#AskGaryVee Episode 198: The Musical.ly App with Musical.ly Celebrities

– [Voiceover] Kasey asks,
“How many times does it take “you to make a musical.ly?” – Well Kasey it depends on the
song that we’re working on or the type of musical.ly
that we’re working on. Certain songs may
take us an hour. – It’s kind of like saying
we’re perfectionists. If it doesn’t look right–
– Then I’ll do it again. – Are you guys producing a
lot of content together? Like you’ll go over to
each other’s house and be like alright, let’s get to work.
– Yeah. – That’s cool ’cause since
we live like a minute away from each other– – Like you walk?
– We could, we don’t. – What do you do?
– Drive. – But you don’t drive yet.
– No, no, no. You ask your parents to
drive one minute? – We do events and stuff
together so our moms will talk about something that we’re going
to do like a couple weeks out. – We’ll do meet and greets
kind of a month ago right before Spring Break. – Who’s showing up to
the meet and greets? What percentage are
girls of your age? – It ranges from like 6–
– I told you. – I think the youngest
is like 6 to 12, 13. – I’ve seen a lot
of 17 year olds. – Yeah, 17 year olds. The oldest is probably 17.
– 17. This one girl came and she was
12 and her older sister was like 22 and she was like my sister
showed me your and I was like I really like you also. – Yeah, my cousin had a friend
and she’s worked with this girl for three months or so and my cousin saw musical.ly
pop up on her phone. She’s like you have musical.ly? She was like yeah, I love
those two girls and she was like Arii’s my cousin.
She’s like no way. She’s like 26 and
I know Ariel too. – Yeah, if you’re on
American Idol people love. You think 26 is old, right?
Yeah. – Yeah, not mean but like– – That hurts Staphon, right? It’s going to happen
to you too man. Okay, so what about this,
how many boys show up to these things? – Maybe like one
or two or three. – So it’s a dominate,
dominate girl crowd. – Yes. We definitely have boys.
– And is that good? – We never really…
They’re cute. They’re like 12. – 12 is like super young
for a 15 year old, right? – No!
(laughter) – We never really met
most of our boy supporters. – There was like a meet and
greet that 5 to 8 came boys. – Yeah. Yeah. – Which is cool to see.
– Of course. – They’re so
nervous they’re like hi. – You guys are
famous chicks them. They get nervous. All right India. – [Voiceover] Luca asks
“What make musical.ly great?

– [Voiceover] Luca asks
“What make musical.ly great? “What’s the future of it?” – What I like most I think
when I go on it allows me to be creative because I might want to
do comedy one and be funny that day or I want to make a
lip-synch and depending upon the song I want to do if
it’s a really sad song– – Will you made sad content
when you’re actually sad? – Yes. – Or will you make sad content
when you’re like I’ve been doing a lot of funny, I’ve been
doing a lot of this. – Both.
– Yeah. – Both.
– Because your strategic? – Exactly. As much I want to think of it
whatever I want to do let us do it but if I did 10 comedies
the other day I can’t do 10 more comedies. – How many pieces of
content will you do in a day? – When it’s a good day yeah I’m
ready some musical.lys I’ll do like three or four. If I’m coming home
tired, I’ll do one or two. – And for you?
– Same. What do you think you’ll
do the first day of summer? – Probably 10. – Sometimes I’ll be like
okay mom leave alone I’m doing musical.lys and I’ll be in
there for like two hours– – And that’s an
acceptable thing, right? Mom’s like oh crap
she’s doing musical.ly. – Exactly. She can’t
take the phone away. – She walks and she’s like–
– Mom. – (whispers) Oh I’m
sorry, I’m sorry. If I get in trouble I’m like
haha you can’t take my phone away because I can stop posting
musical.lys because they’ll be like where’s Arii
or where’s Ariel? – What about the comments? Obviously comments, especially
at the young ages they you’re at, right, how down do you get
when the comments are mean or how do you deal with positive
versus negative comments? – At the beginning, when I
first started there was a lot of comments and it was like mean. I have a really high esteem
so I was like I don’t care. I don’t even look at
my comments at all. I don’t look at none of them. – Right because you don’t
want to get down on the stuff that’s negative.
