#AskGaryVee Episode 190: The #AskGaryVee Book Launch

“aspect about the production
of this book?” – What was the most difficult aspect of the production
of this book? As a matter of fact, this was
probably the easiest book I’ve ever written from
a production stand point because so much of
the content had a framework. One of the things I’m most proud of is the responses on social
media and email this morning of people that are stunned how different it is than the actual show. Way too much,
maybe a bad job by me, way too many people assuming
that it was a transcription from the show. We took every question and answer that we did from the show and then added 100 of
them but the ones that came from the show, I reread,
I added sentences, context, updated and so it wasn’t super hard. Steph Land, who I acknowledge in the book, my ghostwriter for the fourth business book in a row is incredible. She knows me. We’re a book married couple. We know how to jam with each other. I did a lot of it during
my summer month in August in the Hamptons. So I was
in a very good place. It was kind of like, get a cup
of coffee in the morning, play with the kids a little bit
and then they’d go to camp and just get in that place,
put on the headphones call Steph and be like, “Alright, Steph, what’s the question? No! What you have to do is” I would start off zen but
it went intense very quickly. It was great. You guys were a big help. We organized. This one
was quite smooth. I mean honestly this
could be the blueprint if this #AskGaryVee,
what a lot of people don’t know is that the #AskGaryVee
show ends today and we’re going to be
transitioning to DailyVee and so with the book launch,
I’m kidding. I’m kidding. I’m kidding, I’m kidding. What’s a lot of fun is if
this show keeps going you know even though I
want to write Perfectly Parented even though I want to write
I Wish Everyone Was an Immigrant even though there’s other
books that I’d like to write I could see an
#AskGaryVee Book Volume 2. I mean this is a
format that could work. Andy, the response is real.
– [Andy] Yes. – There we go. India. Oh, I should answer it.
The toughest part, I guess the toughest part was
the pressure I felt to make it not a transcription of the
book. And that’s actually why I think the book
came out really strong. I forced myself to go, you
know, I love to talk in tweets and in headlines and powerful punches. I keep my second, third and fourth tier stuff normally
for my businesses. #AskGaryVee, the show, made me
get into my second and third tier stuff and I tried to force myself to get in to some fourth
tier stuff in the book. – [Voiceover] Keith asks,
“Can you talk a little bit about the

“outline/organization process
of the #AskGaryVee book? “How did you decide
the best order of info?” – Steph Land, Steph Land.
What Steph does extremely well is she watches the last
two years of my videos I got on the phone with her and said “Look, these are the things
that are mattering to me.” If you remember, you might
have been on this but Stunwin, by the way,
big shout out to Stunwin I texted him last night
before I even texted you guys big shout out to Stunwin
who was a big part of this book obviously, India killed him
and he is no longer around. We miss him, let him rest in peace. We love him very much.
He’s actually on floor 12. Actually Staphon, when you get a chance, I’m not even kidding,
go down and capture him real quick just so we can edit
him in for a quick second. Literally just roll up on him
when he’s not paying attention get it and leave. (sad piano music) He was a big factor. I think we all, if you remember
there was a two hour call I remember I was
somewhere on a client thing when we talked about
what should the chapters be. For some reason, patience didn’t make it. I’m devastated. But you know, we talked about parenting and self-awareness, we got
a lot more into that EQ thing. We got on a two hour call,
me and the team, we all talked about what the themes were about 150 episodes into the show. We got into them and they became chapters and then I had to call
Steph and literally it was like “Okay, Clouds and Dirt”
and then I just talked. I just talked and then it was recorded, she layered on grammar and away we went. – [Voiceover] Daniel asks,
“What is the most humbling

“thing that has happened to you “through this book’s promotion?” – I think the most humbling thing is, this is actually very
easy for me to answer, it’s the extremities on
both sides of the equation of the audience that consumes my content. The people that know me the longest the Justin Thorpe’s of the world, that are saying “Wow
this is really quality stuff.” You know, people that have listened to me for seven years. They know my spiel. I mean think about you and Andy, you literally watch me at the 92nd St Y the other day and you know what’s about to come out of my mouth before it comes out. When you’re around somebody,
right, and you’re consuming. For the people that know me the best, to really get their
$19 worth because there’s really more stuff ’cause
I forced it to level four and on the other direction,
the people that are in mainstream media,
the people that are a little more cynical by DNA nature. The people that think I’m a loud mouth or don’t think that cursing is gentlemanly those people reaching out,
some of the heartfelt emails that I’ve got
in the last week of like I didn’t believe in you and
this has caught me off-guard or I’ve never been a fan but I
had to review this for my website and I was blown away.
Or I never really understood that you were anything more
than a blowhard promoter. The two parties,
really into me, really not into me going,
I don’t know, nonetheless, that has been humbling
in the fact that I know I’ve created something
really strong here because I’m getting reactions from
both sides of the aisle. That matters to me. And that was a goal and that feels good when you accomplish a goal. – [Voiceover] Tim asks,
“What surprised you the most about

“the success of the book launch
compared to your last book? “Thanks for all you do.” I don’t know, I mean, there was so many more of you guys than there was with just me and Nate for Jab, Jab, Jab. I don’t know if anything surprised me. I would say that my
team starting with you Andy you guys really, really brought it. You really did. I’m really
proud of the team. And it built momentum. I think
Staphon, Andrew I could see even halfway through like
the whole team came together. Like you guys really worked it. Especially since the first of
January it really was rolling. I think the other thing that surprised me is that I fucked up,
I didn’t have that one organized day 30 days. There was no reason to have the fuck up of not having that one
organized day and that’s on me not on you guys. I like how
you looked at Andy. There’s one day that we should have had that wouldn’t have
allowed all the vulnerabilities that I can think of now. Like there’s literally like 40 more people that I could have write a Medium reivew. There’s probably 100 more influencers. I said this yesterday, we said this Staphon at
the end of DailyVee yesterday as hard as you leave it on the field there’s always the 15 other
things you can think of. There’s things that we
did better on Jab, Jab that we didn’t do on this.
That I’m just like, man. I guess what surprised me, it’s not what surprised me,
two observations are I’m so proud of the team,
I thought they really brought it and I’m used to being
the strongest energy and for the team to match
my energy or get close to it excites me, and then two,
even with all that even when I think I’m the best,
even with all that support, seven, eight of you underneath me I literally right this
minute can think of 25 more things that we left on the table. Crazy. That’s what’s important. I think a lot of people beat themselves up for it. I recognize it because
I want to give a good answer on the show mainly because
I want to give you a proxy which is like look,
you give it your at-bat and that’s what it is. When you see an athlete retire.
A lot of big guys are retiring, Peyton, Kobe, all this. If you
can get into that place where you felt like look, you left a
lot on the table. You don’t think Kobe and Peyton are thinking right now
about that one championship that they had. Kobe’s thinking about that
Game 7 against the Celtics. You don’t think Peyton’s
thinking about that Saints game. They’re thinking about it
every second of the day because that’s what winners do. Winners think about that
but it doesn’t destroy them. It doesn’t become cancer. It’s just something they love to ponder while being equally massively content that they left it on the field. And that’s how I feel about this book. We did a really great job.
I’m really proud of it. There’s 25 things I wish we did. That was deep. I like that one.

“the book in stores today?” – I haven’t seen it yet.
– [India] (laughs) – Great question, India.
– [India] (laughs) – You know that I didn’t see– – [India] What about people
tweeting you and stuff. – That’s not me seeing it.
You lost. Question of the day: