“part of the music industry. “For somebody who is
starting out, where do I start?” – Oh man that’s
a good question. I think it’s a little more
easier for you, Omar, than it was for me.
– 100%. There’s a thing called
the fucking internet. – Yeah. The internet is key. Really for me we had to sit the
Fugees literally had to sit through 7,000 A/Rs. Saying this shit
ain’t gonna work. Like rappers playing guitars
and women singing and rapping? No, no, no that’s too much. So with the internet you can
actually build your own audience. – And you were going through
that process, I’m trying to think back what that was
happening ’91, two and three before four and five?
93, 94 when it happened? – Man, it was
going like ’93, ’94. Do you know how weird it is
1993 a group shows up with an acoustic guitar and we
tell them that we hip hop. We from the ‘hood. And then you have one girl and
Clef grabs his and another kids a rocker and I start playing
guitar and Lauren starts to sing John Lennon “Imagine”
then I going to a freestyle. Can you imagine somebody
who is A&Ring that time? – They didn’t know.
– Do you know what I mean? The beautiful thing about the
internet right here is that you get to create your world. And if your music or
whatever you’re doing is really original, it’s going to find its key
audience because through the internet we’ve learned
it’s a big universe, right? You got your crowd. – I completely agree with him
and I say this all the time. The best way to sell is
for people to come to you. The fact that there are things
now like Musically and Snapchat and Instagram and all the other
platforms we know, the fact you can actually produce music,
put it on Soundcloud and actually serendipitously walk
into shit because somebody heard it or shared it and
changed your world. And that’s just incredible. People didn’t have
that opportunity. There are so many, how many Fugees,
how many this is, I’m dying to ask
you this question: How many very
talented musicians do you think did not get
discovered in the 50s, 60s, 70s, 80s and 90s because there was
just only some many A/R people, they maybe live in Memphis,
they maybe lived in Haiti, they lived in Belarus? In your opinion do you believe
that if you were great it would have just happened or do you
think in the 50s, 60s, 70s, 80s and 90s a generation that we
don’t grow up any more there were actually real big-time
talents that never got their opportunity ’cause they just
didn’t have the being in the right place at the right time? – Yeah but you know what’s
funny about what you said, right, is you see
the music of the 50s, the 40s, the 60s, the 70s was a different thing because people wasn’t worried
about show business. – Right. People was more
worried about– – The music.
– the music. – You see so this is how we
know of the Loneliest Monk. This is how we could go
back to Muddy Waters. – Mhmmm. (Wyclef singing) – It wasn’t really about,
because think about it now. Whenever we, this generation,
want inspiration as a producer and we go out, I’m in the
studio with Avicci. – Okay.
– Right. And were sitting in
winter in Stockholm. It’s dark, right? – Yep. – We’re sitting there and
we’re talking about chords and progressions. What’s the reference? We go back to freaking
Ray Charles “Georgia.” – Mhmmm. – At the end of the day, I just
think that we have to understand that the idea of the Fugees was musicality. It wasn’t like oh man we about
to do something to get put on so people know who we were.
– Right. – Man, if you listen to the
first Fugees album it’s called “Blunted on Reality”. The whole album starts out with
a poem where the Ku Klux Klan is trying to come and invade this
generation and we talk about we are not going for that.
– Allow that. – Yeah. If you trying to be in the music
business this is not the first message that you
want to put out. I think that the key to
everything whether if it’s art, whether if it’s think of like a Picasso when you
look at that piece. Or of think of Basquiat when
you look at a piece or just the Miles Davis “Bitches Brew” no
one thinking about so the idea is we have to think
1,000 years from now. Is this conversation
going to be relevant? And I really think that’s
my key with this generation. And that’s the only thing
that I tell them. I’m like, “Yo, you’re spitting out hits. Every second.” Every second on Musically my
daughter is singing a new song. Right?
