#AskGaryVee Episode 206: Bootstrapping, Social Media for Doctors & How to Sell at a Farmers Market

pick and choose which client you work
with based on how they do their business yes I’m so the answer is yes but many
times I don’t so you know I’m running a business I’m not and now I would have
had clients potentially come through here which I thought were in an industry
that would cause too much in a very honest in a politically correct world in
a world that we have a lot of you know I don’t wanna called liberal thinkers like
there’s absolutely things that you have to do a CEO that you make decisions do
business with based on what you think is the best in the business for me in
reversing pre-orders what’s the best interest for everybody looks like my
responsibilities everybody here then is in essence the logo and then my
feelings are third and so I’ve actually not taken on business that I thought
would not be in the best interest of the feelings and emotions and thoughts and
strategies of my employees though they might not have 100000% aligned with me
but say I was 80% there but I thought the collective 100% there and I take
that responsibility and so you know I never judge based on how they run their
social media marketing because that’s what we’re there to fix if that’s where
he’s going and I don’t blame company like you know you have one rogue CEO
that makes this wine company in bad company but then if she or he is fired
then they are a good company so I also try to quantify that but it went through
my mind I actually need to look the people you surround yourself with is an
indicator to who you are mention the truth and so my clients are
representation of who I am but I have no problem having alcoholic brands sugar
water like you know things that scare me I’m not hyper sensitive but if you make
you know bombs and that’s not a real example or for the Patriots like for
example I would never take pictures shot what’s your advice for health care docs
wanna add values and social media to

promote wellness and attract ideal
patients somebody else’s question actually think that’s something we need
to challenge yourself on the show oh I don’t think it’s hard but i’m in
search engine both the questions and answers the phone pop it up good
commercial time here I want it ok it’s unbelievable he have a lot of
questions for me they’ve all been answered or least the
ones that show and now they’re very searchable if you are part of a nation
being exiled there if you search something that you got 0 results for
please tweet me for passing it on to you but I feel like I’m really happy yes
this question because getting the Johnson John Ross and I think I wanna go
more profession-based in the two hundreds more on a contractor so please
actually communal stand up and rise I i’ve been doing this consistently and I
have been asking you if you please ask a more
specific question to your industry right now you have to take a scary be here as
well for you and so much and so the question is based on my health I want to
assure that the one little piece cuz I doctors you know I think you long tail which
name but he you know but I think it’s really important thing to actually go
long tail and I think one of the biggest things that I mean by that lawyers real estate agents insurance
brokers wine does perfect timing the reason this popped this old show
that I used to do it pop was cuz I was really getting my best advice and I
think if you can bring about this or you bought it somewhere else I was trying to
provide you as long as you care more about the first part of your question
the second part of your question long as you want to provide more value
than you want customers who will win that’s 51 in the second part of
questions 49 you will win so what does that mean that means you put out on
video things that might actually solve
people’s complete problems with them not ever coming into your ecosystem and
becoming a client so many people in marketing so many people in information
and services wanna give you a little taste so that
you then come into their full circle I have been very successful going the
other route which is giving so much and then using that equity that guilt that
word of mouth to be the gateway to business so i would tell you that you
need to put out the best advice and content that you can get your videos and
pictures and audio and written words need to be here is a scenario is exactly
what you should do and that might be remedied over the counter that might be
remedied with some old western point of view might be remedied by somebody going
to a clinic or that has nothing to do with you and you have to be ok with that
if you were not okay with that all of your actions aka all of your content
will feel that way to all the end consumers and then they will feel that
it is transactional where that is actually gay so many be watched the show because I
think you deeply inherently whether you understand or not realize I’m trying to
put up the best content I can here and there is no comma something there is no
this and more in the middle of it and try to sign you up my school for this
and that yes every three years and we just went through it for two years
you’ll hear from you like to buy my book but Jesus I don’t you guys have noticed
I’ve been I think the lesson book-selling the last 45 days than I
expected I did it again some other day I mean like one like so I think your
actions speak louder than words so one more title one of the questions framed using socially stopper second do
that I don’t think you have advice advice take pictures videos and audio
pieces of content that bring people tell you if you’re in good health
professional you know what do you really understand why I knew what to do that
come apart needs to be the trust that that content
is actually gonna bring you what you actually want to happen which was the
second part of the question you’re not watching a scary show because you don’t
hear about the business is a business show it just happens to be a business
show that is doing business in higher manner than the rest of them are they
have a feeling better the scope do they

