My question is my question is
after you have come off this super successful book number
four launch at what point do you now set your sights
on book number five? – That’s a great question. – [Calvin] The next big thing?
– And why are you asking that? I think that’s the more
interesting part of this question for me. – [Calvin] I’m just
interested in the minds of successful people. How long they bask in their own
success or when they go to the next thing.
– Cool. Well, that’s a
great question Calvin. I would tell you and these guys
can say this especially when they all kind of maybe India
really was in the Vayner world more than the rest of the gang. Calvin, I’ll tell you it was
crazy what happened inside of my body when you said
“basked in the success.” I have zero capability of
basking in the success. I wish the camera was 360
right now because all of my team except for Andy who is worried
about screwing up the show the three of the rest them were all
shaking their head because they know way more than anyone
that’s watching right now that there wasn’t even a remote
moment, not a celebration, we didn’t have a dinner.
We didn’t get together– – [Calvin] You
suck at celebration. – I suck at celebration, man. I don’t have my eyes
set up five right now. I’ve got my eyes set on making
VaynerMedia huge, building more businesses, making smart
investments, helping my investments build
their businesses. Getting credibility as a great
businessman while I’m out of GaryVee mode for a little bit. Putting out good content,
continuously upping my game in my distribution of my content,
so there’s no book 5 but what I’ll tell you, and Calvin thanks
for calling, what I’ll tell you is that I am always,
always onto the next thing. As a matter of fact, I would
actually argue this is a slight vulnerability of mine. I actually think it would’ve
probably been smart to have a dinner with all of us especially
Andy and Alex, you know all of us really. To just be like hey
that was a nice launch. No, we don’t have that. As a matter of fact, let’s make
it really intense today is AJ’s last day at VaynerMedia. I was at a business meeting at a
breakfast spot this morning with a client, I looked over and AJ
was there was Yudkin and Nate and Tyler and everybody was
celebrating AJ’s, Tyler get in here real quick.
This is perfect timing. Why wasn’t I invited to AJ’s
celebration breakfast this morning?
– ‘Cause you were busy. – Okay great, get out of here. What’s really interesting
about that there wasn’t even consideration, Tyler,
AJ’s former assistant my current team mate
with India assistant. There wasn’t even consideration. Think about this: this is my
cofounder little brother’s last day at Vayner
they have a symbol. This wasn’t a one week trip. This was a simple 90 minute
sendoff breakfast and we didn’t even consider for me
to be a part of it. Yeah. It’s funny, we don’t celebrate
it’s a celebration by the way. It’s not like a sad thing. Now I’ll be with AJ tonight
which is great, second day of the draft but even when we
sold a piece of the business we forced ourselves a year later we
went to Atlantis in the Bahamas. We thought we were really
going to celebrate but we just became degenerates and
gambled for 39 straight hours only barely even talked about it. I’m just not good at celebrating
Calvin and by the way I’m not so sold that’s a good idea. As a matter of fact, I guarantee
that you’ll see a blog post from me whether it’s on Medium or
whatever it is of the day six years from now of
finding celebration. That’s what it’s
going to be called. Finding celebration and it will
talk about me not being happy that I was so extreme
to the non-celebrating aspects of business. I think you should celebrate
the good things in life. I think it is a miss on the
way that I navigate the world. It still doesn’t come natural to
me it still doesn’t, even though I know this, I’m trying to sell
myself right now but I still can’t get there and I’m
always following this over this. This says celebrate. This, that’s heart and gut, this
is still not saying celebrate. And so I can’t celebrate. And honestly if this never says
celebrate and I take last breath and I think about it for a
second I won’t regret it because I always listen to this. But this understands that
it’s not necessarily the best move. And I think it would’ve been
really nice if we had a nice dinner and talked war stories,
“Oh remember that time the “person canceled the
order at the end. “Ah ha-ha-ah!” – Where is it?
You need to reset?

listening and going
through people’s twitter feed. Finding stuff they’re interested
in, responding to that. – [Gary] Yes. – You’ve now evolved to a
book called #AskGaryVee,– – [Gary] Yes. – and it’s very much your show
is now focused on you and your world–
– [Gary] Not true. It’s all listening. – What’s shift? – [Gary] Nothing shifted.
– Nothing shifted? Think about what you just said. Let’s break it down #AskGaryVee
is completely predicated on me listening to you first. No, it’s true. – That’s not the sense I get. I’ve been
following you for a while. We’ve communicated
with each other. – [Gary] Yes. – We follow each
other on Twitter. – [Gary] Yes, yep. – I felt a shift and the shift was
very much it’s all about you.– – [Gary] Yep, yes. – to a little bit
it’s all about me. – [Gary] Yeah. Well then, I’m doing a poor job. I totally understand
because how could I argue that if that’s what you feel. So maybe my bad job was the
tactic of it being #AskGaryVee instead of ask everybody, right,
may be it’s something like that. I don’t know man I’ve never felt
like I’ve been able to provide more value than
I’m doing right now. May be the positioning. May
be what’s going on with the positioning is throwing it off
but I’ve never been at the scale of engagement so Thank You
Economy I really feel like this is absolutely evolution of it
because instead of me putting out content that I want to put
out its completely predicated on everybody else. Right? I’m answering and
engaging more than I ever have. I’m producing more
about myself than ever and maybe
that’s the shift. Right? I’ve never had DRock following
me around so I have empathy for where you’re going with it. – And by the way, the reason I
ask is a lot of people ask me

“thing that has happened to you “through this book’s promotion?” – I think the most humbling thing is, this is actually very
easy for me to answer, it’s the extremities on
both sides of the equation of the audience that consumes my content. The people that know me the longest the Justin Thorpe’s of the world, that are saying “Wow
this is really quality stuff.” You know, people that have listened to me for seven years. They know my spiel. I mean think about you and Andy, you literally watch me at the 92nd St Y the other day and you know what’s about to come out of my mouth before it comes out. When you’re around somebody,
right, and you’re consuming. For the people that know me the best, to really get their
$19 worth because there’s really more stuff ’cause
I forced it to level four and on the other direction,
the people that are in mainstream media,
the people that are a little more cynical by DNA nature. The people that think I’m a loud mouth or don’t think that cursing is gentlemanly those people reaching out,
some of the heartfelt emails that I’ve got
in the last week of like I didn’t believe in you and
this has caught me off-guard or I’ve never been a fan but I
had to review this for my website and I was blown away.
Or I never really understood that you were anything more
than a blowhard promoter. The two parties,
really into me, really not into me going,
I don’t know, nonetheless, that has been humbling
in the fact that I know I’ve created something
really strong here because I’m getting reactions from
both sides of the aisle. That matters to me. And that was a goal and that feels good when you accomplish a goal. – [Voiceover] Tim asks,
“What surprised you the most about

“outline/organization process
of the #AskGaryVee book? “How did you decide
the best order of info?” – Steph Land, Steph Land.
What Steph does extremely well is she watches the last
two years of my videos I got on the phone with her and said “Look, these are the things
that are mattering to me.” If you remember, you might
have been on this but Stunwin, by the way,
big shout out to Stunwin I texted him last night
before I even texted you guys big shout out to Stunwin
who was a big part of this book obviously, India killed him
and he is no longer around. We miss him, let him rest in peace. We love him very much.
He’s actually on floor 12. Actually Staphon, when you get a chance, I’m not even kidding,
go down and capture him real quick just so we can edit
him in for a quick second. Literally just roll up on him
when he’s not paying attention get it and leave. (sad piano music) He was a big factor. I think we all, if you remember
there was a two hour call I remember I was
somewhere on a client thing when we talked about
what should the chapters be. For some reason, patience didn’t make it. I’m devastated. But you know, we talked about parenting and self-awareness, we got
a lot more into that EQ thing. We got on a two hour call,
me and the team, we all talked about what the themes were about 150 episodes into the show. We got into them and they became chapters and then I had to call
Steph and literally it was like “Okay, Clouds and Dirt”
and then I just talked. I just talked and then it was recorded, she layered on grammar and away we went. – [Voiceover] Daniel asks,
“What is the most humbling

“aspect about the production
of this book?” – What was the most difficult aspect of the production
of this book? As a matter of fact, this was
probably the easiest book I’ve ever written from
a production stand point because so much of
the content had a framework. One of the things I’m most proud of is the responses on social
media and email this morning of people that are stunned how different it is than the actual show. Way too much,
maybe a bad job by me, way too many people assuming
that it was a transcription from the show. We took every question and answer that we did from the show and then added 100 of
them but the ones that came from the show, I reread,
I added sentences, context, updated and so it wasn’t super hard. Steph Land, who I acknowledge in the book, my ghostwriter for the fourth business book in a row is incredible. She knows me. We’re a book married couple. We know how to jam with each other. I did a lot of it during
my summer month in August in the Hamptons. So I was
in a very good place. It was kind of like, get a cup
of coffee in the morning, play with the kids a little bit
and then they’d go to camp and just get in that place,
put on the headphones call Steph and be like, “Alright, Steph, what’s the question? No! What you have to do is” I would start off zen but
it went intense very quickly. It was great. You guys were a big help. We organized. This one
was quite smooth. I mean honestly this
could be the blueprint if this #AskGaryVee,
what a lot of people don’t know is that the #AskGaryVee
show ends today and we’re going to be
transitioning to DailyVee and so with the book launch,
I’m kidding. I’m kidding. I’m kidding, I’m kidding. What’s a lot of fun is if
this show keeps going you know even though I
want to write Perfectly Parented even though I want to write
I Wish Everyone Was an Immigrant even though there’s other
books that I’d like to write I could see an
#AskGaryVee Book Volume 2. I mean this is a
format that could work. Andy, the response is real.
– [Andy] Yes. – There we go. India. Oh, I should answer it.
The toughest part, I guess the toughest part was
the pressure I felt to make it not a transcription of the
book. And that’s actually why I think the book
came out really strong. I forced myself to go, you
know, I love to talk in tweets and in headlines and powerful punches. I keep my second, third and fourth tier stuff normally
for my businesses. #AskGaryVee, the show, made me
get into my second and third tier stuff and I tried to force myself to get in to some fourth
tier stuff in the book. – [Voiceover] Keith asks,
“Can you talk a little bit about the

or nervous about for the
#AskGaryVee book launch? – Nothing. Kyle, it is in the bag at this
point we did our work. There’s nothing
like preparation. It feels amazing. It’s just the best. Listen I lived
through 12 years of lack of preparation. You know scary it
is to come to school when your book report is due. And everybody in
your class puts it in. And you didn’t even do it. You didn’t even do it. Like I didn’t even do it. Like do you know how weird it is when you get that
scantron in you’re like what are we
going to do today? B, C, A, D, D, D. I bet you they
went D crazy today. D, D, C. Like I lived 12 years
of lack of preparation because of school. And now I’ve lived. 18, 22 years of full preparation. Eighteen years of full
preparation at all times. And so I’m not nervous. We’ve done what we
were supposed to do and the presales show it. And 18 months of the content that I’ve been putting out is showing it. And we’re at three to four X the book sales of Jab, Jab, Jab
Right Hook at this point so we are cruising. – [India] Terrific. – As a matter of fact I’m turning down all the offers now like
come here to me it’s over. You want me to come. You fucked up, it’s over. Now it’s 80K cash in my pocket. That’s it you don’t
even get the books. I just show up like gotta take
advantage of the arbitrage.

