#AskGaryVee Episode 94: Political Campaigns, Impatient Clients, & Root Beer

is more important in business? IQ or EQ?” Oh geez, I’m showing some
real Tom Selleck stuff here. You could have warned me. Did you see two episodes ago? It was like, seriously weird. Who asked that? – [India] Thomas. – Thomas, I- (static) I’m making scratchies? Am I making scratchies? You know you don’t get
to edit this either. Making scratchies for you. Alright, who? – [India] Thomas. – Thomas. By the way, the black and
white version of this show is way better than the
stuff that goes on color. Thomas. I think it’s massively
important for the entrepreneur or CEO or leader to be self aware. The answer to your question is both. It’s about doubling
down on your strengths. For me, EQ. I actually think I’m an IQ below average, and I think that I’m an EQ all time great. And thus I go all in on EQ, and that is building the
foundation of my success. It allows me to give back to my community in a way that I think most people in my position today don’t, which I think builds me leverage. It allows me to build a culture here, and just a lot of different
variables, and so I bet on that. it allows me to have
instantaneous relationships, and so I tripled down and
put myself in a position to be EQ, but there’s plenty of people who win on just quantive data. There’s a lot of people who are watching this show
right now that are just sitting in their room by themselves running math, and data, and building tech, and that’s what they like. They don’t want to jam with anybody else. They don’t want to be
bothered by anybody else, and they’ll make millions and billions and hundreds of millions or
tens of thousands, but be happy. And so, I think the key is self-awareness. The answer is both. The real answer is to figure out which one are you, and by the way, most people aren’t 90-10 or
80-20 like I probably am. Most people fall onto 55-45, 60-40, 70-30, but plenty of people fall
in the other categories. Try to get to a place where
you understand yourself, and understand what your strengths are. Too many people try to be like me, because it’s sizzly, and
it’s sexy, and people want to be charismatic and on stage, and then there’s plenty of people like me that wishes- I mean I wish my math skills were as strong as AJ on the spot, where I could make some
other business decisions, where I don’t have to hedge,
so we’ve all got something, and you just need to accept what’s yours, and go in on that. So the answer to your question is both. It’s just individually different
depending on the person.

“you see people making in social media? “Is there something you’ve
seen that impresses you?” – Chef, it’s great to
have you back on the show. I like how you’re leading the question. I know you me to say something
about the VaynerNation on Meerkat, but I won’t do that for you. So I haven’t seen anything
that’s impressed me, because I’m not paying
attention to anybody, so I have no idea. As far as what are people doing wrong, equally, I’ve been so head
down over the last four to five months, I’ve not
been paying close attention. My intuition is that people
are still doing a very bad job. On Twitter, I see nothing but right hooks. On Facebook, I see very bland, non-contextual, non-targeted content. I think people are… I think Instagram is
probably been the place where there’s been the most innovation. People are trying a lot of
different things cause of scale. I think Snapchat, there’s
some people putting together some great stories, so I think
the cool stuff’s happening on Instagram and Snapchat,
which is too bad, because Facebook is still the juggernaut. I think Pinterest,
Promoted Pins, I’ve been seeing some really interesting stuff. Faithbox, an incubated company here, Willie’s been hitting some pay dirt there. I’m really impressed with him. It’s a little humble
brag of our own thing, but I apologize. It’s the only things
I’m paying attention to. Truth is, I’m just not
paying attention enough, because I don’t need to because
I know exactly what to do, and that’s what I’m focusing
on, and that’s that.

“You’ve repeatedly mentioned your love of root beer over the years,
why root beer specifically? Any we should give a whirl?” – You know I grew up a huge root beer fan. The flavor just hit me right. I grew up drinking coke
and root beer heavily, really grew up on soda,
which is why it was so hard to siphon off of it. It’s crazy, I’m about
to hit a one year mark of not drinking any soda,
which is insane to me. Yeah, I actually pulled up a list, because I wasn’t recalling what I love. But here’s some of the ones I’ve- I mean, Henry Weinhard’s is incredible, like just incredible root beer. I’m also a very, very, very big fan- where is it here, I’ve already
forgot, of Hosmer Mountain. Big fan of that, it’s in Connecticut. You were shaking your head, you know that? – [India] No I’ve just heard of it. – Got it, cool. Pirate’s Keg root beer,
which is in Rochester. Love that, huge fan. Thomas Kemper, I’ve drank
a lot of that root beer. Huge, huge, huge fan of that. Virgil’s is a good one that I think a lot of people can find, but
more like an entry-level out of that group. And, that’s it. So there’s a couple of root
beers for you guys to try.

