of what I’ve always
believed which is if you’re faking the funk of doing something human with
automation that’s bad but if you’re doing it for efficiencies of time and
there’s no confusion by the end consumer then it’s good so I guess it’s an
evolution of the 2.0 version of my because I don’t think I’ve been clear in
the last decade of like you know thank you economy and things that I talked
about I do not think that you should have your assistant or another human
being reply as you efficiencies working
through a scary book you know gary is not you know and and the rest of Team
you know and Riley to come in and take my Gary V handle and reply to people to
buy books you gonna think that’s me they’re gonna use the Ask Gary me handle
but the automation of a photo that goes from Instagram to Twitter as a
distribution channel for that that is cropped problems of nature uncomfortable observing my body what are your thoughts
on buying a franchise business the show

“your humble self or a
caricature of yourself “in today’s service-based tech industry?” – Chris, the best thing
to do, this is a good time to answer this question. The best way to do anything
is to be the truth. So sometimes I’m humble, and
sometimes I’m egotistical, and sometimes I’m ridiculous. And this would be one of those times. I think your honest self
is always the right answer. If you’re trying to play to
what the market likes right now, you’re gonna always have to change, right? Right now entrepreneurship is cool. By the way, when the tech bubble bursts, when, God forbid, and I haven’t
been able to send my love to a lot of my business
associates that live in the Paris area, obviously
grew up in the wine business, know a lot of people in that town, and so God forbid when that, when, not if, when that happens in the
US and the market pops, entrepreneurship’s not gonna be hot. Practical, paying your
bills is gonna get hot. We’ve had a great 10 year run
here that everybody’s kinda living in right now,
and all you youngsters haven’t really tasted the alternative, you haven’t tasted the stock
market splitting in half, jobs not being available,
you not getting recruited by everybody, your
homies from school saying come start a business with me. Practicality is really
on the horizon, I see it. Oh, there you are practicality! It’s coming, and when it comes it’s going to be an
interesting market change. This show, hopefully I’m
doing it when it happens. Well, hopefully I’m not, hopefully it doesn’t
happen for awhile, but. I think you have to be you,
because I was entrepreneur when it wasn’t sexy, I’m entrepreneur now, and I promise you, and I’ll
play this clip 22 years from now I will be entrepreneur
when it’s not sexy again. (India mumbles)

