through Facebook is on par with
ads in the yellow pages. Anyone disagree?
Facebook is dead. What’s next? Ryan, hey. It’s me, Gary Vee. I know we don’t know each other, but Alex is gonna be hitting
you up with a link to this. I massively disagree. As a matter of fact,
emphatically disagree. I think what’s next is people
waking up and realizing Facebook is just starting to grow. I have made the mistake, many times in my career, of the same thing that
you’re saying on Twitter. Which was, I said in 2003, “Hey, SEM. Google Adwords
is dead. What’s next?” While Google was just starting. Facebook “dark posts” the ability
to reach out to everybody. Don’t forget, you know. Yellowpages is more like Google Search. You’re going there to find something. Facebook’s coming to you. You’re in a feed, and you’re seeing it. No more the right side of a desktop. I don’t even know what this is. This is like an artifact, right? And, so, the fact of the matter is no more on the right side of a website. It’s coming in your feed. And if you know how to target, and you know how to create
content properly, you win. And, so, I would say I disagree. And number two, what’s next is people understanding what’s
really happening in Facebook. Like do it right on spot.

“on Instagram when people
can just go to the “ACTUAL STORE to get
what you’re selling?” This is gonna be so fun. This new format is gonna be so fun. All right. One more time, what’s the name? – [India] Lati? (laughs) – I’m so pumped we came up with this. Latte. Latte. Lati? Lati, great question. Listen, Lati. The reason this is happening is because marketers ruin everything. Anytime a lot of people
pay attention to something, and that’s what’s happening on Instagram, it evolves, right. It started off as artistic
photographers doing their thing, then people started moving and
kind of putting their selfies and their lives on there, started
becoming the new Facebook. And, so, once there’s that much attention, business people, like myself,
and others can’t help it but go in there and try to
start selling things to others. It’s just the way it is. Now, the nice thing
about Instagram though is is that it’s not gonna
pop up in your feed. You gotta follow them. So, clearly you followed this person, or your friend followed this person, if they showed it to them. I’m not sure how you saw
somebody selling there, but you’re more than welcome to unfollow. So, you know, you can take
your time and go on Twitter and complain about it, which I love, I love the sass, but the fact of the matter
is the quick unfollow will keep you away from it, unlike other platforms. I expect Instagram to go that route, because that’s how you make money. But that’s the reason. The reason is because
people are paying attention, and where people are paying attention is an opportunity to sell. Just like listening to the radio,
just like watching TV, just like turning the
pages in a newspaper, just like go on an internet
websites with banners. If someone’s paying attention,
someone is trying to sell. – [Voiceover] Ryan Andrew says,
“Marketing to the next generation

“and they are slowly
letting in biz accounts. “Are you optimistic?” – Jeff, this a great question. We haven’t talked enough about Pinterest on The #AskGaryVee Show, so
I appreciate the question. Good job, India of picking that out. I’m a huge believer in
Pinterest’s product. You might have noticed very
recently that they’ve made it a term of service that you
can’t do affiliate sales. My belief is that means
that they are now going to turn that on for themselves. If you start thinking about
the amount of commerce that goes on, on Pinterest, even if they 5% of every transaction, they could right away be one
of the top five to 10 companies in revenue in the digital space. I’m a big believer in the business, and seeing what’s going on with Faithbox, Willie, the CEO of the
company we’ve incubated at Vayner/RSE, just like $4 in
ad spending on promoted pins. Some of the stuff we’ve
seen at VaynerMedia, the stuff I’m seeing from Wine Library, I’m massively bullish. I actually think that
Pinterest’s ad product, a year from today, let’s
call it 18 months from today, we will recall this video, somebody make a note,
(ding) put it into your calendar
18 months from today. We will make a video
or a piece of content, however we do it in those days, 18 months from now, to talk about this video
where I make this claim, which is that Pinterest’s ad
product is a major competitor to Google AdWords for
e-comm businesses that are digital focused. Enormously passionate about
Pinterest’s ad product and I highly recommend
everybody watching this. If you’re selling something on a dot com, that you get very serious about
understanding what’s going on in the Pinterest environment, bullish would be an understatement. Super bullish, super bull like I’m into it. (laughter)

become too expensive for a new start-up to compete with larger
companies for ad spots?” – Marc, the answer’s absolutely. I mean, that’s the whole point. That’s the whole point of
everything I talk about which is jump into new places when the grass is greener, ahead of the market to create the arbitrage
when it’s under priced compared to the market, a la, email marketing for
Wine Library in 96 and 97, nobody else was doing it. I was asking for it. My conversions were better. More people came. The conversion rates went down, it became more expensive, and harder to get people
into the email funnel, that became the expense. Google Adwords, on the word
wine for five, ten cents. A hell of a lot better than
owning it for two bucks, right? Of course it will get more expensive. We’re seeing it on Facebook now. Facebook ads to get into the feed are more expensive than they were 12, 18, 24 months ago. Even when I started this show and told you to do dark posts, it’s
gotten more expensive since then. So the answer and the
question and the debate and the opportunity all
lie in the same place which is what are you
doing about Instagram and Snapchat and Meerkat and Periscope and all these new things. Are you moving there when
the audience is not as big, the returns are not as
big in the short term? My overall plan is to go to those places hold my breath for three
or four or five or six or seven months, when
it’s not as valuable, but be there when it does become more valuable, and then ride that wave for 12 to 24 months before those platforms become an add their ad product. Instagram’s ad product
is still not mature yet, so the organic reach for the people that jumped on three,
four, five years ago. Is it five years already for Instagram? Feels like it is. 2009 for Instagram feels right, right? Or 2010, trying to remember. Anyway, if you’ve been, you know, fuck charity right, and like
other people of that nature, they won, they moved quickly. They’ve got the biggest audience. They can command enormous dollars. So, I think the answer is yes depending on your budgets. It becomes more price prohibitive. What a small start-up or small business has is time versus a big brand’s money. Right, so are you willing
to work seven pm to three in the morning to
get the disproportion arbitrage of new platforms to over index before money becomes the variable. I hate when small businesses are like, oh, that’s it, we don’t
have enough money to compete with the big guys. What you have is speed and time. What I mean by that is they have time too, but people that work in corporate America don’t want to stay up til
four o’clock in the morning that often. And even if they do, they want to move within the system of corporate America, and they cannot do the
same things you can do. It’s not that same
entrepreneurial nimble system. By the time they even understand what Snapchat, Instagram,
Periscope, Meerkat are, it takes two years for it to get approved. In that time, you’re executing, and so, the answer’s yes, but that’s not a bad thing. It only speaks more to
my overall philosophy of jumping into these new platforms, extracting the value before the ad product becomes mature, and then using the ad
product, Facebook dark posts while everybody else is waiting. Now, in 2016, 17, 18, when Facebook darkposts unpublished
posts, the ad product become the mainstream, that’s when it becomes prohibitive for you, but you’re on to the next one.

– [Voiceover] Kelton asks,
“What would be the best way “to sample healthy energy
drinks out to 1000 people “by the end of the year?” – Kelton, I took this question
because I want to give you a shout out and give you
exposure to my audience, because I appreciate your hustle. On the flip side, your question is crap. Let me explain. To get 1000 people to try your
energy drink, I don’t know, just go to a crowded place
outside and start pouring. I would have a thousand
people try my energy drink literally within eight hours on a Saturday by going to Central Park. And maybe you live in some rural area, so get your ass into a car or a train and find a crap load of people. Get a goddamn stand and pour
to a bunch of little cups and you’ll hit your
thousand in eight hours. Shit question.

– Hey Gary, here’s my question,
when will social marketing spending be bigger than
television commercials? – Fred, great question. First of all, if you guys
don’t know who Fred Wilson is, then you know nothing
about the startup in the VC community in New York or the world. One of the great VCs of all time, Fred. I don’t like you for that,
I like you because you’re a Jets fan. We got Revis, can you believe it? So, Fred, great question,
I appreciate you asking it. My gut answer, and I’m going
to use social as current digital platforms, let me explain why. My answer to that question
is somewhere in the ballpark of 35, 20, 22 years, long, and by then, I don’t think we’re going to be calling them
social networks, we’re going to evolve to whatever
they are, but digital is eating up a lot of TV,
but the web’s been around for 20 years, the consumer
web, since 95, and banners and email, and Google adwords,
they’re still not making an enormous dent against television. Now we’ve got over the top. My prediction is 22 years because all these things take longer. I also think advertising in
general is gonna change and the money is gonna go into
content and it’s all going to be native and interwoven much more, but you know, I’m not sure if
I’m right about the year– 22 years out, 2037, but what
I will tell you is this Fred, that the TV commercial
industry is in the early stages of looking very similar to the
late years of the newspaper advertising world. It was Craigslist that
really was a very important, kind of watershed moment
to the death of newspaper advertising, and I believe that it is Netflix that is the same
to the TV commercial world, because as everything
starts going over the top, and people don’t want
to consume commercials, and really you could even
say DVRs, right TiVo, probably was the first
precursor to it, but we’re well on our way, you know, question of the day, how many people in this room actually watch television commercials? and I don’t mean this room, I mean the people that are watching, I mean Meerkat, give it to me right now. Everybody’s watching when
they want, how they want, outside of live TV shows,
which are basically live result shows, awards shows, and
sports, guys without sports the TV industry would be in
such a different, different, different place. I asked my question of the day.