to deal with impatient clients?” Chetan, I hope I’m pronouncing
that right, Chetan. You know, I’m gonna say
something pretty interesting. I have pretty extreme
views on this question. Meaning, I think the answer to
the question is brute force. I never waver, ever, ever. When a client’s pushing
back, and they’re like well this isn’t going to
work, I push back equally with 10% more gusto in
the other direction, which is, it works, I
see it work all the time. I see it work for myself, I
see it work for my clients. I see it work for other people, and you’re just not doing it right, we haven’t had enough
time to pull it off yet, blah blah blah blah blah. So unwavering, and then number two, equal with my unwavering,
I just don’t give a crap if they fire us or give up. I just don’t. I know how this is gonna play out. I love being on the right side of history, and I’m willing to give
up my short-term money for the long-term, I-told-you-so sucker. Let me just say that again. This is what makes me
happy person with clients. This is why I can do client services. I am willing to give
up my short-term money for my long-term I-told-you-so sucker. And that’s it. So I win either way. I win if I’m able to
forcefully convince them to stay the course. I keep my monies. I win if they say get out
of here, you’re fired, because I’m going to
see them on the street in three years and be like, now what punk? And I love that feeling. I like that more than the money, actually. Thus, it’s all good for me.

for candidates running for president on how to utilize social
media for their campaign?” – Shaybod, I think most
intriguing thing to me, and I don’t know if it will ever happen, but I think when it happens I’ll be like, damn, if I was born in America
that would have been me, because truth is if I was born in America, I would 100% be a
politician and try to become the President of the United States. But because I wasn’t,
and I can’t be president, I’m selfish in the fact
that I can’t be the top dog. Makes the game completely not interesting. Fuck being a governor. And so anyway, what I would do is go rogue as rogue. I would come out the gate,
throw every skeleton I’ve got out there, all of them. I mean I don’t care what the person does. If that person did drugs,
cheated on their wife or husband, stole money, punched
someone, stabbed someone, like all of it, all of it,
all of it from the gate. Get it out of the way, because it’s ammo against the thing I
want that person to do, which is then go transparent as hell. Right, like throw it all out there, leave nothing for your
competitor to dig up on you, because you’ve now taken control of it by throwing it out there. You may dip, people may
not want to vote for you, but then you start building
momentum from that bottom spot, and you start going in the
direction of pure Meerkat, Periscope, pure content at scale, pure Q and A sessons, all day, every day. Pure and utter transparency in a world where you’ve created the leverage by throwing every skeleton,
I mean all of them. I don’t mean the ones you’re okay with. You’re okay maybe saying
you cheated on your spouse, or you did drugs, or you stole cash, but you feel bad that
you punched your mom, but that’s then that’s ammo. You’ve gotta let it all
out, all of it, all of it. Is the punch to mom funny to you? – Yeah, a little bit. – Okay, cool. You gotta go all out,
and then what you’ve done by doing that is you’ve created
leverage on the other side for you to be able to be as transparent, and then what happens
is really interesting. Then what you have is momentum
in the other direction, because you’ve been
transparent with America, but your competition
and competitor haven’t. Now you’re at the debate, and saying what about you Staphon? You know it’s kind of,
you know what it is? Oh my god you know what it is? It’s literally Eminem’s
last battle in 8 Mile. That’s exactly (laughs) that’s literal. It just hit me looking at you,
cause we talk about hip hop. Like I was, it’s literally,
I was about to say, but I know something about you. That’s really what it is. I actually think, so my advice is the way
Eminem won the last battle in 8 Mile, the movie, is
the way I think a politician can revolutionize politics in America. As a matter of fact, before I
die I think that will happen. Because I think technology
will push us into a corner of not allowing the shadows
of society to exist. It’s crazy the way I live my life now. I would be a totally different person if I wasn’t so self aware of what’s going on with technology. I would be a worse moral
person, I just would, and nobody’s perfect, but it’s crazy to me that I’m a better man, because
I’m scared that somebody’s gonna meerkat it, tweet it,
instagram it, see me out doing this, that, the other
thing, it’s just the way it is. And so, that was funny, pretty cool. That’s what I would do.