– Yeah. – I actually started an
anti-bullying movement because at first I got a lot of comments
in the same thing just for stupid things. Oh you’re ugly, oh what
are you doing? Duh, duh, duh. And instead of pushing to the
side because that’s what most people I saw do
they just ignore it. I tweeted about and I was like
this isn’t right because if I’m getting it then who
knows there might be another little girl that gets it. – Of course. And for
many people watching you’re a little girl so
that makes sense. Real quick have you thought
about engaging the comments? Do you say thanks
when people are giving you love and
things like that nature? – On Instagram it’s really hard
to see because I have so much. I have 1.1 million, she has 1.9
it’s hard to see, but Twitter is mainly where I notice a lot of
people and I’ll favorite all the tweets when I tweet.
– Got it. – On Intagram, it’s hard like
she said it’s hard to do one by one but there’s days where I’ll
post a picture of me hugging a supporter and saying
thank you to everybody. – And how do you think in
community in musical.ly? – Huh? – How do you think about
the community in musical.ly? – I think it’s positive, there’s
just some kids that are cruel and they’ll just go on to our
pages, comment rude things. – Have you thought of engaging
with them are incorporating them into your content? – Yeah. I actually
thank you of that. I talked about that with
my family the other day. I wanted to start doing
once a week of maybe a duet competition. – And how you guys
think about collaborations? Obviously I assume you guys
collaborate with each other that was easy have you
done a lot of collabos? – Yes. Not a lot I’ve done
on with three or four. – Do you get asked by a lot of
people who are trying to build up their musical.lys
to do a collaboration? – Not really. If I collabed with someone
it’ll probably be like my cousin because she’s also
musical.ly and she loves it. Were going to actually an
event and a week or so like 10 days called Playlist Live and
all of our friends that we’re in a group chat with are going to
be there so they all want to collab and we’re very excited. – DRock. Let’s get over
there and collab. Okay, India. – [Voiceover] Paul asks, “Will
Snapchat ever allow us to

“sort our friends into groups?
If not, why?” – I really hope they add a
friends list or change that aspect up a little bit. – Yeah because sometimes I want
to send it to a person and then I accidentally click a wrong
name and said it’s the wrong person and I’m like oh sorry. Maybe should they should be able
to let you choose friend groups. Let’s say you, let’s be real, I
want to send it to Ariel, this so and so maybe
I should have a friend list, this group, I want to
send to this group. – My point of view on it
India and crew is I think what’s Snapchat and musical.ly have
done really well as the next generation platforms that
have attention is they’ve not followed the historic patterns
of the other platforms which I think has brought a lot of
relevance to this demo so I think the be very calculated. I think Evan’s clearly shown
over the last three years that he has no interest in paying
attention to what everybody else wants him to do with the product
and I think he’ll be pretty calculated with
where he goes with it. I think even if the demo is pent
up and asking for they’re not going to be so quick
to add that feature. I think they clearly want to be
the number one at messaging app in the world hence why they put
so much into this latest update. Speaking of which,
how did you like the latest update in Snapchat? – I don’t like that —
– Too many things? – No, I like the filters and
everything I just like the story part when you’re done watching
someone’s story it automatically goes to the next one.
I don’t like that. – It’s too much effort for you
to just go up and get out of it? – Well sometimes
it just come quick. – Your finger is bothered. Maybe your nail polish is too
wet and you don’t want to do it. – Sometimes it’s like if you
get onto and I just click it out it’s still there showing that
it’s a recent update and that bothers me.
I like to clear it out. – Understood. And for you? What about the chat,
one-on-one chat function? Apologize, I’ll come right back. DRock you know I did
that for everybody– – [DRock] Yep.