– Yep. – And the new one is
(signing in broken Japanese) and then she puts me on Musically and
she like, “Come on, Dad.” (laughter) “No Dad. You’re doing it
wrong, come back again.” – Yep. Third take. – Third take and what
I notice is like 70 songs, songs are playing and I say,
“Angelina, who’s this artists?” – She’s like, “I don’t know.” – She don’t know but
she knows the song. I think if we can push more
musicality to your point because there are a lot of bad
ass artists out there. They’re on the internet,
you know what I mean? We just got a
focus on musicality. – Don’t you think these platforms give musicality
a better chance? Because back to your point you
brought musicality and the human being that was thinking business
is like, “Who wants this black guy playing and the girl sings?” Right.
– That’s right. – That’s what stopped musicality
and now the open platforms I actually think give
musicality a real opportunity. – Yeah, sexy black guy. – Respect.
– Yeah. – Respect. Alright, India,
let’s move this. – [India] Next one’s
from Alexander.

what’s been the biggest key to your
creative process and ability to tell stories that connect people yeah that’s a great question so on the
way I always frame it and i think it’s i started this way by accident and I just
stayed this way is i started writing because I was trying to make nine people
life right you know like the saying that if you if
you want to change the world that you’ve got a chain or 11 * believe in yourself
or one person years I think the same thing is true for
storytelling if you can’t make a small group of people laugh or react in
whatever way you again you can’t get a big group to do it right
and so I every time I write I always think consciously in my head who is my audience why do they care
super interesting i said you know you guys have heard Sally Arkansas his world
would be like Rick polo like I imagine these people that I think
there’s way more than nine of them you’re nine bodies represent twenty-two
percent of dudes in America and that’s why it’s a big audience and that’s why I
think about here right even the way I interviewed the first time 15 minutes you’re like
okay I know who’s watching right whether they were black white
green alien their entrepreneurial they care about things like as I was
listening and getting more context to what I generally more like this guy one
and did well in books I’m like wait a minute this guy knew
this guy knew with a mail forwarding and and blogging very early again always trying to drill home for them
that white space so that’s what i do i reverse engineer what is the biggest belt while every TV
worked because I was like because I spent 10 years in a wine shop and watch
people come in and people that were like duke law lawyers super informative i
want to work like alpha males walking in this room going to want like bring it on
my god world is so do she’s so suppressive in the same way to think
about entrepreneurship right now like I just want to empower people to be like
who gives a shit what people just do it like so anyway reverse engineer it is
very similar go ahead Jonathan wants to know last
time I heard the name tucker max I

It’s Kelsey Humphreys, we are taking a quick break
from shooting The Pursuit, and I thought I would send you a question. But I have to say, you are killing me. Because I keep recording questions for you and then I go to post it and you already posted
like, three new episodes and four long Facebook posts, and you answered my question. So I hope that this question
makes it into the Golden Era. – [Gary] Oh, that’s a real fan. – My question is about having
two different audiences, and how you juggle them. For example, the audience for #AskGaryVee is very different from your ideal client from VaynerMedia.
