“Instagram in the next 2-3 years from now?” – I think that Instagram will be easily one of the top two social
networks in America and globally will be a major force. I think that Facebook and
Snapchat are the only two things that compete with it. And I think that anybody who right now isn’t spending a
disproportionate amount of time trying to figure out the hashtag culture, the Instagram ad product, the
organic Instagram posting, working with Instagram influencers
is making a huge mistake to not set their business off properly in a 2018-2019 world. So massively bullish all-in. It’s one of the biggest
reasons I think all of you whether you can only afford one
share or a thounsand shares. I think Facebook does extremely well because of the revenue that we haven’t even seen the real revenue
come in from Instagram yet. It’s a beast. It is the current social
network of the moment for 28 to 40 coast Americans. 22 to 35 other parts of America. And I just think it’s an
incredibly important platform and I’m very very bullish on it. And as somebody who daytrades attention, by the way we have to write
my daytrade attention article. It’s time. I think it’s massively important. I’m buying it now. I don’t predict for two years
but that’s my intuition. And by the way here’s a good
time to chop this in DRock. Show this. Facebook acquires Instagram. Oh Staphon. – Gary Vaynerchuck who’s the
co-founder of VaynerMedia back in January predicted
the purchase of Instagram by Facebook and today Facebook
founded by Mark Zuckerberg shelled out a billion dollars
for that very service. That was when I was on the
Piers Morgan show on CNN the day Facebook bought Instagram. I made that comment,
and everybody on Twitter said I was an idiot because
Instagram’s only 500 days old. But Zucks did– Instagram’s probably worth
50 billion dollars right now, maybe more. So when you buy it for one, you did well because those are billions. You know it’s not just a 50x. When you 50x eight bucks, it’s nice to have 400 bucks. When you 50x a billion, that’s 11 Jets teams.

thoughts it’s not no new Twitter said to
net loss bad I think it’s good I think we’re working on a very big Twitter
peace when it can be done interesting up in here in 180 you don’t
think I think look I mean I’ve been on this kick for a while you’ll see on
tomorrow afternoon most likely Monday cuz I know these guys roll put together a very big piece like we do
with snap shop thank you for everybody who shared a link that up if you haven’t
read the manifesto for snapshot it was incredible great work by the team we’ve
got one coming up for Twitter wanna do these big signature petition kind of
front cover stories more blogging for you guys also big shot at everybody so many
people emailing me thankful for the new VIP video only content we finally we’ve
finally figured out how to make my email service much more valuable to people and
I’m killing I feel like you like seven years of
thanks to deliver on these videos that’s why it’s going so well so if you’re not
signed up for the newsletter that’s another title is 180 right up VIP emails sign up for everything face look if you’re watching a YouTube
subscribe you to twitter twitter struggling people don’t understand it
it’s losing attention Instagram and snapchat emerged as major attention
grabbers within mobile devices and I think of all this phone I think of all
of my this is what I think about I think this is the television and that TV is
the radio and its 1965 that’s what I think I think this is the television
1965 and TV is the radio there’s a lot of people that still think the radio in
1965 was the place to advertise and spend your time and energy I don’t
believe that to be true anymore I think this is the number one device and I
think that YouTube Facebook Instagram and snap shop or ABC NBC and CBS that’s
what is happening Twitter LinkedIn Twitter as MTV ten years ago it was
there and think about me Gary B being being one of the hit show’s at remote
control very old very old what you know Jersey Shore think of me Gary be on
Twitter as on Jersey Shore Twitter’s MTV this is the television what has happened
to Twitter is that snapshot on Instagram have now become ESPN have now become the
hot network and so that’s why i think is happening to everybody right this second
on Twitter the reasons that growing is caused that network is not growing on
the television and I’m excited though because much like how networks got
turned around the way that NBC the way that CBS went from fourth place to first
place was they brought a new executives who did better job programming and so
Jack Dorsey’s now in place will be making a lot of changes and if those
changes worked with our can rise but we’ve not seen it in tech myspace wasn’t
able to rejuvenate itself right we saw a little bit with Facebook there was a
little per second on Facebook and then they made a lot of good tweaks and like
just completely became the establishment I am so intrigued by seeing what’s going
to happen but I think Twitter is dealing with what they’re dealing with my
ultimate thoughts are it’s getting what it deserved a tent idea to product for a
long period of time and paying the price little ocean drop pass how can I use a
diploma and years of experience if they

