going south and no longer worth putting
energy into engagement when something’s big MySpace Twitter right now is
interesting to watch Google+ tumblr when when something gets
big you just watch organic-rich on Facebook it’s not so hard like you know
when it happens to snapchat oh I remember the days when I 25,000 people
watching my stories and i can get two thousand people to screenshot now I’ve
got four hundred thousand people watching my stories I couldn’t get and I
couldn’t get a hug people to screenshot like it’s very easy
its data you just stop feeling it when I send an email and cell four hundred
cases of wine in an hour and then set up seven years later it took me four weeks
or four months to sell that same 400 you like wait a minute and then you look at
the data and the open rates are not as good the click-through rates are not as
good the data that they’re like you know like
you just you just respond to the reaction either you’re stale and people
want to tune you out or the platform has an issue until you get to the site is it
you and you begin the same old song and dance or is it that that the platform
sucks you really thought you even though I have a lot of the same things a lot of
you watch before the energy or the routine excitement of it all you know
you’re starting to grasp IPCC’s more importantly there’s just so many view
the comments right now did you just meet me in the last 30 days YouTube Facebook leave a comment that
you just may be the last 30 days there’s always more people like nobody knows who
I am tell me everything I know it’s true you
have even recognized more on the street

hate wasting time but how do you adjust
on days nothing is going right now there’s no such thing luckily I mean I don’t remember they
were nothing went right first and foremost the way I really deal with it
if you wanna get them about this and love you know this is as long as
everybody’s healthy everything went alright I always quantified one business
doesn’t go well i default quickly to our business is bullshit about life you know
my kids look how cute my kids I look at your life like I quickly switch from I
don’t do well you know I’m not good at Welling I loved speed and I don’t like
wasting time dwelling complaining wishing hoping you know pondering how
you wish it was is the single biggest waste the time in life and in business
like the bottom line is we all wish things I wish I was six-foot-four the single best looking guy in the world
and the quarterback of the New York Jets won 19 straight Super Bowls I wish that
I wish that I mean I just wish that I wish that the same way that that’s funny
is the same way to wish that like that deal went through or that employee took
the job or that person didn’t quit or that concept didn’t work out I mean I’ve
had multiple divisions multiple strategies here at one at the
intermediate that haven’t worked in the last 12 months get were dismantling it
and so much like anything else you just like the next it’s the next play using
artistic stuff like you’re doing a Broadway play when you mess up the line
and just stop and just cry on stage you just gotta go to the next line we just
can’t keep moving forward and so how do I handle it easily I’m champ on this
issue champion I am an absolute champion on
this issue meaning like I’m prepared for the punches in the face I expect things
not to go well I it’s kind of the way proper Jets game Saturday night nobody
likes being around because I’m just devastated all bad gonna have a real do you know like I I
subconsciously like that but I like the Jets were I say that I would leave these
guys can tell you I’m only on winning in office at all times like I wish I was a little bit more
patient because I was so hungry to prove

what changed the most I mean you know a
million things changed I started understanding the industry I like being
an operator that learns the industry by doing instead of readings for not
reading Ogilvy’s book you’re reading at age I learned and so I think my ability
to run the company increased tremendously that pounding team of six or seven three
people were all kids all the beaches friends they shorten their men now and
November 22 they’re getting close to thirty which isn’t saying much bigger
companies we have different dynamics everybody knew everybody intimately now
that happens in pockets with tremendous culture but like not every person knows
everybody not even close anymore so you got that dynamic run all sorts of cities
were big company we’re going up company it’s a very very very different yet the
energy is pretty much the same the mission of the same which has helped
clients whether they’re an NGO non profit or selling bottled water helped
themself up communicate at the best possible price in the best possible
channels to reach the biggest possible audience to create that business result
and more poorly that will treat each other tremendously well and have a real
real community here because continuity is what I’m going for continuity built
speed things that people are saying about business when you are useful ball a lot of any
use it sorry for people to follow but when your offensive line with all five
of those guys play the whole season together as they work as one it’s really
magic it’s really quite interesting when you really understand how football is
played it so it’s really a team sport more than anything when those five plane
the whole season together or two seasons together three seasons together and they
have that unity and continuity they follow the flow and that’s what I love
and businesses the reason I W my people so much am I
wanna make it so great for them as I want them to your not because I’m some
evil like Colt overlord it’s because continuity breeds speed and
I W speed more than anything and so we’re not as fast as we used to be
because we’re a little bit bigger but I’m proud of the speed and the scrapping
of the entrepreneurial spirit we have 600 that is still at least a solid
version of the first eight thank you Alan Jack bender truck yet another from
AJ about you know about AJ’s request to

“Adele’s new album isn’t
streaming anywhere. “Is she romantic about selling albums, “or leveraging people to buy music?” – Oh, wait a minute,
Staphon’s just standing here, and if you’re just, I
mean, show that, DRock. He’s really, truly just standing here. (laughter) One of the things that makes me unhappy, I mean, really, I know
you’ve gotta watch it for editing purposes, but you should be you should be doing something, Staphon. – [Staphon] You’re right.
(laughter) – So let’s do a little Periscoping. Alright. Adele’s new album is not
streaming anywhere, right? – [India] Is she romantic
about selling albums, or leveraging people to buy music? – It’s a really good
question, and the truth is, there’s a time and a place
for you to do everything, so, we talk about spec work here, right? DRock got his job on it, right? Like, you do something for free and it leads to what you want to happen. Well look, when you’re
Jay-Z in the early days and nobody knows who the hell you are, it makes sense to go to a club, not get paid, and spit your fire, because you’re building leverage. I used to go and speak for free. Often. I don’t do that anymore. Because I have an alternative. I have demand now. Adele, if her name was “Shmadele,” if Shmadele came out with a new album and nobody knows who Shmadele is, I would hope, I don’t
follow music enough, so, if there’s a Shmadele, I apologize. But if you’re Shmadele and
nobody knows who you are, you not only want to be
on streaming services, you wanna, like, show up on
Instagram people’s accounts and, like, sing, you wanna, like, go outside and give
people your free album, like, you want exposure
because that creates leverage that you then can charge for. Adele doesn’t have that problem, and so she’s trying to maximize
profits through that channel versus the pennies that streaming does. It does two things: it makes her more money, it gives her less exposure by accident for people that could find her through Spotify or other places that have never discovered her before. From my point of view,
it’s a fine balancing act. Right? I think if you look at the people that pushed against Napster,
or pushed against technology, the bands that pushed
against MTV, historically, that didn’t make music videos, if you’re too romantic for
too long, you can get caught, unless you’re in the top 1%. I believe that there’s an absolute way to not conform to modern marketing. A€ la Apple. If your product is
disproportionately the best, consistently, you can get
away with acting differently. But if you look, even at, like, actors at the top of their game, like a Will Smith who made the same kind
of movie for a while, everybody has their day and time. And so my answer is, if
Adele has this read properly that she doesn’t need more
exposure, she has a huge fanbase, she just put out fire, and it killed, cool. Look at Justin Bieber in parallel. Did a lot of marketing,
a lot of Instagram, a lot of releasing, a
lot of stuff out there, and it really worked. Now the question becomes, he needed that because he
was in this funny spot, does he do the same thing next time? Or does he go a little bit
closer to where Adele is if Adele’s over here? The answer to the
question, my friends, is, there’s no absolutes. There is no right answer. There’s moments in time,
like the first question. There’s knowing what to do at this moment. The things I do running
this business at 600 people is very different than what I did at four. I don’t say yes, I said
no to 19 deals today. I said yes to every deal
when we first started. Right? And so we just talked about, we just all got together on my team to talk about how much
book-buying you have to do for all my packages for the next book. I think we can all agree, there’s a lot more books
that you need to do to do the things that I did two years ago for Jab, Jab, Jab, Right Hook. ‘Cause I’m busier, I
have more opportunities. I have more leverage. This is where the #AskGaryVee
show’s brand, right, has helped me. Why don’t you say, I mean, you’re just, this is amazing, but why don’t you just say hello. – Hi. – [Gary] Tell the Vayner
Nation who you are. – Uh, Reed Adler, sound guy. – Yeah, so Reed just was working on something else I just did, he’s just hanging out, he said before we aired, “hey, my brother turned
