#AskGaryVee Episode 182: Business Indecision, Employee Recruitment & Artist Management

“Gary, have you ever dropped the ball “on making a decision
due to over thinking it?” – Chris I would say that my… I almost need her to repeat
it, but I think I got it. Actually I sent it to her so I got it. I got it. The reason I sent it to India, was I say this Chris in the feed, is I’m actually normally making mistakes in the other direction. So I tend not to overthink
at all, I’m very intuitive, and most of my business mistakes have been to act too quickly
and then have to bail out. I have found that speed trumps everything, and so for me when I
weigh opportunity costs, I’d rather start something both money and time if
I intuitively feel it and then let it fail six
months or a year later. New concepts I have for
Vayner, new divisions, new types of wine’s for Wine Library, things I’ve done for my own brand and I wanna push so many of you for this I really wanna push a lot of you. So many of you are not taking action because you overthink it, you
overthink it, you overthink it I always say deploy your resources that you can afford to lose. A lot of you don’t have the dollars, I used to not have the dollars, but I had my time. The reason I punted at my twenties is because I didn’t have money, or I didn’t have a lot of it. You know a lot of you hear about the three
million dollar business, I love when people try to rag on me and say oh if everybody had a
three million dollar business I mean every single kid that gets 500,000 dollars in startup which was millions have more
dollar resources than I had. We didn’t have dollars, the business did three million dollars, it made 300,000 dollars in profit in selling three million
dollars worth of liqour and then it still had to pay expenses. My dad took home his salary, like we had no money. But I had my time, and I would test things, and I stayed up. I didn’t punt my twenties
for kicks and giggles, I pumped them because the only
resource I had was my time, and so I had to work 18 hours a day because that’s what I had. Got it? So taking action, especially
if it doesn’t cost you money and it’s just time is
always a better answer than pondering or thinking or trying to decide if this is gonna work, you don’t know. The learning of the failure is as equal to the victory of it. The thing’s I’ve learned in my 20 years, the reason I’m so advanced
as a business person in my own mind is not
only have I worked a lot, but this work hard work
smart thing I’ve worked smart and one of the smartest things I do as an entrepreneur and a business person is I do things so I can understand
whether they work or not. You can’t just sit here and say “Is this going to work or not?” Debate it your whole life, never do it, and then not know the answer. Like no. One of two great things happen, one you did it and it worked and you made money and you won and you got accolades and it worked Wine Library TV, it worked. The classes I was gonna do, I’m trying to think of things that failed another thing is that I
just forget them so quickly. I’ll work on this, you know India I wanna do top 11 things I did on Wine Library that didn’t work. Local van delivery,
at scale I never did. So one of two things happen, either it works and you make money the email service it worked, or it doesn’t and you’re like well I’m not gonna do that again. This whole indecisiveness
when you can do it, if you don’t have the
money you can’t do it so what the fuck are you
thinking about it for? “You know I wonder if I buy
a building in New York City will it go up in value? I wonder.” The answer is it’s gonna work, but guess what I don’t have
400 million dollars liqiud to buy the fucking Empire State Building, type of building because
you can’t even buy that for 400 million. This is an interesting question, the answer is no, I’ve never failed because
of indecisiveness. I’ve only failed because I’ve done stuff, but I’d argue that I didn’t
really fail I learned, I might have micro failed but I macro won. – [Voiceover] J Scot asks, “Gary do you expect your own
employees to work like you do?

“Gary do you expect your own
employees to work like you do? “Does it affect your opinion of them?” – J, I do not expect any of my employees to work as hard as I do because it’s not their business, and I get so mad at so many of you that get mad at employees that don’t work as hard
as you, they shouldn’t. Why in the world would they? Now there’s plenty of employees here that know that I value
hard work and hustle, and they know they’ll be
rewarded within the context, but no I do not expect
anybody to work harder than me and I think one of the quickest
ways for a business to fail is to have an employee
working harder than you and let me break that down. So many of you think you make it, and then you get to chill. Then what? You expect everybody underneath
you to work hard to sustain. Nobody cares that you worked
your ass off for 15 years, to get to this point if you’re fucking sailing
right now and fishing and like hanging out with
your boyfriend on the beach for a month and you’re
supposed to hold it up? Why because they worked hard
for 15 years, what about them? People have their own best at interests, and if you’re not out working them. As a matter of fact never, I have to work so hard to
create an infastructure that can even allow me
to have the audacity to have people to wanna work
with me for a long time. The only way I can even expect
all of them to work with me for a long time like I want them to is that I create such a big thing that they can make the monies
and have the challenges both get the monetary values they want the work life balance and the
money they wanna take home and do things that are
interesting and creative and challenging and not the same thing. The only way I can do that is to build the biggest thing possible which means I have to outwork them to have the wants and needs and audacity to have
people to work for me, talented people to work for me people that can really move the needle. So no it doesn’t change my opinion as a matter of fact I hope, and I know a lot of you are
watching right now at Vayner. I hope that I’m creating
something that allows hundreds of them to have a nine to six, not nine to five, a nine to six 45 hour
to 50 hour kind of job that pays them enough to be happy and gives them plenty of hours
to be on the bowling team, or knit, or work on
their music on the side, or come home for dinner every night. No I do not judge them, because if they wanted
to be exactly like me, or if they were wired like me, or had the ambition like me, or the talent like me, they’d be doing it for themselves. As they should, and I want that for them. Yeah I’m in a good zone.

