#AskGaryVee Episode 137: The New York Jets Ask Questions About Social Media

– [Gary] My quarterback. – I wanted to ask you about franchises. Specifically, fast food
chains and the pros and cons of getting involved with that business. And the second part of that question, how much money does Chick-fil-A lose in being closed on Sundays? Thanks. Look forward to your response. – Fitz, super excited for
the starting quarterback to start off this tremendous show. First of all, epic beard. I mean, geez Louise. I thought I was bringing
it a couple months ago. That thing is a beast. Super excited. A little quick shout out to
my brother-in-law, Alex Klein. I’d yelled at him
profusely in 2009 and ’10, telling him Fitzpatrick was
better than our quarterback. And, so, now I get my
chance five years later to have Fitz QB this team up. I’m excited to see you Sunday, Fitz. Great question, you know. You’d expect that from a Harvard grad. I think the QSR business
is really intriguing. Once dominated by McDonald’s, Burger King, couple of other players,
Wendy’s, Pizza Hut, things of that nature. What we’re seeing now is fast casual and a whole revolution. Whether it’s Shake Shack, Chipotle, different things of that nature. And then a bunch of sub
brands popping up everywhere. So many of my entrepreneurial friends are jumping into the space higher quality food,
different marketing tactics. I think we’re gonna see
the biggest shift in quick serve restaurants that we’ve seen in the last 50 years
happen over the next 20. And, so, for entrepreneurs out there I think it’s a very
intriguing business model. It’s a tough business. The restaurant business
is a tough business, but when it hits, it hits for real. And, so, I’m a big fan of the industry. I’ve been looking at it. I’ve been looking, and
poking, and prodding into is there any opportunities
for me to get involved in it? Here a little fun fact,
and if you in Jersey know, Wine Library sits right
next to a Taco Bell. Dad and I just bought that
Taco Bell a couple months ago. It’s sitting empty for extra parking. I’ve been thinking about coming up– Staphon, get in here. I’ve been thinking about
creating some brand from scratch. I’ve been thinking about
creating some brand from scratch. So, I’m looking for any
chef partners out there that have always wanted
to do premium hotdogs or some other random idea. I’m open for business. So, Fitz, I think it’s
an interesting industry with a lot of opportunity, with the biggest shift
in it’s opportunities in maybe a half a century coming up. As for Chick-fil-A, they lose
a ton of business on Sundays. But I think, for the people
that know that business and the family that runs it, they’re more passionate about the reasons they’re closed for that. And I respect that
everybody’s got the things that matter to them most. For example, the Jets matter to me most. If, during Sunday’s game at 1:00 o’clock, at 1:47 I get 8,000 texts
emergency, emergency, and I look, and I’m told by friends and family that the liquor industry and the internet have been shut down forever, I could care less. All I want to make sure is that the Jets are whipping the Browns’ faces. So, everybody’s got their own religion. That’s my answer.

– Gary, what’s going on? This is Brandon Marshall.
– [Gary] B Marshall. – Question. What can I do now to set up myself for business
when I’m done playing ball? Thank you. – Brandon, first of all, thank you for helping me
curate this tremendous show. I’m super excited. As you can tell, by wearing
your number 15 t-shirt. You’re gonna rebrand 15
in green the proper way. You like that, Andrew? There’s a lot of things you could be doing to prepare for life after football. I think a lot of it has
to do around networking with the right people
in the business world, or any other place you want to go into. Especially when you have celebrity status as a football player you can
leverage that during your time. It’s amazing, I’ve watched this happen with a lot of my athlete friends. It’s amazing. The level of leverage lost the
second a player stops playing from literally the day before. It’s incredible. And, so, while you’re active
being in the New York market is a tremendous opportunity. You have a huge opportunity
to leverage that, because you have access
to so many individuals. So, what I think you have to do is reverse engineer what
you want to accomplish, and then start networking
and using that celebrity to get access to people
and start learning, and start executing, start
making real relationships. So they’re tangible relationships, and they’re not built on, “Oh, I want to hang out with
my favorite football player.” They’re real relationships post-football where you actually have that rapport. And you go into business, or motivation, or nonprofit, or whatever is your driver. And, so, there’s that. Brandon, I’m gonna give you
a little prediction here.

