#AskGaryVee Episode 222: The One Question I Never Wanted, Under Monetized Athletes & Professor Vee

What do you think about using
Snapchat as a way to sell and buy products with Snap Cash? Would that be
Snapchat’s next big move? – Parsa, I think it is
an interesting thought. Obviously a lot of people in
the US and Europe entrepreneurs scene are affected by WeChat’s
unbelievable success of not only being a content and a
communication but a retail platform in China. I think Snap Cash is something that Snapchat
is de-prioritizing. I think on the flip side,
I think we’re going to see a lot more commerce
coming from Facebook. I predict that a lot of you
will be selling a ton of stuff through Facebook 24
months from today. I think Parsa for
Snapchat I’m not sure. I think that they’re, internally
I’m sure they’re thinking about their roadmap. I’m curious to think about what
they’re thinking about Instagram Stories, do they feel like one
of the observations that I’m kind of leaning towards is
I don’t think Instagram Stories kills Snapchat but I definitely
think it may slow down the migration of 35 to 55-year-olds
over to the platform if they can use Instagram to feed
that kind of storytelling. So how are they
thinking about that? I was bullish and
excited about Snap Cash. I thought it was a good
move by them way back when. I think it’s
something you can consider. My intuition is what you’re
trying to accomplish ends up becoming a big business within
Facebook in the next 24 months. – Awesome.

– What’s going on Gary?
Big fan. My name is Ted Bettridge and I’m a 13-year-old graphic
designer from the UK. I’ve recently started my design
company and I’m presenting it on Instagram, Twitter, Snapchat
and just about to start YouTube. I’m proud of being a 13-year-old
designer and I think I can use that as a growth hack to make
myself better known out there. But some clients when they find
out that I’m 13 take that back as a negative without
actually seeing my work and knowing the full story. So how would you recommend me
going around presenting myself and my business as a
13-year-old designer? Cheers Gary. – Cheers mate. Teddy, listen, I think you’re
all excited up front of like I’m gonna differentiate myself
by being 13 and then you’re like but some clients don’t like it. Of course.
You’re 13. Literally Andy has
speakers older than you. Right? This is unbelievable. And your composure and
your charisma on the video, you’re going to be very successful. I have a funny feeling at
whatever you decide to do. The same way I met Dunk
when we met in the hotel room. I’m like, “You’re
coming to America.” Some young kids just have it. I could tell way more because
I spent more time with them to know that he did have it. I’m not sure about you that’s a
good first impression for me. Getting on the show at all. But here’s the reality, my
friend, Ted, you’re going to learn this at 13, you’re going
to learn this at 16, you’re going to
learn this at 19, you’re going to
learn this at 27, you’re going
to learn it at 40. How old are you?
– [Niklas] 53. – You look great.
You’re going to learn it at 53. As I’m sure you know what
I’m about to say is true, you gotta take the
good with the bad. You gotta take the
good with the bad. For everybody who’s going to
give you notoriety or write an article about you our actually
use you ’cause you’re 13 there’s going to be people that don’t. For everybody that loves that
I keep it real and authentic there’s plenty of people
that don’t want to work with me because I curse or because I push against the
traditional systems. – Not at Social
Media Marketing World. – Did they like it?
– Yeah. – Yes, they did, you’re right. The punchline is very
simple which is this, Teddy, you need to be you. Don’t hide that you’re 13 ’cause you think you’ll
earn more money. You’re 13 and if you got real
talent, that’s going to serve you extremely well. I think the reality is
how would I play it? By just being you and doing your
thing and not dwelling on the negatives and not getting too
big headed about the positives. Don’t get too upset when
somebody cancels an order when they found out you’re 13 and
don’t think you’re hot shit just ’cause somebody wrote some cool
Business Insider headline that says 13-year-old stuns with
his graphical design skills. – [Niklas] Wonderful.
– Thank you.

– [Voiceover] Chris asked,
“If the Jets win the Super Bowl “before you buy the team,
will you lose interest?” – So I’ve been really
scared of this question. This is actually a true story. I did not want this question to
be asked because the truth is I don’t know.
Let’s start there. I love how I’m looking
into yonder trying to find my future self.
(group laughter) Basically, I’m looking
outside right now and I’m like picturing myself
jumping over a fence and running on the field and tackling
Brandon Marshall and getting arrested. I don’t think I’ll
want to buy them. – [Niklas] Wow. – Not only that
I got something scarier. I don’t know if I’m going
to care about them at all. I’m telling you Ken Skelfo if
you’re watching right now please leave a comment. Ken Skelfo, will tell you that
15-year-old me in 1982 and North Hunterdon High School was
a bigger New York Ranger fan than a New York Jets fan. And that is the
hidden story of who I am. I always wanted buy the Jets
so that’s kind of interesting, so football was my true favorite
sport but the Jets weren’t good and so you lose steam and the
Rangers were making their march to my first championship that
was won right there, one of the great
moments of my life. And I think that, here’s what I
can tell you if the Jets win the Super Bowl this year, three
years now, six years now before I get a chance to buy them and
when the Super Bowl there is a significant chance that all
of my sports energy will be deployed aggressively towards
the New York Knicks because they would be my last
team that hasn’t won. They’ve already got a big part
of my attention they just been so bad for 15 years, it siphoned
any excitement out of my body. I’m very, I’m very
concerned about this question. It’s actually the scariest
question besides the things I care about which are the health
of my family it’s one of the weird scariest
things in my life. I do not want the Jets, deep
down I don’t think I want the Jets to win the Super Bowl. – [Niklas] I’m a hockey fan from
Sweden you can go with