something that signature near mount
rushmore would love one of those anybody near Mount Rushmore I’ll take it as they
are you getting ready for summer vacations as you get around more
visually exciting things for a scary you won’t get on the show we use LinkedIn
hardly pay for the program it’s a great utility works great for Boehner but
nothing works better than the Brant when you build something that special people
are coming to you and said a new recruiting the greatest way to recruit
is to not recruit its to do something that is so significant or interesting or
curious or challenging that people want to work for you banners now starting to get that
momentum even though I don’t promote it was me holding off promotion even though
I don’t promote if you’re wondering if you know i dont promoted what we are
doing is we’re trying to let the word of mouth or two people that try hard enough
to like get through all the traps I put out there to get through and see what’s
actually going on here and so I would say it is a great tool for us we love it
we use it were a lot but the word of mouth of the internal employees telling
other people they should come and work here oh my god this amazing place and
people that are sniffing out and talking to other people clients are human beat my clients are
human beings meaning when I know they’re getting great work and they’re out to
dinner with a buddy who happen to work in an agency that’s a competitor and
like you know we should really look at the inner unique light sweet cuddly
employees will get that way mouth so the two ways to do it is to do
great stuff that everybody wants to work for you and I do think the utility
LinkedIn as great as incredible as well I’m gonna surprise like this part

there is such fun in the hostel shore
but what brings the comedies for you very interesting question there in the
up you know what I think that I’m very basic I really want the people I care
about to be healthy I truly truly you know what’s really sad for me and I’ll
share this is going to be one of the deeper episodes I think it would be
really surprised by how I act when something bad happens in my life I
really don’t care about all this like really don’t like way way more than you
think like my ability to not give up by New
York Jets is so much greater than you think I think that when I completely
disappear for nine weeks a year or whatever it is I think you know I think
this moment will get clipped and shared a lot hopefully in 50 years but whenever
the time comes when the first tragic illness and/or death like the only
happens he will not seek I don’t think the truth is I’ve never done with it
maybe I maybe I rely on you even more and more than ever because it’s my
outlet but a funny thing I can tell you one thing I know I don’t care about book
sales worldwide sales of a media clients so what gives me peace is that I know
who I am I really really good I’m really into enjoy my self awareness is way off
the charts like I just know who I am I know how I roll I know what I care about
you know that I care fan like to another fan recently like i
watch TV anymore just imposing his hostile poses that he he works on us like it
bothers me cuz it makes me sad that I’m not doing a good enough job balancing
the person believed to be true but I know exactly what I’m doing I also know
that the tweet what he made fun of me the next week he did a snap check post
with the five steps to have a following the snapshot which is a complete replica
of the way I did it that’s called following tactical advice so you know I
know who I am going through and so on that global peace always because I know
who I am and my tent is a 90 on providing value and I know that even in
what i mean book-selling when I’m asking them thrown right hooks that I’m always
providing more value than I’m asking for return but I’m asking I might be getting
more about you somebody made by five hundred books and
I’ve given them 400 bucks worth of value but I’m never asking for more value in
return then I’m giving me enormous piece i think im hole with everybody people that know me the best known and
most uncomfortable if I’m not home with them twenty home with my parents the show

daisy among producers some way to
artists from where business and have not seen this question if you’re an artist
manager was something you would have your artists do that artists right now
aren’t leveraging something completely different color box thanks a lot Daisy
cool shit I would probably be focused on musically I’m fascinated by musically
right now to social network that’s emerging it’s around music and I think
that if you’re an artist and you’re doing creative on top of your own music
and then reaching out to other people so many attributes down very tactically
because it can lead to what musicians can be doing a musically article which
would love to get out there because I think musically is absolutely at least
already in your territory where it’s like really got my attention you should
use an app that reminds me about doubles match for a lot of people do
lip-synching but you can also do buying and then supreme videos behind music because they figured out
the music rates or I don’t know why but I know these days you couldn’t get them
up the public in terms of service and how much you can sample did it anyway if
I was a musician I would try and put our content on top of my own music but that
may not popular music’s not as popular as all the other music but what I would
do is start reaching out to other influencers in that community one of the
best ways to reach out to people and communities to become part of the
community I’m spam everybody but if you actually
read and engaged and commented and shared and we’re part of ready for two
years you bought permission to throw your
right hook I would become a major major part of musically I would use my own
music and create content would use other people’s music concrete contact i would
comment on the top hundred people’s content gauge become a join any even
Barbados I would literally fly by the New Yorker la musically meetup you
become the new community and now you’ve got permission to do thinks and
so for me that’s what I would do I would absolutely become part of the musical
community engage comment share create and then do real life things engage with
them and other networks comment on the incident the couple’s family just become
part of it and then I really think your chance of popping out because I think if
you think about it imagine if you were doing this one liner
early on and got the forty niners to do something with your music and meaning
you can really really hit and then if you’re a musician you can actually write
a hook that surround musically culture like at fifteen second flip you know
like you could look to you know she thought was weird but you know like you
could actually integrate something that’s unique about musically in a song
then people would use you know delic snapshot you know like you know
like that kind of stuff but yeah hold it down I’m going to show you really really
rock solid show ya question day how many