“and indoor billboard company. “How do you feel about
advertising in the bathroom?” – Nicole, I’m about to
throw a huge curve ball. That’s a Clayton Kershaw
left-handed curve ball. That’s a fantasy baseball time. You’re gonna start getting a lot of fantasy baseball references over the next three to four weeks. Five weeks. Six weeks. Seven weeks. Eight weeks. I think that I love this. See, one thing that people don’t realize is I’ve spewed about how I think Superbowl commercials
are grossly underpriced. I think people think that I
hate all traditional media, and it’s just about social. The truth is, I just care
about the attention graph. Show me where the eyes and ears are, and I’ll show you something I believe in. I believe that when I go pee-pee, and I see a sign right here, now, look, the truth is, flip it to me. The truth is, more and more lately, when I go pee-pee, I’m doing this, right? Do you look at your
phone when you’re peeing? Staphon? Check. Alex? Check. DRock? Okay, four for four. So, do I think the value of urinal signs is as high as it was three years ago? I don’t. Do I think that they’re still probably undervalued, because people pay attention? I do. They’re better than other
outdoor medium stuff, but the vulnerability
to these urinal sinage, which I’ve always been a historic huge fan of, is the phone culture. Watch this. Staphon, did you look at your phone while you were peeing three years ago? – [Staphon] No. – You?
– [Alex] Nope. – You?
– [DRock] No. – Me neither, and that’s
super interesting. – [Voiceover] Chris asks:
“If Apple could build a car,

(laughter)
– [Gary] Is he Joe Namath? (muttering and laughing) Amazing. (laughter) – Oh hi. Gary, I have a question. Nationwide CMO recently
justified their Super Bowl ad by saying, “We weren’t
trying to sell insurance, “we were trying to save children’s lives.” How do you feel about advertising such a somber spot in the Super Bowl? – Great question and great legs Geoff. (laughter) – You like that, Johnny? (laughter and clapping) That’s a really good question,
it’s really interesting, I always have wondered if everybody talking the next
day after the Super Bowl about the monkey that
jumped on the bear with the cute little puddle of
water with a smiley face on it, did that actually help
XYZ thing sell its thing? And I think at some level we have a lot of wannabe movie producers
making TV commercials for the Super Bowl and it’s their chance to do the most creative thing that they’ve always wanted to do, and they’re so happy. I actually weirdly am pretty pro that commercial spot, and I’ll explain why. Number one, at some level,
advertising’s supposed to make you remember and think and recall, and the truth is, that
piece of content makes me think about what those people
actually do for a living a hell of a lot more than
a lot of other things where people bring back
old school celebrities and then 10 minutes
later you don’t even know which snack it really
was or which soda it was or which beer it was and
so I understand peoples’ push back against it,
but I’m a humongous fan of going counter-cultural,
and so in a world of Super Bowl is festive and this and that, and everybody’s kind of
going for humor, I mean, here we are talking about it, right? And so, (sighs) again,
I was at the Super Bowl and haven’t fully even
seen the spot and don’t have all the context so I’m
not super prepared to give my final, final, final
(hands pounding) answer on this, and I’ll
try to do that shortly because I should be on top
of something like that, but my early intuition
is that there’s a lot of value to always playing the other side of the equation and from what I can tell without seeing fully the
spot, ’cause I’ve seen the images but not fully
the spot, the content is at least closely tied in
to what that company does for a living and I think
that way too many people wanna throw Betty White out
there or a cute XYZ kitty cat or something of that
nature, and you’re just talking about the
creative, but you have no interest in going and buying the product. I think there’s real
potential for that kind of effectiveness so, I think standing out and going in the other direction is always the right thing in a crowded environment and I think they’ve
clearly done that because everybody’s still talking
about it and debating it, and it’s tied into the
business they actually do.