me on to the show,” his brother and him now know who I am more than they did before because this show’s working for me, which then gave me leverage to ask for 3,500 books to give a keynote, versus 2,000 books. So this is how it works, guys. You put in the work for a year and a half, you build up leverage, which then allows you to get more stuff. So Adele’s move, where a
lot of people might say, “oh, Gary’s gonna say,” because I know a lot of you thought this, “oh, that’s bad, you’re killing exposure.” No, it’s balancing that. What’s important is not
reading your own headlines and doing the thing that Adele’s doing too long, too many times in a row that now no 17-year-old in America or 15-year-old even knows who you are, because they only live in those platforms. Right? All the bands that said no to being the music on John Madden Football in 1999, 2001, 2004, 2006, they missed out on being Good Charlotte. Good Charlotte said yes, they were willing to give away the music, or go find out how the
Black Eyed Peas worked. Will.i.am was smart, he’s like, “oh, for a TV commercial? For this Apple iPod thing? Okay. We won’t be too fancy.” And the three big bands
that you’ve heard of that said no missed the chance of being huge. So yo, I even say yes to things for free, if the exposure is
disproportionately unbelievable. Saturday Night Live
does not need to pay me to show up and be in an SNL. Because they’re bringing me something. You, with your local TEDx thing, in Shmugga-mugga-mugga, Iowa, sorry to pick on Iowa, I love you, Iowa, like, yeah, you got a problem. Because, like, I don’t wanna
come for those 40 people, it’s just checks and balances. And I love you 40 people, but watch the show for free, I can’t make it, it’s just an equation. Adele’s at that place where
she can do this right now, but Adele needs to do what I think I try to be really good at, which is don’t read your headlines, don’t get too fancy to not take a selfie, if you get too separated
from that for too long, and you can do it, but if you do it for too long, somebody else is gonna come along and Shmadele’s gonna be number one. Shmadele’s coming.

“changed your mind about
in the last six months?” – Oh, I saw this come through. Good one, India. Mike, what have I changed my mind about in the last six months? As you can tell, this is hard for me because, what have I
changed my mind about? It’s hard, I think the only
thing that comes to mind is, I will tell you that I’m
in constant motion with VaynerMedia around culture, around skill, around offerings, around people, I’ve changed my mind on
people, both pro and con. But there hasn’t been anything
massively philosophical. I stay pretty consistent with
my seven, 10, 15 key pillars. There’s nothing really so
unbelievable other than, when you’re the CEO of a
company, you’re slightly pulling levers at all
times, and some of you could say you’re changing your idea again, around strategies, around opportunities. Publishing, building out
the VaynerPublishing stuff, I’ve changed a lot of different strategies ’cause the market’s moving. Virtual reality, I’m way
more into it than I was, that could be a change of an idea, it’s more of an acceleration of idea. There’s been no hard, like, I believe, actually, this is an interesting
time to open this up. I’d be lying if I didn’t say this. Maybe it’s because my 40th
birthday is coming in two days. I have secretly, for the
first time in my life, thought about the notion
of, in the next decade, taking an entire year off
and not working at all. Yeah. That’s a bomb, right? That’s a real, that’s a bomb. But we’ll see, we’ll see. But you know what? I’ve consistently been a
where-there’s-smoke-there’s-fire kind of guy, and I don’t
mean shut down from social, weird stuff, I mean just, move the family to Sydney Australia, let
the kids spend a year there and just zen it out, get real real buff. And I want to stretch more. Anyway, official Jets prediction.

