#AskGaryVee Episode 4: Personal Branding and Brett Favre

in terms of platform social media, is it better to self brand
or establish a name brand? I go back and forth. – Diligent Leaders, that’s a solid question. I think it’s something
everybody struggles with. Am I going to be Gary
Vaynerchuck on social or am I going to be wine marketing man? Look what happened there. That’s my answer. What happens if you evolve? Lot of people watching right now started off as marketing gurus but now sell carrot juice. One of the things I like
about being your name is that you can evolve with it. You’re looking at a guy who used to do a show where I drank wine and spit into the bucket and now I’m doing this show and I’ve been able to
do a seamless transition because the truth is many of us have different facets to our personalities and so I am on the camp of going with your name. It’s something that can stick with you. There’s consistency. You don’t have to rebrand. I didn’t have to change my Twitter profile form wine guy to ask guy.

how important is it that
your significant other share your entrepreneurial vision? What was Lizzie’s impact
on building your empire? – Blake, this is a great question. Decided to get your question on the show. First of all, Lizzie’s impact on my career is much more than I expected. I grew up and would hear things like, behind every great man is a great woman. I’d be like psh. And not in a negative chauvinistic way but I was like, I’m hustling my face off. I’d be working every hour. And then you start growing and you mature and you become a man. Not a kid. And the truth is I’m
actually flabbergasted by the level of Liz’s impact on my career. Lizzie’s support and I mean utter 100 thousand percent support is a major factor. It gives me the head
space to be all in here at Vayner and doing my thing versus worrying about if
I’m five minutes late. I’m running late taping this right now. If I get home, it’s going…You know. It’s incredibly important in the fact if you prioritize your career. Curve ball. So it’s massively important
to give you head space to have as much freedom to execute on your vision professionally but the truth is when you fall in love with somebody, that person needs to take precedent over everything else and so at some level if you don’t have that, well, that just comes with
the consequences of love and that’s okay too. You may not be able to
hustle or work on it or work on it in a clear mind space and never give it 100 percent. I’m able to give 100 percent devotion to my businesses for enormous amounts of time every day because of Lizzie and the
way she rolls and supports. Some people can only put
73 percent of their time for a shorter period of time and they’re going to have limited success in comparison predicated
on their talent as well because talent is a variable. So it’s massively important for success but it’s not the only thing, is it?

– [Voiceover] Ryan asks, what’s the most common mistake you see founders make building a consumer focused business? Ry, there’s so many goddamn mistakes in building a consumer business but I will tell you the, you asked the question, I’m going to have to keep it real here as we do on #AskGaryVee show. The biggest mistake I see is that it is really hard to build a consumer app. The ability to beat out everybody else in the world and making something sticky that people care about is, I don’t know why I did that, is extremely difficult. And the biggest mistake I see, Ryan, is actually the fact that
people don’t have talent to actually execute a consumer product. The audacity. The audacity in the marketplace right now by the young and hungry and the old and hungry in thinking that I’m
going to make this app and it’s going to work is so ludicrous to me. It’s so stunning to me. You have people who’ve
been career students. You have people that have been career corporate America people and they think they are going to just come and start a product and understand the behavior
of the end consumer better than anybody else trying to scratch that itch for that specific product. That takes special talent. Nobody wakes up and is like, I’m going to be an NBA player today because it just makes sense to them but everybody right now is waking up and saying they’re going to be a consumer product innovator, inventor, co-founder and so the truth is the answer to your question straight up is lack of self-awareness that they’re not good enough to do it.

Marie asks, what’s the biggest lesson
you’ve learned this year? Marie, that is a very simple question. By far the biggest question, biggest question, the biggest thing I learned and don’t edit it. I don’t edit here. Marie, the biggest thing
I’ve learned this year hands down is that prioritizing my health
is a really good idea. The fact that I am now going to the gym and eating healthy and I’m, what are we Tuesday? Is today Tuesday? So I’m 26 days in to
26 days of working out and times three. 78 healthy meals in a
row without cheating. The energy level is actually
down believe it or not because I was living on sugar but I just feel like a
totally different person. It was the absolute right decision for me. It’s changed my life. I’m heading in the right direction. I feel like a different person. I will be on this Earth longer for it barring crazy accident and I’m happy about that.

– [Voiceover] Daniel asks, what’s the best advice
you can give salespeople in social media? D Gordon, what’s up my friend? Just want to give you one more shout out for the time we hung out years ago at your family’s business. I enjoyed it. Thanks for the question. Biggest piece of advice
that I’m willing to give to salespeople in this world is actually ironically the
jab, jab, jab, right hook. It’s cliche. I think you guys know
where I would go with is. The truth is everybody’s
trying to close too early. It’s just lack of patience. It’s not providing value. Why in the world am I doing this show? Is is that I missed the
limelight of a daily show? By the way, this will not be a daily show. Just to kill any lack of confusion. I’m going away in two
weeks with my family. Unlike WineLibraryTV days where I would tape 10 episodes. That will not be happening. You will be missing me
at the end of August but I will come back
with gusto in September. It’s because I want to provide value. It’s because I could be regurgitating the same old stuff that I
believe in, core principles, or I could go to this format and give you value on a daily basis on things that you’re looking for and so to me a couple things. One, understand Facebook dark posts. The segmentation is incredible. Two, Twitter search. You can pull people out one by one. Three, LinkedIn’s coming
soon with their product where you’ll be able to
focus based on titles so you can hit up every single person that’s a CFO of financial service company in their stream. That’s the hit up. Not spamming them in the mail on LinkedIn. So be tactical but understand the religion which is provide value upfront. How many of you who watch
this show provide value, put out stories, entertainment, free stuff, reply to people and aren’t just hitting up people who have more followers
or more exposure than you to try to get exposure yourself? How many of you are actually
trying to provide value? Thank you so much for
watching episode four