#AskGaryVee Episode 3: 3 Small Businesses with Itsy Bitsy Cash

“about building a business?” You know, Sasha’s taught
me a bunch of stuff. Some that I like to
keep, some that I kind of push to the side, right Dad? You know, this is a very
easy question for me. Who asked that question? – [Voiceover] Brandon Upley. – Brandon, Brandon, that’s very easy. This, my dad taught me word is bond. I’ve said a couple times
for the people that watch me a lot, they know
this, that when I walked into my dad’s business at
14, let’s just say I was a little bit of a bullshit
artist and a lot of the charisma and the showmanship and the salesmanship that a lot of you enjoy,
and I appreciate that, also comes with being full of crap. It’s got a very similar
cousin DNA and I’m glad I got very lucky, let’s call it
what it is, I do not think I’d be as honorable or as good
of a dude without my dad’s correction of you make
of, I never forget it, you make a commitment, you
buy, when I started buying wine, you buy 50 cases, no matter
what, you take those 50 cases. If you say I’ll take 50
cases, if the market changes, if it gets an 84 in the
Wine Spectator, you take it, you eat it, you drink
it, your word is bond and because I play the
marathon, not the sprint, long-term businessman,
that’s helped me a lot because I’ve kept
relationships forever because sticking to it has mattered
quite a bit, so thanks Dad and thanks Brandon for the question. – [Voiceover] Jeff asks,
“Where do you see yourself

“in five years?” Jeff, the truth is, I
don’t really see myself anywhere in five years. I am not a planner, I do
not have a five-year plan, I think all of us can
agree that five years ago, Instagram and Snapchat
didn’t exist. You know, GoPro, Netflix wasn’t what it is today. I mean, the world is
changing way too much for me to think where I’m gonna be
in five years professionally. Five years personally, I
will be in better shape, I will spend more time with
my family. I will be going to a lot of lacrosse games, and ballets, and shows, just trying to hack my life
to have a better balance. Professionally, I will be
doing what I always do, DRock, zoom on this ear, I
want you to go right in there. My friend, this ear will be
listening to the market place. I will be listening to the
market place and I will be adjusting on the fly in
real time and I will be running a business and
marketing like it’s 2017, like it’s 2019, like it’s
2022, like it’s 2027, I’m a reactionary, what I like to call, I am a half-time adjustments head coach. My game plan is okay going
into the game, I’m down 21-3 at halftime, I’ve got 15
minutes, I reverse, drop down, flip it and reverse it, I
come out and I win 27-24. That is who I am as an
entrepreneur, that is why I have no idea what I will
be doing or how I see myself professionally in five years.

“for the first time in September. “What wine bar or restaurant
would you recommend?” Ben, thanks for the props
on Resy, zoom in DRock. Any of these lovely
establishments that have been smart enough to join the
fray, Gotham Bar and Grill, Rosemary’s, Minetta Tavern, Toro, Estela, Charlie Bird, Balthazar, all great choices so I highly recommend
that and off the app, as a wine bar, I’m a huge Terroir fan. Stunwin, you’re into the
wine game a little bit, quite a bit, you’re
passionate. Any wine bars, you kind of, give ’em a little face time. – Corkbuzz, Corkbuzz is good. I like Terroir a lot as well. – You know, to me, it’s Terroir, Corkbuzz, those are two spots to most focus on. – [Voiceover] Scott asks,
“What’s your number one

When we asked for more
details, he responded that the product isn’t fully
developed, however, it’s social marketing for my city only. Scottie, listen, I took
this question because you tweeted that you wouldn’t eat
until I answered your question and knowing that eating is important, I wanted to deliver for you,
but I’ve gotta be honest with you and I love you,
brother, and you know who I am, you’re watching the show,
so you asked the question. I hate your question. It’s a ludicrous thing to
think about at this point because the product’s not even developed, yet you’re worried about marketing. I’d love for you to develop the product, taste it a little bit, cut
it back to question # 2 or 3 where, you know, you’ve gotta feel it, you’ve gotta put it out in the wild, reverse engineer it a little bit. You know, my city only,
like local, there’s a ton of things you can do,
Facebook dark posts, tweets, geolocation stuff, there’s
a ton of things to do, mobile ad stuff. There’s
just an enormous amount of flexibility on how to drill
it with a local business, but the truth is, you’re
getting ahead of yourself. This is, you know, I don’t
wanna dis or something and I don’t wanna dis ’cause I love you. It’s a little bit of
an amateurish question. I need you to kind of get the
app out or the product out. You’re just getting way
too ahead of yourself. The marketing will matter
only if the product is serviceable at some level. Great products always
need less great marketing and great marketing
doesn’t fix crap products. – [Voiceover] What’s your
advice for small business owners

Is it some local listings in SEO, writing content, social media? Antoine, what’s up, brother? Gary Vee, but you know that. You know, look this is
always the best question. This is the question that
I rappled with, rappled, grappled with, when I got
involved in my dad’s business. It’s very hard. What do you do? I made flyers at home and
gave them out when people walked into the store. When you’re hustling and
you’ve got limited budget, you’re in trouble by many
people’s points of view. Let me give you the real first answer. The real first answer is work more. The greatest way to
close the gap financially is to put in the extra two or three hours. So, whatever you’re doing, add
an hour or two to each day. Still eat healthy, still have
sleep, but an hour or two of hustle, little less watching
Game of Throne marathons and Madden 15, extra hustle
because when you’re limited, that’s the play. To me, Facebook dark
posts has one of the best ROI’s right now, Google AdWords is always a strong contender, banner retargeting. It really depends on your
business, it depends on if you’re e-commerce, to me,
those three would really work. If you’re a local business
that’s trying to drive people into the store, you start
looking at Yelp and Foursquare and things of that nature. Sometimes it might even
be, believe it or not, local radio, local cable
television, believe it or not. There might be ways, but the
truth is, there’s very specific answers based on very
specific small businesses. But, don’t, don’t lack hustle. Biz dev, one of my favorite things when we didn’t have a lot of dollars was biz dev. Go to the barber and be
like, can I put some flyers of my business in your store
and then you can put some, there’s that move. There’s
the call for advertisers thing that was my classic YouTube video. We can link that down below,
that’s probably the second time in three episodes linking
it, but it’s a classic. Go and get the money, and so, those would be my first answers to a local financially strapped. Networking, hustling, biz
dev’ing, go to the local businesses around you, trade,
go to the Chamber of Commerce events, figure out if you can do something and just print coupons and hand them out, you know, in quotes. Guys, I appreciate you jamming
with me in episode three.