#AskGaryVee Episode 93: Victories, Mother's Day, & Location, Location, Location

– [Voiceover] @BottledGrapes asks, “We have a brick and mortar shop. “In today’s technology
world, how important “is location, location, location?” – Location, location, location. So I think the 1998 version of me would have said, “Oh, it
doesn’t matter as much anymore, “in 20 years, 10 years,
it’ll be all e-com.” As the gray hairs have come in, I recognize things take longer to evolve. I would say location matters
tremendously still today, and very much over the next 10 years. Do I think 20 years from
today that we will be in a 30, 40, 50, 60, 70% e-com world and things will be overpriced by location in a physical world? I do. But I would say for the next half decade to a full decade, location is
still enormously important. People still go to stores,
people still drive their cars, people still are in dense
areas where a great location really matters, and so
I would highly recommend respecting the bricks
and mortars location. Now, that being said,
there’s a more interesting variation of this answer, which is today’s technology world,
are you able to just rely on bricks and mortars location,
location, location, and that is a big fat no. If you were not thinking about your e-com, your mobile strategy, your app culture, your content strategy,
your social strategy, your digital strategy,
you are just basically just setting the game plan in motion to the demise of your business, and so location still matters, but the investment into the future, especially with the acceleration
and the exponential growth of our culture around digital behavior is an enormous mistake. So you need both. That I highly believe in. Who needs that room?

“during negotiations something that is in “someone’s DNA, or can it be taught?” – Anthony, I think it is probably a very strong combination of both. I, for a long time, up
until July 7th, 2014, believed that almost everything was DNA. But something that does
not come natural to me is taking care of my health, right? And what I’ve done is I’ve hacked, and I’ve taught myself, and
now is it my own behavior? No, I have a babysitter. His name’s Mike. You’ve seen him, you’ve heard of him. So I do think certain things can be taught to a degree, meaning, for example, I’ve been playing basketball more often and my jump shot is getting better. I’ve brought back my running jumper. Staphon knows what I’m talking about. And so I do think negotiating skills is something that can be taught, but it would be naive to not recognize that some people are just
born with that talent. So probably, like every
answer to every question in the world, the answer is both. A little bit of training and building up, I think I taught AJ to
be a better negotiator. I think he naturally had it in him, but I think there was some
teaching moments there at the garage sales of New Jersey, and so I actually think the way it can be taught is more through osmosis. I think surrounding yourself with those kind of strong negotiators is better than watching a video about it or reading about how to do it, and so I think learned
behavior by feeling it, not just by reading it, is the way to go. So I would say both. I would say 80 20. I think 80% of the equation is natural, but I do think you can be taught 20% lift off of where your natural place in the lexicon of negotiation, or maybe anything else, really is. – [Voiceover] Dmitry asks, “How
do you celebrate victories?”

– Dmitry, I took this question
for a very specific reason, because this is absolutely, no question, one of the flaws of my being. I am terrible at celebrating victories. It is actually quite sad in some ways if you decide to look at it that way, or a very strong winner’s mentatlity which is how I like to look at it, but the truth is I stink at it. As a matter of fact,
one of the bigger flaws that I think I’m creating
at VaynerMedia as a culture is that we don’t celebrate our wins. We land big new accounts. We grow like crazy. We win awards. Hush, hush. Nothing. No chest pounding, and I
think it’s interesting, because when you look at me as a character and you look how I roll,
for all the humble bragging and the outright bragging, and the ego and the confidence that I spew out there, it’s funny. It’s always in hindsight,
and it’s in showmanship, it’s not in reality, meaning,
I celebrate victories poorly. For example, the New York
Rangers and the New York Yankees have both won championships for me. They won their championship. I was very happy for
about a couple of hours. No parades, no next day taking
off and like soaking it in. I won, and I moved on,
and I stopped caring. I’m gonna say it here first. I’ve really never said this
out loud outside of my family. I am completely convinced
that if the New York Jets win a Super Bowl before I buy them, that I will no longer
like the Jets that much and all my energy will
then be transplanted 100,000% into the
New York Knicks. I firmly believe that. I just completely believe that. I love the climb. I celebrate victories in a very soft, non appropriate way. I’m really dissapointed in the way that I celebrate victories. It’s something that I want to work on because smelling the
roses is an important part of growing and living, and it’s just not something I’m good at. – [Voiceover] Corey asks, “What should I get my
mom for Mother’s Day?”

“What should I get my
mom for Mother’s Day?” – Corey, I think the big
strategy for Mother’s Day 2015 is for people that are
watching the show to recognize a lot of their moms are on Pinterest, and that they should go to
their mom’s Pinterest board and see what mama has been pinning and buy her something from there, and so if you’re not
lucky enough to have that, where your mama is pinning,
then I would highly recommend looking at her social media and looking at what she’s tweeting or Facebooking, which will not be as good as Pinterest, but you might find the
diamond in the rough, and then, if you can’t do that, the move that so many don’t do that I highly recommend for
you and the VaynerNation, is to randomly call
your mom’s best friend, the one that you might have
not talked to in a long time, or it might be your aunt that
you only talk to once a year to wish a happy birthday
or whoever it may be, and ask her what, or him,
what you should buy your mom, because friends know, and I
think that would be thoughtful. I think putting in the effort
to try to really buy your mom something she wants for
Mother’s Day is the move. I feel like I’ve inspired three or four of you,
because that’s about as high as I think this will go,
but that makes me happy, because three to four of your moms are gonna have a better Mother’s Day because of the #AskGaryVee Show.

– [Voiceover] Dr. Julie
asks, “As VaynerMedia “continues to grow, what is the one thing “the company has done to
keep the culture hungry?” – Doc, everything stems from the top. My hunger level is so
intense it’s crippling, and so, because of that, the
culture continues to be hungry because I will suffocate the culture to allow nothing else to creep in. No complacency, no
celebrating the victories allows you to stay really damn hungry. We’ve haven’t accomplished shit yet, and so, yeah, we’re the fastest growing social digital agency ever, and yeah, we’re unstoppable, and
we’re great and all this, but we haven’t done anything that I’d like to accomplish yet, which is, I don’t know, to
win the whole goddamn game. To make every single client,
every single employee, every single agency in the game recognize we are the best
and it’s disrespectful to even allow yourself to think
that you can compete with us and so you should really
focus on being number two. Does that answer your question?