#AskGaryVee Episode 81: Food Poisoning, Subscription Services & Youtube vs. Facebook Video

“You’ve done two long-format web shows, “in a world where gurus
advise keeping online videos “short and sweet. “What gives?” – Chris, a couple of things. First and foremost, it’s
always very dangerous to listen to the advice
of online marketing gurus. I think what gives, is very
simply, something that I think is the right advice, which
is quality trumps everything. Right? And so, I remember in 2007,
being flown out to Mountain View in Sunnyvale by Yahoo and
Google to try to figure out what gives with Wine Library TV. Now remember, this is eight years ago, trying to figure out why
my show was doing so well, even though it was long. And so the real answer was quite simple. Quality is quality is quality. If I’m able to put out a 15,
20 minute, 30 minute show, and I can captivate and hold the audience, well, then it has a chance of doing well. If I can’t, then it won’t. I mean it’s not super complicated. There are plenty of shit 14-second videos. There are plenty of waste-of-time,
never-get-off-the-ground, one minute shows. You will watch a three-hour
Avatar, because it’s good, you will not watch a 15-second commercial ’cause it’s crap. So the length is not the
variable of the quality. As a matter of fact,
to break DRock’s heart, neither is the sound, or the
lighting, or the production, it is the message, it is the
message, it is the message. I’m telling you, it’s the message. Now, DRock has come into my life and made everything much better. So I do respect the
production more than I did in 2006, ’07 and ’08. But the truth is, for the fist pump that he just put out behind the scenes, the bottom line is, if he
wasn’t dealing with this kind of quality, all the
production he put out still, wouldn’t, matter. – [Voiceover] Paul asks,
“Can you provide insight into

– [Voiceover] Paul asks,
“Can you provide insight into “how you nurtured your
public speaking chops, “besides just hustling on stage? “How do you prepare for a talk? “Have you ever been
nervous to speak publicly?” – Paul, great question. First of all, ridiculously rad picture. DRock, show it again. In love with the drone. Just completely caught
our attention, great job. The truth is, I hit the
stage somewhere in 2006, for the first, first time,
as somebody to listen to, and it was instantaneous. It was love at first sight. I loved the stage, the stage loved me. And so obviously, I’ve
got a lot of practice. Matter of fact, what I’m struggling with more than anything right now, is that I’m getting into such a rhythm, I feel like I’m a stand up comic, right, that I have my kind of talk. And I take a lot of pride of
making it eight to 15 minutes out of an hour different
based on the audience, but I want it to be 45 minutes different. But I’m kind of a cadence right now, so obviously I’ve gotten better. My timing has gotten
down, but I’ve never done anything like, it’s kind
of like this show, right? Like, one of the things I
love about doing Meerkat behind the scenes now
is that people can see how little to no editing there really is. There is no real prep. I think my biggest secret
is talk about what you know you’re good at, right? Like, talk about stuff you know. I try not to answer questions
about foreign-policy or currency or you know, I
stay away from Bitcoin or I don’t talk about the
things I don’t know, right? I can spew my opinion and
at the end of the day, this show and everything
else is my opinion, but boy, is that grounded
in really strong research and skill and practitioner DNA. I feel like my opinion
business matters because of the execution I did to get there, whereas my opinion on everything
else, I have my opinions on a lot of things, but
they’re not as grounded and as much researched. They’re more intuitive, which is fine. Take them for what they are,
you know what opinions are. I stick to what I know, and
that helps me just scream. I’m a good communicator by DNA, and by staying in my comfort
zone, in my lanes of expertise and the places where I
actually spend my time honing my craft, it comes
off very clean because it’s very natural because it is natural.

– [Voiceover] Kelton asks,
“What would be the best way “to sample healthy energy
drinks out to 1000 people “by the end of the year?” – Kelton, I took this question
because I want to give you a shout out and give you
exposure to my audience, because I appreciate your hustle. On the flip side, your question is crap. Let me explain. To get 1000 people to try your
energy drink, I don’t know, just go to a crowded place
outside and start pouring. I would have a thousand
people try my energy drink literally within eight hours on a Saturday by going to Central Park. And maybe you live in some rural area, so get your ass into a car or a train and find a crap load of people. Get a goddamn stand and pour
to a bunch of little cups and you’ll hit your
thousand in eight hours. Shit question.