and how they recently
started their own creative in-house agency. What do you think about that? How that gonna affect the work we do? And how do we remain the experts on social when more platforms are
doing work in-house? – Platforms have done
in-house from the get. They’re never gonna replace agencies. And by the way, if they do, cool, then we’ll adjust, we’ll
start selling popcorn here at VaynerMedia or something. I mean, the reality is that there’s too much danger for
Facebook to start doing that because the agencies are
gonna push back against that, and then start recommending other things. I think what they’re doing is, they’re trying to show best of class work, things that they believe in. They’re pissed off at agencies
for not doing Facebook stuff, trying to do TV stuff, and the
other things of that nature. I think they’re looking
for it to be a North Star. They’re looking to find other
agencies to follow that lead, but all of them, Snapchat,
Twitter, Pinterest, Facebook, they all have got some level of this. To me, it’s something
I’ve never worried about, or other agencies, I think,
should really worry about, mainly because, one, if they’re good enough, and
that brings the most value to the customers, then that’s
what the market should be, and then all of you will work at Facebook. That’s the way it should be. But, two, I don’t think it’s
in their vested interest as a platform to get in the
client service business. I think it’s a very tiny
dot in the ecosystem to try to move the creative in a direction that I think is meaningful
for their platform, and it’s a good way to spark, look, you’re asking the question. So it’s a good way to spark the market. For me, I default in
living in that environment that you have to make that content, so I’m not scared, and good
for them, and whatever. – Awesome. – Congrats to your Eagles.

“What’s the next industry
to be turned upside down “because they aren’t
adjusting business models “to fit changes in technology?” – I mean, the answer is everything. You need the breakout product. The reason the hotel industry and the limousine service
industry have been thrown upside down is because entrepreneurs came and
attacked it full-throttle. You know, the refrigerator, appliances, smart appliances are coming
so all appliances are on-call. Retail. Brands now can go direct to consumer. So, you know, I think
we’ll see that play out over the next 10 years. TV, big media conglomerate companies have to adjust to the
over-the-top networks and all the infrastructure
they have in place to be very expensive to produce
television-like products when people can just do it like this. Or over-the-top as a
new distribution game. The internet is the middle man. Period. And so anybody who was in the middle is on-call. And that’s most things. And so I think every industry
is prime for disruption. It’s why I’m so excited
about this generation. It’s why, back to the film, it’s why I do believe
a 48-year-old who has a nine-to-six job can
do something about it from seven to two in the
morning if they wanna be an entrepreneur because
there’s so much opportunity, so ripe. So many things are convoluted. The way we get wills. There’s a start-up I got
involved with that’s incredible. Abortion. Abortion is such an emotionally
tough thing to begin with. If you’re in that position oftentimes, generalizing obviously, it can
be an offensive move as well, but when you’re going
through something like that, and then you have to go through
the convoluted paperwork where an app can solve
everything in a minute. Like, literally anything that takes time. The DMV. Like, anything that takes time that is predicated on paper or legacy or keeping humans in jobs, like toll-booth collectors. Like, come on, it’s 2016. I mean, like seriously? No disrespect and you might be watching and you are or have a friend or relative that’s a toll-booth collector. Like no joke, they could make that money doing something that can
probably do them more upside than sitting on their
phone playing Angry Birds. I mean, it’s insanity. And there’s a lot of insanity out there. And I’m excited about insanity
getting punched in the mouth by innovation. Innovation, insanity.