– [Camera Man] It’s rolling. – Oh, it’s rolling. Gary, Eric Decker. – [Gary] Eric Decker. Jersey right there. – I want to know how can
athletes use social media to expand upon their brand. – Eric, I think one of
the biggest, first of all, super pumped you and B Marshall tag team. I love this. Best receiving
core we’ve had in a long time. Probably since ’98. I think athletes need to engage
with their fans a lot more. You know, just pushing out like, “Come to my nonprofit event.” “Buy my jersey,” “Support my friend.” You obviously have a
celebrity spouse as well. So, bring exposure to her stuff. All celebrities, not just athletes, are always pushing,
pushing, pushing, pushing. Like, you know, “Come and see my stuff,” “do this stuff,” “do this
for me,” “do this for me.” How about doing something for them? The amount of people,
Eric, right now on Twitter that are saying, “Eric
Decker, can’t wait.” A lot of people saying,
“Eric Decker, you’re so hot.” You know, why don’t you engage
with some of those people, and literally just use Twitter
video, like I love to use, grab your phone, go to Twitter, reply. I’m gonna do it right now. You know what? DRock,
I’ma do it right now. Let’s just randomly pick somebody. This is the way to do it, right? You’ll probably edit and
do whatever you’re doing. Here we go. Just hitting notifications. Boom. There we go. Let’s see who says something. Here we go, D-Rock said something. DRock, get out of here. Let’s just find something here. All right. Let’s keep
going. Just scrolling. A lot of regramming. Let’s
see if somebody says hello. Dustin Riddle, “Gary
Vee, have a great day.” So, I hit the reply button. I hit the camera on
the bottom left corner. I hit the camera on the top right corner. I switch it to camera mode. I flip it to selfie mode, and now I forgot the
God damned guy’s name. Son of a bitch. Let’s exit out. Let’s go back. Done. Dustin, got it. All right, Dust. Here we go. Here we go. Yeah, that’s what happens
when you do it live. Dustin, video, camera. Dustin, it’s Gary Vee. I
appreciate that, brother. I hope you have a wonderful,
wonderful weekend. Thanks, man. And that’s it. And now, I’m actually
bringing value to Dustin. Eric, the amount of people that when you wave to them in the crowd, or you throw them a glove, or you say hey, they go crazy. You can scale that. You can scale that on social
and create real depth. You know, real depth. The amount of people that
I’ve done those videos for and just engaged with and said hey. Then the next day go out and
buy Jab, Jab, Jab, Right Hook. Or when Jason Glenn,
number 58, special teamer gave me some daps at a Jets Patriots game, when I was on the field and just said hey. The next day I went and custom ordered his jersey at $100 bucks. That is what’s happening. It’s very easy for you to get
into the trenches of Twitter at scale and engage with your fan base. And I highly, highly recommend that.

