#AskGaryVee Episode 6: Friction Sucks

“to use Facebook dark posts?” – Jason, what’s up man?
This is a great question to start Episode 6 with
because it’s a general question that I want everybody to pay attention to. Jason’s asking about Facebook dark posts, you might be thinking about
how to make Instagram work, or the up-and-coming amazing
Pinterest CPC ad platform, or anything, native ads on Outbrain and Taboola and Hexagram. The real answer to this, Jason,
is to become a practitioner. The right price for your ads
is always a moving variable based on supply and demand,
competition, all that jazz. The way to become good at it is to do it. You can go, step one, go
to YouTube and Google, and look up all the information, and figure out how to become
better at Facebook dark posts, read 30 articles on AllFacebook.com about how to be better at Facebook dark posts. You can do all the homework,
but until you apply it, it’s just knowledge, isn’t it? And I love students, but only so much. And so, the answer to
your question, my friend, is very simple: become
educated and execute. That’s how everything works,
for every single answer, on all these issues. To find out the right price,
there is no right price, Jason, the right price is the right
price right this second, because of the supply and demand curve of what you’re trying to apply. If you’re trying to sell furniture, and you’re one of two people buying ads on Facebook dark posts for furniture, your cost is gonna be a better
deal than in three weeks, when five people are there
trying to bid that up. Supply and demand, supply and demand. – [Voiceover] Dawn asks, “Do
you feel it’s still a necessary

“call to action to push
subscribers from social channels “to a website or newsletter sign-up?” – Dawn, who says I ever thought it was a necessary call to action,
’cause the answer is I didn’t, and I don’t. No I don’t. No I didn’t. What I mean by that is, sure,
I think it’s a good idea to push to a website right now, especially if you’re selling
something on that website. But in a world where you
can buy that same product right on Twitter, right on Facebook, do you necessarily need to
schlep somebody to your site to make them buy that, when
it’s native right for them, and they could just buy it in there? No, the answer is no, isn’t it? ‘Cause friction sucks, right? Friction sucks, and consumers
do not want friction, so anything that allows you to execute within the place you’re in,
that’s what you’re gonna like. And so, my answer to your question is, less and less every day. People always say, Gary, why
aren’t you driving people to GaryVaynerchuk.com? Why are you putting
out content on YouTube? Why are you putting out content on Medium? Why are you putting content on LinkedIn? Because I want awareness,
so I’m putting out content for awareness and to build
relationships with all of you. That’s what I’m doing, and thus, what that is doing is creating a scenario where those channels allow me to do that. Just because I’m not
driving them to my dot– You know how many people give
you bad marketing advice? That say, “You have to
drive to your website.” For what? To collect the email? Last time I checked, a tweet
card that collects email has been the most efficient
way that I’ve collected email, better than driving to my dot com. For what? What are you, selling
advertising on your site? If you’re selling
advertising on your site, then maybe that’s the thing you could do, but you can also sell advertising to people within your social channels and run that arbitrage. So the fact of the matter is, Dawn, is that I think people are
just not really that educated on what they’re trying to achieve. And so I’ve never been
worried about forcing somebody to a dot com, unless that
was the right strategy at the right time to drive the result. The fact that even e-commerce, buying within a tweet and a Facebook post, has now gotten native the platform, has eliminated a lot of the reasons that you have to drive somebody.

“with working in a family business?” – Nam, very carefully. Family businesses are difficult. I’m in my second one, my dad, my brother. I look forward to my one
with my kids one day. Misha and Xander, if you wanna
be an entrepreneur, call me. Um, you know, I think the real answer is, Nam, the reason I’ve had two
successful family businesses, is very simply, and kudos to my dad, and kudos to my mom, and kudos to just, a lot of fortunate things
that allowed my dad and I, and now my brother and
I, to allow our love to trump our pride, our competitiveness, our business POVs, somehow in our specific situation, probably predicated
with a lot of hard work, specifically from my mom,
more than you would think, and my dad, and then the incredible natural DNA that they gifted me, we have created a situation
where we’ve allowed, at the end of the day,
for us not to lose focus on the fact that we love each other more than we care about getting our way.

for your attention get overwhelming?” – T, very honestly, the demand for my
attention is something that I’m so flabbergasted and humbled and grateful for, I’m
sure it’s overwhelming, I’m sure it’s probably
overwhelming right now, but I’m unable to quantify that against the enormous pride I have and thankfulness, and just glee overall that people actually wanna watch a show where I give my two cents. I mean, and I’m givin’ three
cents here, motherfuckers. And so, you know, the answer is, it doesn’t feel super overwhelming. – [Voiceover] Drekken
asks, “If you had to do it

“all over again today,
would you start with “WineLibraryTV, or WineLibrary first?” – Drekken, great question, man. I’ve gotta say something,
look, a couple things actually, before I answer the fine question
and sign off on this show. Drekken, that’s a great
question, but two things. One, you guys are killing
it with questions. I’m hitting the hashtags and
seeing these all come through, I’m completely blown away. I mean, I was a little
worried that they’d all be the redundant same questions. You guys are coming from
all sorts of angles, so I appreciate it. And two, you know, this may be a scenario where some people’s
questions who watch the show every single day are
not gonna get answered for the first six months,
because of the lottery, of the randomness, and
so I apologize up front, keep asking them. Thank
you so much. I’m humbled. And to answer your question, hands down, I would do it over again
exactly the way I did it. Having the comfort that I
built this enormous business before I started the show,
put myself out there, in this zany way, and
had that air cover of respect for what I
accomplished and what I knew, helped me so much. If I started the show
when I came out the gate, when maybe I didn’t
know as much about wine, I didn’t know as much
about the wine business, I didn’t know as much about the audience, it wouldn’t have been as good. You know, chops, skills, the goods, they have a funny way of
working themselves out. And so no matter how you roll, if you can bring it, it’s a
hell of a lot more consumable. I appreciate the questions on Episode 6,