brand when first starting up mean have you watched a hundred and
seventy million things you can do i mean PR is still a basic tried and true
meaning like show up on blogs and be interviewed and job on a black and
Shobhana periscope and things you can do without a PR company in pain them to
$5,000 a year just hack go on you know this is really like this almost higher
simpson attorney Christine I’m sorry but this is like I mean this is literally
like Harry recap everything you’ve been talking about for nine years I mean I’d
almost rather you just google my name and get those answers this way but I’ll
pander to the context of a little pissed off at you India for this question makes
no sense million thinks create content you social
networks all this stuff now doesn’t cost money see the reasons why actual should
be as its layered on top of the internet and it doesn’t cost you money talent in time but it was a question
money like I wanna I wanna guest blog opening and then you talk about your
stop losing influence or send them free product have no idea what your product
or services but there’s so many ways to get exposure I get that I’m good at it
but the blueprint has been absolutely lead out for so many people its content
creation and its its content and distribution at its most basic form
content and distribution the dish machine has changed so much over the
last decade the YouTube and Facebook and Twitter’s and snapshots they all work if
you know how to use them it’s a tool right like if I don’t know how to use a
wrench if you don’t have to YouTube it will be valuable to you but what you
need to do is you need to figure out how to make them valuable or higher or
partner with somebody that will make it value for you but the ability to get
exposure now has never been easier the problem is that means everybody’s going
into that game and it filters the supply and demand attention and so now
everybody’s got an at bat and now the cream has to rise to the top wasn’t super new India that’s different
than perspectives Andrew and you what

think of the new emerging social-media
peach a fatter something revolutionary had no idea but I do know this guy who
created who’s who in his team created mine is an extremely talented product
person I’ve been flirting with it I’ve been testing the peach a little bit and
what’s the fun I know you were all I was really weird I literally just that was a
one audience value prop statement I’m not ready to say that it’s gonna be here
forever the sin that clearly it’s a beautiful product clearly early tech
nerds fallen in love with it are playing with it it’s got my attention but very
little right now because of incomplete snapped up storm only so many hours in
the day but I’m gonna flirt with it over the next couple of weeks months watch
consumer behavior that sticky has been plenty of apps the cuts come out in the
tech world with enormous fan fair that have had 169 so it’s gonna be Plurk just
something a lot of you don’t remember from 2008 is going to DailyBooth change
and I thought was gonna be the biggest thing ever because my agents right
basically became Instagram but it didn’t win we’re gonna become interim steps yet
so I don’t know I’m excited about the chap chap still have a lot of room
especially something like this but you know a lot of users from the early
investor believing that product was revolutionary but not here anymore fully win and so you know it’s an
exciting thing I like watching new trends I do think so fun you should get
it in the corner here while i’m talking bout peach if I gotta
soon as a video on youtube or anything like this one looks like and things that
make sure so I guess you can edit that are repin I don’t give a shit that’s it
so that that’s by the way to bring value