– Are we good? Hey Gary, Demario Davis.
– [Gary] Double D. – Linebacker, New York Jets,
number 56, aka Double D. Coming at you. I got a question. When it
comes to start up companies is it better to use your own
capitol, raise money for it, or to take out a loan? Hit me back with an answer, please, sir. – I love it. Demario, got
a couple fun facts for you. Number one, you maybe 56 now, but you’re looking at a human being, probably the only one who has
a number 49 Demario Davis, because when you were drafted
out of the third round by us two funny things happened. One, I ordered your jersey immediately, because I knew what Double D
was gonna bring to the table, because I got a story that you don’t know. Which is, I got some friends in that team that I don’t like as
much called the Patriots. And when you were drafted
in their draft room, they were really sad and scared. Which excited me, because I
knew Double D was gonna bring it to the New York Jets. You didn’t know that, huh, Staphon? You didn’t know that, Double D, but I did. Now, let me answer your question. All three work. They all can work. Again, if you’re asking
for selfishly, for you. If you got some start up ideas, I think that raising
money is the way to go, because you can. It’ll come to you easier. You have the leverage of your notoriety and things of that nature. And, so, that’s the route. And really for a lot of people, if you’re able to raise money. The terms of raising money
are so attractive these days, that you can mitigate a
little bit of your risk without using your own money. And loan you’re on the hook, and interest, and things of that nature. So, to me it’s raise money first, closely followed by using your own money. Especially if you can afford it, and especially if you
really believe in it. But the reason I think raising money instead of your own money is a little bit more attractive is because the people you bring money from there’s dumb money, and
there’s smart money. By bringing in smart money, people that write
$50-$100,000 dollar checks that happen to be in that business, or that can happen to
have leverage to get you your first five clients. If you got a wine, spirits,
or social media start up, I’m a great investor, because I’ve got clout in those worlds. So, I’ve got my money on the line, right? And I’m gonna go use my power to bring opportunity for it. So, smart money is really
the most attractive. Then dumb money, just
the money for the money versus your own money becomes a debate based on your own financial situation. Third is the banks. Third.

– Hi, Gary. This is Nick Folk from the New York Jets.
– [Gary] Kicker. I’m just wondering what are
the few things I can do now to prepare for business after football. – So, Nick, I think similar to B Marshall, there’s a lot of networking aspects. But the other thing I
think you could be doing especially during the off season. Let’s talk about another thing real quick. Right now we’re very focused on the Browns and the season. Guys, all of you, let’s not
worry about these answers. We can focus on that in
February, March, and April. Let’s get really focused on football, but I got your back Coach Bowles. But, Nick, I think one of
the things that you can do is start becoming a
practitioner and an executor in the place that you’re passionate about. You know, you’re gonna kick
out of football at some point, and what’s gonna happen is you’re gonna want to go and do something. Being good at that actually matters. If you’re passionate about music, or you want to start a music app, downloading all the music
apps, reading about music apps, engaging with people and talking
to them about music apps. To me the advise here, and for everybody’s who’s
watching in the Vayner Nation, is listen way too any
people want to be something versus actually putting in the work to be a practitioner for it. And a lot of you are jumping
into things, by raising money, by quitting your jobs, by
putting your other asset the one you have most,
which is your time between 7 p.m. and two in the morning, into something without prepping for it. The amount of people that are
jumping into the cold pool of business without warming up, right? The amount of people just hitting the court without stretching. The amount of people that are
just jumping into business, doing no prep work. By the time I was 22 years
old to run my dad’s business, I’d done eight years of
real prep work, right? By the time I started VaynerMedia, you know this thing? It’s not winning by accident. It’s winning, because 2006, three, four years of
being just a social media personality and practitioner,
15 years being business. I’ve put in the work. You can’t run a marathon cold. All five of these phenomenal athletes, they didn’t just roll out of bed, this Sunday morning coming up, and play. They’ve been in mini camp,
they’ve been in training camp. They’ve been prepping, they’ve
been studying the film. I hope you guys are studying the film. They’ve been getting ready for this game. And, so, way too many
of you entrepreneurs, and, Nick, the thing that
way too many athletes take for granted, and celebrities, and other people that
transition other things is like cool, you just think because
you were a great kicker in the NFL, you’re gonna
be a great entrepreneur. It’s not just how it works. You’ve got to put in the work. And, so, I would say to you, and this is why I broke up
you and Brandon’s questions similar points of view. Brandon and Nick, it’s
about not only networking and having relationships, but then you’ve got to be
able to bring tangible skills to the table. And, so, that’s what I
would be doing, Nick. Now, getting deeper into your studies on the thing that you
want to be doing post NFL. There’s just no, there’s
no better show for me