– Yes. – And how you map that. I heard you say recently
that for your 30th birthday, you freaked out and
started Wine Library TV. – I did. – And I thought that was interesting thing to map back, was that the
start of a hockey stick that you kinda went on? I know you talk about turning 40, and how that’s very exciting. – Couple months away. Exciting. A la, I might just disappear. – I’m excited, yeah. How do you see, sort of
like, milestones like that, like, an age or something like that, and sort of like, career,
and comparing yourself to sort of like, where you should be or… – I don’t know if I’ll
ever have anything like 30 because 30 was a real kind
of interesting moment for me because I really, really felt
for the first time in my life, on my 30th birthday, that I
would not buy the New York Jets, or that my, you know, and I think, look, this is a good time to
talk about it if like, if it’s confusing to
anybody, I’d be very okay if I don’t buy the New York Jets. I want to buy the New York Jets, but more importantly, I want the process of buying the New York
Jets, and what hit me was my behavior wasn’t
acting towards a process of buying the New York Jets. That I was starting to become complacent, which was very weird for me,
and it scared me a little bit. Like, I had made it, right? And by everybody else’s definition, and I allowed, in a
world where I very much, we talked about it in Sid’s question, live in my little world, for some reason, you know, obviously I got married at, the day before my 29th birthday, so Lizzie was new in my life, like,
whatever had happened in those two, or three, or
four years from 26 to 30, it was the most complacent
version of myself. I mean, I am a, dramatically,
more of a hustler today than I was at 26, which is
tough because I have children and a marriage, and
I’m like, damn, I mean, this would have been a
much, I’d much rather have worked it out, which
is why I push that objective so much in people’s 20s,
that’s when you don’t go for the cash, that’s
when you sleep on the floor. Right? Like, with 19 people, and like, this room. Like, Jerome Jarre slept at VaynerMedia. Right, like, he hustled,
and now he makes millions of dollars being Jerome
Jarre, freakin’ slept here. Like, I know what it takes, and I, so, anyway, I don’t know why
I’m going left field, birthdays are interesting. You’ve had some big birthdays recently. Birthdays are interesting for me. I’m definitely freaking
out about my 40th birthday. Like, because what’s happening
in my brain right now is like, 40 to 50 is the
foundational decade of like, you know, like, if I don’t
really crush that decade, and there’s a part of
me that laughs at me, because then I’m like, hm. Then I’m gonna come to 50
and be like, all right, 50 or 60 is, like, this is
where you really go to moguls. Like, I know my, I’m
self aware enough to know that’s how I’m driven. I have this equal push
to like massive ambition and equal understanding
of myself knowing that the goals that, you know, it’s funny, I can’t wait to be a
public figure in my 60s, 70s, and 80s, and talk about,
there’s a weird part of me, and it’s an emerging weird part that says, wow, I can make a bigger
impact on the world if I don’t buy the Jets
because I could talk about, you know, the satisfaction
that I have in that I gave it my all, and I, you
know, there’s serendipity, and there’s other variables,
or that, you know, this, you know, I’m a weird
dude, this tragic event happened, and I adjusted my
priorities for, this incredible thing happened, let’s look
at the bright side, and I, you know, my son was a whiz
kid violinist, and I decided to deploy against that. You know, so, I think that
the way I think about it is for me, birthdays are weird, I, definitely milestone birthdays. 30 and, 40 is ripping me right now, and like, 30 did, and so 50 will, and so, and I don’t know if I’m
forcing that narrative or not, but they’re real, but I think
that they definitely make me think about things and readjust, like, I’m sure that, it’s a
cliche thing that I’m sure happens to everybody, but
I didn’t have them at 18, or 21, or 25, it started at 30 for me. And probably speaks to
what I’m ambitious about. I wasn’t as much worried
about my childhood, or things that of that nature. My career has been the beacon of my life outside of my family, and that’s what, I don’t associate myself
with, you know, like, being a party dude, or
like, getting the most out of my 20s, it was
more career oriented. And so, I think it’s
different for everybody. And I think, you know, it also speaks to, you know, these big birthdays are also a tremendously important time to reflect around family and health. Obviously, I took care of my health, and in spending a
disproportionate amount of time on my family hacking, as happy as I am with the extremism of
weekends and vacation time, I’m starting to bubble
up some other thoughts. And so, I think, you know, I
think it’s fun being a human, like, it’s fun to hang
out with the interns here who are like, starting to
go to that next chapter where like, the game they’ve
played their entire lives of school infrastructure’s gonna go away, and they go into a different game. And that’s interesting to watch, and that’s interesting that my parents are interesting to watch to me. You know, there was
something I read that said, you know, when you save
money your whole life, you don’t know how to spend it. So, I’m watching my
parents struggle to relax and enjoy this next
chapter of their lives. And so, like, I’m very
observant as a business person around psychology, but
also as like, a human, I’m interested in how people roll, and I think the best thing
I can say is, you know, go with what feels right. Attach yourself to a couple
principles that matter the most, and let the cards play out as they will.