– [Gary] Good observation. And for me, I get a lot
of opt-ins and traction and comments from my audience when I talk about how I’m still a rookie, and my show’s only six months old, and I’m still figuring out what I’m doing. They love that. But, I’m worried about potential guests and potential sponsors not
wanting to work with someone, whose content is about
how they’re a rookie. And I think a lot of people deal with this when they’re trying to
take their client base to the next level, but the content that
they’ve been putting out is on the previous level. So, tell us what to do about that, Gary. Thanks. – You got it, Kels. This is a very easy
question to answer for me. The answer is, the part
where I sell for clients, I’m selling them the
services of VaynerMedia. In the beginning my ability,
now our agency’s ability, to help use social media
to drive business results. And that’s just a separate
entire conversation from the content of the show that is helping a lot of entrepreneurs. And this is not made for
branch managers and CMOs of Fortune 500s, other than the ones that
are passionately pursuing other interests maybe financially, or thinking about outside
the corporate environment. And so, this skews more
entrepreneurial things in that nature. I think that you can’t
be crippled by that. it sounds like to me, in
that way you asked it, it was a great question. My curiosity is, are you using the show as a gateway drug to clients? That’s where your rub is. For me, I’m not using this show as that. And so, I’m not concerned about having- they’re very church and state. If you view that what
you’re doing on this show, or how you’re going about it, is the same service that you’re
then selling to a client, well then you’ve got a problem. Because you’re admitting to them that you’re only so far along the way. And so, me being a personality
around business questions is very different than
me being an operating CEO of a large scale social and digital shop that helps clients execute
creative and strategy in those channels. It ties in a little bit, because I use my tactics like the– Share Monster (monster voice) is there like fire coming out?- to learn what that means and then maybe, a Dove Soap or a Toyota
can then use those tactics to make those things happen. But, I think that’s the disconnect. – [India] Only one you need.

Gary, which do you care about more? Interacting with people who
are your fans, who love you, or interacting with
people who don’t like you, who are haters? Where do you spend most of your time?” – Ah, Jay this is such, man, Jay is such a smart guy. Actually, you know what? Jay, you may take this is an insult. Jay’s a nicer guy than he is smart. Just a good dude. Jay, I think that there’s some interesting dynamics to this question. I would tell you, me, 2006 until 2013, I would have answered, the haters. You know me, I love the climb. I love the challenge of converting. I also very much believe I’m a good dude. So many people didn’t think
I was on their first impact because they thought I had too much ego. Or I cursed. Those would be the two things
that most turned people off when they’re first interacting with me. Many of you felt that about me. As matter fact, leave that in the comments if you were one of them. As somebody who, the cursing
really was standoffish or this guy thinks he’s
the greatest of all time. It’s been interesting if you watch people that are commenting over
the last couple of episodes, ‘specially in this golden era,
you’ll see a lot of people talking about how humble you are and I laugh because I know
so many people would see that and be like, pfft what? You start getting to see the
layers as they go over time and that’s why I always say I’m gonna win in the course of a marathon. I really, really was all about the haters. All the negative reviews on this, I went, the first hundred bad and replied to and engaged with. And then something switched. And then I said, you know
what, I’m disproportionately spending my time on the converted, versus all these wonderful people, that are giving me these nice accolades and comments and so many of you know, especially in Facebook because everybody that’s been
sharing these episodes and then commenting, I
been jumping in randomly and saying thank you
because I’m so thankful. Somebody said to share this, by the way that’s a subtle cue
to have every single person who’s watching this right
now, share it on Facebook. Everybody that’s sharing it
and getting their friends to see this and bringing me new audience, that’s incredible, versus somebody saying, you’re a douche bag. I need to reward that
behavior because they get happy with the engagement too, so I think I’m in a much better balance. I would even say that I’m
probably 80% the positive, 20% the negative, but
I’m still very committed. It’s just maybe because,
knock on wood, the new show is a format that is leading
to more people liking me. The keynotes are so brash. The one-off rants are so brash that if that’s the first impact, but the show has a different
tone to it that allows more, I’m far more consumable if the
first thing that you ever saw was this show versus, especially depending
on the first question, I still got that in me. So I would say both. I think both matter tremendously. I’m so disappointed in my
contemporaries and friends who disregard and just label
anybody that just disagrees with them a hater. I actually fully understand
why people disagree with me. I have very narrow views,
as a matter of fact, that are completely predicated on where I think the market’s going which are not very
clear to everybody else. I’ve got nothing but confidence. Confidence for days, with like four Z’s. I’ve got confidence for days. I communicate in a certain style. It’s very East Coast. It’s Jersey in the house. I understand. I hate Patriot fans,
fucking hate you guys. You know, I get that. That’s not feels nice if
you like watching this you’re a Patriot fan, like
oh, wait Gary, hits me weird. I got my dynamics. But what it all really comes
down to is everybody matters, and I have enormous empathy
to why people disagree or might be put off by me
in the beginning and I think that they absolutely deserve
my attention just as much as somebody who says I’m
the greatest of all time. I like all people whether
they agree with me or not. Whether they think I’m a dick or not. It’s just all very understandable for me and I also feel extremely at peace to where this all vets
out in our relationship. That’s it, cool.

