#AskGaryVee Episode 218: Fat Joe, Hip Hop and Business Collaborations & Marketing Music

The question I have is you
did that song with Ashanti a while ago. I think it’s
called “What’s Love”. How do artists ever hook up and how do they get to collaborate with each other? Is there somebody like producers
that brings that or agent, how does that happen? – How do collabo’s happen?
Take it away. – A lot of times with me when
I make music I hear a certain artist on it and I reach out
and I hope they want to work with me.
– Like flat-out? You got it in your head and
you’re like this would be perfect for this person? – Let’s skip that.
– Go ahead. – Let’s just say Cool & Dre, Scott Storch may get it popping and I immediately
heard Nelly on there. So we reached out and Cool & Dre
wrote the hook and I reached out to Nelly and I was like, “Nelly, do you want to do
this hook over for me,” and he said yes. We heard him on the song. “Make It Rain” I wrote the hook
to “Make It Rain” and I heard Lil Wayne on it because it was a
South song and I was like, “Yo, Wayne can you do this
over,” he did it. You hear certain artist that you
want to collaborate with on the songs and you hope sometimes. – Have you ever been devastated
when you’ve really wanted it? – Not devastated but I’ve been
chasing Future on this album and he’s been acting
real Hollywood with me. Acting like he don’t
want to do this song. – Uh-huh.
– Got to be honest with you. – Playing hard to get you think? – Yeah, hard to get
sometimes it’s like that. You know?
– Of course. Let me play it in for
everybody who’s watching. Same thing in business, a lot of
people always ask me how do you get an angel deals when you
invest in the people when you are doing these things?
It comes in all forms. Sometimes it comes to you,
sometimes reach out but I love, I was curious how you
were going to answer it. I think sometimes people try to
big up too much and I have too much pride and they don’t want
to reach out. When you want something you have to
go out and grab it. I love instead of you saying oh
sometimes it comes to me or this and that you said look I hear
somebody I wanted, I’ll reach out. Sometimes they say yes,
sometimes they say no. Way too many people
watching right now, you know how successful this
man is in his genre? You know how many of you are
too proud to reach out to do something with somebody and you
haven’t made shit happen yet. – Nah, that’s not how it works.
– No, it is not. – That’s not how it works. – I think one thing and I’ll use
this moment I’ve been wanting to say this to really win you
have to equally pull at ego and humility. What do you think? – What I have done,
what I’ve done the new Fat Joe– – And when did the new Fat
Joe come out in your world? – Maybe this year.
– Okay. – Let’s just say
it all the way up. – Okay. Yep. – I’ve had riffs and not
everything was so good between me and Jay-Z in the past.
– [Gary] Yep. Yep. – I reached out to him–
– [Gary] Be the bigger man. – Yes and collaborated
and we did the remix. – [Gary] That was big
news in that world. That was big news. – I did not see eye to
eye with Daddy Yankee. I got him on the Spanish remix.
– [Gary] Mhmmm. – Me and 50 Cent made peace and now we performed together not too long ago.
I laid down. – [Gary] Are you enjoying this? – I’m enjoying it because you
eliminate all the barriers. – That’s right.
– You know what I’m saying? All the enemies and
all the people– – When did this happen?
January 1 thing for you? Was it a long time? – It wasn’t January 1.
It was just me. I tried all the wars–
– Right. – And then I just said to
myself, you know what I’m going to eliminate all obstacles. And I’m going to try to say
put all ego and pride aside and let me just try
the non-ego route. Let me try working with
everybody and see how this workin’ and so far we’re
platinum on the single, go on to double platinum,
tours opening up– – Go figure.
Go figure. Go with positivity
and imagine that. – It’s a magical miracle
pill that seems to be working. – Yeah, it happens.
I’m glad you went there. It’s been a theme of mine
over my whole life but I’ve been really… With all the shit that’s
going on in the world, if you can’t go half glass full. If you can’t be the person of
change and drive positivity and optimism I just
think it is a mistake. India.
– Mhmmm. – [India] This is from Craig.
– Craig.

– [Voiceover] Craig asked,
“What do you think people like “Chance the Rapper releasing a
lot of his music for free as a “marketing strategy?” – What do you think Chance the
Rapper, people like Chance the Rapper, what do you
think about Chance’s music? – I love Chance the Rapper.
– I’m obsessed. (mumbled singing) What do you think about
people like Chance and others that are putting
out a lot of mixtapes, a lot of product for free as a
marketing play or whatever the strategy may be? – I love it. I love it. I think you keep the relevancy
and you keep the fans engaged. I love it.
I think it’s a hustle. It shows that you dedicated to
the art and at the end of the day the art wasn’t meant
to be materialism and everything is a dollar. It’s about giving back
to your fans anyway. – I think the one thing that a
lot of you are watching know is I don’t have the $500
e-books and the $7,000 courses. I do the shows for free. I pump out content
at scale for free. Thousands of you email me
every single month, “You should charge for this. “This is better than the
shit I’m paying more for.” It plays into that same thesis
which is yes but that’s why so many more of you follow me. – You get engaged. Yes.
– Of course. Either you’re running a marathon
or you’re running a sprint. Figure out what you are doing.
– Exactly.

“best aspect of a live
music event or experience?” – I can’t answer that. – The most important aspect?
– This is you. – Just getting the
people and getting engaged. See I try to die every
time I’m on the stage. – Die?
– Die. Like physically– – You go so hard
that just might go. – I try to die.
– I like that. – I would love to die on stage. – Seriously, right?
– Seriously. – I get it.
– What happens is– – You look good these days.
– Thanks so much. – You’re probably less likely
to do than I’m back in a day. – I’m trying.
I’ve been trying. – You’re looking good, man. – I’ve been trying
to workout every day. – Back in the day you might
have been able to pull that off. Looking good though now.
– I know, I know, I know. What happens is I’ve analyzed this
so hard to where times are hard and everybody
doesn’t have money like that. – [Gary] Mhmmm. – And everybody doesn’t
give money the same way. I’ve analyzed it to where people
buy tickets to go to shows to where every single dollar
tells a different story. So everybody who’s in
this audience had to do a different thing. Work harder, work extra
hours, borrow some money, sell something that they really loved to see their
favorite rapper. – [Gary] Just to see that show.
– Do whatever. So every ticket tells a
different story so it’s my obligation that if they
went through their, through all these changes to see me being their
favorite rapper then I have to give them my all in the show.
– [Gary] I love that. This is now me jumping in. What is your favorite, what
are your some of your favorite venues to perform in? Do you have a
favorite venue or two? I saw you at Citi Field
the other day. – My favorite show I’ve ever
done in my life was last night. – Hold on, hold on, hold on.
Your favorite show– – I’ve ever done in my life. My best moment in my
career was last night. – Well I worked until two in the
morning and I’ve been up since five working so I
need to hear the story. – So what happened was yesterday
I did Summer Stage in Katonah Park in the Bronx.
– Hmmm. – It’s the park I grew up in. It’s like three blocks
away from my neighborhood. My grandmother grew up
three blocks in that direction. I grew up three
blocks in this direction. It’s never seen
no shit like this. So it’s usually
500 people at that. There was literally
20,000 people there and 5,000. – [Gary] You saw people. – No, I’ve seen
everybody’s mother. Everybody I went to school with. – You saw people that
you hadn’t seen in years. – It looked like
Summer Jam, man. It looked like Summer Jam in the
middle of the park I grew up in. I have a scar where I fell in
the pool where I have stitches my father sold Icees
and beef patties in the summer in this park. – [Gary] It was a coming home. – Oh my God. I almost cried on stage. – [Gary] You never
performed there before? – It was the craziest shit
I’ve ever seen in my life. – [Gary] Good for you, man.
Congratulations. – So when I got on stage it was
overwhelming when I looked out it just looked like Yankee
Stadium and it was my whole neighborhood and
I was like, “Oh shit.” And so many years I’ve been
fighting for the Bronx and talking about
yo I’m from the Bronx. I’m representing the Bronx. And when I see they all came
out they were like, “Yeah, bro.” – That’s nice, man.
– Welcome home. – Good for you man. – It was the biggest
moment for me in my life. – Congratulations.
That’s nice. – Thank you.
– [India] That was awesome.

– Hey guys, what’s up? With who do you really want
to work with before you die? Keep up the good work. – I’ll go first. I want to for work
with Vince McMahon. – [Man] Oh WWF?
– Yes, sir. – WWE.
– And I’ll tell you why. WWE now but we’re old school.
WWF. Yeah, I’m Macho
Man Randy Savage. – Randy. – For me, I love storytelling
and I love people that loved characters. What I get excited about is
Walt Disney, Vince McMahon, people that create
characters and IP. Intellectual property so for
me Vince is intriguing to me because I’m 40 I grew up in that
era of the golden era of that Hulkamania, Macho
madness and so– – The Hulkster’s my man. – Yeah, Hulk was in
here the other day. It was a lot of fun.
For me it’s Vince McMahon. You?
– Shit. What was the question – Who do you–
– ’cause he got me fucked up. I was in Gary’s world right now. (laughter) What was the question again? – [India] Person you want
to work with before you die? – Person I want to
work with before I die. I don’t know I think
I would want to do a movie with Will Smith.
Something like that. – Nice answer.
– Will Smith– – Did you Will, I mean you
were around back then so– – Nah, man.
– Was he a little earlier? – Nah, he was earlier than me
and I met Will maybe once or twice but I mean like if there’s
anybody I want to make a movie with it’s Will Smith. – Joe, have you thought about
doing collaborations on cross genre music? Have you ever heard
a country singer or? – That’s what I want to
work with, country music. – Really? – Yeah, that’s who
I want to work with. – I actually, this is me from
afar, as a fan, just thinking about it I have a funny feeling
that you would do quite well in collaborations in
different genres. – It’s true and that’s
where I’m looking towards. Right now country music. – Andy, I’m not just predicting
social media shit, Andy. I predict music shit. – No, it’s the fucking truth. (laughter) It’s the truth–
– I love it. – I’m looking towards country. I don’t know shit about country
but I fucking love that their fans are loyal.
– [Gary] Loyal. – I love that the fans are
fucking loyal and I love they’re like hip hop. They’re just
telling it their own way. – [Gary] 100%. – And they’re coming
from the ground up. I fucking love it.
– [Gary] 100%. You imagine Fat Joe and TSwift? That would be the summer anthem. – Some people get a beat
up at country shit too. I seen Kenny Chesney’s shit. – There’s thugs everywhere.
– We got thugs everywhere.