– to leave a comment. My people love to leave comments
that I interrupt and so I do it on purpose because
I love the hate. So what’s your point of
view on the chat aspect? – The chat aspect I think it’s
cool I haven’t really gotten a chance to–
– Really delve into it? – Yeah. – Just making too
many musical.ly’s. – Exactly. – One last thing I definitely
want to know one more time in the collective high school
you’re in where if you had to have one net score freshmen
to seniors the ranks just your opinions the number one
app is Snapchat right now? – No, Twitter. For my
school it’s Twitter. – Really?
– Yes. Twitter is– – Twitter’s the number one, the
number one across all users of all four grades the amount
of people that are on it and using it?
– Twitter. – Twitter because everyone is
like did you see Twiter Video? – This is unbelievable. Wow. – What’s your Twitter?
– Follow me on Twitter. – Interesting. – And next is
probably Snapchat. – Yeah and then? Not a lot of people really like,
they don’t like musical.ly. They think it’s cool
that we do it but they don’t really go on it. They made some here
and there and they’re like yeah and they’re like– – Are they consuming?
Because I understand making versus consuming
is a whole other thing. I do think the barrier of
making a very good musical.ly is harder. I do think one thing the
Snapchat has going for it is you can be like psssh. You know, this clearly a
creative level on musical.ly similar to YouTube, similar to
other platforms, similar, by the way, to early Instagram
and this is actually where musical.ly goes. I think musical.ly now has a
threshold of creative but I’m very curious does it go the
route of YouTube and continues to be important and always
important or does it go the route of Instagram did because
early Instagram you had to have, it was really photography sites.
– Yeah. – That was the early crew
and then mainstreamed out. Watching this mainstream out
from afar for me in your demo and younger especially as you
start seeing these 7, 8, 9, 10, 11, 12-year-olds it will be
interesting to see if people are willing to not make perfect are
you to be a place in 24 months where you’ll be thinking
differently of the level of a musical.ly that you need to make
versus the way thinking about it today?
– That’s a hard question. – [India] Do you want to
show how you make one? – Yeah. – Just a quick one minute demo
of how you make one because it’s pretty cool. – Okay.
– Okay. Any song in particular? – [India] No, your favorite.
You pick. – [Woman] What was the song
you guys did this morning? It was good.
– Blessings? – [Woman] Can you
do that together? – Oh, “Me, Myself and I”.
– We do that one? – Basically you
choose your song– – Why don’t you
get up and we’ll… – Want to explain it? Go back so you can
see the music part. So there’s different settings
epic, slow, normal, fast and lapse.
Epic is fast, right? – Epic, here I’ll show you. Epic is (music play
3x normal speed). – Slow is going to be fast. Normal is normal and then fast
is what we use and it a slow motion. (music playing at half speed) And then it just combines
it to be fast. It looks cool and then there’s a
timer that they just added and I now you can switch the camera
and also you can slide to where you want to play it. – And they provide you with 30
seconds if it’s on because they have songs on there but you also
get from your own library and you can choose
from the whole song. – And have you been happy with
the speed in which the feature updates have been
coming through? – Yes.
– Yes, very happy. – Alright, good. – So you want us to
make one? Together? – [India] Yeah, that’d be fun. – Together. Okay, ready? – [Phone, Music Half Speed]
♫ Oh, it’s just me, myself and I ♫ ♫ Solo ride until I die
Cause I got me for life ♫ ♫ Got me for life,
Oh I don’t need a hand to hold ♫ ♫ Even when the night is cold ♫ ♫ I got that fire in my soul ♫ – Love it. India,
let’s clap that up. (applause) – And then it comes out fast. – [Phone, Music Full Speed]
♫ Solo ride until I die Cause I got me for life ♫ ♫ Got me for life,
Oh I don’t need a hand to hold ♫