the Philippines look man you know you’ve
had so many great book launches before you got another one coming up on sure
it’s going to be a massive success I’m curious to know from one to another what
actually happens post launch do you carry on with your marketing team
pushing the book out there or do you just let the internet the readers social
and Amazon reviews takeover to continue the marketing thanks for the insight
brother question christiane really enjoyed our
time was spent in san Diego’s really good guy I’m excited to this podcast
Chris for me I usually wait to the new york times comes out and see where it
lands would crush it became while far went on thank you economy I really must check it
out I stopped it was really just became CEO of intermediate jab jab I continue
through for a little bit and with with a scary be I’m doing heavy promotion now
I’ll do it in March I’ll do it in April is a little bit in May events different
things like I’m funny feeling Oscar review the book is going to be huge and
I’ll tell you why multiple people now who have the galley copy who are reading
it who are either so not ship they would
tell me that something was good and/or have no interest in giving a crap about
me or number three don’t even know who I am are giving such intense good feedback
and it makes it cause it’s it’s the collection of my best work the show we
did it by the way just to stay clear it up it is 1000% not a transcribe from the
show like I really answered all the questions in
new form there was a baseline but I didn’t let I don’t let any word for word
be the answer I added to it I changed my mind I change my mind between the book
and the audiobook the one of the things that I feel bad about his people gonna
fundamental give a crap about both are different and I actually don’t even know
if I get different answers I’m dying to see the first person actually sits and
sees what descriptions of somebody who really hardcore on opening day please
read the book in parallel to the audio book and see call me out of the two or
three were discrepancy will use a scary be about 200 to clear up all
clarifications between the book and audio books so so Christine’s requestion
to take over because I actually think I’ll probably be you know foot off the
pedal in in May three months you know marches intense April is suddenly
intense do some stuff in May the only thing I can see happening though as I do
think there might be some fire a lot of your body you know what the Super eight
coming up on the 23rd time next week said a week from today from a week from
today I’ll be here for eight hours with the big contests in all that I’ve been
feeling a lot of your gonna buy e-books which means your gonna give seven books
away or six or sell them on ebay do your thing but i think thats gonna create new
people to read the book I think it’s fire there start watching the show I see
what I feel more word of mouth potential this book than anything else and if it’s
on fire fire all ride that way because I think if the ride waves and so be very
exhausted if that’s true kinda lot of work to do besides the book some
reactionary chris is the punchline like everything else I do I was a little
insight problem that’s always the answer I’m always tasting and day trading and
adjusting and prepared for anything at all times always period like an actual tool 402 till as they
carry rewriting crashed today what would

“of his day to watch #AskGaryVee?” – No, I would not watch the show. I know I’ve lost viewers
because of this answer. I’ve watched that, it happen. I’ve actually been curious
’cause there’s been like 10 or 11 people emphatically
saying I’m not watching anymore ’cause you, I get it. And then I kinda like
follow, like I tag them and I kinda like follow-up
and I’m like oh crap, I really lost them. Which makes me happy and sad. Misha used to do that, my
daughter used to do that. She’s like I’m happy and sad and so that’s where that came from. And so, the answer is I wouldn’t because it’s not how I roll. But I also would’ve never
watched one episode. So I think that’s an important thing for the people listening and watching. The way I learn is different. The way I do things is different. And there’s no right or
wrong, as a matter of fact my biggest issue is that I
wish I had a little bit more of that in me. I wish that I would read a
book or two here and there or I wish I consumed people’s content that I was aligned with
or could learn from. It’s just, I’m just too
into the anthropology of just watching. I’m sitting at the
Knick’s game last night, tough double, tough overtime
loss to the Rockets, Michael Lang if you’re watching screw you. (Gary makes squeaking noise) I spent all my time watching
everybody on their phones. And by the way it was an Instagram, Snapchat only world from 16 to 46. New York crowd but super
fascinating so that’s how I learn. I learn by watching, I
learn by watching all of your behaviors in the
comments and then seeing what you do. I learn by all of you being so honest about telling me your truth, learned a lot about a lot of you individually. Helps me interact with you so
I’m on that side of the coin. So the answer is no, I
would not watch the show.