“most marketable but
isn’t monetizing it yet?” – Oh, that’s a great question. Who is the most monetizable
celebrity or athlete right now who’s under monetizing? Okay so I don’t know the answer
because I don’t really dig too deep into that world. I mean I know but I don’t know. And I don’t like talking about
things I don’t know but I’m a give a very smart answer. I believe on looks and charisma
it is somebody who’s an athlete that is not a star player. So what I mean by that is
I believe that, well look, Chris Humphries, right? He’s a very solid, gutsy
rebounding NBA player but he became dramatically more famous
and could monetize because Kim Kardashian and him
dated and they actually got married for four minutes. I think that that’s a good comp. I think there’s a stunningly
handsome or beautiful man or woman who’s an athlete who’s
not the star of their team who either is gorgeous and can play
the modeling role along with athlete though that doesn’t play
out ’cause sports a lot of times they’ll rag on you that you’re
just pretty and you can’t get it done on the field. I actually think as
I’m talking this through it’s the most charismatic. So what do I mean by that? I believe that that somebody
started vlogging Casey Neistat, Casey style right now in the NBA as the ninth man off the bench was a great guy, had a
little charisma, was a great storyteller, knew how not to
blow up the spot of his fellow athletes, showed the real life
of being on a bus before the game, with fans, his own life,
his crazy brother, his awesome mom I think that that
is the person right now. The most charismatic storyteller
that could be doing it with a phone that happens not be the
best player on the team has the most storytelling capabilities
that hasn’t been deployed yet. – [Niklas] Awesome.
– Gilbert Arenas did this. Gilbert Arenas was a very nice
up-and-coming NBA player who then had some big-time seasons
who was the first guy to blog and use MySpace way back when
and became much more famous than he actually was and got better endorsement deals because of it. So that’s who I would say. It’s really anybody who is a B or C list celebrity or athlete that needs to act like me or Casey or Nash Greer
or Musical.ly stars. They need to the internet thing while they’re on the
mainstream plateau. – [Niklas] Mhmmm.
Awesome.

– I would probably if I was
allowed to on a university level I probably would be and
obviously take out the economics, could we afford to,
I would try and get them out of the room, out of the classroom
as much as possible whether physically or mentally and what
I mean by that is mentally we would be in our
apps doing, creating. I would get kids out of, if I was
in Chapman in California I would go to local businesses I would
take the 29 kids in class we’d go to Lou’s pizza shop. Be like “Lou, we’re here.
And were here to work. “What do you need?” I very much believe, I’m so
proud of you I was so thankful that you reached out to me and
you’re taking us up on this week because you’re
going to go be better. You’re gonna go back to school
and what you’re gonna learn this week you’re going to be better. – Yeah.
– Because it’s real. This is real.
– Mhmmm. – The classroom is less real. It’s less of the
market, it just is. My answer to your question is I would force them
to do real shit. – Yeah. – I would just try to get them
do as much real stuff as much as possible. You can watch GaryVee videos,
you can read books, you can pontificate,
you can debate but nothing beats getting thrown. I can tell kids about swimming. Okay, so what you
want to do is, right? I can tell you. We can debate what
the best stroke is. But how are you going
to be a good swimmer? You’re going to throw
that kid in the pool. I would put the kids in as many
real life situations as possible and I would do in a
couple different ways. One, I would try to use my
connections if I was allowed to based on this fantasy world
you’ve created and get them to go to Under Armour or a Toyota
see how they think about it. But then I’d also do a
competition the last three weeks of the semester
I would say okay we’re all going to go to the
farmer’s market. You all have three weeks to
figure out what you’re going to sell in a farmers market and
then all you can use is digital for the whole three weeks
leading up to it and then whoever sells the
most fruit wins. Try to get them into that kind
of mentality because I think that matters. I’m very scared, Professor,
of eighth place trophies. I’m very scared of rewarding people for success
that isn’t real. We would have the fruit and
vegetable farmers market competition and then the
next day in class I would say unbelievable job Sally and
I would say Elliott you suck. You are a loser, you sold eight
dollars in radishes and let’s break down why you sucked. Your Instagram was boring, I don’t know what the hell
you were thinking. Your radishes look like shit
so let’s start with the biggest thesis which is no
marketing fixes crap product. So these are the things
that we would go through. – Thank you.
– You’re welcome. – I will use this for my class.
Thanks.