“in your consumer’s day a
good thing or should it be “seamless?” – Excuse me? – [India] Like a beautiful interruption. If it interrupts you, but
it’s enjoyable is it good or should everything be
seamless in the consumer’s– – It’s good because you said
something very interesting there, India, in your interpretation. You said the word enjoyable. Guys, there’s only value. Seamless and interruption
isn’t the game, it’s value. If one perceives it as
valuable, then it’s a win. If the greatest looking in
the girl and the girl that Tyler loves the most in the
world jumped into this office while he was in the middle
of something and kissed him on the lips, he would be
happy with that interruption. On the other hand, if I punched
him in his face and broke his tooth, that would
be a bad interruption. That didn’t bring a
value, the other one did. It’s value, it’s not
interruption, it’s not seamless, it’s not these marketing
jargon terms, it’s value. And so, if something– You said, enjoyable. Enjoyable is a value. And so, it’s value, so if
you’re able to bring value, if somebody runs three minutes
late to a meeting because you blocked the road on
the way to their meeting, which is bad. Time is the asset, I always say. But if they valued what
happened in those three minutes more than the three minutes
they lost in the meeting. For example, if that street
was littered with rare Jets jerseys and they were free and I got them, I’d be okay with being three
minutes late ’cause I value that more. If that street was littered
with Misha performing a five minute play on the
street, I value that more than being three minutes late. If it was DRock asking me a
stupid question, I’d be upset. Even though I love DRock,
the execution of that wasn’t as good. So, the answer is, yes,
I think, to the question, which is you can interrupt
people all day long. You know, when I talk about
marketing, I talk about value much more than
seamless or interruption. That trumps everything. And it’s perceived value
by that individual. It’s not what you as a
business think is valuable. Oh, everybody’s gonna love
this because you want them to love it because you
want to sell it to them. And some people value something
that other people don’t. So, that’s just how that works out. The market decides.

brands around snapshot discover does
each added brand increased the value for others but I think I think each added
brand does decrease value for the others because it’s simple supply and demand
when you go there and thinking the apps on day one or 853 or whatever was on day
one of the App Store you know that was good for those apps
that more attention when he was three channels on TV back in the day was good
prediction on when I was 13 for quite a while it was good for those channels and
then get cable and there were 36 for a good while and that was good for those
channels and then we got into direct tv and a thousand and we got the internet
of course everything is important for supply and demand when you’ve got a
bigger percentage of the attention now so it’s not as good for the apps or the
media companies behind them but it’s better for potentially better for the
user and snapchat and that’s why it’s happening right if you go on snapchat
discover back in the day and there’s all these brands and you don’t give a rat’s
ass about any of them valuable to you but as it starts
bringing kind of new things to be equation new subcultures niches things
that you’re into you’ll be excited and so you know I think that I think the
snapshot and for users as long as the channels continue expand and bring value
to people it’s like the internet you know the better than cable because it gives more people more
options are consuming what they want then what will counter argue that while
there’s just a bunch more crap there was plenty of crap when I was 13 channels
there was crappy show that you have 1896 channels will be launched did you love
all of them did you well I mean this notion that limitations cheery better
stuff is a very arrogant POV from the people that vested interest in staying
small they’re getting more about you I like the capitalism and the stand the
real meritocracy so I love the internet I love that you watch or listen to this
show because you really like or I’ll bring you value because there’s a
shitload of options it’s not because it’s 1957 and one of the three anchor
men that evening you know when a couple of other options
I love the supply and demand of the internet of the open web of the maturity
of where we are and so I like that for the end consumer I like that everybody
that’s watching listening right now has a limited options and they can find what
brings them value and so to answer the question directly yet it’s not as good
for the media properties but that doesn’t matter because snapshots job is
to make it better for their users and for themselves EJ Chapman asks my podcast website gets
a lot of page views but they’re not