– [Voiceover] Jaime asks,
“I have an Instagram niche account is building followers pretty fast. What do you think about
selling advertisement like a 15 second commercial
to people wanting to reach my audience?” – Jaime, first of all I’m in love
with your Instagram account super pumped for it, you know super niche very Crush It! Like the
culmination of that for me so, feels cool another prediction global production that I drilled. And so, oh, I’m just getting, this is the worst day. First of all, you’ve 585 followers, so won’t gonna be able to get as much money as you
know a walk in the park so, first I would focus
on next six to 12 months. The answer’s yes I do think once every seven
jab, jab, jab, right hook! You know once every seven Instagram videos for you to make a commercial, is super appropriate will work and if you can make it more
of an entertainment commercial like you staring in it think
1950’s and ’60s television I know lot of you youngsters. But the original commercials
are very integrated even into the ’70s. Alpo I think it was,
you know, the dog food was getting dogs to come on the set of the The Today Show and eat the food. You know, and so, you know
that, that’s been around forever and that’s coming back, old is new like Missy Elliot you see
all the kids on social media being like, “Oh, Katy Perry
put this Missy Elliot on. It’s pretty intense to watch all this. Kids need to get educated,
these 13-year-olds I love though, I mean, I
believe it they’re winning they’re right. So, just wanted everybody to know that. Anyway, what’s really interesting to me is that. What I would do for you, I’m gonna, I’m gonna drop, down flip
it and reverse it on you and give you a different answer. You need to basically
google volleyball blogs, volleyball media, volleyball news And you need to e-mail every single person on the first 80 pages of results and tell them what you are doing and seeing if you can get
them to give you exposure. You should absolutely be pounding the volleyball community right now all 917 influencers that
matter in volleyball need to know who you are
and you need to be the one that e-mails then and
says, “Yo, what’s up?” Period. Email every
volleyball manufacturer and be like check out what I’m doing. Guys, most of you were not taking it. You have to understand what
I did with Wine Library TV I took it. I e-mailed everybody, everybody
that was wine blog in 2006 and said “Hey, I’m doing this.” And I get that not everybody is as comfortable self-promoting. And I love when my friends
from Europe are like, “Oh, it’s a very American thing.” And a lot of people who
watching are introverted or don’t have as much hustle. Look, I’m a funny guy,
I’m very competitive I was in super crazy networking events. This weekend and like the
commissioner is there. And Woody Johnson and you know all these actors and actress and VIP’s and hall of famers and
I’m not going up to them. Because I’m so competitive and ego like I’m gonna make them come to me. But there’s a part of
that that’s super wrong. There they are and then I took way that I took that a way
from myself little bit. And I went and did 5 or 6 some of them. Can’t do it completely. But like, you know,
taking those steps as well so like for all my
extrovert, salesman stuff I’ve my own spiel that like
prevents me from taking it. But I’m telling you, behind keyboard, e-mailing, volleyballdaily.com and being like “Hey, it’s me. I’m doing this thing, you should just check it out. I love to do something.” Be smart, position it properly not like, “Hey, look, I’m doing this
Instagram thing about volleyball. You should write about it.” No, that’s right hook. Jab! Like, “Hey, it’s me, I’m doing this thing I love our community. If there’s anything I can
ever do for you let me know.” Jab.

– [Voiceover] Marius asks, “Hey Gary, can you explain in more
detail your statement from Market Makers that Super
Bowl ads are underpriced?” – I sure can, Marius. I appreciate the question just moments after I got off the set. (Gary laughs)
(people laugh) You know, I care about attention, just like the questions we just answered, and so I think, almost
everybody in America, when the Super Bowl,
at a Super Bowl party, they’re watching it, and then
when the commercials comes on you hear at parties, (hushes). The event is to consume the
commercial at the highest scale. Couple of years ago, so I did not watch both
Super Bowls that included, or no, that’s not true. The last Super Bowl that the
Patriots and Giants played in, I didn’t watch it. I just laid in my bed, silently. And it was surreal, because I knew that all of
America was doing one thing, and me and AJ were doing another thing, which was sitting in silence. And so, I remember that really
drills home the fact for me, that all of America watches this game and then watches those commercials, and the attention put on those commercials is overwhelming, and
just the bottom line is, in that arbitrage of the ROI, I truly think that when you
compare a Super Bowl ad, four or five million,
compared to other ads, hundreds of thousands, that
this return is so much greater than hundreds of thousands of
dollars, millions of dollars, that people spend on television
during the regular year when everybody’s DVRing. When a commercial comes
on, everybody’s in here. And so I think it’s
underpriced by today’s market. I just really do. I think a Super Bowl ad, if
it’s four or five million, or what they’re charging these days, I think it’s worth 10 to 20. I really do. Just the way it is. Question of the day for
#AskGaryVee four five.