“be the ultimate Achilles
heel for Social Networks “including Facebook?” – I’ll jump in here. The answer is no, because
there’s a pendulum swing. The reason Snapchat
grew was because it was a safer place, a place
that stuff would disappear. I actually think the
next wave is gonna be, I think they’ll be more
closed over the next decade. You’ve got Cyber Dust, Cube’s thing, you’ve got Snapchat. I think there’s more room for that. I think there will be another one or two. I think the reason WhatsApp and
other things of that nature, messaging apps are doing
well is in theory to people, it’s closed by comparison. But I think actually
in the long long-term, 10, 12, you know 8, 10, 12 years from now there will be another push back to open. It’s generational, right? It’s like fashion. It goes through ebbs and flows. As a matter of fact, with
everybody being so kind of hipster and the way everybody is now, the other day I was thinking,
“Crap, I wonder where “like when are we gonna
go conservative again?” Like when everybody got
the Friends haircut. I’m curious and I was
thinking about grunge, which was crazy weird. Anyway, it made me think about that and that’s how I think
about Social Networks. This is the mood of a generation. The 60’s were different
than the 70s and the 80s and 90s and 2000s. I definitely think people
will freak out about privacy. I think Ashley Madison is
a proxy to other things. Just imagine now all of us,
if all of our information of every text, email and
engagement, and I mean texts and WhatsApps and whatever
else you’re using to creep. Tinder. Imagine all those conversations plop out and they’re just searchable. Literally Lewis, everything
you’ve said digitally. Yeah, and so I actually
think that happens. And then I think Nirvana happens because everybody realizes
how flawed everybody is. So, I’ve got a very weird,
positive point of view in where this all goes. I think there’ll be
some, I do think privacy will contain people to
some different behaviors. But I actually think if you
play the chess moves out, everybody’s laundry gets aired out, which changes society forever. And we roll in a completely different way and the things we accept as
norms, the way we think about interpersonal relationships
and what makes a good person and what makes a good
person and a bad person, fundamentally changes with
the great data breach of 2022. – Because everyone, we realize
that everyone’s a freak. – Well, I mean (laughs) you
take it where you want, Lewis. But I definitely think that
that’s a real possibility. I think that– – When do you think that will happen by? – I don’t know. – I like your predictions. – I don’t like to predict
things that I don’t, I like to predict things
that already happened that everybody didn’t
realize they happened. This way I’m right. I think that, I just think
it’s a real possibility and I definitely live my
life with all my flaws and what have you with the
knowledge of that could happen, and we have to be prepared
for the repercussions of, like I always say the right
thing is always the right thing. Like the end score is the end score. If you do wrong things
by today’s standards and they become aware, you’ll
have to deal with that. – So do you like that you
put yourself out there in such an authentic
way, a vulnerable way, a lot of times where you
talk about your flaws because then, if it does come out people are like, it doesn’t matter. – But I’m a human being,
I think a lot about when I’m doing things in
a very private setting, how that maps to my public persona. Like if this hits the fan,
does that undermine what I’m saying and I try to stay in
that lane because it will still at least make sense in my narrative. You can’t be the person that says like that holier-than-thou guy
that was cheating on his wife. You can’t be like the prosecutor and go after prostitution
when you’re using prostitutes. America will not accept
that complete insanity. The world will accept if you waiver. I think we all know we have skeletons. I don’t even wanna know what
the (beep) Steve’s up to. – Thanks Gary, I appreciate that. – You’re welcome, no worries. I think that we, I’m excited and I hope I live through seeing it. And I may not. It might be much longer,
but I do want to see, I’m very, I wish people
lived the life that I live which is, of course I judge people, but boy do I unjudge them very quickly. Humans are flawed, like in so many ways, and we need to start accepting
our shortcomings a lot more and I wonder if this data
thing, which sounds scary, privacy’s gonna go away,
it’s very, it’s Armageddon. But I actually think
it’s the starting point to a better society. – I like it.
– Yeah, interesting, right?

“on incorporating curse words into “your actual brand and
not just the content?” – Yeah, I think that, Look, I think that if you’re
going to go down a path where you’re going to be doing something that you consciously
know that a lot of people aren’t going to like
whether that is cursing, whether that is before
mentioned politics, religion, gender issues, you know, race. There are pillars in our
society that evoke emotion and have lines in the sand. Cursing is one of them. A lighter version than some of
the other things I mentioned, but you have to weigh the
pros and the cons of it. You will turn off a stunning percentage of people by over-cursing. And there will be a smaller sector that is super motivated by it. For me, it’s just very simple. Cursing for me is very simple. It’s just what happens when
I have the camera on me. Like the more people that look at me, it’s what I do. It’s very, and so it’s
just entrenched in me. And so I believe that I
have to always at all costs be me because that’s my biggest upside. If you’re forcing the curse word because you’re targeting
16 to 22 year olds, and you think they’re
going to think it’s cool and it doesn’t come from your soul, you’re going to lose. But if your cursing comes from your soul. If you are like, if you are like this is peanut mother (censored) butter, like this is it! Like if that’s where you
going with it, then like cool. Like if I truly believe that people have a stunning positive reaction to disproportional authenticity. I am an absolute biproduct of it. I’ve watched as my maturity and comfort zone with it has grown. What’s it meant to me. It allows people to,
it’s just a nice thing. And so if you’re
authentically there, cool. But like coming from your soul. Coming from your heart. Not forcing it is the key regardless of cursing, not cursing. You know many people do the other side? We don’t talk about the other side. You know, I always get talked about being rogue or aggressive
or things of that nature. What about the people that
are forcing the kindness? Or the bullshit? Like that’s going on way more. There’s way more people, way more people forcing the acceptance and approval and following the path than are people, that’s why the people that
are going the other way have disproportional anomaly results. So how about that question? How about any of the people that don’t curse when they feel it.