– Hey Todd. – You say ideas are crap,
(beatboxing) execution is the game. – Oh, he’s rapping. – Honestly, to most of us,
they’re one and the same. – I said, you’ve had six or
seven in your big career. Tell me last time you were
pumped about your biggest idea. Thanks, man. – That was well-done. – [India] Yeah, that was good. – That is the way to get on the show, get India’s creative juices going. We need a little bit more
creative video questions. This is a good starting point. We need that. Let’s do a call to arms
to the Vayner Nation, better video questions, let’s step it up. Jesus. What’s his name? Adam? – [India] Todd.
– Todd. (laughter) – Todd, great job, first of all. The last idea I’ve been
really excited about, that’s a really good question. I’m really excited about my current ideas of big opportunities
in the business world, so they’re not very specific, but I’m in love with my thesis of e-sports and virtual
reality in a 10-year window. And so I just have to make sure I don’t get too far ahead of it, but I’m very, very, very excited about that. I think I was very right about how much brands and businesses were gonna spend on social networks. I don’t think people saw,
four or five years ago, the money allocation that’s getting poured into making videos and
pictures for these platforms. That was exciting to me,
it’s been the backbone of, that was the strategy and then the execution was VaynerMedia, that’s when it works,
when you have both, right? Like, you can work your
ass off if you’re wrong. If I’m like, “okay, guys,
VHS tapes are coming back.” And if I start building a
company and hiring people that are 58 years old that know how to make VHS
tape, like, if I’m wrong, all our hustle is for naught. So you have to have both. I would say that, I would say the other
thing that I can point to is the #AskGaryVee Show. I don’t know if you heard about it, but we’re in it right now. It’s very meta. I knew that I was good
at answering questions, I could feel at conferences
that people would be like, “holy crap, that last 15
minutes, that was the bomb.” They were impressed by
my quickness in my craft. It was a way to show everybody that I know what I’m talking about. You know, people were stunned, I was with somebody yesterday. People don’t realize that
I don’t know the questions. Like, you pick them. Yes, I will send you, – You do. – like, the first one we
did today, like, I sent you. Like, I’m looking, I’m watching you guys, ’cause I care about you
guys and I’m sending stuff, but I would say, out of
a week, 25 questions, I’m sending you two? – [India] Two, probably. – So when people find that out, they’re fascinated by it. So I thought this format
would work for me, I thought it would elevate my leadership around marketing and
technology thought leadership, and it has. Him and his bro. And many, and many (Gary laughs) and many, many, many, many more of you. And so that idea was percolating,
we did it ad hoc one day, and it worked. – Here we are.

“what’s the smallest routine “that’s made the biggest difference “to the #AskGaryVee Show since starting?” – Uh, the friction between consistency and constantly trying to evolve. Now, you know, obviously
like the show yesterday, outside, not asking a question of the day, now bringing back the question of the day, India coming in somewhere along the line instead of Stunwin, and probably more things
that will continue if we’re lucky enough to have a run here. There’s the consistency of doing it, and really letting the
essence of the show happen. You know, what’s really interesting is if you look, for all of
you that have watched, and by the way, leave a comment if you’ve watched every episode. Actually, I might wanna do a pic, where’s the pumpkin? Left already? We’ll tell you about it later. There’s obviously a lot of themes. I’m not gonna change my pillars or religious points of view on things, but the reinforcement,
it’s been interesting. I’ve been getting emails lately that say, “you know, Gary, it’s funny, I’ve watched all 160 episodes and this theme has really
caught my attention, but it took me hearing
you answer a question, maybe 15 different questions,
with the same theme, different answers, the same theme, it really now just hit me. Like, wow, I really now
understand what you mean of ‘execution’s the game, idea’s shit.’ Of course, ideas aren’t shit, but boy, everybody’s got an idea.” Things like that, and so I think the consistency of doing it, the consistency of there being four to 15 things I believe in, hard work, you know, not being romantic about the current state of the marketplace and always putting
yourself out of business, being 51-49 to the other person, so just actually being authentic enough that you know yourself, that
your answers align in that way, and then just making
it interesting and fun, and different settings, the outside energy mixed
up with being in my office, the predictions at the end of the show, those will go away after
the football season. So, you know, just mixing it up, so putting pressure on the format while letting the essence
always be the same. Being the same person even
though you grow up and mature and maybe change your
outfits, grow facial hair, get older, start losing hair, but still always being that same person, but evolving with the times. (muffled applause)