“Alright Gary Vee, you’re
big on authentic marketing, “but when does it go from
building trust with the audience “to shit man, that’s TMI.” – Too much information. I don’t think we, the people that put out the content get to judge what TMI is. I think the consumer judges
what’s too much information, and so as you can think now, and let your whole mind go, you’ve got all sorts of
people that are whether in social or real mainstream media, that you deem, put out
too much information or not enough information. I’m a big fan of the market deciding, and I think the way you
learn how the market decides is to listen to the market. For me, you put out stuff and you see what they come back to. For example, there’s a vine that I put out where I’m sitting in a toilet. Danny, the craziest place I vined is this. This. That might have been TMI for people. I did it, because I’m
curious of what too TMI is, and I think one, I think it
breaks down to two things. Number one, the market decides. We’ve seen that. You’ve seen no question. There was a time and period where people thought
Elvis shaking his hips was too much information. I would call that tame
compared to what Miley Cyrus did at the MTV Music Awards 18 months ago. I would consider that tame
to what XYZ is gonna do six years from now on whatever we’re on a Netflix show. Live show. I think that things evolve. The market evolves, but I really think of this
as nothing in the middle. The market decides, and
then you get to decide. We’ve refrenced it’s been funny we had
an episode where I really got hardcore about my family thing, and it’s been bubbling up. I’ve been getting a lot
of positive feedback from a lot of friends and family about how little I put
out on Misha and Xander and Lizzie, and how I
do keep my family life pretty private in the scheme of how TMI I am. I decided that, Lizzie decided that. We decided that, and the occasional picture would be fun, and would never be deemed as too TMI, but we decided that is for us, TMI. I think you deeply have to be
authentic to what’s right for you. You can’t force it. You just can’t force it. I would definitely, maybe about another year, maybe in another 18 months, I definitely am gonna give a key note without my shirt on. Many would deem that as too TMI, yet you probably won’t see Xander until he’s like 17. I mean like, you gotta decide, and then the market decides. If people are engaging with your stuff, and there’s a lot of Instagram
girls that are putting out content that many would deem as too TMI, but the market sure likes it, and if it works for
them, that’s how you have to live your life, and so
you do you. You do you. There is nobody deciding
besides you and the market. That’s the way it should
be, and there’s always this nice balance, and if you’re
fortunate and you’re lucky, what you’re willing to put out they’re willing to consume
and are happy with it, and that’s the Mendoza
line we’re all looking for.

