#AskGaryVee Episode 174: Peach App, Interruptions, & New Year's Resolutions

do you stay focused throughout the year
but do not one business goal which is to buy the New York Jets really my business
school there is to have the game of trying to buy the Jets I do so personal
goals they come out hoc you know I started taking care of my health in July
not in January so I don’t understand why people do so fresh start make sense
whatever works for you I keep myself in check by talking to myself often I
probably communicate with myself more than most people it’s not like hey Gary
Gary any kind of weird kind of like or silly or interesting stuff it’s just I
think a lot I ponder a lot I checked myself and I’m happy you’re focused or
what have you so I don’t do anything in the new year though I tend to do things
in the new year so you know I’m sure this snapshot hotel has a little bit to
do with the new year but no I did not even ask you are incredibly passionate
about snatch it now has been around a few years why now
what’s changed Kevin I’ve done this a lot I did this
with Instagram as well I only get really

has been around a few years why now
what’s changed Kevin I’ve done this a lot I did this
with Instagram as well I only get really loud in my career when I think things
hit that moment when word just a year away from mainstream I’m in love with
the moment when something is much bigger than people realize that means street
right before I went on to do the show right now I just retweet it that the
white house went on snapchat has always been a symbolic kind of thing
meeting other things I have a good understanding consumer behavior a
website in 1996 email marketing in ninety-seven Google AdWords starting
your YouTube show people are just what I bet you could google right now likewise
starting a YouTube shows a good idea I did that ten years ago Twitter change the course of my career I
wrote a book called crush it the basically speaks about everything
that’s going on right now on YouTube and buying an Instagram and snapchat the
reason passion now is even though two years ago I was like wow this snapshot
think is going to win the numbers are they are this is the moment right now
where I see that window of 12 to 18 months to really win grab at scale
before the whole market comes along and tries to do the same I believe that
that’s why so many of the people watching the show and watching my
content are gonna win many people that were already paying attention to me
because of what I did on YouTube focused on Twitter and Facebook pages and more
successful because I yell about Instagram as much because it was very
head down and then it was probably the one it happened so fast didn’t like it happened so fast that
even though it’s funny it’s why I know you ask me what you wanna do something
that peach I do it’s the incident happened so fast I didn’t have time to
like letting go mainstream and then talk about it so so why now cause its the
moment by moment and my moment is defined as the attention-grabbing moment which is
the moment one year before something goes completely mainstream where I think
something is big enough to really land grab and I’m not guessing and I’m not
wasting my time which is what a lot of people ask me like I do not we should
hire easy because I’m tasting things like peach and musically but I’m not all
in its funny a lot of you like what I see so I hear a lot of people think is
snapped up paying dario Gary investments that same year ago guys I care about my personal brand and
being right more than anything more than anything in the world in the white house
with all my might there’s no transaction that will trump me being this right historic sure that ghost stuff on
grabbing the ghost I mean what was this close to 100 episodes go look this isn’t
like like like this has been watching carefully calculating what do you think
all this is like by accident you think I got lucky you think if you
think it’s this thing I’m throwing random shit on the table you think I’m
predicting peaches gonna be number one in three years know it is understanding
it is a talent of understanding when things are on the dawn of complete
Mainstreet equity and so humble out right now because I’m gonna end up being
right she’s serious silence such a good
feeling right I like deep songs and yeah