– Hi, VaynerNation, I am
Sid, I’ve been working with Team Gary for the last 10 months. I’m a graduate student at Babson, and my question is a little
bit around you because like, how in depth I’ve seen you working, and, I’ve seen you go all
in when you were like, doing something, but
then we also, as a team, have seen that you step
back and see things in a wider perspective and
then you change direction, come up with creative ideas. So, how do you decide when it’s like, a moment to just step back and reconsider? – That’s an interesting question. You know, it’s funny, you know, I always say to candidates
when I meet with them, meeting with a lot of senior people who are gonna run a
lot of departments here at Vayner in the future, and I say, look, you know me in the outside, and you think that I’m gonna micro manage a ton. What’s weird is I’m very the other way. Like, I actually have a lot of, you know, it’s, you know, I always
wanna ask, you know, I almost completely wanna reverse this to the ask Sid show because I’m curious how you quantify for, to me, this is a very hard answer for me because it’s just innate, right? Like, it’s just to how
I, I don’t even know. Meaning, yeah, I mean, I feel when I have to go deep, I feel like
when I have to go wide, I’m reacting to what feels intuitive to me at the moment, I’m quantifying the people that are involved in the situation. The market, it’s, you know,
it’s kind of like a feeling to understand what to do at that moment. What I think happens is when I taste it, I talk about, I use the analogy of like, blood in the water,
shark mentality, right? When I taste it, then I
wanna go all in, right? Like, then I’m like, let’s go, right? And so, but I don’t know how to quantify what it takes for me to taste it. I feel like it’s a combination
of me and my partner in crime, team, or individual
is now at a crescendo to like, to be able to really attack it, and I can like, really
go in, and there’s like, a cadence between the
two of us that allows us to deliver on it. You know, Sid, I think
that’s a shit answer, and I apologize. There’s some answers that
are just tough to, you know, like, it’s just, how do
you describe the feeling, but I do believe this
is the essence of what, why I always believe that entrepreneurship and being a business man
or woman is a talent. This question is the same
question of like, you know, like, how do you know
when to hit the high note? Like, when do you know it’s game time, and you’ve gotta shoot,
and stop passing the ball? Like, you know, when do you know like, how to like, like, being
a great surgeon, like, where do you like, it’s
just the feel and the rhythm of the game, and as a business
person, I’ve said this, Emily, you might have heard this, like, some of you guys might have heard this, I’ve been saying to a couple
people here and there, that the company feels
more manageable to me. Like, right now, I feel more in control of four offices and 550 people than I did when we were at 200. It’s just, it’s the rhythm of it. And so, that’s why I know it’s a talent. There’s nothing I was taught,
there’s no blue print, it’s just being one with the business. So weird. But it’s what it is, it’s
like, it just, I understand it. And you know what’s funny? I don’t think it’s right or wrong, I think what you’re observing, and I know you’ve been very observant, which is why it was a fun question to hear from you, it’s right for me. You know what I mean? It’s not the right thing
that you need to go and deploy against you, it’s
not right for your start up, it’s what’s right for me, and what’s, the one thing that I do love about myself, and this is just flat out, I don’t let, nobody has any equity from
my parents, to my brother, to my most trusted
employees, nobody has impact, or can wait, make me
waiver, or dents that belief in me, and it, and that thing. An that unwavering has brought me enormous amounts of value. It’s like, just like, just the
strongest thing in my world. Like, me and the business
at hand, you know, in harmony without
allowing any other voice to even have a peep in that direction has been very, very important to me.