selling vegetables at my first farmers
market coming up Patrick this is amazing watch their eyes
that’s what I learned in baseball cards and you guys now know or if you don’t
know if you got my website right now a lot of attention and build businesses
when you do a trade attention eyes and ears are very important but I learned
and this is by the way this is stereo I would really be a baseball card cuz it’s
really important I would literally like I would get there at 6:07 a.m. the show
will open at 9:17 a.m. and I would have my table and I would sit there for hours Gary Payton and I would sit there for
hours and I would do this and then this and then this would look and I come
around and I’ll never forget this I don’t come around I try to understand it
from that perspective I would pay attention to what the other dealers were
doing and so I’d like ok he’s a lot of boxes here so we can I go whites PCR I
give a lot of a kid 13 14 and I’m thinking about how would you walk
through the small and if you just saw that guy’s table what does Michael have
to do so that you’re not you know there’s a tea tables here what you see
there that would then make this the end out in the context of that and that and
then what can I do if you look at this table this is the big punch line right
the orange thing so let’s call that the congressman junior rookie card like in
the middle of its headed by all the other cards they put a top left quarter
and funny even as a kid and snowy understand website I understand that’s
how people read so I would put lights flashing just hard to score hottest
items in the top left corner because I
understood that’s how I would look at their stuff here you know to me that’s a
really interesting insight to how I roll it’s how I think about the first five
seconds of this video when you watch it it’s how I think about my tweets it’s
how I think about my opening line want to give a keynote speech that all you’ve
seen in the cliche how many people know who I am who don’t know why everybody
reasons are shipped that hurts hahaha humility because I’m about to deploy a
lot of you go so you know for all my I’m quite calculated and that’s how I
thought about it and so what i would tell you patrick has it Patrick pay attention to the eyes
understand the context think about the parking lot flow of the vegetable market
think about what most people walk through and how did you happen to have a
vegetable that nobody else has a better price on something that nobody else has
understood what they just saw the bathrooms porta-potties where’s the
honey lady there’s a sausage guy like I’m the only person sells pickles in
this entire row think think think and then when you sit down and watch your
first table just watch that’s why did I was a weird dude probably cuz I would
just watch it watch it now just watch and see their eyes just wasn’t working counter punching their attention in
school right like that the whole thing has me right you like that because that
was like I tend to be very clouds but I

bite the bullet and accept investor
funding ATP this is a tough question for everybody every situation is different
this is why I struggle with third because the truth is I can’t give you an
answer without really knowing your business from knowing you everyone of
you that think they’re deciding between do I take on investment or do I continue
to bootstrap has so many other variables where are your personal relationship how
sick and tired of you are a new of bootstrapping you know how big of a
business you have way too many of you are taking on investment when your
business can only be worth three to five million dollars and then you’re giving
up such a big percentage in your patience over 35 years would mean you a
lot more money than you getting a percentage of the only 325 million in
revenue business so you know the truth is that every business has its own
variables what I will tell you is that I think money will get tight soon I think
the living at fairly good times even the most people don’t realize that’s pushing
startup culture though the mass economics in America are ok the startup
culture the people that are building businesses in the ship in an environment
that would watch a show like this have had a pretty good friend and I think
that I think that will dry up shortly and so I think that I think that if you
need the money you should go get it immediately if you don’t need the money
and it’s more about it to accelerate or do I keep grinding I
think that comes down to the individual and their situations at home life their
level of patients how much they enjoy the process a kind of alluded to like
almost sabotaging myself on daily be the other day cuz I love the process so much
so I hold off on gratification Kevin asked how crucial do you think an
absolute truth product and really good

question can a layered question I
ultimately I think if you make a great product interest much snapshots which was not
exist launch party was no like big to do you
know like like Instagram system was in the ecosystem he did get the cabin roses
and you know and i was just a small part of the text I would argue stunningly
little I think we’ve seen a ton of people have a big party the big hype you
know we’re gonna do it look at title even with its recent success I’m not
bullish on that in the long term me know you know they had madonna and
hope everybody’s there and like so I think way too many people over promise
under deliver I think way too many people try to selling the sizzle and I
would say net net we look at River I was there is no big launch just work right
away I think we look at 250 apps you know exactly what was the launch music
actually argue that most of the apps that are successful didn’t have some big
launch early momentum is good but we’ve seen early momentum fade very quickly I
think your thesis of your business has to matter I think at the end of day this
is absolutely tortoise and the hare and I think the total wins every time and so
I think that I think it has a lot to do with ago and it feels really good enough
first-year founder cool you’re hot you might be on the cover of a magazine and
being featured on TechCrunch but I just don’t think it’s how you start it’s how
you finish and very honestly I would tell you that most of my confidence and
most of this thing that you guys feeling almost of this order to help you want to
call it comes from knowing what’s going to happen I’m 17 out what’s happening could be somebody watch this moment one
day and I’m glad I had so much as I