office even though I have a meeting I
feel guilty about leaving my team in the office I’m scared of my team thinks that
the bosses are explained how to find it always taking a long break at lunch and
have ice PCR results like if you’re playing around and having a coffee with
this person and networking that person was sitting courtside Knicks game and
you aren’t working but you bring somebody to make a ten million dollar
deal it’s called mother fuckin result in a funny thing squashes all the boss
doesn’t do anything results so you know how to deal with it
it’s you know it’s it’s first you know it’s funny it’s first wrapping you know
I grew up in a world that my dad taught me and I executing the first ten years
of my career that was predicated on being at the store meant you were
bringing value and like and so I get it actually get that question hardcore I
barely ever left one library in the first ten years of my career I was in
the same goddamn place like every day Monday through Saturday every single day
for like 10 years from 9 I was super flex cable you know it was so I get it and you know
what it was a mistake I shouldn’t take more trips to wine country I should have
not got more done doors and done b2b and 1,200 cases that
a pop took corporations in New Jersey I shoulda got out and about and so you
know if you’re kind of boss that goes to off-site and then thinking and parties
at night and your business goes down well then people feel like you didn’t
deliver and so you get away with anything if you drive results I don’t
think anybody have any more questions me being around are not being around
because of the results and so that’s it i mean you know the score is the score
you know you know it doesn’t matter how you get there cheating doing the wrong things the
moral compass matters but if you’re able to do things on the up and up then the
scores the square ATF is it a beautiful interruption here consumers day a good
thing or should it be seeing us because

“in your consumer’s day a
good thing or should it be “seamless?” – Excuse me? – [India] Like a beautiful interruption. If it interrupts you, but
it’s enjoyable is it good or should everything be
seamless in the consumer’s– – It’s good because you said
something very interesting there, India, in your interpretation. You said the word enjoyable. Guys, there’s only value. Seamless and interruption
isn’t the game, it’s value. If one perceives it as
valuable, then it’s a win. If the greatest looking in
the girl and the girl that Tyler loves the most in the
world jumped into this office while he was in the middle
of something and kissed him on the lips, he would be
happy with that interruption. On the other hand, if I punched
him in his face and broke his tooth, that would
be a bad interruption. That didn’t bring a
value, the other one did. It’s value, it’s not
interruption, it’s not seamless, it’s not these marketing
jargon terms, it’s value. And so, if something– You said, enjoyable. Enjoyable is a value. And so, it’s value, so if
you’re able to bring value, if somebody runs three minutes
late to a meeting because you blocked the road on
the way to their meeting, which is bad. Time is the asset, I always say. But if they valued what
happened in those three minutes more than the three minutes
they lost in the meeting. For example, if that street
was littered with rare Jets jerseys and they were free and I got them, I’d be okay with being three
minutes late ’cause I value that more. If that street was littered
with Misha performing a five minute play on the
street, I value that more than being three minutes late. If it was DRock asking me a
stupid question, I’d be upset. Even though I love DRock,
the execution of that wasn’t as good. So, the answer is, yes,
I think, to the question, which is you can interrupt
people all day long. You know, when I talk about
marketing, I talk about value much more than
seamless or interruption. That trumps everything. And it’s perceived value
by that individual. It’s not what you as a
business think is valuable. Oh, everybody’s gonna love
this because you want them to love it because you
want to sell it to them. And some people value something
that other people don’t. So, that’s just how that works out. The market decides.

think of the new emerging social-media
peach a fatter something revolutionary had no idea but I do know this guy who
created who’s who in his team created mine is an extremely talented product
person I’ve been flirting with it I’ve been testing the peach a little bit and
what’s the fun I know you were all I was really weird I literally just that was a
one audience value prop statement I’m not ready to say that it’s gonna be here
forever the sin that clearly it’s a beautiful product clearly early tech
nerds fallen in love with it are playing with it it’s got my attention but very
little right now because of incomplete snapped up storm only so many hours in
the day but I’m gonna flirt with it over the next couple of weeks months watch
consumer behavior that sticky has been plenty of apps the cuts come out in the
tech world with enormous fan fair that have had 169 so it’s gonna be Plurk just
something a lot of you don’t remember from 2008 is going to DailyBooth change
and I thought was gonna be the biggest thing ever because my agents right
basically became Instagram but it didn’t win we’re gonna become interim steps yet
so I don’t know I’m excited about the chap chap still have a lot of room
especially something like this but you know a lot of users from the early
investor believing that product was revolutionary but not here anymore fully win and so you know it’s an
exciting thing I like watching new trends I do think so fun you should get
it in the corner here while i’m talking bout peach if I gotta
soon as a video on youtube or anything like this one looks like and things that
make sure so I guess you can edit that are repin I don’t give a shit that’s it
so that that’s by the way to bring value