“What’s your strategy with
Facebook long form posts?” – Been waiting for this moment,
this is the one I picked, I’m super excited about this question. You know, it’s really interesting. I’ve been really challenging
myself, you know, we’re a buck and a quarter into this show, and I’m like, what can
I do to make the show better and better and better. Clearly, the entertainment
value has gone up, because we’ve found the
characters, the context, some of the fun little things, you know, but how do I make the show better? Depth, right. Entertainment, utility,
entertainment, utility. I need to balance them. And so, this falls into probably
the strongest utility play that we’ve executed on this show, and so really get cozy, you
may wanna even pause this right now, go get yourself
a nice glass of wine, really settle in, because this
is a very important moment in the show’s history. The question is, what
is my strategy, right? Two great things are gonna
come out of this answer. This is gonna be your
favorite answer of all time. Because two things are
gonna come out of it. Number one, I’m gonna make you understand why when I do things on social
networks that confuse you in lieu of me writing a book called Jab, Jab, Jab, Right Hook,
and then you telling me that’s not native, and many
of you have commented like, Gary, isn’t that what you
say not to do in your book? Yes, in a net-net score
if you look at my stuff, I’m following that blueprint, but things change, and more importantly, the number one thing
that I’m worried about that so many people here do is they don’t challenge themselves. Back to the first question. I always wanna put myself out of business, wanna call my bluff before
somebody writes a blog post saying Gary Vee is wrong,
I wanna write a blog post saying Gary Vee is wrong, right. God, I hate their person. I wanna do that, so I’m
always testing myself, so I wrote a long form piece on Facebook two weeks ago, right, two Saturdays ago. I just did it. Like, not talking to the team
on a Saturday, just did it. Xander just went to sleep,
Misha and Lizzie were tied up with something, like,
alright, got a minute here, let me just, this has been on my mind, you know, I’ve been seeing
some things in the trenches, I’ve been feeling something
in my gut, my intuition, let me write a long post. Let me treat Facebook like
a blog, like a website. That’s really been sitting in my mind. I did it, it did extremely well. A lot of reach, a lot of
sharing, a lot of engagement, and I’m like, huh, so I
wrote another one that day. Actually, not wrote another one, reused things I wrote on
Medium that we did months ago. And that did really well. Did another one, and that did really well. As a matter of fact, DRock,
let’s roll it out right now. Here’s some screenshots
of the same exact article being written natively, longform, doesn’t feel like a native execution, but in the feed of Facebook, versus a picture and a
link to go out of Facebook. And that, my friends, what
you’re seeing right now, and, D-Rock, I want you
to take over the screen, jump into, like, splitting me, I don’t know if it’s here or if it’s here, but let’s keep going, just keep kind of going here, I want them to really grasp the numbers. It’s just working. And so, that’s what I’m doing. I’m always challenging
myself, I’m always testing. I did longform Instagram,
actually doesn’t feel native, right, the, you know, I
think we could all agree that the right hooks, tag your friends, all that things, that doesn’t
feel native to Instagram. It’s supposed to be nice
pictures and artistic. These are the things that happen, right, these are the things that happen. You’ve always gotta test, and I think I’ve hit on something, and I’m really excited
about passing it onto you, and I expect the
disproportionate amount of the Vayner Nation right now to write a longform Facebook post within the next 24 hours,
in whatever shape or form, you’re an NGO trying to
raise money, tell a story, you’re trying to sell some
t-shirts, you just wanna talk to your friends, this is a page dynamic, this is my page, not my account, so you’ve gotta take that into account. If you’ve got a business page, roll it, write it, try it, big picture, longform, feel it, I think you’re gonna see results. And again, I look at Facebook’s algorithm the way I look at Google’s search results. They’ll keep changing things, they keep doing that, and
so, right now it feels right. By always challenging myself,
I was able to get results, and double down on them, and
I will squeeze that orange until I get every ounce
of juice out of it, and then I’ll just find another orange. And that’s what you do. And so, whether that’s another orange within a Facebook environment, or if that’s Snapchat, of if
that’s boogaboogadooga.com, wherever it is next, I will
squeeze the mother (bleep) orange.