reaching a max? I.E., it’s now a fight
between social platforms to grab the pieces. – I think I understand the question. We only have so many
hours in a day, right? I think the basis of the
question is very simply how many hours of attention are really up for play? You’ve got television. You’ve got sleeping. You’ve got eating. You’ve got working. You’ve got your phone
that has tons of content. You have video games. You have going to the bar. You have fantasy football. You have all these things
pulling at your attention. You have your kids. You have your book club. There’s only so many hours. The leisure hours or the consumption hours have absolutely stayed the same while the amount of content
vying for that attention has exploded. Our grandparents had three goddamn TV channels and two newspapers and two radio stations vying for our attention. That’s how you got big. That’s how Walter Chronkite was the most famous person in America. Now we have massive fragmentation, and so yeah I think the attention has not. The attention has stayed stable while the things pulling at that attention have grown exponentially
especially over the last 15 years, and the internet has I mean if you think cable television or video games of the Nintendo era, or all, or Direct TV then later compares at
all to what the internet is doing. It’s 1,000 to one. The web and the phone, I mean the phone has become. It’s unbelievable to me how absolutely essential that phone is. Xander dropped my phone on Sunday and me and Matt were scrambling on Monday. Me and Matt were scrambling, because Tuesday I was going to LA, and I didn’t have my phone for 15 hours and I was
freaking the hell out. It was unbelievable. It was kind of chill actually, but it only worked for me because it was Monday, Labor Day into Tuesday and I was home with the family. If I was not not have my phone now. The only time we ever
fix my phone otherwise is when I’m in the office. I’m here, okay, but literally I was walking
around with my laptop. Thank God I had my update on my iOS, so my text messages were coming in as chat, but otherwise I would have been like whatever. To answer your question, yeah I think it’s a war. It will be a continuous war and the size, the big
things in our society are gonna be smaller and smaller, because everybody is gonna
go into their niches. We’re gonna micro celebrity, micro trends, that long tail is gonna be really, really, really, really long. Real long, super long. Great episode. Tomorrow is one of the
most special episodes

– Hey, Gary Vaynerchuk, on holiday so I’ve got a question for you. What have you learned from WineDeals, you Instagram account, the best place to buy wine in America? Link me up here. What have you learnt from you
WineDeals Instagram account that small wineries can still use to make a buck on Instagram? Cheers. – Good job, Vineyard Paul. – [Paul] Hey, Gary Vaynerchuk, on holiday so I’ve got a question for you. – Oh, that was on loop? – [Steve] Yeah. – That’s cool. Does it loop? Oh, yeah, yeah, on desktop, I, yeah. Vineyard Paul, great question. I’ve learned what I thought
with creating WineDeals, the greatest place on
Instagram to buy wine, which is people are
disproportionately paying attention to Instagram, plus Instagram has built-in word of mouth functionality. People, by habit, when they
see something on Instagram that they think somebody else is going to be interested in, tag their
friends in the comments. They leave a comment with
that person’s user handle, because everybody’s paying
attention to Instagram, they’re seeing that alert, then they are then checking it out. I have not seen anything work like this since early e-mail, and early Twitter. I’m sorry, this is very early
e-mail, very early Twitter, where anybody who’s on the platform is disproportionately paying
attention to the platform, in a way that creates
aggressive word of mouth infrastructure, so we’re
selling a lot of wine, we haven’t even taken it that serious. Steve, you’re about to get
really, really in there, you know, we’re kind of
in the Summer months, which is fun, but now, here we are, as I start seeing, you know, it’s funny, when I start seeing leaves go orange and, you know, all that stuff,
like, that’s when I know it’s time for money, right, because I came from retail,
and the fourth quarter is what, I mean, literally, this day. I’m gonna literally get goosebumps. This exact day for me, the
day I stopped going to school, was the greatest day of my life, because it was the day that shit was about to get serious at Wine Library, because we’re about to do a lot of sales in these next 16 to 20
weeks, and football, and no school. I mean, just like the best. So, as much as I love running VaynerMedia, and as much as this is gonna
be a much bigger company, and as much as this is awesome, I’m still a merchant at heart, and I, as, I’m fired up to,
you know, here, today, and ready to go, but I can’t lie, a little extra kicker,
because I love selling stuff and, even last night,
with Brandon, I’m like, here we go, like, I’m just so pumped for this Saturday. I had an interesting Instagram cutpost a couple days ago about
this upcoming Saturday in the store, I’ve got
surprise gifts for people, they’re going to see
Brandon, I won’t be there, don’t wanna fool anybody, and so, Vineyard Paul, I think
that people’s attention is on this platform and that you need to be storytelling on it, and
I do think it’s a tremendous, direct response, selling
right hook platform, and WineDeals, as many of you guys know, is straight right hooks. It’s three wine offers
are discount prices, and, buy, the end, like, there’s no thrills, you know, clever, Instagram-like pictures, to the best of our ability, and,
but it’s the wine. So the attention graph is real, people’s word of mouth
infrastructure is real, and we’re picking up a lot of
customers, it’s going well.

“There for everyone to see “but people’s attention is elsewhere.” – No, I don’t think,
Glenn, that is the case. I actually think it’s more
like the Facebook newsfeed. I think it’s there and it’s in the front of your eye and base on the data of people clicking clearly the content there is valuable. I think the thing that
you need to understand about Facebook, excuse
me, Snapchat Discover is it is content, it is not ads. A billboard is an ad and you and I and Alex, let’s show Alex ’cause
the shirt he’s wearing, just needs its own attention today. Two days in a row he wore that shirt? Alex, what the– Oh, got it, got it. (laughs) – [India] He’d never
repeat a shirt. (laughs) Snapchat Discover is content. When you click that, you know, ESPN or Cosmo or the Snapchat logo you know you’re about to get content. You’re not gonna get ads. There’ll be some ads mixed in. That’s a very different value proposition than a billboard. And we’ve been all kind of trained to know that billboard doesn’t bring me any value, it’s trying to sell me something. Versus tv and print and radio, the reason we tolerate and still enjoy it is, okay, I’m gonna
get something of value. I’m gonna have to suffer
through being sold to which is why technology’s
shifting away from that is the big rub that I talk a lot about but Discover platform for me is a belief that it’s there as a billboard, sure it’s
in your face, it’s there but what is behind it, is the variable. Now if they program it
correctly, Daily Mail all the people that program there, the partners, Daily Mail, Cosmo, ESPN or Snapchat itself. If they program successfully,
you’ll go there. A la NBC, ESPN, ABC, A&E. When Walking Dead is what you program and people wanna go
there, they’ll go there. When Schmuck-A-Ma-Ma-Ga tv show that nobody wants to watch is there you don’t go there. So the content is the variable. Knowing that there’s content behind that makes it very different than a billboard. Make sense, right? – [India] Yeah.

“if at all, should a brand
not use social media?” – Steve.
– [Steve] Chad. – Chad.
(all laughing) Chad, great question. You know, the funny thing is, is all that social media is is another, first of all, social media is a term, a slang term for the current state of the Internet right now. The term we used only
six or seven years ago was “web 2.0 sites.” Now we call them “social media sites.” We may call them something
else in the future, “mobile native,” “virtual this,” but there’s always a term to talk about the 20 to 30 sites that matter. Social media sites
happen to mean the sites that people actually go to, the apps that people actually go to in a mobile first world, which is what we live in now, and so people are confused if there’s something, if there is a thing called social media. There isn’t. I mean, anything that’s
a content site now, anything that, like, people refer to podcasts as social media. It’s just a term of relevancy, and so it’s a communication portal, right? And there are some high,
high, high end brands that think if they’re on Twitter or Snapchat or Instagram or Facebook that they cheapen their brand equity. I would say Apple, right? Apple is a brand that does very little. I still think they’re doing
basically nothing on social, or at least, definitely not on Twitter, I don’t think, right? So, you know, look, do I think that there is a place where
brands should not do it? Only if it’s a shtick. If it’s a very well-thought-out, “we are so exclusive, we’re
going against the grain,” and they make it part
of their overall thing, that they emphasize in other
channels of communication their lack of being there. It may position to a small group that is anti-establishment, that they think that’s cool, but more and more, what
people need to recognize is that social media is going through a legitimacy curve right now. Over the next five to ten years, this will be the establishment. Facebook and Twitter and Pin, well, I don’t know about
Twitter, I’m worried, but Facebook and Instagram and Snapchat, they’re gonna be the establishment. It’s like banner ads
or the Internet itself. It’s just gonna be the
establishment, my friends, and so I think eventually, that’s going to run out. If you wanna sell something,
you need to be able to communicate to the world, and if everybody’s eyes and ears are in a certain place
called the Internet, I think you need to be there, and I think you have a tough argument to justify the upside versus the downside of not communicating in the portals where people are living. Ben. Oh, I know Ben Phillips.