– Gary, it’s magician and
corporate entertainer, David Ranalli here. What’s the deal with
Facebook’s video push? Do you think they’re going
to become a monetized video platform? And what does that mean
for people who are starting a YouTube show in the
coming weeks like I am? Thanks. – David, it means that, first of all, to answer your question, yes, it means for people
starting YouTube shows, they should seriously
start considering starting Facebook shows. Now that is people that
actually have money, right? Because where Facebook
video gets really valuable is when you start spending
$200 to $500 a day targeting audiences because
you can target at a level we’ve never seen before. And so you know, look, I
think Facebook is a massive, it’s already a massive
competitor to YouTube. YouTube should actually be concerned when you layer the data. Listen, I keep yelling about this. The data, the data. The data that Facebook
sits on top that allows you to target against creates
an ultimate machine. And you know, I’m spending a ton of time, I’m looking at Andy. No I’m not, I thought that was Andy. I’m trying to look at
Andy K right now, my team, who grows audience with me, and Facebook video is at
the top, the tippy top of our concern. And I think now that
they’re showing view count and now that they’re
embedded, one of the reasons I like using YouTube is it
shows perception is reality, how many views. It builds brand. Now that I can do the
same thing with Facebook, my intentions are to
maybe even switch some… If you ask me if my primary
embed was Facebook video over YouTube video six months from today on Gary Vaynerchuk business
videos, I would say yes. Think about that. So it’s a huge, huge deal. It also, I think, competition
breeds innovation. And so I’m excited because
I think YouTube gets scared a little bit here. Google gets scared a little bit here, and we’ll actually see
better quality innovation come out of YouTube because
they’ve been pretty stale for a half decade in a lot of ways. And I think that they’re
going to both push each other. Now you’ve got live streaming video. Video is king, and we’re living some of the picture revolution, right, Instagram at the forefront. But I think video still
has a long way to go, and we’re living through
it, and I just think there’s more upside, more
in both categories actually. But I think Facebook
video is probably grossly underestimated by the far majority of this audience right now. I think the upside is enormous. I myself am paying a
ton of attention to it. You know what that speaks. – [Voiceover] Michelle
asks, “What’s your take

“on subscription box services?” – Michelle, first and
foremost, congratulations. That is an adorable picture. It’s really cute, and I fully expect you and that little one to send
me a version of that picture 10 years from today since
I put you on the show, and I’d like to see it. So I’m looking forward to being surprised and trying to recall why it’s
happening 10 years from today. Big shout out to 2025. The answer to your question,
box services, look, I wrote one of the first
checks into Birchbox and was an angel investor in BarkBox. We’re incubating a business
here called Faithbox. I’m a very big fan of the
subscription box service. I think it’s the way people like to buy. We like to buy once and forget about it. I think they’re good
businesses because then, even if we get stuff we
don’t want, we don’t cancel right away. So you get an extra two
to five, seven months worth of business. That’s just the truth. And so I’m very bullish on them,
and I think that there’s innovation to be had. I think that the box was
kind of the innovation. All this is, is the month club, right? It’s just the basket of the month club. So I’ve been thinking
for a long time like, what else can I ship it in? Can it be like a balloon? Like, can it be like peanutballoon.com, where like a balloon lands
and there’s peanuts in it each month? I feel like the mechanism, the box itself has some innovation around it. I hope that idea spurred
a thought for somebody and they start a huge million-dollar
business because of it. I definitely think that
there’s a play there. As far as upping the hustle, I would say the birth of a new child is
one of the most remarkable, important moments of one’s life. And even though I’m 24/7, 365 hustle, much like I talk about,
getting plenty of sleep and vacations matter. It’s what you do when you’re awake. I wouldn’t overstress the
first one to 10 months, depending on your DNA. I would really focus on
laying the foundation of a healthy relationship
and lifestyle for your baby. You’ve got plenty of
time to pick it back up. Unless you’re a maniac like
me, then I would just say, just a little less sleep and
try to prioritize your health and vitamins and drink
water and stuff like that. Don’t eat weird food
that makes you throw up for seven hours the next morning. And that’s it. Question of the day.