“and you could only promote
one platform to be followed on, “which one would it be?” – David, tremendous question. The answer would be, I
would reverse engineer the audience of the show. One of the biggest reasons I think that I’ve had success as a communicator is I’m not religious
about what I have to say at that moment. I’m religious about,
what does the audience on the other side need or want to hear if I was them, using the empathy radar. And so, if I’m at USC, I’m gonna throw on a guru shirt as a hahaha
and really just jam on how do I bring them value? Like, if I really took
an entrepreneur class, like let me prove to
you that you shouldn’t be in that class, go and
be an entrepreneur, right? If I’m on TV and I’m on CNN or FOX or CNBC, I need to hit the masses. That’s gonna be a, ya know,
it’s gonna be everybody but 35 to 75, so I would answer Facebook in that environment
’cause it’s gonna reach the most potential people, but if I’m on the youngest skewing show I can think of, I don’t know, some sort
of show that’s targetting 15 to 20 year old’s, though they’re not watching TV any more, but let’s say, ya know, if I was at a
YouTube show talking, then I would probably drive
Snapchat as the one platform, probably Instagram actually,
if I’m gonna fully, fully answer that, probably Instagram. So, to me, I’m answering you and one of the interesting things
is I really got into the community this weekend. The kids were playing
around in the backyard. I had a lot of pockets to
kinda check out my phone. I engaged a little bit, big
shoutout to a lot of you. A lot of you saw me jumping
into your Facebook comments. It was interesting to see how people were analyzing the show
and I wanna say that, to me listening, I wanna say, if you just watched the way
I answered that question, I’m trying to bring as much value across the board to everybody. I answered the question,
it’s Facebook, it’s Snapchat, but I also want people to understand, it’s reverse engineering the audience that’s listening in every environment. In every interview with Inc. Magazine, in every TV show, in
every, “I’m in Ireland,” you know, I’m in the middle America. You know, if I’m in Alabama,
I curse a little less ’cause cursing’s not as
great in the Bible Belt. But if I’m in Brooklyn and you know, to 16-year-old’s, I’m gonna bring it. So, you know, that’s that. – [Voiceover] Chris asks, “Do
you think that the Nintendo

“for musicians wanting
to make their living “playing music in the 21st century?” – Justin, thank you so
much for your question. Amazing picture, great
job to have your community give some love and it allowed
me to see this question. I’m really excited to
answer this question. You know, I think the answer is, as a musician, you need to be everywhere where the people who care
about your genre of music are, and obviously the youth
is an overindexing play, so, look, if you’re not on SoundCloud, if you’re not on SnapChat
and Vine and Instagram, then you’re not living to
a 25 year-old and under, and I think that’s an
important place for you to be. So, one, you need to be
putting out content everywhere. Once you build the leverage, there’s ways to monetize, right? Brands are gonna continue
to pay for music, live events will happen. I think what really
matters is creating content and putting them out
on all these platforms, and then interacting with
your audience, right? So, it’s not good enough
to just put out a song and use DistroKit and
get it out everywhere, and then it’s on every platform, great. It’s on SoundCloud and iTunes and Spotify, great, that’s fine. But then, how do you actually harness, what is being a musician? It’s always been, look,
Grateful Dead and Phish, those are very successful bands because they actually have a community, and what happens is, people who are very hard-core about music,
I’m not one of them, but the reason they make fun of pop music is it’s fleeting, right? It sits for a second and then goes away. The best pop music,
you know, the Madonnas, the Michael Jacksons,
the Justin Timberlakes, they cultivated community. You know, it’s so funny. Everyone is like “woe is me! “You can’t make money with tools anymore.” Do you know how many people have popped and made money because of YouTube and Vine and SnapChat and
Instagram, that would have never been signed 15 years ago, and then would have had to
just go on and do what they, so what’s happened, my friend, is there’s less people at the tippy-top. There’s less acts, right? There’s not 50 people anymore, making a gadrillion just on selling music, but what’s happened is that the internet has created a longer tail, and so there’s a lot
more people right now, a lot more, making thousands
and tens of thousands and hundreds of thousands, and I’ve got to tell you something, if you’re an artist, and musicians are, you just want to be able to do your art. Do you know how many people are happy making $41,000 a year from AdSense or a random show, or
things of that nature, who now, because of modern technology, can make $41,000 a year
and play their music, who had to do something else 15 years ago to make $41,000, ’cause you couldn’t make $41,000 playing your music? So, my friend, we’re in a long tail. We’re in a long tail. You want to make enough to realy crush it and play your music? Well, then you’ve got to
care about the audience. One by one by one by one, and you gotta do things for your audience, and what I mean by that
is you’ve got to start using tools like Meerkat and create behind the scenes footage,
you have to keep innovating, you have to keep making that connection, you have to keep taking
away the velvet rope, I mean, look, Meerkat
is a preview to the fact that I’m gonna be wearing wearable devices and you guys are gonna be
following me everywhere I go, all the time, always. Truman Show, bitch. The Vaynerchuk Show. It’s coming. Get ready. Get your fucking popcorn, ’cause I’m coming at
you, and that connection is the game. So that’s episode 78 in the bag.

“Hey Gary, how can a small, local, non-medial in-home senior care agency incorporate the Thank You Economy into our business with our clients and their families?” – I think it’s a piece of cake actually. I think you map the data of
the families of the clients and you follow them on social, follow them on Facebook and Twitter. See what they care about, and if somebody talks about being a huge Padres fan, maybe you ask their loved one to take a picture with a Padres hat, and then you put it in a box, the picture, physical, yeah, that still happens, with the Padres hat and you send it and say how much fun
you’re having spending the time with their loved one. I’m sure anybody whose got a loved one in a certain situation, getting
a letter from that place with this Padres hat,
because you’re a Padres fan, and it’s saying how much
you enjoy having their grandfather or great
grandmother in the facility would extremely warm their heart, and create a real depth
moment, and you’re doing it both physically, because then
every time they wear that hat or see that hat, they
think of that moment. It’s got more longevity. The Thank You Economy is
quite easy my friends. The Thank You Economy
is not about the tactics that I just laid out. The Thank You Economy
is about the religion of actually doing it. – [Voiceover] Florian asks, “How
do you see the world in 2018

speaking country should
you produce content in English anyways, or should you produce content in your mother language?” – Tim, that’s a great question with a very simple answer, which is great, because I’m answering a
boatload questions today. The answer is you should be
speaking in the language of the people you’re trying to reach. If you’re trying to reach
the consumers in your native tongue, speak in your native tongue, unless English is also the second language that is covering let’s say 80, 90% of the speakers, because you
get the serendipity if it goes outside the boundaries, but it always is reverse engineering the
language of your client. If you’re trying to reach
English speaking consumers, then you gotta speak in English, and again, if English is
enough of a second language with a big enough broad stroke according to the overall market,
that would be the reason the rationale around English otherwise it’s a native tongue game.

– Hi Gary! It’s Alesya from Alesyabags, and I have one important question for you, this year I’ve got a great bag coming out, way higher quality than
anything that I’ve ever done, but, they’re more expensive too, how do I work at that
to my current audience? That’s a good question, you know the weird answer
is maybe you shouldn’t. If the price point of
your new bag is 300 bucks and you’ve been selling 25 dollar bags, you just might not want to
market to your current audiences, because they can’t maybe
afford to buy that bag. Now maybe they can, like you know, I buy 20 dollars or 500
dollars things in same category, so, you know that’s not whole
H&M like you know, like the way fashion got so
interesting to me by the way, little fun fact but any way, I think that it is very important for you to understand, much they give advise
the prior two questions, that you may have to go out,
and find a new audience, and that’s scary that
might not be the, look I’m thinking right know as your watching, I’m curious how you’re watching, leave in the comments, are
you watching like this? or on the laptop, or, really curious how you’re consuming this. Do it. But the truth is you may have to
go out and find a new audience and that’s by putting yourself out there, and engaging with others. I think influences on Instagram
are massively important, so I think you can get away with
giving away some of these bags, to some of those influencers, and getting them on the
cheap at my opinion. So I would definitely
go down the instagarm, influencer path. I think if you give away 5 to 10 bags, to the peole that have
let’s say $250,000 and more, who actually would take the
bag and give that love, I think you have a shot of
being stunned by the ROI, In todays world, so that’s
what I would go out and do, so the answer to your question is, how do you remarket them or
market to them to go up, you let them know about it and, you know five to 15% of
that audiences will grow up, with you financially or aspirationally, but I think you have
to go out and find out, and find and hunt the 85%
of the rest of the audience.